For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 11:24 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Coke Zero 400 powered by Coca-Cola

Total number of commercials: 118

Total number of companies or entities advertised: 51

Number of traditional commercials (not split-screen): 87
Total number of companies or entities advertised: 45
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 31
Total number of companies or entities advertised: 22
Number of times NBC utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 147

Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: Coca-Cola, @CocaColaRacing; Coke Zero; Monster Energy; Shriners.org ; Pizza Hut; Jimmy John’s; Subway; Wendy’s; Smithfield Foods; Ford Performance; Toyota; STP; Sunoco; Geico; Nationwide; Liberty Mutual; Credit One Bank; WPXI; ‘Despicable Me 3’ movie; ‘Midnight Texas’ on NBC; NASCAR Heat 2; ‘NASCAR America’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Mobile; NASCAR.com/Shop; NASCAR.com/RaceView; NBCSports/InsidetheGarage ; upcoming Cup race)

Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBC
NASCAR on NBC ‘Dale Earnhardt Jr. – Career at DIS
NASCAR on NBC ‘Kyle Busch – Finished 1th at Dover’
NASCAR on NBC ‘Joey Logano – 5 Straight Top 5 Finishes in Last 5 Races’
NASCAR on NBC ‘Matt Kenseth – 1 Career Win at DIS
NASCAR on NBC ‘Martin Truex Jr. – Best Finish at DIS 2nd’
Coca-Cola ‘Starting Grid’
NASCAR on NBC ‘Radio Communication’
Smithfield Foods ‘Aerial Coverage’
Kroger Click List ‘On Board Camera’
Credit One Bank ‘On Board Camera’
Subway ‘On Board Camera’
Ford Performance ‘On Board Camera’
Coca-Cola ‘On Board Camera’
Jimmy John’s ‘On Board Camera’
Nationwide ‘On Board Camera’
NASCAR on NBCDIS Race Breakdown’
NASCAR on NBC ‘Helmet Cam’
NASCAR on NBC ‘Kevin Harvick – Finished 14th at MIS
NASCAR on NBC ‘Starts/Wins/Top 5s/Top 10s’
NASCAR on NBC ‘Erik Jones – 3 Top 10 Finishes’
NASCAR on NBC ‘Dale Earnhardt Jr. – 2 Wins 3 Top 5 Finishes in Last 8 Restrictor Plate Races’
Dodge Ram ‘Guts & Glory’
Monster Energy ‘Running Order’
NASCAR on NBC ‘Stage 1’
NASCAR on NBC ‘Top 3’
NASCAR on NBC ‘Intervals’
Liberty Mutual ‘Spotter Coverage’
NASCAR on NBC ‘Radio’
Geico ‘Restart Zone’
NASCAR on NBC ‘Pit Reporter’
NASCAR on NBC ‘Team Communications’
Kroger Click List ‘Race Off Pit Road’
Toyota Camry ‘On Track’
NASCAR on NBC ‘Penalty Issued’
NASCAR on NBC ‘Restart’
NASCAR on NBC ’88 Team’
NASCAR on NBC ‘Driver Telemetry’
NASCAR on NBC ‘Started/Currently’
NASCAR on NBC ‘Currently/Started/High/Low’
NASCAR on NBC ‘Leader’
NASCAR on NBC ‘Stage 1 – Final Lap’
NASCAR on NBC ‘Stage 1 – Results’
NASCAR on NBC ‘Stage 1 – Winner’
Ford Performance ‘Points Earned’
NASCAR on NBC ‘Pit In/Pit Out’
NASCAR Heat 2 ‘Race Off Pit Road’
NASCAR on NBC ‘Brad Keselowski – 3rd Stage Win this Season’
NASCAR on NBC ‘Stage 2’
Toyota ‘Driver Update’
NASCAR on NBC ‘Virtual Wind Tunnel’
Nationwide ‘Through the Field’
Subway ‘Fresh Take’
NASCAR on NBCNBCEEIt’
NASCAR on NBC ‘Top 2’
NASCAR on NBC ‘Stage 2 Final Lap’
NASCAR on NBC ‘Stage 2 Results’
NASCAR on NBC ‘Stage 2 Winner’
Sunoco ‘Fuel’
NASCAR on NBC ‘Matt Kenseth – 2nd Stage Win this Season’
NASCAR on NBC ‘Stage Winners’
NASCAR on NBC ‘Currently’
NASCAR on NBCNASCAR Non-Stop’
NASCAR on NBC ‘Daniel Suarez – ’16 Xfinity Series Champion’
NASCAR on NBC ‘Bat Cam’
NASCAR on NBC ’48 Team’
Wendy’s Frosty ’50 to Go’
NASCAR on NBC ‘Involved in Crash’
NASCAR on NBC ‘Last Pit Stop’
NASCAR on NBC ‘Darrell Wallace Jr. – 2 Career Cup Starts’
NASCAR on NBC ‘Free Pass’
NASCAR on NBCDIS Most Cautions’
Monster Energy ‘Playoff Standings’
NASCAR on NBC ‘New Leader’
NASCAR on NBC ‘Kasey Kahne – 99 Races Since Last Cup Win’
NASCAR on NBC ‘Clint Bowyer – 165 Races Since Last Cup Win’
NASCAR on NBC ‘Flash Back’
NASCAR on NBC ‘David Ragan – 150 Races Since Last Cup Win’
NASCAR on NBC ‘Race Control: Coming to the Green’
NASCAR on NBC ‘Overtime’
Credit One Bank ‘Overtime’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 11:24 PM

Total minutes of complete race broadcast: 234
Minutes of race broadcast: 193
Minutes of traditional commercials (not split-screen): 41
Minutes of ‘Side-by-Side’ commercials (split-screen): 15

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBC/TV Previews/Promos

Upcoming Cup race on NBC – 2
Olympics on NBC – 2
‘The Brave’ – 2
NFL on NBC -1
NASCAR on NBC – 1
Olympic Channel – 1

Total: 9

Movies

‘Despicable Me 3’ – 2
‘Cars 3’ – 1
‘Baby Driver’ – 1
‘Valerian’ – 1

Total: 5

Local News/Sports/Points-of-Interest in Penna.

NBC local news – 3
Monroeville Convention Center – 3
Pittsburgh Fireworks app – 1
FireworksSupermarket.com – 1

Total: 8

Restaurants/Food

Pizza Hut – 3
Subway (Daniel Suarez) – 3
Coca-Cola #ShareACoke – 3
Carl’s Jr. and Hardees – 2
Coca-Cola @CocaColaRacing (Danica Patrick, Austin Dillon, Joey Logano, Denny Hamlin, Ryan Newman) – 2
Monster Energy – 2
Smithfield – 2
Wendy’s – 2
Sonic – 1

Total: 20

Beer/Alcohol

Budweiser – 3
Coors Light – 2

Total: 5

Car/Truck/Bike

BuyFordNow.com – 5
Chevy – 4
GoodYear (Dale Earnhardt Jr.) #GoodYearRacing – 3
ChooseNissan.com – 2
Sunoco (Jimmie Johnson) – 2
Buyatoyota.com – 2
RamTrucks.com – 2
ShopHonda.com – 1
Mazda – 1
Mobil 1 (Kevin Harvick) – 1
Toyota – 1
Toyota/c-hr – 1

Total: 25

Insurance/Health

Geico.com – 2
Nationwide (Dale Earnhardt Jr.) – 1
Progressive – 1
Shriners.org – 1
UPMC – 1

Total: 6

Technology

Amazon Fire TV – 1
Hulu – 1
Xfinity.com – 1
Xfinity Xfi – 1

Total: 4

Products/Services for the Home and Personal Use

Cosentyx.com – 2
SaveonSymbicort.com – 2
Keytruda – 1

Total: 5

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

7:30 PM – 7:33 PM –3 // 7:33 PM – 7:36 PM – 3

7:36 PM – 7:42 PM – 6 // 7:42 PM – 7:44 PM – 2

7:44 PM – 7:51 PM – 7 // 7:51 PM – 7:52 PM – 1

7:52 PM – 8:04 PM – 12 // 8:04 PM – 8:07 PM – 3

8:07 PM – 8:08 PM – 1 // 8:08 PM – 8:10 PM – 2

8:10 PM – 8:14 PM – 4 // 8:14 PM – 8:16 PM – 2

8:16 PM – 8:17 PM – 1 // 8:17 PM – 8:18 PM – 1

8:18 PM – 8:26 PM – 8 // 8:26 PM – 8:29 PM – 3

8:29 PM – 8:38 PM – 9 // 8:38 PM – 8:40 PM – 2

8:40 PM – 8:44 PM – 4 // 8:44 PM – 8:47 PM – 3

8:47 PM – 8:55 PM – 8 // 8:55 PM – 8:58 PM – 3

8:58 PM – 9:01 PM – 3 // 9:01 PM – 9:04 PM – 3

9:04 PM – 9:13 PM – 9 // 9:13 PM – 9:13 PM –

9:13 PM – 9:17 PM – 4 // 9:17 PM – 9:19 PM – 2

9:19 PM – 9:21 PM – 2 // 9:21 PM – 9:23 PM – 2

9:23 PM – 9:29 PM – 6 // 9:29 PM – 9:31 PM – 2

9:31 PM – 9:34 PM – 3 // 9:34 PM – 9:36 PM – 2

9:36 PM – 10:26 PM – 50 // 10:26 PM – 10:29 PM – 3

10:29 PM – 10:37 PM – 8 // 10:37 PM – 10:39 PM – 2

10:39 PM – 11:24 PM – 45 // 11:24 PM – checkered flag flies

Total race brdcst time 193 Total comm. brdcst time 41

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

9:46 PM – 9:49 PM
Coca-Cola; Ram Trucks; Carl’s Jr. & Hardee’s; Mobil 1 (Kevin Harvick); Geico; TalladegaSuperSpeedway.com; Golf ‘The Open’ on NBC

9:55 PM – 9:58 PM
Smithfield Foods; Toyota chr; Budweiser; Sonic; NASCAR.com/Salutes #NASCARSalutes; ‘America Ninja Warrior’ on NBC

10:06 PM – 10:09 PM
Coca-Cola @CocaColaRacing (Danica Patrick, Denny Hamlin, Joey Logano, Austin Dillon, Ryan Newman); Ram Trucks; Carl’s Jr. & Hardee’s; Mobil 1 (Kevin Harvick); Nationwide (Dale Earnhardt Jr.); MISpeedway.com; Olympics on NBC

10:20 PM – 10:23 PM
Geico; GoodYear (Dale Earnhardt Jr.); Toyota (Toyota drivers) #ToyotaNation; Peach-A-Rita; upcoming Cup race

10:47 PM – 10:50 PM
Coca-Cola; Smithfield Foods; Ram Trucks; Pizza Hut; NASCAR.com/Salutes #NASCARSalutes; ‘Spartan Ultimate Team Challenge’ on NBC