Jul 16, 08:41 PM
Commercial breakdown and links related to the 2017 Overton's 301
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:23 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.
NBCSN was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2017 Overton’s 301
Total number of commercials: 103
Total number of companies or entities advertised: 53
Number of traditional commercials (not split-screen): 74
Total number of companies or entities advertised: 48
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 29
Total number of companies or entities advertised: 18
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 5
Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 109
Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: Monster Energy; Smithfield Foods; Subway; Kroger Click List; Coca-Cola; Busch Beer; Chevrolet; Ford Performance; Toyota; Sunoco; Geico; Liberty Mutual; Credit One Bank; Liberty Tax Service; Lilly Diabetes; ‘Sunday Night with Megyn Kelly’ on NBC; ‘The Open’ on the Golf Channel; ‘NASCAR Heat 2’ video game; NASCAR.com/Drive; NASCAR.com/Newsletter; NASCAR.com/RaceView; NBCSports.com/Live; NBC Sports on Sirius XM Radio Channel 90’; ‘NASCAR America’, ‘NASCAR America Post-Race Show’, ‘NASCAR America Live from the Hall of Fame’; upcoming Cup race)
Total amount of time these brief promos take during broadcast: app. 2 min. 10 sec.
Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:
NASCAR on NBCSN
NASCAR on NBCSN ‘Jimmie Johnson – Avg. Finish 10.5’
NASCAR on NBCSN ‘Kyle Larson – Best Finish 2nd’
NASCAR on NBCSN ‘Matt Kenseth – 3 NHMS Wins in Last 7 Races’
Monster Energy ‘Starting Grid’
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBCSN ‘Race Breakdown’
Dodge Ram ‘Guts & Glory’
NASCAR on NBCSN ‘Team Communications’
NASCAR on NBCSN ‘Stage 1’
NASCAR on NBCSN ‘Penalty Issued’
NASCAR on NBCSN ‘Currently’
NASCAR on NBCSN ‘Battle for’
NASCAR on NBCSN ‘Biggest Movers’
NASCAR on NBCSN ‘Leader’
NASCAR on NBCSN ‘Race Control: Competition Caution Lap 35’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Helmet Cam’
NASCAR on NBCSN ‘Radio’
Liberty Mutual ‘Spotters Coverage’
NASCAR on NBCSN ‘Fast Lap Speed’
NASCAR on NBCSN ‘Brad Keselowski – Avg. Finish 10.3’
NASCAR on NBCSN ‘Started/Currently’
NASCAR on NBCSN ‘Laps Led at NHMS’
NASCAR on NBCSN ‘Race Control: Competition Caution’
Kroger Click List ‘Race Off Pit Road’
NBCEEit
NASCAR on NBCSN ‘Chris Buescher – 1 Career Win’
NASCAR on NBCSN ‘Martin Truex Jr. – Led __ Laps Today’
NASCAR on NBCSN ‘Erik Jones – Crashed on Lap 41’
NASCAR on NBCSN ‘Driver Telemetry’
GoodYear ‘Tires’
Sunoco ‘Fuel’
NASCAR on NBCSN ‘Race Control: Pits Are Closed with 2 Laps to Go’
NASCAR on NBCSN ‘Stage 1 Final Lap’
NASCAR on NBCSN ‘Stage 1 Results’
NASCAR on NBCSN ‘Winner’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBCSN ‘Flashback’
Ford ‘Stage Results’
NASCAR on NBCSN ‘Most Stage Wins this Season’
NASCAR on NBCSN ‘Martin Truex Jr. – 14th Stage Win this Season’
NASCAR on NBCSN ‘Pit Crew All Stars’
NASCAR on NBCSN ‘Strategy’
NASCAR on NBCSN ‘Restart’
Geico ‘Restart Zone’
NASCAR on NBCSN ‘Kyle Busch – __ Laps Led Today’
NASCAR on NBCSN ‘Currently/Started/High/Low’
NASCAR on NBCSN ‘SHR Running Order’
NASCAR on NBCSN ‘Started/Stage 1/Currently’
Nationwide ‘Through the Field’
NASCAR on NBCSN ‘NASCAR Non Stop’
NASCAR on NBCSN ‘Stage 2’
NASCAR on NBCSN ‘Stage 2 5 Laps to Go’
NASCAR on NBCSN ‘Playoff Bubble – Pts Ahead of 17th’
NASCAR on NBCSN ‘Stage 2 Final Lap’
NASCAR on NBCSN ‘Stage 2 Results’
NASCAR on NBCSN ‘Stage 2 Winner’
NASCAR Heat 2 ‘Stage Intermission’
NASCAR on NBCSN ‘Kyle Busch – Longest Winless Streaks Monster Energy Cup Career’
Geico ‘Restart’
Toyota ‘Driver Update’
Toyota ‘Race Fact’
NASCAR on NBCSN ‘Ryan Blaney – 1 Career Cup Win’
NASCAR on NBCSN ‘Playoff Bubble – Pts Behind 16th’
NASCAR on NBCSN ‘Start/Stage 1/Stage 2/Currently’
NASCAR on NBCSN ‘Stage Winners – S1 S2’
Subway ‘Fresh Take’
NASCAR Heat 2 ‘Cutaway Car’
NASCAR on NBCSN ‘Cautions Come Late at NHMS’
NASCAR on NBCSN ‘MPH Comparison’
NASCAR on NBCSN ‘Last Pit Lap’
NASCAR on NBCSN ‘MPH at the Line’
NASCAR on NBCSN ‘Matt Kenseth – 35 Races Since Last Win’
NASCAR on NBCSN ‘Race Off Pit Road’
NASCAR on NBCSN ‘Race Control: Coming to the Green Flag’
NASCAR on NBCSN ‘Top 2’
NASCAR on NBCSN ‘JGR Running Order’
NASCAR on NBCSN ‘Playoff Standings’
NASCAR on NBCSN ‘Denny Hamlin – __ Laps Led Today’
NASCAR on NBCSN ‘Closing the Gap’
Credit One Bank ‘One to Go’
NASCAR on NBCSN ‘Final Lap’
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:23 PM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 171
Minutes of traditional commercials (not split-screen): 32
Minutes of ‘Side-by-Side’ commercials (split-screen): 11
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
NBCSN/TV Previews/Promos
FINA World Championships on NBCSN – 1
NFL Network – 1
Olympics on NBC – 1
Upcoming Cup race on NBC – 1
‘Tour de France’ on NBCSN – 1
‘Golf on NBC’ – 1
‘The Brave’ – 1
Total: 7
Movies
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Total: 1
Restaurants/Food
Golden Corral – 3
Coca-Cola #ShareACoke – 2
Smithfield – 2
Sonic – 2
Burger King – 1
Carl’s Jr. and Hardees – 1
PayDay – 1
Pizza Hut – 1
Subway – 1
Subway (Daniel Suarez) – 1
Wendy’s – 1
Total: 16
Beer/Alcohol
Total: 2
Car/Truck/Bike
BuyFordNow.com – 4
Mobil 1 (Kevin Harvick) – 3
Chevy – 3
Toyota (Toyota drivers) #ToyotaNation – 2
STP – 2
Sunoco (Jimmie Johnson) – 2
Buyatoyota.com – 1
RamTrucks.com – 1
NuFinish – 1
Total: 19
Insurance/Health
Progressive – 4
Esurance.com – 3
Geico.com – 1
Nationwide (Dale Earnhardt Jr.) – 1
UPMC – 1
Total: 10
Wireless Phone
Xfinity Mobile – 1
Total: 1
Education
WyoTech.edu – 1
Total: 1
Technology
18Birdies.com – 2
SimpliSafe.com – 1
Total: 3
Products/Services for the Home and Personal Use
SaveonSymbicort.com – 3
Bass Pro Shops – 1
ebay – 1
Tempur-Pedic – 1
Trulicity.com – 1
Total: 7
Travel
LaQuinta – 2
Total: 2
Racing Related
WoO at Lernerville Speedway – 2
Bristol Motor Speedway #ItsBristolBaby – 1
Camping World Truck Series – 1
Total: 4
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
3:00 PM – 3:03 PM – 3 // 3:03 PM – 3:05 PM – 2
3:05 PM – 3:08 PM – 3 // 3:08 PM – 3:10 PM – 2
3:10 PM – 3:25 PM – 15 // 3:25 PM – 3:27 PM – 2
3:27 PM – 3:37 PM – 10 // 3:37 PM – 3:39 PM – 2
3:39 PM – 3:42 PM – 3 // 3:42 PM – 3:44 PM – 2
3:44 PM – 3:52 PM – 8 // 3:52 PM – 3:55 PM – 3
3:55 PM – 3:59 PM – 4 // 3:59 PM – 4:01 PM – 2
4:01 PM – 4:06 PM – 5 // 4:06 PM – 4:09 PM – 3
4:09 PM – 4:10 PM – 1 // 4:10 PM – 4:12 PM – 2
4:12 PM – 4:18 PM – 6 // 4:18 PM – 4:19 PM – 1
4:19 PM – 4:27 PM – 8 // 4:27 PM – 4:29 PM – 2
4:29 PM – 4:37 PM – 8 // 4:37 PM – 4:40 PM – 3
4:40 PM – 4:59 PM – 19 // 4:59 PM – 5:02 PM – 3
5:02 PM – 5:57 PM – 55 // 5:57 PM – 6:00 PM – 3
6:00 PM – 6:23 PM – 23 // 6:23 PM – checkered flag flies
Total race brdcst time 171 Total comm. brdcst time 32
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
4:48 PM – 4:50 PM
Ram Trucks; Budweiser Lime-A-Rita; Kawasaki.com; Carl’s Jr. & Hardee’s; Mello Yello; Brickyard400.com
5:13 PM – 5:15 PM
Sunoco (Jimmie Johnson) #EssenceofRacing; Golden Corral; Chevy; Mobil 1 (Kevin Harvick); Geico; NASCAR.com/Shop
5:23 PM – 5:25 PM
Nationwide; Carl’s Jr. & Hardee’s; Toyota c-hr; Mello Yello; Carl’s Jr. & Hardee’s; NASCAR.com/Green
5:33 PM – 5:36 PM
Ram Trucks; Wendy’s; Geico; Kawasaki.com; Wendy’s; NASCAR.com/Tickets
5:44 PM – 5:46 PM
Toyota c-hr; Coca-Cola @CocaColaRacing (Ryan Newman, Denny Hamlin, Danica Patrick, Joey Logano, Austin Dillon); Nationwide (Dale Earnhardt Jr.); Smithfield Foods; upcoming Cup race
Commercial breakdown and links related to the 2017 Quaker State 400 presented by Advance Auto Parts
