Jun 17, 08:53 PM
Commercial breakdown and links related to the 2013 Quicken Loans 400
Posted by Cheryl Walker under Racing Article
For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:11 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
TNT was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2013 Quicken Loans 400
Total number of commercials: 113
Total number of companies or entities advertised: 71
Number of times TNT utilized ‘Side-by-Side’ commercials during this broadcast: 0
Total number of brief promos of products/services during the race broadcast: 34
Total number of companies or entities advertised in brief promos or crawlers: 22 (companies: Red Lobster; KFC; McDonald’s; Coca-Cola; Dodge Dart; Ford; Toyota Rav 4; KBB.com; Cars.com; Walmart ‘Race Time’; Sprint.com/speed; Quicken Loans; QLRacing.com ; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge’ – text **FAST to **3278; Best Buy; Philips Norelco; Gillette Fusion ProGlide; ‘Team Stream’ from BleacherReport.com ; Bleacher Report – ‘Behind the Mic’ ; ‘Falling Skies’ on TNT; ‘TNT Race Buddy’)
Total amount of time these brief promos take during broadcast: app. 3 min. 30 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on TNT ‘Weather’
Quicken Loans ‘Starting Grid’
Geico ‘Race Analysis’
NASCAR on TNT ‘On-Board’
NASCAR on TNT ‘Closing the Gap’
NASCAR on TNT ‘Reporting:’
Philips Norelco ‘Pit Road Coverage presented by Philips Norelco’
NASCAR on TNT ‘Race Off Pit Road’
NASCAR on TNT ‘Pit Road Penalty’
KFC ‘Fresh Off the Wire’
KFC ’78 Car Wrecked on Lap 29’
Mobil 1 ‘In-Car Camera’
NASCAR on TNT ‘Resetting the Field’
Walmart ‘Biggest Movers’
Sprint ‘Live Alternate Camera Angles’
Sprint ‘Today’s Lead Changes’
NASCAR on TNT ‘Hendrick Motorsports Running Order’
Dodge Ram ‘No Guts/No Glory’
NASCAR on TNT ‘Battle for Position’
NASCAR on TNT ‘Last Pit Stop’
NASCAR on TNT ‘Current Leader’
NASCAR on TNT ‘For Hamlin to Make Top 20’
NASCAR on TNT ‘Pit Time Comparison’
GoodYear ‘Superior Performer’
Coca-Cola ‘In-Car Camera’
NASCAR on TNT ‘Race Recap’
NASCAR on TNT ‘Hendrick Motorsports’
NASCAR on TNT ‘Inside Trax’
McDonald’s ‘Through the Field’
Sprint ‘Top Speed’
Sprint ‘Real-Time Driver Telemetry’
NASCAR on TNT ‘Top 5’
NASCAR on TNT ‘Intervals’
Sprint ‘Most Laps Led’
Sprint ‘Real-Time Leader Board’
NASCAR on TNT ‘Points as they Run’
Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:11 PM
Total minutes of complete race broadcast: 191
Minutes of race broadcast: 136
Minutes of traditional commercials (not split-screen): 55
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for last year’s commercial breakdown of this race.
Read more Commercial breakdown and links related to the 2013 Quicken Loans 400 ...

