For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:40 PM, and stopped at the waving of the checkered flag at 5:20 PM (all times are EDT). Due to heavy storms, we experienced a loss of TV feed for seven minutes during this broadcast, and one 30-second interruption for storm and flood information from WPXI (Penna. NBC network).

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the running order, as well as random driver statistics

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2018 Go Bowling at the Glen

Total number of commercials: 94

Total number of companies or entities advertised: 43

Number of traditional commercials (not split-screen): 59
Total number of companies or entities advertised: 36
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 35
Total number of companies or entities advertised: 20
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 89

Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: Monster Energy; GoBowling.com ; Applbees.com/ToGo ; Kroger Click List; Pizza Hut; Subway; Sonic; Coca-Cola; Toyota; Geico; Credit One Bank; IndyCar race; ‘Manifest’ on NBC; ‘American Ninja Warrior’ on NBC; ‘Glory Road’ on NBCSN; ‘NASCAR America’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Fantasy; upcoming Cup race)

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
NASCAR on NBC ‘Starts/Wins/Top 5/Top 10’
Applebee’s ‘Starting Grid’
NASCAR on NBC ‘Radio Communication’
Kroger Click List ‘On Board Camera’
Ford Performance ‘On-Board Camera’
Coca-Cola ‘On-Board Camera’
Toyota ‘On-Board Camera’
NASCAR on NBC ‘Race Breakdown’
Subway ‘Fresh Take’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Intervals’
Geico ‘Restart Zone’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘ __ laps led’
NASCAR on NBCNASCAR Non-Stop’
Mobil 1 ‘Track Facts’
NASCAR on NBC ‘Battle for’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Biggest Movers’
NASCAR on NBC ‘Race Control: Pit Road Closed w/2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap/Results/Winner’
NASCAR on NBC ‘Playoff Points as they Run’
Toyota Camry ‘On Track’
WPXI Severe Weather Team ‘Severe Thunderstorm Warning’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘Team Communications’
NASCAR on NBC ‘Driver Telemetry’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘Started/Currently’
NASCAR on NBC ‘Last Pit Lap’
NASCAR on NBC ‘Stage 2 Final Lap/Results/Winner’
NASCAR on NBC ‘Peacock Pit Box’
NASCAR on NBC ‘Pit Road Penalty’
NASCAR on NBC ‘Final Stage’
NASCAR on NBC ‘Race Off Pit Road’
NASCAR on NBC ‘Penalty Issued’
NASCAR on NBC ‘Restart’
Ram Trucks ‘Proven to Last’
NASCAR on NBC ‘Through the Field’
NASCAR on NBC ‘Top 2’
NASCAR on NBC ‘1st Career Cup Win at the Glen’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 2:40 PM
End time to record race/commercial periods: 5:20 PM
(Seven-minute loss of TV feed 3:35 PM – 3:42 PM)

Total minutes of complete race broadcast: 160
Minutes of race broadcast: 129
Minutes of traditional commercials (not split-screen): 24
Minutes of ‘Side-by-Side’ commercials (split-screen): 13

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

Sunday Night Football on NBC – 3
Upcoming Cup race on NBC – 2
‘American Ninja Warrior’ – 2
‘Mayans MC’ on FX – 1
IndyCar on NBC – 1
Soccer on NBCSN – 1
Yahoo Sports – 1

Total: 11

Movies

‘Mile 22’ – 1
‘The Meg’ – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

NBC local news – 4

Total: 4

Restaurants/Food

Carl’s Jr. and Hardees – 4
Sonic – 3
Subway – 2
Applebees – 2
KFC – 2
Mello Yello – 2
Mountain Dew – 1
Oscar Mayer – 1

Total: 17

Beer/Alcohol

Busch – 1

Total: 1

Car/Truck/Bike

Toyota – 2
RamTrucks.com – 2
GoodYear (Dale Earnhardt Jr.) #MakeAName – 2
Chevy – 1
Drive Time – 1
Ford – 1
Kelley Blue Book – 1
Mobil 1 (Kevin Harvick) – 1
Sunoco ‘Essence of Racing’ (various drivers) – 1
Toyota (Denny Hamlin) – 1

Total: 13

Insurance/Health

Geico.com – 3
Progressive – 2

Total: 5

Home Improvement

USAInsulation.net – 1

Total: 1

Education

Pittsburgh Institute of Aeronautics – 1

Total: 1

Technology

Ring.com – 1
Xfinity.com – 1

Total: 2

Products/Services for the Home and Personal Use

Chantix – 1
Jardiance.com – 1

Total: 2

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:40 PM – 2:42 PM – 2 // 2:42 PM – 2:45 PM – 3

2:45 PM – 2:53 PM – 8 // 2:53 PM – 2:55 PM – 2

2:55 PM – 3:03 PM – 8 // 3:03 PM – 3:04 PM – 1

3:04 PM – 3:11 PM – 7 // 3:11 PM – 3:14 PM – 3

3:14 PM – 3:35 PM – 21 // 3:35 PM – power outage

_________________________________________

3:42 PM – return from power outage

3:42 PM – 3:51 PM – 9 // 3:51 PM – 3:54 PM – 3

3:54 PM – 4:06 PM – 12 // 4:06 PM – 4:09 PM – 3

4:09 PM – 4:11 PM – 2 // 4:11 PM – 4:13 PM – 2

4:13 PM – 4:21 PM – 8 // 4:21 PM – 4:24 PM – 3

4:24 PM – 4:29 PM – 5 // 4:29 PM – 4:31 PM – 2

4:31 PM – 4:34 PM – 3 // 4:34 PM – 4:36 PM – 2

4:36 PM – 5:20 PM – 44 // 5:20 PM – checkered flag flies

Total race brdcst time 129 Total comm. brdcst time 24

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:22 PM – 3:24 PM
Ford; Sonic; John Deere Gator; Coca-Cola; Geico; Sonic; IndyCar on NBCSN

3:58 PM – 4:01 PM
McDonald’s; Chevy; Mobil 1 (Kevin Harvick); Busch Beer; 5 Hour Energy drink; Coca-Cola; ‘Nightly News’ on NBC

4:46 PM – 4:49 PM
Chevy; Pizza Hut; Mountain Dew; Mobil 1 (Kevin Harvick); John Deere Gator; Pizza Hut; upcoming Xfinity Series race; upcoming Cup race

4:54 PM – 4:57 PM
5 Hour Energy (Martin Truex Jr.) #Backto100Percent ; Subway; Toyota; Coca-Cola; Subway; MISpeedway.com #ConsumerEnergy400 ; Sunday Night Football

5:06 PM – 5:08 PM
Chevy; Pizza Hut; Busch Beer; Mobil 1 (Kevin Harvick); John Deere Gator; Pizza Hut