For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:30 PM, and stopped at the waving of the checkered flag at 5:39 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race above the running order; as well as various driver stats.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2018 Consumers Energy 400

Total number of commercials: 98

Total number of companies or entities advertised: 52

Number of traditional commercials (not split-screen): 67
Total number of companies or entities advertised: 43
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 31
Total number of companies or entities advertised: 21
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 116

Total number of companies or entities advertised in brief promos or crawlers: 22 (companies: Monster Energy; Applebees.com/ToGo ; Sonic; Kroger Click List; Pizza Hut; Chevy; Ford Performance; Toyota; Geico; Progressive; Credit One Bank; IndyCar on NBCSN; World Long Drive Tournament on Golf Channel; NFL on NBC; NASCAR.com/Drive; NASCAR.com/Fantasy ; NASCAR.com/Tickets ; NBC Sports on Sirius XM channel 90; ‘NASCAR Post Race Show’ on NBCSN; ‘Roots of Racing’ on NBCSN; ‘Glory Road’ on NBCSN; ‘Victory Lap’ on NBCSN; ‘NASCAR America’ on NBCSN; upcoming Cup race)

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN
NASCAR on NBCSN ‘Starts/Wins/Top 5s/Top 10s’
Monster Energy ‘Starting Grid’
NASCAR on NBCSN ‘To the Rear’
NASCAR on NBCSN ‘Radio Communication’
Toyota ‘Helmet Cam’
Kroger Click List ‘On-Board Camera’
5 Hour Energy ‘In-Car Camera’
Ford Performance ‘On-Board Camera’
NASCAR on NBCSN ‘Race Breakdown’
Geico ‘Restart Zone’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Race Control: Competition Caution on Lap 25’
NASCAR on NBCSN ‘Stage 1’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Leader’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Team Communications’
NASCAR on NBCSN ‘Biggest Movers’
NASCAR on NBCSN ‘Position’
NASCAR on NBCSN ‘This is the Competition Caution’
NASCAR on NBCSN ‘Free Pass’
Kroger Click List ‘Race Off Pit Road’
NASCAR on NBCSN ‘Penalty Issued’
NASCAR on NBCSN ‘Currently/Started/High/Low’
NASCAR on NBCSN ‘Secs. Behind Leader’
NASCAR on NBCSNNASCAR Non-Stop’
NASCAR on NBCSNMIS Top Speeds in Turn 1’
NASCAR on NBCSN ‘Stage 1 – 5 Laps to Go’
NASCAR on NBCSN ‘Battle for’
NASCAR on NBCSN ‘Race Control: Pit Road Closed w/2 Laps to Go’
NASCAR on NBCSN ‘Stage 1 Final Lap/Results/Winner’
NASCAR on NBCSN ‘ __ Laps Led Today’
NASCAR on NBCSN ‘Race Off Pit Road’
Toyota ‘Social Spotlight’
NASCAR on NBCSN ‘Stage 2’
NASCAR on NBCSN ‘Last Pit Lap’
NASCAR on NBCSN ‘Top 2’
Honda ‘Lap Leader’
NASCAR on NBCSN ‘Big 3 This Season’
NASCAR on NBCSN ‘Last 3 Finishes’
NASCAR on NBCSNMPH – Last 10 Laps’
NASCAR on NBCSN ‘Stage 2 Final Lap/Results/Winner’
NASCAR on NBCSN ‘Final Stage’
NASCAR on NBCSNNBCeeit’
NASCAR on NBCSN ‘Playoff Countdown’
NASCAR on NBCSN ‘Playoff Standings as they Run’
NASCAR on NBCSN ‘Kevin Harvick Wins Both Stages Today’
Ram Trucks ‘Proven to Last’
NASCAR on NBCSN ‘Restarts’
Hardee’s ‘Through the Field’
Toyota ‘Fast Lane’
Toyota ‘Driver Update’
NASCAR on NBCSN ‘Kevin Harvick – Career at MiS’
NASCAR on NBCSN ‘Currently’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 2:30 PM
End time to record race/commercial periods: 5:39 PM

Total minutes of complete race broadcast: 189
Minutes of race broadcast: 160
Minutes of traditional commercials (not split-screen): 29
Minutes of ‘Side-by-Side’ commercials (split-screen): 11

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

IndyCar on NBC – 2
Sunday Night Football on NBC – 1
College Football on NBC – 1
Upcoming Cup race on NBC – 1
Soccer on NBCSN – 1
‘NBC Nightly News’ – 1
Yahoo Sports – 1

Total: 8

Movies

‘Mile 22’ – 2

Total: 2

Local News/Sports/Points-of-Interest in Penna.

CampersInn.com/Pittsburgh – 2
Latrobe Ford – 1

Total: 3

Restaurants/Food

Applebees – 4
Carl’s Jr. and Hardees – 4
Mello Yello – 2
Pizza Hut – 2
Sonic – 2
Five Hour Energy Drink #Backto100% – 1
KFC – 1
Planter’s – 1

Total: 17

Beer/Alcohol

Busch – 3

Total: 3

Car/Truck/Bike

Chevy – 3
Ford – 3
Honda ATV – 3
Buick – 1
RamTrucks.com – 1
Exxon Mobil – 1
GoodYear (Dale Earnhardt Jr.) #MakeAName – 1
JohnDeere.com/gator – 1
Buyatoyota.com – 1
Toyota – 1

Total: 16

Insurance/Health

Progressive – 2
AMICA – 1

Total: 3

Wireless Phone

US Cellular – 1

Total: 1

Home Improvement

Mahindra – 1

Total: 1

Technology

Microsoft.com – 1
Xfinity.com – 1

Total: 2

Products/Services for the Home and Personal Use

Icy Hot – 2
CologuardTest.com – 2
Allegra D – 1
Gander Mountain Camping World Overtons – 1
Gorilla Tape and Glue – 1
Humira – 1
Unisom – 1

Total: 9

Racing Related

Lernerville Speedway – 1
Richmond International Raceway – 1

Total: 2

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:30 PM – 2:32 PM – 2 // 2:32 PM – 2:35 PM – 3

2:35 PM – 2:39 PM – 4 // 2:39 PM – 2:41 PM – 2

2:41 PM – 2:54 PM – 13 // 2:54 PM – 2:57 PM – 3

2:57 PM – 3:05 PM – 8 // 3:05 PM – 3:07 PM – 2

3:07 PM – 3:15 PM – 8 // 3:15 PM – 3:17 PM – 2

3:17 PM – 3:38 PM – 21 // 3:38 PM – 3:41 PM – 3

3:41 PM – 3:43 PM – 2 // 3:43 PM – 3:45 PM – 2

3:45 PM – 3:53 PM – 8 // 3:53 PM – 3:55 PM – 2

3:55 PM – 3:56 PM – 1 // 3:56 PM – 3:58 PM – 2

3:58 PM – 4:06 PM – 8 // 4:06 PM – 4:08 PM – 2

4:08 PM – 4:30 PM – 22 // 4:30 PM – 4:33 PM – 3

4:33 PM – 4:35 PM – 2 // 4:35 PM – 4:36 PM – 1

4:36 PM – 4:46 PM – 10 // 4:46 PM – 4:48 PM – 2

4:48 PM – 5:39 PM – 51 // 5:39 PM – checkered flag flies

Total race brdcst time 160 Total comm. brdcst time 29

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:27 PM – 3:30 PM
Ram Trucks; Sonic; Coca-Cola; Geico; Sonic; Soccer on NBC Sports

4:16 PM – 4:18 PM
Ram Trucks; Golden Corral; Bass Pro Shops & Cabela’s; 5 Hour Energy drink (Martin Truex Jr.) #Backto100PerCent ; Golden Corral; Sunday Night Football on NBC

5:08 PM – 5:10 PM
Ram Trucks; McDonald’s; Geico; Coca-Cola; upcoming Cup race

5:15 PM – 5:17 PM
Toyota; Red Lobster; John Deere Gator; Busch; USPS; Red Lobster; DarlingtonRaceway.com

5:26 PM – 5:28 PM
Toyota (Denny Hamlin); Pizza Hut; John Deere Gator; Mobil 1 (Kevin Harvick); Busch; Pizza Hut; upcoming Cup race