For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 6:00 PM, and stopped at the waving of the checkered flag at 10:07 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Bojangles’ Southern 500

Total number of commercials: 134

Total number of companies or entities advertised: 65

Number of traditional commercials (not split-screen): 105
Total number of companies or entities advertised: 59
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 29
Total number of companies or entities advertised: 22
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 153

Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: RedCross.org ; Monster Energy; Kroger Click List; Smithfield Foods, WintheKing.com, Albertons ; Coca-Cola; Busch Beer; Chevy; Ford Performance; Toyota; STP; Geico; Liberty Mutual; Nationwide; Credit One Bank; Just 4 Men; ‘The Brave’ on NBC; ‘Thursday Night Football’ on NBC; ‘NASCAR Heat 2’ video game; NBCSports on Sirius XM Channel 90; NBCSports/InsidetheGarage; NASCAR.com/Mobile; ‘NASCAR America’ on NBCSN; ‘Post-Race’ followed by ‘Victory Lap’ on NBCSN; upcoming Cup race)

Total amount of time these brief promos take during broadcast: app. 2 min. 50 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
Monster Energy ‘Starting Grid’
NASCAR on NBC ‘Radio Communications’
Nationwide ‘In-Car Camera’
Ford Performance ‘In-Car Camera’
NASCAR on NBC ‘Helmet Cam’
STP ‘In-Car Camera’
Coca-Cola ‘On-Board Camera’
Credit One Bank ‘On-Board Camera’
Busch Beer ‘On-Board Camera’
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBC ‘Darlington Race Breakdown’
NASCAR on NBC ‘Running Order’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘Intervals’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Stage 1 100 Laps/Stage 2 100 Laps/Final Stage 167 Laps’
NASCAR on NBC ‘Starts/Wins/Top 5s/Top 10s’
NASCAR on NBC ‘Driver Telemetry’
Kroger Click List ‘Race Off Pit Road’
Geico ‘Restart Zone’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘Radio’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBC ‘Biggest Movers’
NASCAR on NBC ‘Playoff Standings’
NASCAR on NBC ‘Race Off Pit Road’
NASCAR on NBC ‘Coming Up in Stage 2’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Manufacturer’
NASCAR on NBC ‘Last Year/Tonight’
NASCAR on NBC ‘Stage 1 – 5 Laps to Go’
NASCAR on NBC ‘Closing the Gap’
NASCAR on NBC ‘Top 2’
NASCAR on NBC ‘Race Control: Pit Road Closed with 2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap’
NASCAR on NBC ‘Stage 1 Results’
NASCAR on NBC ‘Stage 1 Winner’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘In the Booth’
NASCAR on NBC ‘Caution’
NASCAR on NBC ‘Battle for’
Toyota ‘Driver Update’
NASCAR on NBC ‘Yesterday’
NASCAR on NBC ‘Team Communications’
Nationwide ‘Through the Field’
NASCAR on NBC ‘Stage 2 – 5 Laps to Go’
NASCAR on NBC ‘Playoff Points System’
NASCAR on NBC ‘Stage 2 Final Lap’
NASCAR on NBC ‘Stage 2 Winner’
NBCEEit’
NASCAR Heat 2 ‘Stage 2 Intermission’
NASCAR on NBC ‘Jimmie Johnson – Last 10 Laps’
NASCAR on NBCNASCAR Non-Stop’
GoodYear ‘Tires’
Sunoco ‘Fuel’
NASCAR on NBC ‘Kurt Busch – Last 40 Laps’
5 Hour Energy ‘Lap Leaders’
Dodge Ram ‘Guts & Glory’
NASCAR on NBC ‘Last Pit Stop’
NASCAR on NBC ‘Kurt Busch – Best Darlington Finish 2nd’
NASCAR on NBCMPH Comparison’
NASCAR on NBCMPH at the Line’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 6:00 PM
End time to record race/commercial periods: 10:07 PM

Total minutes of complete race broadcast: 247
Minutes of race broadcast: 204
Minutes of traditional commercials (not split-screen): 43
Minutes of ‘Side-by-Side’ commercials (split-screen): 9
Number of black flags for Richard Petty: 1
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBCSN/TV Previews/Promos

Upcoming Cup race on NBC Sports – 2
NFL on NBC Sports – 1
Thursday Night Football on NBC – 1
Thursday Night Football on NFL Network & NBC – 1
NFL Network – 1
NFL.com/fantasy – 1
Olympics on NBC – 1
‘The Brave’ – 1

Total: 9

Local News/Sports/Points-of-Interest in Penna.

Armstrong Beer Distributor and Bud Light – 2
Barkley Beer Distributor 724-539-2676 and Bud Light – 2
Rosa’s Beer Distributor and Bud Light – 2

Total: 6

Restaurants/Food

Arby’s – 4
McDonald’s – 3
Carl’s Jr. and Hardees – 3
Mountain Dew – 3
Coke Zero – 2
Dominos – 2
Reese’s – 2
Smithfield – 2
Chobani – 1
Coca-Cola – 1
Five Hour Energy Drink #my5hour – 1
Golden Corral – 1
Hooters – 1
Longhorn Steakhouse – 1
Mello Yello – 1
Outback – 1

Total: 29

Beer/Alcohol

Coors Light – 3
Jack Daniels – 3
Budweiser – 1
Bud Light – 1

Total: 8

Car/Truck/Bike

Chevy – 3
RamTrucks.com – 2
JohnDeere.com/gator – 2
NissanUSA.com – 2
Toyota Camry – 2
Ford – 1
BuyFordNow.com – 1
GMCDealer.com – 1
GoodYear (Dale Earnhardt Jr.) #GoodYearRacing – 1
Sunoco ‘Essence of Racing’ – 1
Toyota (Toyota drivers) #ToyotaNation – 1

Total: 17

Insurance/Health

Progressive – 3
Geico.com – 2
Nationwide – 1
Nationwide (Dale Earnhardt Jr.) – 1
SafeAuto – 1

Total: 8

Wireless Phone

Xfinity Mobile – 2

Total: 2

Technology

Amazon Echo – 1
Fan Duel – 1
Xfinity.com – 1
Xfinity Xfi – 1

Total: 4

Products/Services for the Home and Personal Use

BuyLEESA.com – 3
SuperCuts – 3
Just For Men – 2
Funeral Advantage – 1
Harvoni – 1
Sleep Number bed – 1
Tempur-Pedic – 1

Total: 12

Travel

Booking.com – 1

Total: 1

Racing Related

‘Road to Race Day’ on Go90 – 3
NASCARHeat.com – 2
PA Motor Speedway – 2
WintheKing.com – 1
RichmondRaceway.com – 1

Total: 9

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

6:00 PM – 6:03 PM – 3 // 6:03 PM – 6:05 PM – 2

6:05 PM – 6:10 PM – 5 // 6:10 PM – 6:12 PM – 2

6:12 PM – 6:26 PM – 14 // 6:26 PM – 6:30 PM – 4

6:30 PM – 6:33 PM – 3 // 6:33 PM – 6:35 PM – 2

6:35 PM – 6:45 PM – 10 // 6:45 PM – 6:47 PM – 2

6:47 PM – 6:49 PM – 2 // 6:49 PM – 6:51 PM – 2

6:51 PM – 6:58 PM – 7 // 6:58 PM – 7:01 PM – 3

7:01 PM – 7:06 PM – 5 // 7:06 PM – 7:09 PM – 3

7:09 PM – 7:22 PM – 13 // 7:22 PM – 7:25 PM – 3

7:25 PM – 7:26 PM – 1 // 7:26 PM – 7:28 PM – 2

7:28 PM – 7:40 PM – 12 // 7:40 PM – 7:42 PM – 2

7:42 PM – 7:44 PM – 2 // 7:44 PM – 7:46 PM – 2

7:46 PM – 7:54 PM – 8 // 7:54 PM – 7:56 PM – 2

7:56 PM – 8:02 PM –6 // 8:02 PM – 8:05 PM – 3

8:05 PM – 8:17 PM – 12 // 8:17 PM – 8:20 PM – 3

8:20 PM – 8:32 PM – 12 // 8:32 PM – 8:34 PM – 2

8:34 PM – 8:40 PM – 6 // 8:40 PM – 8:42 PM – 2

8:42 PM – 9:10 PM – 28 // 9:10 PM – 9:12 PM – 2

9:12 PM – 10:07 PM – 55 // 10:07 PM – checkered flag flies

Total race brdcst time 204 Total comm. brdcst time 43

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

8:49 PM – 8:51 PM
Booking.com; Dodge Ram Trucks; Carl’s Jr. & Hardee’s; Coors Light; upcoming Cup race; Coca-Cola @CocaColaRacing (Ryan Newman, Austin Dillon, Danica Patrick, Joey Logano, Denny Hamlin)

8:58 PM – 9:00 PM
GoodYear (Dale Earnhardt Jr.); Smithfield Foods; Geico; Sonic; upcoming Cup race

9:21 PM – 9:23 PM
Nationwide (Dale Earnhardt Jr.); Coke Zero; Johnsonville; Burger King; Toyota/Camry; upcoming Xfinity race

9:30 PM – 9:32 PM
Tempur-Pedic; Mountain Dew; Golden Corral; John Deere/Gator; Chevy; upcoming Cup race

9:45 PM – 9:46 PM
Ram Trucks; Coca-Cola; Carl’s Jr. & Hardee’s; Smithfield Foods; STP (Steve Letarte); TalladegaSuperSpeedway.com )