For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:07 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

FS1 was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 FireKeepers Casino 400

Total number of commercials: 103

Total number of companies or entities advertised: 52

Number of traditional commercials (not split-screen): 81
Total number of companies or entities advertised: 48
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 22
Total number of companies or entities advertised: 15
Number of times FS1 utilized ‘Side-by-Side’ commercials during this broadcast: 4

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 154

Total number of companies or entities advertised in brief promos or crawlers: 27 (companies: Monster Energy; Outback Steak House, Outback Steak House ‘Bloomin’ Onion Monday’; Pizza Hut; KFC, KFC Zinger; Jimmy John’s; Fresh from Florida; Kroger Click List, Big G cereals; Smithfield Foods; Coca-Cola, @CocaColaRacing, ShareACoke/ShareARide; Mountain Dew-S-A; 5 Hour Energy drink; Busch Beer; Chevy, Chevy.com; Ford Performance; Toyota, #ToyotaNation; Sunoco; GoodYear; WeatherTech.com; Geico; Liberty Mutual; AARP; ebay motors; Credit One Bank; NHRA at BMS; ‘NASCAR Heat Mobile’; upcoming Sonoma Cup race)

Total amount of time these brief promos take during broadcast: app. 2 min. 15 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on FS1
NASCAR on FS1 ‘Pole Sitter’
NASCAR on FS1 ‘Hollywood Hotel’
NASCAR on FS1 ‘Booth’
NASCAR on FS1 ‘Take Your Pick’
NASCAR on FS1 ‘Starting Line Up’
NASCAR on FS1 ‘Rookie’
NASCAR on FS1 ‘Pit Road Reports’
NASCAR on FS1 ‘Pit In/Pit Out’
NASCAR on FS1 ‘FRR Team’
NASCAR on FS1 ‘Starting’
NASCAR on FS1 ‘JGR Team’
NASCAR on FS1 ‘HMS Team’
Outback Steak House ‘Race Analysis’
Outback Steak House ‘To the Rear’
Outback Steak House ‘Track Weather’
GoodYear ‘Aerial Coverage’
NASCAR on FS1 ‘Starts/Wins/Top 5s’
NASCAR on FS1 ‘Starts/Wins/Top 10s’
NASCAR on FS1 ‘Leaders/Behind’
NASCAR on FS1 ‘Starts/Top 10s/Best Finishes’
NASCAR on FS1 ‘Jimmie Johnson – 3 of last 4 Wins from the Rear’
NASCAR on FS1 ‘Stage 1’
NASCAR on FS1 ‘Brad Keselowski – 10th Year in Cup’
Ford Performance ‘Track Facts’
NASCAR on FS1 ‘Cars that Pitted’
NASCAR on FS1 ‘Driver Telemetry’
NASCAR on FS1 ‘Currently/Started’
NASCAR on FS1 ‘Kyle Larson – Led All 16 Laps Today’
NASCAR on FS1 ‘Ryan Blaney – Best MIS Finish 4th’
NASCAR on FS1 ‘Reporting’
NASCAR on FS1 ‘Brad Keselowski – Best MIS Finish 2nd’
NASCAR on FS1 ‘Competition Caution’
NASCAR on FS1 ‘CGR Team’
NASCAR on FS1 ‘Race Off Pit Road’
NASCAR on FS1 ‘SHR Team’
NASCAR on FS1 ‘Cars that Started in Rear’
NASCAR on FS1 ‘Points/Wins/Top 5s’
NASCAR on FS1 ‘Points/Top 10s/Best Finish’
AARP ‘Keys to the Drive’
NASCAR on FS1 ‘SHR Running Order’
NASCAR on FS1 ‘Most Laps Led this Season’
NASCAR on FS1 ‘Matt Kenseth – 3 time MIS Winner’
NASCAR on FS1 ‘JGR Running Order’
NASCAR on FS1 ‘Currently/High/Low’
NASCAR on FS1 ‘Darrell Wallace Jr. – Age 23’
NASCAR on FS1 ‘Position’
NASCAR on FS1 ‘Stage 1 Final Lap’
NASCAR on FS1 ‘Stage 1 Results’
Toyota ‘Top Performers’
NASCAR on FS1 ‘Stage 1 Winner’
NASCAR on FS1 ‘Martin Truex Jr. – 14 Years in Cup’
NASCAR on FS1 ‘Pit Performance’
Geico ‘Restart Zone’
Ford Performance ‘Cutaway Car’
Liberty Mutual ‘Spotter Coverage’
NASCAR on FS1 ‘Kyle Larson – Led 52 of 80 Laps’
NASCAR on FS1 ‘Stage 2’
NASCAR on FS1 ‘TP Running Order’
NASCAR on FS1 ‘RFR Running Order’
Sunoco ‘Fuel’
GoodYear ‘Tires’
NASCAR on FS1 ‘Points/Wins/Top 10s’
NASCAR on FS1 ‘Crew Chief’
NASCAR on FS1 ‘Laps Led’
KFC Zinger ‘Race Break’
NASCAR on FS1 ‘On Pit Road’
NASCAR on FS1 ‘Lead’
NASCAR on FS1 ‘Before Pit/Currently’
NASCAR on FS1 ‘Stage 2 Final Lap’
NASCAR on FS1 ‘Stage 2 Results’
Coca-Cola ‘Racing Family Update’
NASCAR on FS1 ‘Kyle Larson – 4 Years in Cup’
NASCAR on FS1 ‘Kyle Larson – Finished Top 3 in Both MIS Races Last Season’
ebay motors ‘Pit Box’
NASCAR on FS1 ‘Martin Truex Jr. – Only Driver to Sweep All Stages of Race this Season’
NASCAR on FS1 ‘Crank it Up’
Credit One Bank ‘Ones to Watch’
Credit One Bank ‘Ones to Watch – Correct Picks this Season’
NASCAR on FS1 ‘Start/Stage 1/Stage 2/Currently’
NASCAR on FS1 ‘Rookie Point Standings’
NASCAR on FS1 ‘Leaders’
NASCAR on FS1 ‘Pit Stop Penalty’
Chevy ‘In-Car Camera’
Busch ‘Race Summary’
NASCAR on FS1 ‘Replay’
NASCAR on FS1 ‘Kyle Busch – Led 17 of 162 Laps’
ebay motors ‘Race Break’
NASCAR on FS1 ‘Michigan-Born Drivers’
NASCAR on FS1 ‘Martin Truex Jr. – 62 Laps Led’
NASCAR on FS1 ‘Kyle Busch – 30 Races Since Last Win’
Jimmy John’s ‘In-Car Camera’
Coca-Cola ‘In-Car Camera’
NASCAR on FS1 ‘WBR Team’
Credit One Bank ‘One to Go’
NASCAR on FS1 ‘Final Lap’

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:07 PM

Total minutes of complete race broadcast: 187
Minutes of race broadcast: 149
Minutes of traditional commercials (not split-screen): 38
Minutes of ‘Side-by-Side’ commercials (split-screen): 9

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

FS1/TV Previews/Promos

Baseball on Fox Sports – 2
Upcoming Cup race on FS1 – 2
NBA Basketball on FoxSports – 2

Total: 6

Local News/Sports/Points-of-Interest in Penna.

Nick Chevrolet – 2
Arnold Palmer Motors – 1

Total: 3

Restaurants/Food

KFC – 5
Outback – 2
Papa Johns – 2
Coca-Cola #ShareACoke – 1
Five Hour Energy Drink #my5hour – 1
Kingsford – 1
Mello Yello – 1
Mountain Dew (Dale Earnhardt Jr.) – 1
Diet Mountain Dew (Dale Earnhardt Jr.) – 1
Pizza Hut – 1
Smithfield – 1

Total: 17

Beer/Alcohol

Budweiser – 4
Busch Light – 1

Total: 5

Car/Truck/Bike

RamTrucks.com – 4
Ford – 4
Toyota/c-hr – 2
Alfa Romeo Giulia – 1
Chevy – 1
Sunoco ‘Essence of Racing’ – 1
Buyatoyota.com – 1
Toyota – 1
WeatherTech.com – 1

Total: 16

Insurance/Health

HepCHope.com – 1
Nationwide – 1
UPMC/PCP – 1

Total: 3

Wireless Phone

Cricket – 3

Total: 3

Financial

Citi.com/doublecash – 1

Total: 1

Technology

Fenix 5S from Garmin – 2
Game of War – 2
MOTO – 2
GoDaddy.com – 1
Xfinity.com – 1

Total: 8

Products/Services for the Home and Personal Use

ebay – 5
Just for Men ControlGX Shampoo – 2
ACT mouthwash – 1
Bosley – 1
Cabela’s – 1
Cialis – 1
CollectNHL.com – 1
Gold Bond – 1
Icy Hot – 1
Nasacort – 1

Total: 15

Travel

Best Western.com – 1
Xiamen Air – 1

Total: 2

Racing Related

NASCAR/Salutes #NASCARSalutes – 1
NHRA at Summit Motor Sports Park – 1

Total: 2

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

3:00 PM – 3:03 PM – 3 // 3:03 PM – 3:06 PM – 3

3:06 PM – 3:10 PM – 4 // 3:10 PM – 3:12 PM – 2

3:12 PM – 3:26 PM – 14 // 3:26 PM – 3:29 PM – 3

3:29 PM – 3:42 PM – 13 // 3:42 PM – 3:45 PM – 3

3:45 PM – 3:49 PM – 4 // 3:49 PM – 3:52 PM – 3

3:52 PM – 4:05 PM – 13 // 4:05 PM – 4:08 PM – 3

4:08 PM – 4:11 PM – 3 // 4:11 PM – 4:14 PM – 3

4:14 PM – 4:21 PM – 7 // 4:21 PM – 4:24 PM – 3

4:24 PM – 4:29 PM – 5 // 4:29 PM – 4:31 PM – 2

4:31 PM – 4:36 PM – 5 // 4:36 PM – 4:38 PM – 2

4:38 PM – 4:51 PM – 13 // 4:51 PM – 4:54 PM – 3

4:54 PM – 4:57 PM – 3 // 4:57 PM – 5:00 PM – 3

5:00 PM – 5:43 PM – 43 // 5:43 PM – 5:45 PM – 2

5:45 PM – 6:00 PM – 15 // 6:00 PM – 6:03 PM – 3

6:03 PM – 6:07 PM – 4 // 6:07 PM – checkered flag flies

Total race brdcst time 149 Total comm. brdcst time 38

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:56 PM – 3:58 PM
NASCAR.com/Shop; ChevyDealer.com; KFC Zinger; NASCAR.com/tickets Watkins Glen Baseball on Fox/FS1

5:08 PM – 5:10 PM
NASCAR.com/tickets #CokeZero400; Toyota (Toyota drivers) #ToyotaNation; Coca-Cola @CocaRacing (Danica Patrick, Joey Logano, Ryan Newman, Austin Dillon, Denny Hamlin); KFC Zinger; NASCAR.com/Green

5:15 PM – 5:17 PM
AARP/possibilities; GoodYear (Dale Earnhardt Jr.); NASCAR.com/Salutes #NASCARSalutes; Geico; upcoming Cup race; Baseball on FS1/Fox

5:31 PM – 5:34 PM
NASCAR.com/Green; Nationwide (Dale Earnhardt Jr.); Busch Beer; Smithfield Foods; Ford; upcoming Cup race