For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:25 PM, stopped for a Red Flag rain delay at 3:06 PM; began again at 4:43 PM; then stopped at the waving of the caution flag at 8:55 PM (all times are EDT). I did not keep records for the pre- and post-race coverage, or during the red flag.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Brickyard 400

Total number of commercials: 106

Total number of companies or entities advertised: 47

Number of traditional commercials (not split-screen): 74
Total number of companies or entities advertised: 41
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 32
Total number of companies or entities advertised: 24
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 153

Total number of companies or entities advertised in brief promos or crawlers: 28 (companies: Monster Energy; Golden Corral; Subway; Jimmy John’s; Smithfield Foods; Kroger Click List; Sunny D; Coors Light; Busch Beer; Chevy, Chevy Silverado, Chevy.com; Ford Performance; Toyota; STP; Geico; Nationwide; Liberty Mutual; Credit One Bank; PA Lottery ; ‘Sunday Night with Megyn Kelly’ on NBC: NBC Nightly News; ‘Spartan Ultimate Team Challenge’ on NBC; ‘NASCAR Heat 2’ video game; NASCAR.com/Drive; NASCAR.com/Mobile; NASCAR.com/Tickets; ‘Post-Race Show’ followed by ‘Victory Lap’ on NBCSN; Upcoming Cup race)

Total amount of time these brief promos take during broadcast: app. 3 min. 30 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
Golden Corral ‘Starting Grid’
NASCAR on NBC ‘Radio Communication’
NASCAR on NBC ‘Size of Venues That Can Fit in IMS
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBCIMS Race Breakdown’
Dodge Ram ‘Guts & Glory’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘Dale Earnhardt Jr. – Avg. Finish 15.7’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘Led __ Laps Today’
NASCAR on NBC ‘Biggest Movers’
NASCAR on NBC ‘Jimmie Johnson – To the Rear – Finishes this Season’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Intervals’
NASCAR on NBC ‘Playoff Standings’
NASCAR on NBC ’7 to Go to the Chase – 7 Different Tracks’
NASCAR on NBC ‘Team Communications’
NASCAR on NBC ‘TP at IMS
NASCAR on NBC ‘Helmet Cam’
Kroger Click List ‘On Board Camera’
Geico ‘Restart Zone’
NASCAR on NBC ‘Race Control: Competition Caution Now on Lap 30’
NASCAR on NBC ‘Started/Currently’
NASCAR on NBCMPH Comparison’
NASCAR on NBC ‘Top 2’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBC ‘Running Order’
NASCAR on NBC ‘Race Control: This is the Competition Caution’
Nationwide ‘On Board Camera’
Ford Performance ‘On Board Camera’
Sunny D ‘On Board Camera’
Kroger Click List ‘Race Off Pit Road’
NBCEEit’
NASCAR on NBC ‘Closing the Gap’
Chevy ‘On the Move’
NASCAR on NBC ‘Race Control: Pit Road Closed with 2 Laps to Go’
NASCAR on NBC ‘Stage 1 Final Lap’
NASCAR on NBC ‘Stage 1 Results’
NASCAR on NBC ‘Stage 1 Winner’
NASCAR on NBC ‘Chase Elliott – Blown Engine on Lap 44’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBC ‘Kyle Busch – 6th Stage Win this Season’
NASCAR on NBC ‘Kyle Busch – Led Last 400 Consecutive Miles at IMS
NASCAR on NBC ‘Pit Crew All Stars’
NASCAR on NBC ‘Stage 2’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Driver Telemetry’
Sunny D ’360 Camera’
NASCAR Heat 2 ‘Cutaway Car’
NASCAR on NBC ‘Last Pit Stop’
Toyota ‘Driver Update’
NASCAR on NBCNASCAR Non Stop’
NASCAR on NBC ‘Kyle Busch – Won Last 2 Races at IMS
Carl’s Jr. ‘Through the Field’
NASCAR on NBC ‘Stage 2 Final Lap’
NASCAR on NBC ‘Stage 2 Results’
NASCAR on NBC ‘Stage 2 Winner’
NASCAR Heat 2 ‘Stage 2 Intermission’
Subway ‘Fresh Take’
NASCAR on NBC ‘Kyle Busch – Crashed on Lap 111’
NASCAR on NBC ‘Martin Truex Jr. – Crashed on Lap 111’
NASCAR on NBC ‘Tough Year for Kyle Busch’
NASCAR on NBC ‘Radio’
NASCAR on NBC ‘Currently’
NASCAR on NBC ‘Through the Field’
NASCAR on NBC ‘Started’
NASCAR on NBC ‘Involved in Crash’
NASCAR on NBC ‘Kasey Kahne – Wins Stats’
NASCAR on NBC ‘Overtime’
Credit One Bank ‘Overtime’
NASCAR on NBC ‘Most Cautions Today: 13 Ties Track Record ‘04’
Monster Energy ‘Race Summary’
NASCAR on NBC ‘Kasey Kahne – 102 Races Since His Last Win’
NASCAR on NBC ‘Race Control: Coming to the Green Flag’
NASCAR on NBC ‘Restart’

Start time to record race/commercial periods: 2:25 PM
Stopped for Red Flag Rain Delay: 3:06 PM
Restarted recording times: 4:43 PM
End time to record race/commercial periods: 8:55 PM

Total minutes of complete race broadcast: 293
Minutes of race broadcast: 257
Minutes of traditional commercials (not split-screen): 36
Minutes of ‘Side-by-Side’ commercials (split-screen): 15

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

NFL Network – 2
Upcoming Cup race on NBC Sports – 2
‘Phelps vs. Shark’ – 1
NFL on NBC Sports – 1
F1 on NBCSN – 1
‘Golf on NBC Sports’ – 1
Soccer on NBC Sports – 1
‘America’s Got Talent’ – 1
‘The Brave’ – 1
‘Sunday Night with Megyn Kelly’ – 1

Total: 12

Local News/Sports/Points-of-Interest in Penna.

NBC local news – 4
PA Lottery – 1

Total: 5

Restaurants/Food

Coca-Cola #ShareACoke – 4
Golden Corral – 4
McDonald’s – 4
Pizza Hut – 3
Smithfield – 2
Wendy’s – 2
Coca-Cola @CocaColaRacing (Danica Patrick, Austin Dillon, Joey Logano, Denny Hamlin, Ryan Newman) – 1
Sonic – 1
Subway (Daniel Suarez) – 1

Total: 22

Beer/Alcohol

Busch – 1
Coors Light – 1

Total: 2

Car/Truck/Bike

BuyFordNow.com – 4
Chevy – 3
RamTrucks.com – 3
Honda – 2
GoodYear (Dale Earnhardt Jr.) #GoodYearRacing – 1
Jeep – 1
Mazda – 1
Toyota/c-hr – 1

Total: 16

Insurance/Health

HepCHope.com – 4
Geico.com – 2
Nationwide – 1
Nationwide (Dale Earnhardt Jr.) – 1
Progressive – 1

Total: 9

Wireless Phone

US Cellular – 1

Total: 1

Technology

Apple Music – 1

Total: 1

Products/Services for the Home and Personal Use

SaveonSymbicort.com – 2
Keytruda – 1
Nutrisystem.com – 1
OpdivoTV.com – 1
Trulicity.com – 1

Total: 6

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:25 PM – 2:29 PM – 4 // 2:29 PM – 2:31 PM – 2

2:31 PM – 2:36 PM – 5 // 2:36 PM – 2:38 PM – 2

2:38 PM – 2:53 PM – 15 // 2:53 PM – 2:56 PM – 3

2:56 PM – 2:59 PM – 3 // 2:59 PM – 3:02 PM – 3

3:02 PM – 3:06 PM – 4 // 3:06 PM – Red Flag

_______________________________________________

4:43 PM – 5:05 PM – 22 // 5:05 PM – 5:08 PM – 3

5:08 PM – 5:10 PM – 2 // 5:10 PM – 5:11 PM – 1

5:11 PM – 5:14 PM – 3 // 5:14 PM – 5:17 PM – 3

5:17 PM – 5:24 PM – 7 // 5:24 PM – 5:27 PM – 3

5:27 PM – 5:36 PM – 9 // 5:36 PM – 5:38 PM – 2

5:38 PM – 5:47 PM – 9 // 5:47 PM – 5:50 PM – 3

5:50 PM – 6:04 PM – 14 // 6:04 PM – 6:07 PM – 3

6:07 PM – 6:15 PM – 8 // 6:15 PM – 6:17 PM – 2

6:17 PM – 6:40 PM – 23 // 6:40 PM – 6:42 PM – 2

6:42 PM – 7:58 PM – 76 // 7:58 PM – 8:00 PM – 2

8:00 PM – 8:39 PM – 39 // 8:39 PM – 8:41 PM – 2

8:41 PM – 8:55 PM – 14 // 8:55 PM – yellow flag flies

Total race brdcst time 257 Total comm. brdcst time 36

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

6:26 PM – 6:29 PM
Nationwide; Golden Corral; Toyota (Toyota drivers) #ToyotaNation; Mello Yello; Golden Corral; Winter Olympics

6:49 PM – 6:52 PM
GoodYear (Dale Earnhardt Jr.); Ram Trucks; Pizza Hut; Geico; Busch Beer; ‘Spartan’ on NBC; ‘Midnight, TX’ on NBC

7:03 PM – 7:06 PM
Toyota (Toyota drivers) #ToyotaNation; Golden Corral; US Cellular; Sunoco (Jimmie Johnson) #EssenceofRacing; Golden Corral; NASCAR.com/Green; upcoming Cup race

7:19 PM – 7:22 PM
Ram Trucks; Smithfield Foods; Coors Light; Nationwide (Dale Earnhardt Jr.); Wendy’s; upcoming Cup race

7:31 PM – 7:34 PM
Toyota c-hr; Subway (Daniel Suarez); Geico; Coca-Cola #ShareaCoke; Bristol Motor Speedway #ItsBristolBaby; F1 race on NBCSN