For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:05 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Pure Michigan 400

Total number of commercials: 96

Total number of companies or entities advertised: 48

Number of traditional commercials (not split-screen): 69
Total number of companies or entities advertised: 41
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 27
Total number of companies or entities advertised: 17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 152

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: Monster Energy; Subway; McDonald’s; Smithfield Foods; Kroger Click List; Coca-Cola; Busch Light; Chevy; Ford Performance; Toyota; STP; Geico; Liberty Mutual; Credit One Bank; NFL Kick-Off Week on NBC; IndyCar on NBCSN; ‘NASCAR Heat 2’ video game; ‘NASCAR America’ on NBCSN; ‘Post-Race Show’, ‘Victory Lap’, ‘Racin’ Roots: Kyle Larson’ on NBCSN; NASCAR.com/Drive; NASCAR.com/tickets; NBCSports.com/Live; NBC Sports on Sirius XM; upcoming Cup race on NBC)

Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN
NASCAR on NBCSN ‘Matt Kenseth – 3 Career Wins at MIS
NASCAR on NBCSN ‘Starts/Wins/Top 5s/Top 10s’
NASCAR on NBCSN ‘Joey Logano – 2 time Winner’
NASCAR on NBCSN ‘On the Bubble’
Monster Energy ‘Starting Grid’
NASCAR on NBCSN ‘Radio Communication’
Chevy ‘On Board’
Toyota ‘On Board’
Ford Performance ‘On Board’
Coca-Cola ‘On Board’
NASCAR on NBCSN ‘Helmet Cam’
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBCSN ‘Race Breakdown’
Dodge Ram ‘Guts & Glory’
NASCAR on NBCSN ‘Kyle Larson – 3 Straight Top 3 Finishes’
NASCAR on NBCSN ‘Brad Keselowski – 11 Top 5 Finishes this Season’
NASCAR on NBCSN ‘Stage 1’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Leader’
NASCAR on NBCSN ‘Biggest Movers’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Playoff Bubble’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘Radio’
NASCAR on NBCSN ‘Currently’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBCSN ‘Team Communication’
NASCAR on NBCSN ‘Race Control: Pit Road Closed with 2 Laps to Go’
NASCAR on NBCSN ‘Stage 1 Final Lap’
NASCAR on NBCSN ‘Stage 1 Results’
NASCAR on NBCSN ‘Stage 1 Winner’
NASCAR on NBCSN ‘Pit Road Penalty’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBCSN ‘Brad Keselowski – 4th Stage Win this Season’
Ford Performance ‘Stage 1 Results’
Geico ‘Restart Zone’
NASCAR on NBCSN ‘Stage 2’
NASCAR on NBCSN ‘__ Laps Led Today’
NASCAR on NBCSN ‘Daniel Suarez – Last 3 Finishes’
NASCAR Heat 2 ‘Wind Tunnel’
NASCAR on NBCSN ‘Erik Jones – Last 3 Finishes’
5 Hour Energy ‘On the Move’
NASCAR on NBCSN ‘Stage 2 Final Lap’
NASCAR on NBCSN ‘Stage 2 Results’
NASCAR on NBCSN ‘Stage 2 Winner’
NASCAR Heat 2 ‘Stage 2 Intermission’
NASCAR on NBCSN ‘Erik Jones – 2 Straight Top 10 Finishes’
NASCAR on NBCSN ‘Pit Crew All-Stars’
NASCAR on NBCSN ‘Last Pit Lap’
NASCAR on NBCSN ‘Top 2’
NASCAR on NBCSNMPH Comparison’
NASCAR on NBCSNNASCAR Non Stop’
Kroger Click List ‘Race Off Pit Road’
Subway ‘Fresh Take’
NASCAR on NBCSN ‘Playoff Standings’
Polaris RZR ‘Lap Leaders’
NASCAR on NBCSN ‘Involved in Crash’
Carl’s Jr. ‘Through the Field’
NASCAR on NBCSN ‘Free Pass’
NASCAR on NBCSN ‘Overtime’
NASCAR on NBCSN ‘Currently/Started/High/Low’
Credit One Bank ‘Overtime’
Credit One Bank ‘Final Lap’
NASCAR on NBCSN ‘Final Lap’

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:05 PM

Total minutes of complete race broadcast: 185
Minutes of race broadcast: 154
Minutes of traditional commercials (not split-screen): 31
Minutes of ‘Side-by-Side’ commercials (split-screen): 12

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBCSN/TV Previews/Promos

Thursday Night Football on NFL Network & NBC – 3
NASCAR on NBC – 2
Soccer on NBCSN – 2
Sunday Night Football on NBC – 1
Olympics on NBC – 1
‘The Brave’ – 1
‘Jay Leno’s Garage’ – 1

Total: 11

Local News/Sports/Points-of-Interest in Penna.

CampersInn.com/Pittsburgh – 1

Total: 1

Restaurants/Food

Arby’s – 4
Monster Energy – 4
Five Hour Energy Drink #my5hour – 2
Golden Corral – 2
Mello Yello – 2
Smithfield – 2
Carl’s Jr. and Hardees – 1
Johnsonville – 1
M&Ms #bitesizebeats – 1
Subway (Daniel Suarez) – 1

Total: 20

Beer/Alcohol

Busch – 2
Bud Light – 1

Total: 3

Car/Truck/Bike

Polaris – 3
Chevy – 3
RamTrucks.com – 3
Ford – 2
ChooseNissan.com – 2
Toyota – 1
Toyota (Toyota drivers) #ToyotaNation – 1

Total: 15

Insurance/Health

Esurance.com – 3
Progressive – 2
CommonSense.org – 1
Geico.com – 1
Nationwide (Dale Earnhardt Jr.) – 1
UPMC – 1

Total: 9

Home Improvement

Behr Paint at Home Depot – 1

Total: 1

Technology

Xfinity.com – 1

Total: 1

Products/Services for the Home and Personal Use

Jardiance.com – 2
Gorilla Tape and Glue – 1
Icy Hot – 1
Nasacort – 1
ServPro.com – 1
Trulicity.com – 1

Total: 7

Racing Related

AccelerationNation.com (Austin Dillon) – 1

Total: 1

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

3:00 PM – 3:03 PM – 3 // 3:03 PM – 3:05 PM – 2

3:05 PM – 3:09 PM – 4 // 3:09 PM – 3:11 PM – 2

3:11 PM – 3:25 PM – 14 // 3:25 PM – 3:28 PM – 3

3:28 PM – 3:35 PM – 7 // 3:35 PM – 3:38 PM – 3

3:38 PM – 3:49 PM – 11 // 3:49 PM – 3:51 PM – 2

3:51 PM – 3:58 PM – 7 // 3:58 PM – 4:00 PM – 2

4:00 PM – 4:04 PM – 4 // 4:04 PM – 4:06 PM – 2

4:06 PM – 4:13 PM – 7 // 4:13 PM – 4:16 PM – 3

4:16 PM – 4:23 PM – 7 // 4:23 PM – 4:26 PM – 3

4:26 PM – 4:42 PM – 16 // 4:42 PM – 4:44 PM – 2

4:44 PM – 5:03 PM – 19 // 5:03 PM – 5:05 PM – 2

5:05 PM – 5:09 PM – 4 // 5:09 PM – 5:12 PM – 3

5:12 PM – 5:43 PM – 31 // 5:43 PM – 5:44 PM – 1

5:44 PM – 6:01 PM – 17 // 6:01 PM – 6:02 PM – 1

6:02 PM – 6:05 PM – 3 // 6:05 PM – checkered flag flies

Total race brdcst time 154 Total comm. brdcst time 31

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:30 PM – 4:32 PM
Geico; Wendy’s; Smithfield Foods; Ram Trucks; Wendy’s

4:48 PM – 4:51 PM
Nationwide (Dale Earnhardt Jr.); Golden Corral; Coca-Cola @CocaColaRacing (Ryan Newman, Danica Patrick, Austin Dillon, Joey Logano, Denny Hamlin); Toyota c-hr; Bud LimeARita; DarlingtonRaceway.com

4:59 PM – 5:01 PM
Smithfield Foods; Carl’s Jr. & Hardee’s; Chevy; Geico; Carl’s Jr. & Hardee’s; upcoming Xfinity Series race

5:27 PM – 5:29 PM
Coca-Cola; Carl’s Jr. & Hardee’s; Ram Trucks; Johnsonville; ChicagoLandSpeedway.com

5:35 PM – 5:38 PM
Sonic; Geico; Smithfield Foods (Richard Petty, Aric Almirola); Toyota; Camping World Truck Series