For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:35 PM, and stopped at the waving of the checkered flag at 11:45 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

FS1 was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 GoBowling 400

Total number of commercials: 115

Total number of companies or entities advertised: 55

Number of traditional commercials (not split-screen): 100
Total number of companies or entities advertised: 53
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 15
Total number of companies or entities advertised: 14
Number of times FS1 utilized ‘Side-by-Side’ commercials during this broadcast: 3

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 157

Total number of companies or entities advertised in brief promos or crawlers: 33 (companies: Monster Energy; GoBowling.com ; KFC; Pizza Hut; McDonald’s; Kroger Click List; Mountain Dew Dew-S-A 1-877-DEW-S-A; Coca-Cola @CocaColaRacing; 5 Hour Energy drink 5 Hour Energy Extra-Strength; Busch Beer; Chevy, Chevy.com; Ford, Ford Performance; Toyota; GoodYear; Sunoco; Mobil 1; WeatherTech.com; ebay motors; Nationwide; Geico; Liberty Mutual; Allstate; AARP; Credit One Bank; Duluth Trading; AstraZeneca; ‘Injustice 2’ video game; ‘Alien: Covenant’ movie; ‘Wonder Woman’ movie; Baseball on FS1; NASCAR Heat Mobile; ‘Race Hub’ on FS1; upcoming All Star Race on FS1)

Total amount of time these brief promos take during broadcast: app. 3 min. 30 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on FS1
NASCAR on FS1 ‘Starting’
NASCAR on FS1 ‘Hollywood Hotel’
NASCAR on FS1 ‘Grand Stand Roof’
NASCAR on FS1 ‘Local Drivers Beating the Odds’
NASCAR on FS1 ‘KS Under the Lights’
GoBowling.com ‘Starting Grid’
NASCAR on FS1 ‘Rookie’
NASCAR on FS1 ‘Pole Sitter’
NASCAR on FS1 ‘Pit Road Reports’
NASCAR on FS1 ‘Pit In/Pit Out’
NASCAR on FS1 ‘JGR Team’
NASCAR on FS1 ‘SHR Team’
NASCAR on FS1 ‘HMS Team’
Injustice 2 ‘Race Analysis’
NASCAR on FS1 ‘To the Rear’
NASCAR on FS1 ‘Track Weather’
Ford Performance ‘Track Facts’
NASCAR on FS1 ‘Leaders/Behind’
NASCAR on FS1 ‘Currently/Started’
NASCAR on FS1 ‘Driver Telemetry’
NASCAR on FS1 ‘Biggest Movers’
NASCAR on FS1 ‘Stage 1’
NASCAR on FS1 ‘Martin Truex Jr. – 1.5 mi Tracks this Season’
NASCAR on FS1 ‘Starts/Wins/Top 5s’
NASCAR on FS1 ‘Kyle Larson – 1.5 mi Tracks this Season’
NASCAR on FS1 ‘Program Alert’
NASCAR on FS1 ‘Position’
NASCAR on FS1 ‘TP Team’
NASCAR on FS1 ‘Joey Logano – 1.5 mi Tracks this Season’
NASCAR on FS1 ‘Currently’
NASCAR on FS1 ‘Race Off Pit Road’
AARP ‘Keys to the Drive’
NASCAR on FS1 ‘Currently/High/Low’
NASCAR on FS1 ‘Reporting:’
NASCAR on FS1 ‘Ricky Stenhouse Jr. – 1st Career Cup Series Win’
NASCAR on FS1 ‘Commentators’
NASCAR on FS1 ‘Martin Truex Jr. – Led 33 of 42 Laps’
NASCAR on FS1 ‘Landon Cassill – Best Career Finish 4th’
NASCAR on FS1 ‘Ty Dillon – 26 Career Cup Races’
Busch Beer ‘In-Car Camera’
NASCAR on FS1 ‘Battle for’
NASCAR on FS1 ‘Stage Wins this Season’
NASCAR on FS1 ‘Stage 1 Final Lap’
NASCAR on FS1 ‘Stage 1 Results’
NASCAR on FS1 ‘Stage 1 Winner’
NASCAR on FS1 ‘Kyle Busch – 18 KS Starts’
NASCAR on FS1 ‘Kyle Busch – Career Wins at KS’
ebay motors ‘Pit Box’
Geico ‘Restart Zone’
NASCAR on FS1 ‘Stage 2’
McDonald’s McCafe ‘Refreshing Picks’
NASCAR on FS1 ‘Laps Led’
NASCAR on FS1 ‘Erik Jones – ’16 Xfinity Rookie of the Year’
5 Hour Energy Extra-Strength ‘In-Car Camera’
Liberty Mutual ‘Worry Less Strategy’
Mobil 1 ‘In-Car Camera’
NASCAR on FS1 ‘JGR Running Order’
NASCAR on FS1 ‘HMS Running Order’
NASCAR on FS1 ‘Last Lap Speed/Leader’s Speed’
NASCAR on FS1 ‘Lead’
NASCAR on FS1 ‘Top 6 Last Pit Stop’
NASCAR on FS1 ‘Kyle Busch – Led 43 of 122 Laps’
KFC Zinger ‘Race Break’
NASCAR on FS1 ‘Corey LaJoie – Best Finish 24th Twice’
NASCAR on FS1 ‘Jimmie Johnson – 1 Lap Down’
GoodYear ‘Aerial Coverage’
NASCAR on FS1 ‘Pit Performance’
NASCAR on FS1 ‘Notable Bowling Teams’
NASCAR on FS1 ‘Gray Gaulding – 11 Career Cup Races’
NASCAR on FS1 ‘Crew Chief’
ebay motors ‘Race Break’
NASCAR on FS1 ‘Recap’
NASCAR on FS1 ‘Track Temps’
Coca-Cola ‘In-Car Cam’
NASCAR on FS1 ‘Stage 2 Final Lap’
NASCAR on FS1 ‘Stage 2 Results’
NASCAR on FS1 ‘Team Communications’
NASCAR on FS1 ‘Stage 2 Winner’
NASCAR on FS1 ‘Ryan Blaney – 2 Years in Cup’
Ford Performance ‘Cutaway Car’
NASCAR on FS1 ‘Crank it Up’
NASCAR on FS1 ‘Ryan Blaney – Led 42 of 177 Laps’
Liberty Mutual ‘Spotter Coverage’
NASCAR on FS1 ‘Start/Stage 1/Stage 2/Currently’
NASCAR on FS1 ‘Leaders’
Credit One Bank ‘Ones to Watch’
NASCAR on FS1 ‘Odds to Win Morning Line’
NASCAR on FS1 ‘Starts/Top 10s/Best Finish’
NASCAR on FS1 ‘Kyle Busch – 59 Laps Led’
Busch Beer ‘Race Summary’
Toyota ‘Top Performers’
Coca-Cola ‘Racing Family Update’
NASCAR on FS1 ‘Ryan Blaney – Led 55 of 212 Laps’
NASCAR on FS1 ‘Martin Truex Jr. – 82 Laps Led’
NASCAR on FS1 ‘Dale Earnhardt Jr. – Best KS Finish 2nd Spring ‘11’
NASCAR on FS1 ‘Kyle Busch – KS Finish Spring/Fall’
NASCAR on FS1 ‘Wood Bros. – 119 Races Since Last Cup Win’
NASCAR on FS1 ‘Replay’
NASCAR on FS1 ‘Interval Behind Leader’
NASCAR on FS1 ‘WBR Team’
NASCAR on FS1 ‘Fox Trax’
NASCAR on FS1 ‘WBR Pole Winners’
NASCAR on FS1 ‘FRR Team’
NASCAR on FS1 ‘Martin Truex Jr. – 257 Laps Led in Last 2 Spring KS Races’
5 Hour Energy Extra-Strength ‘Move of the Race’
NASCAR on FS1 ‘Ryan Blaney – 83 Laps Led’
NASCAR on FS1 ‘Germain Racing Team’
NASCAR on FS1 ’14 Cautions Tonight’
NASCAR on FS1 ‘Martin Truex Jr. – 98 Laps Led Tonight’
Credit One Bank ‘One to Go’
Credit One Bank ‘Final Lap’

Start time to record race/commercial periods: 7:35 PM
End time to record race/commercial periods: 11:45 PM

Total minutes of complete race broadcast: 250
Minutes of race broadcast: 204
Minutes of traditional commercials (not split-screen): 46
Minutes of ‘Side-by-Side’ commercials (split-screen): 7

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

FS1/TV Previews/Promos

‘Race Hub’ – 3
All Star Race on FS1 – 3
Baseball on FS1 – 3
‘The Specialists’ on Fox News – 2
‘Year Million’ – 1
Upcoming CWTS race on FS1 – 1
‘Beat Shazam’ – 1
‘Fargo’ on FX – 1
‘The Five’ – 1
‘Genius’ on NatGeo – 1
‘Skip & Shannon Undisputed’ – 1
‘Tucker Carlson’ – 1

Total: 19

Movies

‘Wonder Woman’ #WonderWoman – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Bob’s Discount Furniture – 2
Key Bank – 2
CampersInn.com/Pittsburgh – 1
Shults Ford – 1

Total: 6

Restaurants/Food

KFC – 5
McDonald’s – 3
Mountain Dew DEW-S-A (Dale Earnhardt Jr.) 1-877-DEW-S-A-88 – 3
Sonic – 2
Coca-Cola – 1
Five Hour Energy Drink #UpgradetoExtraStrength (Erik Jones) – 1
Mello Yello – 1
Smithfield – 1

Total: 17

Beer/Alcohol

Budweiser – 4
Bud Light – 2
Coors Light – 2

Total: 8

Car/Truck/Bike

CanAmOffRoad – 6
RamTrucks.com – 4
Ford – 4
Toyota – 2
Shell – 1
Buyatoyota.com – 1
Toyota (Toyota drivers) #ToyotaNation – 1
Chevy – 1

Total: 20

Insurance/Health

Allstate – 3
Geico.com – 3
HepCHope.com – 1

Total: 7

Technology

Xfinity.com – 2
‘Injustice 2’ – 1
‘Mobile Strike’ – 1
‘Prey’ – 1

Total: 5

Products/Services for the Home and Personal Use

ebay fashion – 4
Nasacort – 2
Viagra – 2
ProudlyPropane.com – 1
Allegra – 1
Cialis – 1
Gold Bond – 1
Icy Hot SmartRelief.com – 1
Zillow – 1

Total: 14

Racing Related

Daytona International Speedway #COKEZERO400 – 1
Lernerville Speedway – 1
Michigan International Speedway #MISpeedway – 1

Total: 3

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

7:35 PM – 7:38 PM – 3 // 7:38 PM – 7:42 PM – 4

7:42 PM – 7:45 PM – 3 // 7:45 PM – 7:48 PM – 3

7:48 PM – 8:01 PM – 13 // 8:01 PM – 8:03 PM – 2

8:03 PM – 8:07 PM – 4 // 8:07 PM – 8:09 PM – 2

8:09 PM – 8:11 PM – 2 // 8:11 PM – 8:14 PM – 3

8:14 PM – 8:21 PM – 7 // 8:21 PM – 8:23 PM – 2

8:23 PM – 8:27 PM – 4 // 8:27 PM – 8:29 PM – 2

8:29 PM – 8:34 PM – 5 // 8:34 PM – 8:36 PM – 2

8:36 PM – 8:46 PM – 10 // 8:46 PM – 8:49 PM – 3

8:49 PM – 8:52 PM – 3 // 8:52 PM – 8:55 PM – 3

8:55 PM – 9:03 PM – 8 // 9:03 PM – 9:05 PM – 2

9:05 PM – 9:10 PM – 5 // 9:10 PM – 9:12 PM – 2

9:12 PM – 9:22 PM – 10 // 9:22 PM – 9:25 PM – 3

9:25 PM – 9:32 PM – 7 // 9:32 PM – 9:35 PM – 3

9:35 PM – 9:52 PM – 17 // 9:52 PM – 9:55 PM – 3

9:55 PM – 9:58 PM – 3 // 9:58 PM – 10:00 PM – 2

10:00 PM – 10:41 PM – 41 // 10:41 PM – 10:44 PM – 3

10:44 PM – 10:47 PM – 3 // 10:47 PM – 10:49 PM – 2

10:49 PM – 11:45 PM – 56 // 11:45 PM – checkered flag flies

Total race brdcst time 204 Total comm. brdcst time 46

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

10:10 PM – 10:13 PM
Nationwide (Dale Earnhardt Jr.); Toyota #ToyotaNation; ebay fashion ebay.com/autoparts ebay motors; Coca-Cola @CocaColaRacing (Ryan Newman, Danica Patrick, Joey Logano, Austin Dillon, Denny Hamlin); upcoming All Star Race on FS1

10:55 PM – 10:57 PM
ChevyDealer.com; Geico; GoodYear (Dale Earnhardt Jr.); KFC; NASCAR.com/tickets Michigan International Speedway

11:17 PM – 11:19 PM
‘Mobile Strike’; Smithfield Foods; KFC; Ford; NASCAR.com/Green