For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:53 PM, and stopped at the waving of the checkered flag at 6:39 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Alabama 500

Total number of commercials: 133

Total number of companies or entities advertised: 55

Number of traditional commercials (not split-screen): 105
Total number of companies or entities advertised: 51
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 28
Total number of companies or entities advertised: 19
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 215

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: Monster Energy; John Deere Gator; Smithfield Foods; Subway; Sonic; McDonald’s; Mountain Dew; Busch Beer; Busch Light Beer; Chevy, #IDriveFor ; Ford Performance; Toyota; Geico; Liberty Mutual; Credit One Bank; First Data; Aspen Dental; NHL on NBCSports; Sunday Night Football on NBC; ‘The Brave’ on NBC; ‘NASCAR Heat 2’ video game; ‘NASCAR America’ Live from the Hall of Fame; ‘Post-Race’ & ‘Victory Lap’ #VictoryLap on NBCSN; NASCAR.com/Drive; NASCAR.com/Shop; NASCAR.com/Tickets; upcoming Cup race)

Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
NASCAR on NBC ‘Jimmie Johnson – 7th in Playoffs’
NASCAR on NBC ‘Chase Elliott – 3rd Running Finish in Last 4 Races’
NASCAR on NBC ‘Starts/Wins/Top 5s/Top 10s’
John Deere ‘Starting Grid’
NASCAR on NBC ‘Playoffs’
NASCAR on NBC ‘To the Rear’
Kroger Click List ‘In-Car Camera’
Busch Light ‘On-Board Camera’
Aspen Dental ‘On-Board Camera’
First Data ‘On-Board Camera’
Ford Performance ‘On-Board Camera’
John Deere ‘On-Board Camera’
Mountain Dew ‘On-Board Camera’
NASCAR on NBC ‘Radio Communication’
Smithfield Foods ‘Aerial Coverage’
Subway ‘Fresh Take’
NASCAR on NBC ‘Race Analysis’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Driver Telemetry’
NASCAR on NBC ‘Ricky Stenhouse Jr. – 2 Straight Restrictor Plate Wins’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘Manufacturer’
NASCAR on NBC ‘Fast Lap Speed’
NASCAR on NBC ‘Radio’
NASCAR on NBC ‘Currently’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBC ‘Brad Keselowski – 4 wins in 17 Talladega Races’
NASCAR on NBC ‘Advanced’
NASCAR on NBC ‘Pit Road Penalties’
NASCAR on NBC ‘Involved in Crash’
Kroger Click List ‘Race Off Pit Road’
NASCAR on NBC ‘Team Communication’
NBCEEit’
Toyota Camry ‘On-Track Car’
NASCAR on NBC ‘Playoff Leaderboard’
Geico ‘Restart Zone’
NASCAR on NBC ‘Martin Truex Jr. – CMS Winner Last Week’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Stage 1 5 Laps to Go’
GoodYear ‘Tires’
Sunoco ‘Fuel’
NASCAR on NBC ‘Pit Road Penalty’
NASCAR on NBC ‘How Monster Energy Points Are Awarded’
NASCAR on NBC ‘Race Control: Pit Road Closed w/2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap’
NASCAR on NBC ‘Stage 1 Results’
NASCAR on NBC ‘Stage 1 Winner’
Ford Performance ‘Stage 1 Results’
NASCAR Heat 2 ‘Wind Tunnel’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBC ‘New Leader’
NASCAR on NBC ‘Top 2’
NASCAR on NBC ‘Stage 2’
Chevy ‘On the Move’
NASCAR on NBC ‘Race Control: Debris on the Backstretch’
NASCAR on NBC ‘Start/Finish Line’
NASCAR on NBC ‘Lead Car/Pit Car’
NASCAR on NBC ‘Playoff Story Lines’
NASCAR on NBC ‘Playoff Driver Points Earned Today After Stage 1’
Bank of America ‘Through the Field’
NASCAR on NBC ‘Stage 2 5 Laps to Go’
NASCAR on NBC ‘Stage 2 Final Lap’
NASCAR on NBC ‘Stage 2 Results’
NASCAR on NBC ‘Stage 2 Winner’
NASCAR Heat 2 ‘Stage 2 Intermission’
NASCAR on NBC ‘Ryan Blaney – 4th Stage Win this Season’
NASCAR on NBC ‘Final Stage’
NASCAR on NBC ‘Restart’
5 Hour Energy ‘Lap Leader’
Mountain Dew ‘MPH Comparison’
NASCAR on NBC ‘All-Time Restrictor Plate Wins’
Toyota ‘Driver Update’
NASCAR on NBCNASCAR Non-Stop’
NASCAR on NBC ‘Pit Stops’
NASCAR on NBC ‘Flashback’
NASCAR on NBC ‘Special Day for Dale Jr.’
NASCAR on NBC ‘Playoff Driver Points Earned Today Through Stages 1 & 2’
Dodge Ram ‘Guts & Glory’
NASCAR on NBC ‘Race Recap’
NASCAR on NBC ‘Running Order’
NASCAR on NBC ‘Chase Elliott – 4th DNF this Season’
NASCAR on NBC ‘Playoffs Round of 12’
NASCAR on NBC ‘Dale Earnhardt Jr. – 10 Career Wins’
NASCAR on NBC ‘Dale Earnhardt Jr. – Oct. 15 2017 Declared ‘Dale Earnhardt Jr. Day’
NASCAR on NBC ‘Race Control: Coming to the Green Flag’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 1:53 PM
End time to record race/commercial periods: 6:39 PM

Total minutes of complete race broadcast: 286
Minutes of race broadcast: 241
Minutes of traditional commercials (not split-screen): 45
Minutes of ‘Side-by-Side’ commercials (split-screen): 12

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

Thursday Night Football on NFL Network & Amazon Prime – 4
Olympics on NBC – 3
‘Chicago Fire’ – 2
Sunday Night Football on NBC – 2
Upcoming Cup race on NBC Sports – 2
NHL on NBCSN – 2
Soccer on NBCSN – 1
‘The Blacklist’ – 1
‘Blindspot’ – 1
‘The Brave’ – 1
‘Chicago PD’ – 1
College Football on NBC – 1
‘NBC Nightly News’ – 1
‘The Voice’ – 1
NFL Network – 1

Total: 24

Movies

‘Baby Driver’ – 1
‘Only the Brave’ – 1
‘Daddy’s Home 2’ – 1

Total: 3

Local News/Sports/Points-of-Interest in Penna.

NBC local news – 5

Total: 5

Restaurants/Food

Sonic – 9
McDonald’s – 3
Coke Zero Sugar – 3
Outback – 2
Smithfield – 2
Carl’s Jr. and Hardees – 2
Coca-Cola – 2
Five Hour Energy Drink #Backto100% – 1
Subway – 1
Wendy’s – 1

Total: 26

Beer/Alcohol

Busch – 2

Total: 2

Car/Truck/Bike

JohnDeere.com/gator – 6
ChooseNissan.com – 3
Polaris – 3
Ford – 3
Chevy – 2
RamTrucks.com – 2
GoodYear (Dale Earnhardt Jr.) #GoodYearRacing – 1
Mercedes Benz Vans – 1
Toyota – 1
Toyota/c-hr – 1

Total: 23

Insurance/Health

Progressive – 2
Geico.com – 2
Allwell 1-866-240-8995 – 1
Nationwide – 1

Total: 6

Home Improvement

WindowNation.com – 3

Total: 3

Financial

Bank of America/FriendsAgain – 4

Total: 4

Education

California University – 2

Total: 2

Technology

First Data (Kyle Larson) – 1
Hulu – 1

Total: 2

Products/Services for the Home and Personal Use

Keytruda – 2
DuluthTrading.com – 1
Trulicity.com – 1

Total: 4

Racing Related

Martinsville Speedway – 1

Total: 1

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:53 PM – 1:57 PM – 4 // 1:57 PM – 1:59 PM – 2

1:59 PM – 2:03 PM – 4 // 2:03 PM – 2:05 PM – 2

2:05 PM – 2:12 PM – 7 // 2:12 PM – 2:14 PM – 2

2:14 PM – 2:23 PM – 9 // 2:23 PM – 2:25 PM – 2

2:25 PM – 2:32 PM – 7 // 2:32 PM – 2:35 PM – 3

2:35 PM – 2:40 PM – 5 // 2:40 PM – 2:42 PM – 2

2:42 PM – 2:46 PM – 4 // 2:46 PM – 2:48 PM – 2

2:48 PM – 2:53 PM – 5 // 2:53 PM – 2:56 PM – 3

2:56 PM – 3:06 PM – 10 // 3:06 PM – 3:09 PM – 3

3:09 PM – 3:20 PM – 11 // 3:20 PM – 3:23 PM – 3

3:23 PM – 3:27 PM – 4 // 3:27 PM – 3:29 PM – 2

3:29 PM – 3:42 PM – 13 // 3:42 PM – 3:44 PM – 2

3:44 PM – 3:51 PM – 7 // 3:51 PM – 3:54 PM – 3

3:54 PM – 3:55 PM – 1 // 3:55 PM – 3:56 PM – 1

3:56 PM – 4:10 PM – 14 // 4:10 PM – 4:13 PM – 3

4:13 PM – 4:23 PM – 10 // 4:23 PM – 4:25 PM – 2

4:25 PM – 4:28 PM – 3 // 4:28 PM – 4:30 PM – 2

4:30 PM – 5:25 PM – 55 // 5:25 PM – 5:27 PM – 2

5:27 PM – 5:44 PM – 17 // 5:44 PM – 5:46 PM – 2

5:46 PM – 6:07 PM – 21 // 6:07 PM – 6:09 PM – 2

6:09 PM – 6:39 PM – 30 // 6:39 PM – checkered flag flies

Total race brdcst time 241 Total comm. brdcst time 45

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:39 PM – 4:42 PM
Mercedes Benz Vans; GE; Nationwide; Coke Zero Sugar; Sunday Night Football on NBC

4:49 PM – 4:51 PM
John Deere/Gator; Outback; Bank of America/FriendsAgain; Smithfield Foods; Ram Trucks; Outback; ‘The Brave’ on NBC

5:02 PM – 5:04 PM
Mountain Dew (Dale Earnhardt Jr., Rick Hendrick, Chase Elliott) #cheers2DaleJr ; Hooters #Hooters24 ; Geico; Toyota/c-hr; upcoming Cup race

5:15 PM – 5:17 PM
Subway; Mercedes Benz Vans; GE; Daytona500.com #Daytona500

5:53 PM – 5:56 PM
John Deere/Gator; Sonic; Toyota #ToyotaNation (Toyota drivers); Nationwide; Sonic; upcoming Cup race; Winter Olympics on NBC