For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 4:45 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2016 Pure Michigan 400

Total number of commercials: 101

Total number of companies or entities advertised: 44

Number of traditional commercials (not split-screen): 80
Total number of companies or entities advertised: 40
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 21
Total number of companies or entities advertised: 17
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 4

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 87

Total number of companies or entities advertised in brief promos or crawlers: 21 (companies: Smithfield Foods; Coca-Cola; Chevy; Chevy Silverado Realtree Edition; Ford; Ford Performance; Toyota; TRD; Geico; Liberty Mutual; GoodYear; PennZoil Synthetics; Sprint.com/network; Sprint.com/Freedom; Credit One Bank; Thrivent Financial; NFL Kick-Off on NBC; NBCSports.com/Live; ‘NASCAR America’ on NBCSN; ‘NASCAR America Post-Race Show’ on NBCSN; ‘Victory Lap’ on NBCSN; NASCAR.com/Drive; NASCAR.com/Superstore; NASCAR.com/BestInShow; upcoming NASCAR Cup race)

Total amount of time these brief promos take during broadcast: app. 4 min.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN
NASCAR on NBCSN ‘Jimmie Johnson – 7 Finishes of 22nd or Worse this Season’
NASCAR on NBCSN ‘Denny Hamlin – 3 Top 5 Finishes’
NASCAR on NBCSN ‘Kyle Busch – Finished Outside Top 10 in 8 of Last 10 Races’
NASCAR on NBCSN ‘Starts/Wins/Top 5s/Top 10s’
NASCAR on NBCSN ‘Starting Grid’
NASCAR on NBCSN ‘Radio Communications’
Thrivent Financial ‘On Board’
Geico ‘On Board’
Coca-Cola ‘In-Car Camera’
Sprint ‘On Board’
Ford ‘In-Car Camera’
Smithfield Foods ‘Aerial Coverage’
NASCAR on NBCSN ‘Chase Elliott – Leads HMS
NASCAR on NBCSN ‘Kyle Larson – Best Finish 2nd’
NASCAR on NBCSN ‘Race Analysis’
Dodge Ram ‘Guts & Glory’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSNMPH Comparison’
NASCAR on NBCSN ‘Race for 30th’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Currently’
NASCAR on NBCSN ‘Driver Telemetry’
Sprint ‘Chris Buescher – +7 Points Ahead of 31st’
NASCAR on NBCSN ‘Team Communications’
NASCAR on NBCSN ‘Top 2’
NASCAR on NBCSN ‘Battle for’
NASCAR on NBCSN ‘Race Control: Competition Caution’
NASCAR on NBCSN ‘1st Caution’
NASCAR on NBCSN ‘Free Pass’
NASCAR on NBCSN ‘Pit In/Pit Out’
Geico ‘Race Off Pit Road’
NASCAR on NBCSN ‘Chris Buescher – Last 3 Finishes’
NASCAR on NBCSN ‘Restart’
NASCAR on NBCSN ‘Fastest’
NASCAR on NBCSN ‘Leader’
NASCAR on NBCSN ‘2nd Caution’
NASCAR on NBCSN ‘Chase Tracker’
NASCAR on NBCSN ‘In the Chase’
NASCAR on NBCSN ‘Top 16 in Points’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Started/Currently’
NASCAR on NBCSN ‘Kyle Busch – Finished 31st or Worse 6 Times’
NASCAR on NBCSN ‘Biggest Movers Since Restart’
NASCAR on NBCSN ‘Currently/Restarted’
Liberty Mutual ‘Spotters’ Coverage’
NASCAR on NBCSN ‘Radio’
NASCAR on NBCSN ‘Race Leader’
Sprint ‘HMS – 18 Races Since Last Win’
NASCAR on NBCSNHMS Longest Winless Streaks’
NASCAR on NBCSN ‘Jimmie Johnson – 8 Laps Led’
NASCAR on NBCSN ‘Chase Standings As They Run’
NASCAR on NBCSN ‘Currently/Started/High/Low’
NASCAR on NBCSN ‘Jimmie Johnson – 15 Laps Led’
Hardee’s ‘Through the Field’
NASCAR on NBCSN ‘Laps Since Pit’
NASCAR on NBCSN ‘Pit Window’
NASCAR on NBCSN ‘Brad Keselowski – 8 Laps Led’
NASCAR on NBCSN ‘Brad Keselowski – Best Finish 2nd’
NASCAR on NBCSN ‘3rd Caution’
Sprint ‘Fastest Speed Reached’
NASCAR on NBCSNNASCAR Non Stop’
NASCAR on NBCSN ‘Through the Field’
GoodYear ‘Lap Leaders’
Smithfield Foods ’43 to Go’
NASCAR on NBCSN ‘Chase Elliott – Best Finish 2nd’
NASCAR on NBCSN ‘Closing the Gap’
NASCAR on NBCSN ‘No Penalty issued’
NASCAR on NBCSN ‘Chase Elliott & Kyle Larson – Looking for 1st Career Win’
NASCAR on NBCSN ‘Notable Team Winless Streaks’
Credit One Bank ‘One to Go’
NASCAR on NBCSN ‘Final Lap’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 4:45 PM

Total minutes of complete race broadcast: 165
Minutes of race broadcast: 131
Minutes of traditional commercials (not split-screen): 34
Minutes of ‘Side-by-Side’ commercials (split-screen): 10

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0 One debris caution occurred during commercial

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBCSN/TV Previews/Promos

Upcoming Sprint Cup race on NBC – 3
IndyCar on NBC – 2
F1 on NBCSN – 2
Sunday Night Football on NBC – 2
MTV Music Awards – 1
NFL.com/GamePass – 1
NFL Network – 1
NFL Kick-Off on NBC – 1
‘Timeless’ – 1

Total: 14

Movies

‘Ben Hur’ – 4

Total: 4

Local News/Sports/Points-of-Interest in Penna.

CampersInn.com/Pittsburgh – 1
Donegal Insurance Group – 1
Nemacolin – 1
Pittsburgh Penguins – 1
Victory Delmont – 1

Total: 5

Restaurants/Food

Sonic – 3
Coca-Cola (Austin Dillon) – 1
Coca-Cola (Denny Hamlin, Ryan Newman) – 1
McDonald’s/Philosophy – 1

Total: 6

Beer/Alcohol

Bud LimeARita – 2

Total: 2

Car/Truck/Bike

RamTrucks.com – 4
Ford – 3
PennZoil Synthetics – 2
Toyota – 2
Chevy – 2
BatteryTender.com – 1
Buick – 1
GoodYear (Dale Earnhardt Jr.) #GoodYearRacing – 1
ShopHonda.com – 1
Toyota (Toyota drivers) #ToyotaNation – 1

Total: 18

Insurance/Health

Progressive – 4
Geico.com – 1
Nationwide – 1
Nationwide (Dale Earnhardt Jr.) – 1

Total: 7

Wireless Phone

Cricket – 6
Sprint.com/galaxynote7 – 2
Sprint.com/Freedom – 1

Total: 9

Education

Keller School of Management – 1

Total: 1

Products/Services for the Home and Personal Use

FieldandStreamShop.com – 2
Allegra D – 1
Amazon Prime – 1
Bass Pro Shops – 1
Cialis – 1
Sears.com – 1
Serta.com – 1
Tempur-Pedic – 1

Total: 9

Racing Related

NASCARHeat.com – 5

Total: 5

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:00 PM – 2:02 PM – 2 // 2:02 PM – 2:04 PM – 2

2:04 PM – 2:08 PM – 4 // 2:08 PM – 2:10 PM – 2

2:10 PM – 2:25 PM – 15 // 2:25 PM – 2:27 PM – 2

2:27 PM – 2:33 PM – 6 // 2:33 PM – 2:36 PM – 3

2:36 PM – 2:41 PM – 5 // 2:41 PM – 2:43 PM – 2

2:43 PM – 2:52 PM – 9 // 2:52 PM – 2:54 PM – 2

2:54 PM – 3:02 PM – 8 // 3:02 PM – 3:05 PM – 3

3:05 PM – 3:12 PM – 7 // 3:12 PM – 3:15 PM – 3

3:15 PM – 3:20 PM – 5 // 3:20 PM – 3:23 PM – 3

3:23 PM – 3:27 PM – 4 // 3:27 PM – 3:30 PM – 3

3:30 PM – 3:42 PM – 12 // 3:42 PM – 3:44 PM – 2

3:44 PM – 3:45 PM – 1 // 3:45 PM – 3:47 PM – 2

3:47 PM – 3:49 PM – 2 // 3:49 PM – 3:52 PM – 3

3:52 PM – 4:24 PM – 32 // 4:24 PM – 4:26 PM – 2

4:26 PM – 4:45 PM – 19 // 4:45 PM – checkered flag flies

Total race brdcst time 131 Total comm. brdcst time 34

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:58 PM – 4:01 PM
Sonic; Geico (Casey Mears); Chevy; Coca-Cola (Denny Hamlin); NFL Sunday Night Football; Thursday Night Football; upcoming NASCAR Cup Race

4:06 PM – 4:08 PM
Sprint/GalaxyNote7; Advance Auto Parts; Nationwide; Toyota

4:16 PM – 4:18 PM
5 Hour Energy drink; Ford; AARP/Possibilities; PennZoil Synthetics; Darlington Raceway (Dale Earnhardt Jr.)

4:30 PM – 4:33 PM
Chevy; Sprint.com/Freedom; Progressive; Coca-Cola; upcoming NASCAR Cup Race