For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Moment-of-Silence for Ted Christopher at the start of the race at 2:00 PM, and stopped as Kyle Busch won at 5:26 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 ISM Connect 300

Total number of commercials: 113

Total number of companies or entities advertised: 49

Number of traditional commercials (not split-screen): 81
Total number of companies or entities advertised: 45
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 32
Total number of companies or entities advertised: 23
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 6

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 149

Total number of companies or entities advertised in brief promos or crawlers: 32 (companies: Monster Energy; Smithfield Foods, WintheKing.com ; McDonald’s; Subway; Kroger Click List; Coca-Cola; Chevy; Ford Performance; Toyota; Polaris RZR; Sunoco Fuel; GoodYear tires; Geico; Nationwide; Liberty Mutual; Credit One Bank; Bank of America; ‘The Brave’ on NBC; Sunday Night Football on NBC; F1 on NBCSN; ‘Road to Race Day’ on Go90.com ; ‘NASCAR Race Day’, ‘Post-Race’ and ‘Victory Lap’ on NBCSN; NBCSports on Sirius/XM channel 90; NBCSports.com/Live; NASCAR.com/Shop; NASCAR.com/RaceView; NASCAR.com/Live; NASCAR.com/Live; ‘NASCAR Heat 2’ video game; upcoming Cup race)

Total amount of time these brief promos take during broadcast: app. 2 min. 45 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN
NASCAR on NBCSN ‘Denny Hamlin – 4 Straight Top 5 Finishes’
NASCAR on NBCSN ‘Jimmie Johnson – 38 Career Wins’
NASCAR on NBCSN ‘Kyle Larson – 12 Top 5 Finishes this Season’
NASCAR on NBCSN ‘The Playoff Bubble’
Nationwide ‘Starting Grid’
NASCAR on NBCSN ‘Playoffs’
NASCAR on NBCSN ‘To the Rear’
NASCAR on NBCSN ‘Radio Communication’
Toyota ‘On-Board Camera’
Ford Performance ‘On-Board Camera’
Nationwide ‘On-Board Camera’
Coca-Cola ‘On-Board Camera’
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBCSN ‘Race Breakdown’
NASCAR on NBCSN ‘Hottest September Races at NHMS
NASCAR on NBCSN ‘Stage 1’
NASCAR on NBCSN ‘Advanced’
NASCAR on NBCSN ‘Playoff Tracker’
NASCAR on NBCSN ‘Leader’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Playoff Leaderboard’
NASCAR on NBCSN ‘Manufacturer’
NASCAR on NBCSN ‘Battle for’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘Currently’
NASCAR on NBCSN ‘Radio’
NASCAR on NBCSN ‘Kevin Harvick – 1 Top 5 Finish Last 6 Races’
NASCAR on NBCSN ‘Race Day Comparison’
NASCAR on NBCSN ‘Conditions’
NASCAR on NBCSN ‘Starts/Wins/Top 5s/Top 10s’
NASCAR on NBCSN ‘Stage 1 – 5 Laps to Go’
NASCAR on NBCSN ‘Race Control: Pit Road Closed with 2 Laps to Go’
NASCAR on NBCSN ‘Martin Truex Jr. – 18 Stage Wins this Season Leads All Drivers’
NASCAR on NBCSN ‘Stage 1 Final Lap’
NASCAR on NBCSN ‘Stage 1 Results’
NASCAR on NBCSN ‘Winner’
NASCAR on NBCSN ‘Playoff Points Earned Today’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBCSN ‘Playoff Story Lines’
Geico ‘Restart Zone’
NASCAR on NBCSN ‘ __ Laps Led Today’
NASCAR on NBCSN ‘Toyota’s Dominance at NHMS
NASCAR on NBCSN ‘Toyota Laps Led’
Toyota ‘Driver Update’
NASCAR on NBCSN ‘Matt Kenseth – 9 Starts at NHMS with JGR
NASCAR on NBCSN ‘Started’
NASCAR Heat 2 ‘Non-Stop’
NASCAR on NBCSN ‘Top 2’
NASCAR on NBCSN ‘Stage 2’
NASCAR on NBCSN ‘Denny Hamlin – ’10 Championship Runner-Up’
NASCAR on NBCSN ‘Flash Back’
NASCAR on NBCSN ‘Stage 2 Final Lap’
NASCAR on NBCSN ‘Caution’
NASCAR on NBCSN ‘Stage 2 Winner’
NASCAR on NBCSN ‘Involved in Wreck’
NASCAR on NBCSN ‘Team Communication’
NBCEEit’
NASCAR on NBCSN ‘Kurt Busch – 19 Points Behind 12th (Austin Dillon)’
NASCAR Heat 2 ‘Stage 2 Intermission’
NASCAR on NBCSN ‘Kyle Busch – 13th Stage Win this Season’
NASCAR on NBCSN ‘Final Stage’
NASCAR on NBCSN ‘Biggest Movers’
NASCAR on NBCSN ‘Turning it On During the Playoffs’
NASCAR on NBCSN ‘Restarted’
NASCAR on NBCSN ‘Most Laps Led at NHMS without a Win’
NASCAR on NBCSN ‘Through the Field’
NASCAR on NBCSN ‘Playoff Grid’
Kroger Click List ‘Race Off Pit Road’
Dodge Ram ‘Guts & Glory’
NASCAR on NBCSN ‘Martin Truex Jr. – 3 Wins in Last 10 Races’
5 Hour Energy ‘Lap Leaders’
NASCAR on NBCSN ‘Clint Bowyer – 176 Races Since Last Cup Win’
NASCAR on NBCSN ‘Led __ of __ Laps’
NASCAR on NBCSN ‘Current Leader’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’
NASCAR on NBCSN ‘Final Lap’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 5:26 PM

Total minutes of complete race broadcast: 206
Minutes of race broadcast: 167
Minutes of traditional commercials (not split-screen): 39
Minutes of ‘Side-by-Side’ commercials (split-screen): 13

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of Singing Troopers: 1 TheSingingTrooper.com

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBCSN/TV Previews/Promos

Sunday Night Football on NBC – 2
Thursday Night Football on NFL Network & Amazon Prime – 1
NASCAR on NBCSN – 1
F1 on NBCSN – 1
NHL on NBCSN – 1
Soccer on NBCSN – 1
‘The Brave’ – 1
‘Today’ – 1
‘The Voice’ – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

Arone Auto Body – 3
Treasure Hunt Coins – 2
CampersInn.com/Pittsburgh – 1

Total: 6

Restaurants/Food

Mello Yello – 3
Mountain Dew – 2
Outback – 2
Reese’s – 2
Smithfield – 2
Sonic – 2
McDonald’s – 2
Dominos – 1

Total: 16

Beer/Alcohol

Budweiser – 1

Total: 1

Car/Truck/Bike

Jeep – 3
JohnDeere.com/gator – 3
ChooseNissan.com – 3
Chevy – 2
ChevyDealer.com – 2
Ford – 2
Polaris – 2
Toyota Camry – 2

Total: 19

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 4
Geico.com – 2
CologuardTest.com – 1

Total: 7

Wireless Phone

US Cellular – 3

Total: 3

Home Improvement

1-800-ServPro – 1

Total: 1

Financial

Ally Bank – 1
Bank of America/FriendsAgain – 1

Total: 2

Education

Pittsburgh Technical College – 1

Total: 1

Technology

Xfinity Xfi – 1

Total: 1

Products/Services for the Home and Personal Use

Chantix – 4
IKEA – 2
GE – 1
Gorilla Tape and Glue – 1
Trulicity.com – 1

Total: 9

Racing Related

‘Road to Race Day’ on Go90 – 3
NASCARHeat.com (Joey Logano, Brad Keselowski) – 1
Charlotte Motor Speedway – 1

Total: 5

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:03 PM – 3 // 2:03 PM – 2:06 PM – 3

2:06 PM – 2:09 PM – 3 // 2:09 PM – 2:11 PM – 2

2:11 PM – 2:25 PM – 14 // 2:25 PM – 2:28 PM – 3

2:28 PM – 2:34 PM – 6 // 2:34 PM – 2:37 PM – 3

2:37 PM – 2:44 PM – 7 // 2:44 PM – 2:46 PM – 2

2:46 PM – 2:50 PM – 4 // 2:50 PM – 2:53 PM – 3

2:53 PM – 2:57 PM – 4 // 2:57 PM – 2:59 PM – 2

2:59 PM – 3:00 PM – 1 // 3:00 PM – 3:02 PM – 2

3:02 PM – 3:11 PM – 9 // 3:11 PM – 3:13 PM – 2

3:13 PM – 3:19 PM – 6 // 3:19 PM – 3:22 PM – 3

3:22 PM – 3:28 PM – 6 // 3:28 PM – 3:31 PM – 3

3:31 PM – 3:42 PM – 11 // 3:42 PM – 3:45 PM – 3

3:45 PM – 3:51 PM – 6 // 3:51 PM – 3:53 PM – 2

3:53 PM – 3:59 PM – 6 // 3:59 PM – 4:01 PM – 2

4:01 PM – 4:37 PM – 36 // 4:37 PM – 4:39 PM – 2

4:39 PM – 5:01 PM – 22 // 5:01 PM – 5:02 PM – 1

5:02 PM – 5:06 PM – 4 // 5:06 PM – 5:07 PM – 1

5:07 PM – 5:26 PM – 19 // 5:26 PM – checkered flag flies

Total race brdcst time 167 Total comm. brdcst time 39

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:24 PM
NASCAR Heat 2’ video game (Joey Logano, Brad Keselowski)

4:09 PM – 4:12 PM
John Deere/Gator; Sonic; Smithfield Foods; Toyota #ToyotaNation (Toyota drivers); Sonic; NHL on NBCSN; Winter Olympics on NBC

4:20 PM – 4:23 PM
Jeep; Reeses; US Cellular; Coke Zero Sugar; Reeses; CharlotteMotorSpeedway.com ; ‘Today’ on NBC

4:29 PM – 4:31 PM
Nationwide; BankofAmerica/FriendsAgain ; Busch Beer; Reeses; Sunoco EssenceofRacing ; NASCAR.com/Playoffs ; Thursday Night Football on NFL Network and Amazon Prime

4:47 PM – 4:50 PM
GE; Sonic; Jeep; Sonic; upcoming Cup race; NHL on NBCSN

5:11 PM – 5:13 PM
Geico; Toyota Camry; Bank of America/FriendsAgain; Coca-Cola @CocaColaRacing (Denny Hamlin, Danica Patrick, Austin Dillon, Ryan Newman, Joey Logano)