For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, stopped at a rain delay at 2:26 PM; resumed recording times at 4:34 PM, then stopped at the call of the race for rain at 6:47 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race above the running order.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2018 FireKeepers Casino 400

Total number of commercials: 105

Total number of companies or entities advertised: 50

Number of traditional commercials (not split-screen): 92
Total number of companies or entities advertised: 47
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 13
Total number of companies or entities advertised: 11
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 2

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 92

Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Monster Energy; Outback Steakhouse; Kroger Click List; Jimmy John’s; McDonald’s; Coca-Cola @CocaColaRacing ; Chevy; Ford Performance Ford Hall of Fans ; Toyota; Sunoco; GoodYear; WeatherTech.com; ebay motors ; Geico; Duracell; Credit One Bank; Marvel Strike Force)

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox
NASCAR on Fox ‘MIS Facts’
NASCAR on Fox ‘Weather Delay’
NASCAR on Fox ‘ __ Year in MENCS
NASCAR on Fox ‘Starting’
NASCAR on Fox ‘Weather’
NASCAR on Fox ‘Starts/Wins/Top 10s’
NASCAR on Fox ‘Will Move to Rear’
Monster Energy ‘Starting Grid’
NASCAR on Fox ‘Pole Sitter’
NASCAR on Fox ‘Pit Road Report’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘Competition Caution’
NASCAR on Fox ‘Cars to the Rear’
NASCAR on Fox ‘Who/What/Where/When/Why/How’
NASCAR on Fox ‘Team Communication’
NASCAR on Fox ‘Crew Chief/Spotter’
Ford Performance ‘Cutaway Car’
NASCAR on Fox ‘Starts/Wins/Top 5s’
NASCAR on Fox ‘Driver Telemetry’
NASCAR on Fox ‘Starts/Top 10s/Best Finish’
Geico ‘Restart Zone’
NASCAR on Fox ‘Stage 1’
NASCAR on Fox ‘Biggest Movers’
NASCAR on Fox ‘Position’
NASCAR on Fox ‘Chip Ganassi Running Order’
NASCAR on Fox ‘MIS Winning Streaks’
NASCAR on Fox ‘SHR Running Order’
NASCAR on Fox ‘1st Career Cup Series Win at MIS
NASCAR on Fox ‘Currently/Started’
NASCAR on Fox ‘Reporting’
NASCAR on Fox ‘Currently/High/Low’
Chevy ‘Race Off Pit Road’
NASCAR on Fox ‘PR Running Order’
NASCAR on Fox ‘Moving Up’
NASCAR on Fox ‘Owner Wins this Season’
NASCAR on Fox ‘Stage 1 Final Lap/Results/Winner’
NASCAR on Fox ‘Stage Wins this Season’
Toyota ‘Race Off Pit Road’
NASCAR on Fox ‘ __ Laps Led’
Xfinity ‘Fastest Pit Stops’
NASCAR on Fox ‘Fox Visor Cam’
Coca-Cola ‘In-Car Camera’
NASCAR on Fox ‘MIS Radio Remix’
ebay motors ‘Pit Box’
NASCAR on Fox ‘Stage 2’
NASCAR on Fox ‘Laps Led’
NASCAR on Fox ‘Top Speeds’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘In the Booth/Race Analysis/In the Pits/Hollywood Hotel’
Credit One Bank ‘In-Car Camera’
Coca-Cola ‘Racing Family Update’
NASCAR on Fox ‘MIS Fact’
NASCAR on Fox ‘Led __ of __ Laps’
NASCAR on Fox ‘Stage 2 Final Lap/Results/Winner’
Coca-Cola ‘Race Break’
NASCAR on Fox ‘Recap’
Coca-Cola ‘Race Off Pit Road’
Credit One Bank ‘Ones to Watch’

Start time to record race/commercial periods: 2:00 PM
Stop time due to rain delay: 2:26 PM
Restarted at: 4:34 PM
End time to record race/commercial periods: 6:47 PM

Total minutes of complete race broadcast: 159
Minutes of race broadcast: 121
Minutes of traditional commercials (not split-screen): 38
Minutes of ‘Side-by-Side’ commercials (split-screen): 5

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

Fox/TV Previews/Promos

US Open Golf on Fox – 4
’24 Hours To Hell & Back’ on Fox – 2
‘Big Bang Theory’ and ’2½ Men’ – 2
‘Drain the Ocean’ on natgeo – 1
FIFA Cup on Fox – 1
Fox News – 1
‘Master Chef’ – 1
‘Snowfall’ on FX – 1
‘Wicked Tuna’ – 1

Total: 14

Movies

‘Incredibles 2’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

NBC local news on Fox – 2
AdoptPAKids.org #MeettheKids – 1
C Harper Trucks – 1
KeystoneShootingCenter.com – 1

Total: 5

Restaurants/Food

McDonald’s – 4
Applebees – 3
Coca-Cola – 2
KFC – 2
Five Hour Energy Drink (Martin Truex Jr.) #Backto100PerCent – 1
Arby’s – 1
Mountain Dew – 1

Total: 14

Beer/Alcohol

Busch – 3
Twisted Tea (Ty Dillon) – 2

Total: 5

Car/Truck/Bike

RamTrucks.com – 3
Ford – 3
Buyatoyota.com – 3
Chevy – 2
Neighborhood Ford Store – 2
CarFax.com – 1
GoodYear (Dale Earnhardt Jr.) #MakeAName – 1
Mobil 1 (Kevin Harvick) – 1
Sunoco ‘Essence of Racing’ (various drivers) – 1
Toyota – 1
Toyota (Denny Hamlin) – 1

Total: 19

Insurance/Health

Geico.com – 2
Progressive – 2

Total: 4

Financial

OneMainFinancial.com – 1

Total: 1

Legal

Edgar Snyder – 1

Total: 1

Technology

Amazon – 1
Marvel Strike Force – 1
Spotify – 1

Total: 3

Products/Services for the Home and Personal Use

ebay – 9
The Men’s Wearhouse – 3
Nasacort – 3
Allegra – 3
Farxiga.com – 2
SaveonSymbicort.com – 2
Unisom – 1
ZantacOTC.com – 1

Total: 24

Racing Related

NASCAR.com/kidstix – 1

Total: 1

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:03 PM – 3 // 2:03 PM – 2:06 PM – 3

2:06 PM – 2:10 PM – 4 // 2:10 PM – 2:12 PM – 2

2:12 PM – 2:26 PM – 14 // 2:26 PM

________________ Rain Delay ________________

4:34 PM – 4:51 PM – 17 // 4:51 PM – 4:54 PM – 3

4:54 PM – 5:04 PM – 10 // 5:04 PM – 5:06 PM – 2

5:06 PM – 5:12 PM – 6 // 5:12 PM – 5:16 PM – 4

5:16 PM – 5:37 PM – 21 // 5:37 PM – 5:40 PM – 3

5:40 PM – 5:44 PM – 4 // 5:44 PM – 5:48 PM – 4

5:48 PM – 5:53 PM – 5 // 5:53 PM – 5:56 PM – 3

5:56 PM – 6:01 PM – 5 // 6:01 PM – 6:05 PM – 4

6:05 PM – 6:10 PM – 5 // 6:10 PM – 6:12 PM – 2

6:12 PM – 6:29 PM – 17 // 6:29 PM – 6:32 PM – 3

6:32 PM – 6:37 PM – 5 // 6:37 PM – 6:40 PM – 3

6:40 PM – 6:41 PM – 1 // 6:41 PM – 6:43 PM – 2

6:43 PM – 6:47 PM – 4 // 6:47 PM – race called for rain

Total race brdcst time 121 Total comm. brdcst time 38

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:23 PM – 5:25 PM
Toyota (Denny Hamlin); NASCAR.com/Shop; Coca-Cola @CocaColaRacing ; KFC; US Open on Fox; NASCAR.com/Tickets

6:16 PM – 6:19 PM
Busch; Chevy; #NASCARSalutes NASCAR.com/Tickets; FIFA on Fox Sports; NASCAR.com upcoming Cup race; Outback Steakhouse; ‘Dead Pool 2’ movie