For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 6:30 PM, and stopped at the waving of the checkered flag at 9:54 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race above the running order.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2018 Toyota Owners 400

Total number of commercials: 134

Total number of companies or entities advertised: 62

Number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 56
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 25
Total number of companies or entities advertised: 16
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 4

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 215

Total number of companies or entities advertised in brief promos or crawlers: 23 (companies: Monster Energy, Monster Energy Smoke Show; Toyota, TRD; Kroger Click List; McDonald’s $ Menu; Outback Steakhouse; Coca-Cola @CocaColaRacing ; 5 Hour Energy Drink; Chevy; Ford Performance Ford Hall of Fans ; Sunoco; GoodYear; WeatherTech.com; ebay motors ebay motors ; Geico; Nationwide; Progressive; Credit One Bank; Duracell; Marvel ‘Strike Force’; #ComcastCaresDay ; Baseball on FS1; NASCAR on Fox ‘Drivers Only Broadcast’; upcoming Cup race)

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox
NASCAR on Fox ‘Richmond Facts’
GoodYear ‘Aerial Coverage’
Applebee’s ‘Grid Walk’
Toyota Camry XSE ‘Pace Car’
NASCAR on Fox ‘Kyle Busch – 3 Straight?’
NASCAR on Fox ‘Denny Hamlin – Home Sweet Home’
Monster Energy ‘Starting Grid’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘Weather’
NASCAR on Fox ‘Team Communications’
NASCAR on Fox ‘Visor Cam’
NASCAR on Fox ‘Starts/Wins/Top 10s’
NASCAR on Fox ‘Driver Telemetry’
NASCAR on Fox ‘Starts/Wins/Top 5s’
NASCAR on Fox ‘Stage 1’
NASCAR on Fox ‘Richmond Finishes Spring/Fall’
NASCAR on Fox ‘Biggest Movers’
NASCAR on Fox ‘Position’
NASCAR on Fox ‘Richmond Wins Active Drivers’
NASCAR on Fox ‘1st Career Cup Series Win at Richmond Notables at Richmond’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘Booth’
NASCAR on Fox ‘Hollywood Hotel’
NASCAR on Fox ‘In the Pits’
NASCAR on Fox ‘Kyle vs. Kyle’
NASCAR on Fox ‘HMS Running Order’
NASCAR on Fox ‘RCR Running Order’
NASCAR on Fox ‘Wins this Season’
NASCAR on Fox ‘Led __ of __ Laps’
Ford Performance ‘Car’
NASCAR on Fox ‘Currently/High/Low’
NASCAR on Fox ‘SHR Running Order’
NASCAR on Fox ‘Owner Wins this Season’
NASCAR on Fox ‘Rules Analyst’
NASCAR on Fox ‘Currently/Started’
NASCAR on Fox ‘Race Format’
NASCAR on Fox ‘Stage Wins this Season’
NASCAR on Fox ‘Leader’
NASCAR on Fox ‘Battle for’
NASCAR on Fox ‘Fox Trax’
NASCAR on Fox ‘Last Lap Speed/Leader’s Speed’
NASCAR on Fox ‘Stage 1 Final Lap’
NASCAR on Fox ‘Stage 1 Results’
Xfinity ‘Zone’
NASCAR on Fox ‘Caution’
ebay motors ‘Race Off Pit Road’
NASCAR on Fox ‘Stage 1 Winner’
NASCAR on Fox ‘Stage 1 Points’
NASCAR on Fox ‘Pit Performance’
Geico ‘Restart Zone’
NASCAR on Fox ‘Stage 2’
ebay motors ‘Pit Box’
NASCAR on Fox ‘Laps Led’
NASCAR on Fox ‘Stage 2 Final Lap’
NASCAR on Fox ‘Stage 2 Results’
Coca-Cola ‘Racing Family Update’
Five Hour Energy ‘Race Off Pit Road’
NASCAR on Fox ‘Stage 1 & 2 Winner Joey Logano’
NASCAR on Fox ‘Most Stage Points Today’
NASCAR on Fox ‘Stage 2 Winner’
NASCAR on Fox ‘Voice of Tony Stewart’
NASCAR on Fox ‘Start/Stage 1/Stage 2/Currently’
Duracell ‘Driving Trust’
NASCAR on Fox ‘Penske Racing Running Order’
Monster Energy ‘Race Break’
Credit One Bank ‘Ones to Watch’
Toyota ‘Top Performers’
McDonald’s $ Menu ‘Winning Decisions’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ’3 Straight Wins Since 1998’
NASCAR on Fox ‘Starts/Top 5s/Best Finish’
NASCAR on Fox ‘Interval Behind Leader’
5 Hour Energy ‘Move of the Race’
Geico ‘Race Off Pit Road’
Nationwide ‘In-Car Camera’
NASCAR on Fox ‘Next 3 Races’
Chevy ‘Race Off Pit Road’
NASCAR on Fox ‘Recap’
NASCAR on Fox ‘Race Summary’
NASCAR on Fox ‘Youngest Drivers to 45 Cup Wins’
NASCAR on Fox ‘Flashback’
NASCAR on Fox ‘Crew Chief’
Credit One Bank ‘NASCAR Overtime’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 6:30 PM
End time to record race/commercial periods: 9:54 PM

Total minutes of complete race broadcast: 204
Minutes of race broadcast: 160
Minutes of traditional commercials (not split-screen): 44
Minutes of ‘Side-by-Side’ commercials (split-screen): 9

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

Fox/TV Previews/Promos

‘Genius: Picasso’ on natgeo – 4
‘Big Bang Theory’ and ’2½ Men’ – 3
NFL Draft on Fox & NFL Network – 3
Sunday Funday on Fox – 1
Baseball on Fox Sports – 1
Upcoming Cup race on Fox – 1
‘Archer’ on FX – 1
‘LA to Vegas’ – 1
‘Lethal Weapon’ – 1
’24 Hours To Hell & Back’ on Fox – 1

Total: 17

Local News/Sports/Points-of-Interest in Penna.

NBC local news on Fox – 3
Anthony Arms – 1

Total: 4

Restaurants/Food

KFC – 5
McDonald’s – 4
Mountain Dew (Dale Earnhardt Jr.) – 2
Pizza Hut – 2
Applebees – 2
Coca-Cola – 2
Five Hour Energy Drink (Martin Truex Jr.) #Backto100PerCent – 2

Total: 19

Beer/Alcohol

Busch – 3
Twisted Tea – 1

Total: 4

Car/Truck/Bike

Chevy – 4
Ford – 4
ShopHonda.com – 3
Midas – 3
Sunoco ‘Essence of Racing’ (various drivers) – 2
Toyota (Denny Hamlin) – 2
CarFax.com – 2
RamTrucks.com – 2
GoodYear (Dale Earnhardt Jr.) #MakeAName – 1
NTB.com – 1
ChooseNissan.com – 1
Buyatoyota.com – 1
Toyota Camry – 1
WeatherTech.com – 1

Total: 28

Insurance/Health

Geico.com – 4
Progressive – 3
CenterforVictims.org – 1
March of Dimes/wontstop – 1

Total: 9

Wireless Phone

Xfinity Mobile – 1

Total: 1

Legal

Edgar Snyder – 1

Total: 1

Technology

Marvel Strike Force – 2
Amazon Echo – 1
Ring.com – 1

Total: 4

Products/Services for the Home and Personal Use

SaveonSymbicort.com – 3
Mattress Firm – 3
Nasacort – 2
Allegra – 2
Blue Nile – 2
Icy Hot – 2
Icy Hot SmartRelief.com – 1
The Men’s Wearhouse – 1
Nutrisystem turboformen.com – 1
Selsun Blue – 1
Xyzal – 1
ACT mouthwash – 1
Farxiga.com – 1

Total: 21

Racing Related

NASCAR.com/tickets – 1

Total: 1

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

6:30 PM – 6:33 PM – 3 // 6:33 PM – 6:36 PM – 3

6:36 PM – 6:40 PM – 4 // 6:40 PM – 6:42 PM – 2

6:42 PM – 6:52 PM – 10 // 6:52 PM – 6:54 PM – 2

6:54 PM – 7:00 PM – 6 // 7:00 PM – 7:03 PM – 3

7:03 PM – 7:09 PM – 6 // 7:09 PM – 7:12 PM – 3

7:12 PM – 7:27 PM – 15 // 7:27 PM – 7:30 PM – 3

7:30 PM – 7:33 PM – 3 // 7:33 PM – 7:36 PM – 3

7:36 PM – 7:41 PM – 5 // 7:41 PM – 7:44 PM – 3

7:44 PM – 7:50 PM – 6 // 7:50 PM – 7:53 PM – 3

7:53 PM – 7:57 PM – 4 // 7:57 PM – 8:00 PM – 3

8:00 PM – 8:13 PM – 13 // 8:13 PM – 8:16 PM – 3

8:16 PM – 8:19 PM – 3 // 8:19 PM – 8:22 PM – 3

8:22 PM – 8:29 PM – 7 // 8:29 PM – 8:32 PM – 3

8:32 PM – 8:36 PM – 4 // 8:36 PM – 8:39 PM – 3

8:39 PM – 8:42 PM – 3 // 8:42 PM – 8:44 PM – 2

8:44 PM – 8:51 PM – 7 // 8:51 PM – 8:53 PM – 2

8:53 PM – 9:54 PM – 61 // 9:54 PM – checkered flag flies

Total race brdcst time 160 Total comm. brdcst time 44

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

7:17 PM – 7:20 PM
Toyota (Denny Hamlin); NASCAR.com KansasSpeedway.com ; Mello Yello; KFC; NFL Draft on Fox & NFL Network ; upcoming Cup race

8:05 PM – 8:07 PM
Busch Beer; Outback Steakhouse; NASCAR.com/Green; FIFA Cup on Fox/FS1; Chevy; upcoming Xfinity race; KFC

9:02 PM – 9:04 PM
Coca-Cola @CocaColaRacing ; Outback Steakhouse; Fox News ; Toyota Camry; KFC; NASCAR.com/KidsTix

9:16 PM – 9:18 PM
Ford; Hooters.com/SuperTroopers #HootersSnozzberry (Chase Elliott); NASCAR.com upcoming Cup race; NFL Draft on Fox & NFL Network ; KFC; NASCAR.com upcoming Xfinity race