For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the singing of ‘God Bless America’ before the race at 2:48 PM, and stopped at the waving of the checkered flag at 6:18 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

This was the last Sprint Cup race of the 2017 season. Please look for my annual wrap-up of the sponsors and their commercials for the 2017 season in the near future.

Race and Commercial Breakdown of the 2017 Ford EcoBoost 400

Total number of commercials: 112

Total number of companies or entities advertised: 45

Number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 41
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 30
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 6

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 210

Total number of companies or entities advertised in brief promos or crawlers: 30 (companies: #Appreci88ion ; Ford; Monster Energy; Smithfield Foods; Kroger Click List; Jimmy John’s; Coca-Cola; Chevy; Ford Performance; Toyota; Sunoco Fuel; GoodYear Tires; Geico; Nationwide; Liberty Mutual; Progressive; Credit One Bank; Bank of America; Furniture Row; Lilly Diabetes; UnTuckIt.com ; ‘The Brave’ on NBC; Sunday Night Football on NBC; ‘Fast & Furious Super Charged’ at Universal Studios; ‘NASCAR Heat 2’ video game; Hot-Pass Coverage on NBCSN; ‘Post-Race Coverage’ on NBC; ‘Post-Race’ & ‘Victory Lap’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Shop; NASCAR.com/Tickets)

Total amount of time these brief promos take during broadcast: app. 2 min. 45 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
NASCAR on NBC ‘Dale Earnhardt Jr. – 26 Cup Wins’
NASCAR on NBC ‘Brad Keselowski – ’12 Cup Champion’
NASCAR on NBC ‘Kevin Harvick – ’14 Cup Champion’
NASCAR on NBC ‘Kyle Busch – ’15 Cup Champion’
NASCAR on NBC ‘Martin Truex Jr. – 14 Cup Wins this Season’
Ford ‘Starting Grid’
NASCAR on NBC ‘Championship Four’
NASCAR on NBC ‘To the Rear’
Nationwide ‘On-Board Camera’
Coca-Cola ‘On-Board Camera’
Jimmy John’s ‘On-Board Camera’
Ford Performance ‘On-Board Camera’
Sunoco ‘On-Board Camera’
Furniture Row ‘On-Board Camera’
Smithfield Foods ‘Aerial Coverage’
Monster Energy ‘Race Breakdown’
NASCAR on NBC ‘Brad Keselowski – 24 Cup Wins’
NASCAR on NBC ‘Kevin Harvick – 37 Cup Wins’
NASCAR on NBC ‘Kyle Busch – 43 Cup Wins’
NASCAR on NBC ‘Martin Truex Jr. – 14 Cup Wins’
NASCAR on NBC ‘Team Communications’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Caution’
Geico ‘Restart Zone’
NASCAR on NBC ‘Currently/Restarted’
NASCAR on NBC ‘Intervals’
NASCAR on NBC ‘Top 3’
Nationwide ‘Helmet Cam’
NASCAR on NBC ‘Driver Telemetry’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘ __ Laps Led Today’
NASCAR on NBC ‘Started’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Battle for’
NASCAR on NBC ‘Martin Truex Jr. – Finished Top 10 in All 10 Races on 1.5 mi Tracks this Season’
NASCAR on NBC ‘Radio’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBCMPH Comparison’
NASCAR on NBC ‘Manufacturer’
NASCAR on NBC ‘Race Control: Pit Road Closed w/2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap’
NASCAR on NBC ‘Stage 1 Results’
NASCAR on NBC ‘Stage 1 Winner’
Homestead-Miami ‘Pit Road Grid – Pit In/Pit Out’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘Brad Keselowski – 10th Career HMS Race’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Chase Elliott – 7 Career 2nd Place Finishes’
NASCAR on NBC ‘Ricky Stenhouse Jr. – 2017 Season’
NASCAR on NBC ‘Matt Kenseth – 39 Career Wins’
NASCAR on NBC ‘Danica Patrick – 5th Full Season w/SHR’
NASCAR on NBC ‘Martin Truex Jr. – 2175 Laps Led (Career High)’
Kroger Click List ‘Race Off Pit Road’
NASCAR on NBC ‘Pit Crew All-Stars’
NASCAR on NBC ‘Danica Patrick – Crashed on Lap 142 – 11th DNF in 2017’
NASCAR on NBC ‘Stage 2 5 Laps to Go’
NASCAR on NBC ‘Martin Truex Jr. – Leads All Drivers Wins/Top 5s/Top 10s’
NASCAR on NBC ‘Stage 2 Final Lap’
Ford Performance ‘Stage 2 Results’
NASCAR on NBC ‘Final Stage’
NASCAR on NBC ‘Championship Quest’
NASCAR on NBCNASCAR Non-Stop’
NBCEEit’
NASCAR on NBC ‘Last Pit Lap’
NASCAR on NBC ‘Crew Chief’
NASCAR on NBC ‘Kyle Busch – 5 Wins 2017’
NASCAR on NBC ‘Dale Earnhardt Jr. – Monster Energy Cup Series Career’
NASCAR on NBC ‘Secs. Behind Leader’
NASCAR on NBC ‘Race Off Pit Road’
NASCAR on NBC ‘Battle for the Lead’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 2:48 PM
End time to record race/commercial periods: 6:18 PM

Total minutes of complete race broadcast: 210
Minutes of race broadcast: 173
Minutes of traditional commercials (not split-screen): 37
Minutes of ‘Side-by-Side’ commercials (split-screen): 14

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

NFL Network – 4
NHL on NBC – 2
Olympics on NBC – 1
Sunday Night Football on NBC – 1
‘Golf on NBC Sports’ – 1
‘Chicago MED – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

NBC local news – 8
NBC local news and ‘Today Show’ on NBC – 1

Total: 9

Restaurants/Food

Sonic – 10
McDonald’s – 3
Mello Yello – 3
Carl’s Jr. and Hardees – 1
Coca-Cola – 1
Five Hour Energy Drink – 1
Kroger Click List – 1
Monster Energy – 1
Outback – 1
Smithfield – 1

Total: 23

Beer/Alcohol

Budweiser – 1
Budweiser (Dale Earnhardt Jr.) – 1
Busch – 1

Total: 3

Car/Truck/Bike

Ford – 5
Mercedes Benz Vans – 2
Polaris – 2
Chevy – 2
Chevy/dalejr (Dale Earnhardt Jr.) – 1
Sunoco (Jimmie Johnson) – 1
Toyota Camry – 1

Total: 14

Insurance/Health

AAA – 2
Geico.com – 2
Nationwide (Dale Earnhardt Jr.) – 2
Progressive – 2
Allwell 1-866-240-8995 – 1
GrangeInsurance.com – 1

Total: 10

Financial

Bank of America/FriendsAgain – 2

Total: 2

Education

California University – 2

Total: 2

Technology

Comcast The More You Know – 1

Total: 1

Products/Services for the Home and Personal Use

IKEA – 3
GE – 1
Trulicity.com – 1
Wrangler (Dale Earnhardt Jr.) – 1

Total: 6

Racing Related

NASCARHeat.com (Joey Logano, Brad Keselowski) – 1
Daytona 500 #DAYTONA500 – 1

Total: 2

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:48 PM – 2:52 PM – 4 // 2:52 PM – 2:55 PM – 3

2:55 PM – 3:01 PM – 6 // 3:01 PM – 3:03 PM – 2

3:03 PM – 3:19 PM – 16 // 3:19 PM – 3:20 PM – 1

3:20 PM – 3:21 PM – 1 // 3:21 PM – 3:22 PM – 1

3:22 PM – 3:32 PM – 10 // 3:32 PM – 3:35 PM – 3

3:35 PM – 3:43 PM – 8 // 3:43 PM – 3:46 PM – 3

3:46 PM – 3:54 PM – 8 // 3:54 PM – 3:56 PM – 2

3:56 PM – 4:01 PM – 5 // 4:01 PM – 4:03 PM – 2

4:03 PM – 4:07 PM – 4 // 4:07 PM – 4:10 PM – 3

4:10 PM – 4:11 PM – 1 // 4:11 PM – 4:13 PM – 2

4:13 PM – 4:22 PM – 9 // 4:22 PM – 4:25 PM – 3

4:25 PM – 4:31 PM – 6 // 4:31 PM – 4:34 PM – 3

4:34 PM – 4:39 PM – 5 // 4:39 PM – 4:42 PM – 3

4:42 PM – 4:50 PM – 8 // 4:50 PM – 4:52 PM – 2

4:52 PM – 4:55 PM – 3 // 4:55 PM – 4:57 PM – 2

4:57 PM – 5:10 PM – 13 // 5:10 PM – 5:12 PM – 2

5:12 PM – 6:18 PM – 66 // 6:18 PM – checkered flag flies

Total race brdcst time 173 Total comm. brdcst time 37

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

5:18 PM – 5:21 PM
GoodYear (Dale Earnhardt Jr.); Carl’s Jr. & Hardee’s; NASCAR Heat 2 (Joey Logano, Brad Keselowski); Coca-Cola; Toyota/Camry; Carl’s Jr. & Hardee’s; ‘The Voice’ on NBC

5:26 PM – 5:28 PM
GE; MBVans.com; Geico; Olympics on NBC

5:35 PM – 5:37 PM
Mountain Dew (Dale Earnhardt Jr.); Smithfield Foods; Toyota/Camry

5:44 PM – 5:46 PM
Ford; Outback; Geico; Coca-Cola

5:54 PM – 5:56 PM
Bank of America/FriendsAgain; Sonic; GE; Toyota (Toyota drivers); Sonic; Sunday Night Football on NBC

6:02 PM – 6:05 PM
Ford; Reeses; Coca-Cola; Can-Am; Carl’s Jr. & Hardee’s; Olympics on NBC