For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:22 PM, and stopped at the waving of the checkered flag at 5:42 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Can-Am 500(k)

Total number of commercials: 106

Total number of companies or entities advertised: 47

Number of traditional commercials (not split-screen): 83
Total number of companies or entities advertised: 43
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 23
Total number of companies or entities advertised: 18
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 185

Total number of companies or entities advertised in brief promos or crawlers: 29 (companies: Monster Energy; Smithfield Foods; Kroger Click List; McDonald’s; Hooters #Hooters24 ; Subway; Hunt Bros. Pizza; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota, TRD; MBVans.com; Geico; Liberty Mutual; Nationwide; Progressive; Credit One Bank; Bank of America; WPXI; ‘The Brave’ on NBC; Sunday Night Football on NBC; ‘NASCAR Heat 2’ video game; NASCAR.com/Drive; NASCAR.com/Shop; ‘NASCAR America’ on NBCSN; ‘Post-Race’ & ‘Victory Lap’ on NBCSN; upcoming ‘Championship 4’ NASCAR race in Miami)

Total amount of time these brief promos take during broadcast: app. 3 min. 25 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
NASCAR on NBC ‘Chase Elliott – Finished 12th at PIR in March’
NASCAR on NBC ‘Jimmie Johnson – Avg. Finish 9.0’
NASCAR on NBC ‘Denny Hamlin – 5th in Playoffs’
NASCAR on NBC ‘Brad Keselowski – 4th in Playoffs’
Nationwide ‘Starting Grid’
NASCAR on NBC ‘Playoffs’
NASCAR on NBC ‘Advanced’
NASCAR on NBC ‘Radio Communication’
Coca-Cola ‘On-Board Camera’
Hooters ‘On-Board Camera’
Hunt Bros. Pizza ‘On-Board Camera’
TRD ‘Helmet Cam’
Nationwide ‘On-Board Camera’
Ford Performance ‘On-Board Camera’
Kroger Click List ‘On-Board Camera’
Smithfield Foods ‘Aerial Coverage’
Monster Energy ‘Race Breakdown’
Monster Energy ‘Playoff Leaderboard’
NASCAR on NBC ‘Team Communication’
NASCAR on NBC ‘Stage 1’
Coca-Cola ‘Front Bumper Cam’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘Battle for’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Intervals’
NASCAR on NBC ‘Running Order’
NASCAR on NBC ‘Battle for Lead’
NASCAR on NBC ‘Radio’
NASCAR on NBC * __ Laps Led’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘Driver Telemetry’
Toyota Camry ‘On-Track Car’
NASCAR on NBC ‘Starts/Wins/Top 5s/Top 10s’
NASCAR on NBC ‘Stage 1 5 Laps to Go’
NASCAR on NBC ‘Race Control: Pit Road Closed w/2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap’
NASCAR on NBC ‘Stage 1 Results’
NASCAR on NBC ‘Stage 1 Winner’
NASCAR Heat 2 ‘Race Off Pit Road’
Outback ‘Curbside Takeaways’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘Kyle Larson – Last 3 Finishes’
NASCAR on NBC ‘Started/Currently’
NASCAR on NBC ‘Kyle Larson – 4th Straight DNF
Toyota ‘Driver Update’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Kevin Harvick – TX Winner Last Week’
Subway ‘Fresh Take’
NASCAR on NBC ‘Through the Field’
NASCAR on NBC ‘Started’
NASCAR on NBC ‘Stage 2 Final Lap’
NASCAR on NBC ‘Stage 2 Results’
NASCAR on NBC ‘Stage 2 Winner’
NASCAR on NBC ‘Final Stage’
Geico ‘Restart Zone’
5 Hour Energy ‘On the Move’
NASCAR on NBC ‘Denny Hamlin – Will Advance to Championship 4 w/a Win’
NASCAR on NBC ‘Manufacturer’
Dodge Ram ‘Guts & Glory’
Kroger Click List ‘Race Off Pit Road’
NASCAR on NBC ‘Trevor Bayne – Crashed on Lap 228’
NBCEEit’
NASCAR on NBC ‘Last Pit Lap & Times’
NASCAR Heat 2 ‘Who to Watch’
NASCAR on NBC ‘Chase Elliott – No Career Wins (6 2nd Place Finishes)’
NASCAR on NBC ‘Denny Hamlin – Fails to Advance to Miami’
NASCAR on NBC ‘After the Race Coverage Ends on NBC
NASCAR on NBC ‘Matt Kenseth – 51 Races Since Last Cup Win’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 2:22 PM
End time to record race/commercial periods: 5:42 PM

Total minutes of complete race broadcast: 200
Minutes of race broadcast: 164
Minutes of traditional commercials (not split-screen): 36
Minutes of ‘Side-by-Side’ commercials (split-screen): 12

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

Sunday Night Football on NBC – 3
Thursday Night Football on NFL Network & NBC – 2
NFL Players Assn. – 2
College Football on NBC – 2
NFL Network – 1
Olympics on NBC – 1
Upcoming Cup race on NBC Sports – 1
NHL on NBCSN – 1
‘The Blacklist’ – 1
‘The Brave’ – 1
‘Chicago MED – 1
‘Judge Judy’ – 1
‘NBC Nightly News’ – 1

Total: 18

Local News/Sports/Points-of-Interest in Penna.

NBC local news – 3

Total: 3

Restaurants/Food

Sonic – 7
Carl’s Jr. and Hardees – 4
Mello Yello – 3
Mountain Dew (Dale Earnhardt Jr.) – 3
Outback – 2
Coke Zero Sugar – 2
Hooters (Chase Elliott) #Hooters24 – 2
McDonald’s – 1
Smithfield – 1
Coca-Cola – 1

Total: 26

Beer/Alcohol

Coors Light – 1

Total: 1

Car/Truck/Bike

Chevy – 4
CanAmOffRoad – 3
Ford – 3
Drive Time – 2
Mercedes Benz Vans – 2
Polaris – 2
RamTrucks.com – 1
ShopHonda.com – 1
Toyota – 1
Toyota Camry – 1

Total: 20

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 2
Progressive – 2
Geico.com – 2
Allwell 1-866-240-8995 – 1
GrangeInsurance.com – 1

Total: 8

Financial

Bank of America/FriendsAgain – 3

Total: 3

Education

California University – 1

Total: 1

Technology

Comcast The More You Know – 1

Total: 1

Products/Services for the Home and Personal Use

GE – 1

Total: 1

Racing Related

NASCAR.com #Appreci88ion – 1

Total: 1

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:22 PM – 2:25 PM – 3 // 2:25 PM – 2:28 PM – 3

2:28 PM – 2:31 PM – 3 // 2:31 PM – 2:33 PM – 2

2:33 PM – 2:46 PM – 13 // 2:46 PM – 2:48 PM – 2

2:48 PM – 2:56 PM – 8 // 2:56 PM – 2:58 PM – 2

2:58 PM – 3:05 PM – 7 // 3:05 PM – 3:08 PM – 3

3:08 PM – 3:15 PM – 7 // 3:15 PM – 3:18 PM – 3

3:18 PM – 3:20 PM – 2 // 3:20 PM – 3:22 PM – 2

3:22 PM – 3:29 PM – 7 // 3:29 PM – 3:32 PM – 3

3:32 PM – 3:40 PM – 8 // 3:40 PM – 3:42 PM – 2

3:42 PM – 3:46 PM – 4 // 3:46 PM – 3:48 PM – 2

3:48 PM – 3:56 PM – 8 // 3:56 PM – 3:58 PM – 2

3:58 PM – 3:59 PM – 1 // 3:59 PM – 4:02 PM – 3

4:02 PM – 4:10 PM – 8 // 4:10 PM – 4:12 PM – 2

4:12 PM – 4:18 PM – 6 // 4:18 PM – 4:20 PM – 2

4:20 PM – 4:58 PM – 38 // 4:58 PM – 5:00 PM – 2

5:00 PM – 5:04 PM – 4 // 5:04 PM – 5:05 PM – 1

5:05 PM – 5:42 PM – 37 // 5:42 PM – checkered flag flies

Total race brdcst time 164 Total comm. brdcst time 36

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:27 PM – 4:30 PM
Can-Am Off Road; Nationwide (Dale Earnhardt Jr.); Coca-Cola; Toyota/Camry

4:41 PM – 4:43 PM
Ram Trucks; Sonic; Geico; Sunoco #EssenceofRacing ; Sonic; ‘Chicago MED’ on NBC; Thursday Night Football on NBC & NFL Network

4:49 PM – 4:51 PM
Hooters #Hooters24 (Chase Elliott); GE; Toyota (Toyota drivers)

5:12 PM – 5:14 PM
Smithfield Foods; Outback; MBVans.com; Coca-Cola

5:30 PM – 5:33 PM
Geico; Sonic; Ram Trucks; Bank of America/FriendsAgain; Daytona500.com #Daytona500