For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:17 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

FS1 was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2016 FireKeepers Casino 400

Total number of commercials: 112

Total number of companies or entities advertised: 60

Number of traditional commercials (not split-screen): 88
Total number of companies or entities advertised: 45
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 24
Total number of companies or entities advertised: 18
Number of times FS1 utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 92

Total number of companies or entities advertised in brief promos or crawlers: 21 (companies: Outback Steakhouse; ‘Bloomin’ Mondays’ at Outback; KFC; Coca-Cola #ShareACoke ; 5 Hour Energy drink; Busch Beer; Chevy; Chevy.com; Chevy Silverado; Ford; Ford Performance; TRD; GoodYear; Sunoco; Geico; Nationwide; Advance Auto Parts; GoRVing; Sprint.com/network; Sprint.com/save50percent; @MissSprintCup; Credit One Bank; Visine; ‘Speak for Yourself’ ; COPA on FS1/Fox; NHRA Summer Nationals on FS1; Upcoming Xfinity Race; Upcoming Sonoma Race)

Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on FS1
GoodYear ‘Aerial Coverage’
Sunoco ‘Fueling Victory’
NASCAR on FS1 ‘Pole Sitter’
NASCAR on FS1 ‘Starting’
NASCAR on FS1 ‘Hollywood Hotel’
NASCAR on FS1 ‘Booth’
Geico ‘Starting Grid’
NASCAR on FS1 ‘Kevin Harvick – ’10 MIS Fall Winner’
NASCAR on FS1 ‘Dale Earnhardt Jr. – 2 time MIS Winner’
NASCAR on FS1 ‘Kyle Busch – ’11 MIS Winner’
Outback ‘Race Analysis’
NASCAR on FS1 ‘Weather’
NASCAR on FS1 ‘Team Communications’
NASCAR on FS1 ‘MIS – 1st Caution with First 12 Laps of Race’
Ford Performance ‘In-Car Camera’
NASCAR on FS1 ‘MPH
NASCAR on FS1 ‘Tony Stewart – 6 top 10 Finishes in Last 4 Races’
NASCAR on FS1 ‘Driver Telemetry’
NASCAR on FS1 ‘Martin Truex Jr. – ’15 MIS Finishes’
NASCAR on FS1 ‘Currently/Started’
NASCAR on FS1 ‘Biggest Movers’
NASCAR on FS1 ‘Coming Up: Green Flag Pit Stops’
Sprint ‘Joey Logano – 1 of 2 Winners in ’15 Without Wins This Season’
NASCAR on FS1 ‘On Pit Road’
NASCAR on FS1 ‘Brad Keselowski – Best MIS Finish – 2nd’
NASCAR on FS1 ‘Reporting:’
Outback Steakhouse ‘In-Car Camera’
Chevy ‘In-Car Camera’
NASCAR on FS1 ‘Kyle Busch – Last 3 Races’
NASCAR on FS1 ‘Leaders/Behind’
NASCAR on FS1 ‘Kyle Busch – 3 Wins 9 Top 5 Finishes’
Ford Performance ‘Track Facts’
Nationwide ’88 Inside Ride’
NASCAR on FS1 ‘Involved in Wreck’
NASCAR on FS1 ‘Dale Earnhardt Jr. – 3 DNFs this Season’
Sprint ‘Brad Keselowski – 4 Straight Top 10 Finishes at MIS
NASCAR on FS1 ‘Position’
NASCAR on FS1 ‘Breaking News’
NASCAR on FS1 ‘Commentators’
Outback ‘Full Throttle’
NASCAR on FS1 ‘Start of Race/Currently’
NASCAR on FS1 ‘Points Position’
NASCAR on FS1 ‘Starts/Wins/Top 5s’
NASCAR on FS1 ‘Tony Stewart – Finish – Last 3 Races’
NASCAR on FS1 ‘Jimmie Johnson – ’14 MIS Winner’
NASCAR on FS1 ‘Top 10 – Last Pit Stop’
NASCAR on FS1 ‘Starts/Top 10s/Best Finish’
NASCAR on FS1 ‘Joey Logano – Led 68 of 85 Laps’
NASCAR on FS1 ‘Chase Elliott – 1st Career MiS Race’
NASCAR on FS1 ‘Tony Stewart – ’00 MIS Winner’
NASCAR on FS1 ‘Kyle Larson – Best MIS Finish – 8th’
NASCAR on FS1 ‘Ryan Newman – 2 time MIS Winner’
NASCAR on FS1 ‘Currently/High/Low’
NASCAR on FS1 ‘Brake/Throttle’
NASCAR on FS1 ‘Brad Keselowski – Led 8 of 96 Laps’
NASCAR on FS1 ‘Currently/Last Pit Stop’
Advance Auto Parts ‘Race Off Pit Road’
NASCAR on FS1 ‘Mid-Race Report’
NASCAR on FS1 ‘Leaders/Lead Changes’
NASCAR on FS1 ’6 Different Winners in 6 Races This Season’
NASCAR on FS1 ‘Currently’
NASCAR on FS1 ‘Joey Logano – Led Race High 78 Laps’
NASCAR on FS1 ‘MIS Cautions’
Ford ‘Cutaway Car’
Coca-Cola ‘Racing Family Update’
NASCAR on FS1 ‘Chase Elliott – Laps Led’
NASCAR on FS1 ‘Biggest Movers – Since Restart’
NASCAR on FS1 ‘Chase Elliott – ’15 Xfinity Series Champion’
NASCAR on FS1 ‘Joey Logano – 9th Year in SC’
NASCAR on FS1 ‘Chase Elliott – Led 16 of 132 Laps’
KFC ‘Hard-Working Performance’
Sprint ‘Tony Stewart – Last To 5 Finish 4th at Martinsville’
NASCAR on FS1 ‘Martin Truex Jr. – 10 Laps Led’
NASCAR on FS1 ‘RCR Running Order’
Nationwide ’88 Performance Report’
NASCAR on FS1 ‘Dale Earnhardt Jr. – Finishes This Season’
NASCAR on FS1 ‘Under Caution’
NASCAR on FS1 ‘Joey Logano – 90 Laps Led’
NASCAR on FS1 ‘Chase Elliott – Led 34 of 151 Laps’
NASCAR on FS1 ‘Brad Keselowski – 10 Laps Led’
Advance Auto Parts ‘Pit Performance’
Busch ‘Race Summary’
Toyota ‘Top Performers’
NASCAR on FS1 ‘Kevin Harvick – Finished 2nd in 5 of Last 6 MIS Races’
NASCAR on FS1 ‘Dropping Back Since Restart’
NASCAR on FS1 ‘SHR Running Order’
NASCAR on FS1 ‘Fox Trax’
NASCAR on FS1 ‘Interval Behind Leader’
NASCAR on FS1 ‘Denny Hamlin – 2 DNFs this Season’
NASCAR on FS1 ‘Joey Logano – 18 Races Since Last SC Win’
NASCAR on FS1 ‘Best Rookie Finishes at MIS
Credit One Bank ‘One to Go’
NASCAR on FS1 ‘Final Lap’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:17 PM

Total minutes of complete race broadcast: 197
Minutes of race broadcast: 159
Minutes of traditional commercials (not split-screen): 38
Minutes of ‘Side-by-Side’ commercials (split-screen): 10

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

FS1/TV Previews/Promos

‘Speak for Yourself’ – 2
Baseball on Fox/FS1 – 2
US Open Golf on Fox – 2
Upcoming CWTS race on Fox – 1
COPA on FoxSports – 1
‘Garbage Time’ – 1
‘Race Hub’ – 1

Total: 10

Movies

‘Free State of Jones’ – 1
’13 Hours’ on DVD & BluRay – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

HillViewMotors.com – 2
Victory Delmont – 1

Total: 3

Restaurants/Food

KFC – 4
McDonald’s – 2
Outback – 2
Smithfield – 2
Five Hour Energy Drink (Clint Bowyer) – 1
Hooters – 1
Subway (Carl Edwards) – 1

Total: 13

Beer/Alcohol

Budweiser – 2

Total: 2

Car/Truck/Bike

Ford – 5
RamTrucks.com – 5
KNFilters.com – 5
A/C Pro – 2
Advance Auto – 2
Sunoco (Jimmie Johnson) – 2
Buyatoyota.com – 2
AutoZone – 1
BMWMotorcycles.com #makelifearide – 1
Chevy – 1
Chrysler – 1
ShopHonda.com – 1
Jeep – 1
Shell – 1
Toyota – 1
Toyota Tacoma – 1
Uber.com – 1
WeatherTech.com – 1

Total: 34

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 2
Geico.com – 1
Medicare.com – 1
State Farm – 1

Total: 5

Wireless Phone

Cricket – 2
Sprint.com/HalfPrice – 2

Total: 4

Technology

Xfinity.com – 1
Xfinity.com/sports – 1

Total: 2

Products/Services for the Home and Personal Use

Just For Men – 3
Lego.com/Dad – 2
Cialis – 2
Golfsmith – 1
Oral B – 1
Viagra – 1

Total: 10

Racing Related

NASCAR.com/green – 1
Lucas Oil Motocross at HighPointProMX.com – 1
NHRA at Summit Motor Sports Park – 1

Total: 3

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:00 PM – 1:03 PM – 3 // 1:03 PM – 1:06 PM – 3

1:06 PM – 1:10 PM – 4 // 1:10 PM – 1:12 PM – 2

1:12 PM – 1:34 PM – 22 // 1:34 PM – 1:37 PM – 3

1:37 PM – 1:40 PM – 3 // 1:40 PM – 1:43 PM – 3

1:43 PM – 1:51 PM – 8 // 1:51 PM – 1:54 PM – 3

1:54 PM – 2:01 PM – 7 // 2:01 PM – 2:04 PM – 3

2:04 PM – 2:05 PM – 1 // 2:05 PM – 2:08 PM – 3

2:08 PM – 2:14 PM – 6 // 2:14 PM – 2:17 PM – 3

2:17 PM – 2:28 PM – 11 // 2:28 PM – 2:30 PM – 2

2:30 PM – 2:45 PM – 15 // 2:45 PM – 2:48 PM – 3

2:48 PM – 2:58 PM – 10 // 2:58 PM – 3:00 PM – 2

3:00 PM – 3:09 PM – 9 // 3:09 PM – 3:12 PM – 3

3:12 PM – 3:16 PM – 4 // 3:16 PM – 3:19 PM – 3

3:19 PM – 3:22 PM – 3 // 3:22 PM – 3:24 PM – 2

3:24 PM – 4:17 PM – 53 // 4:17 PM – checkered flag flies

Total race brdcst time 159 Total comm. brdcst time 38

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

1:26 PM – 1:29 PM
Sprint.com/network; Toyota #ToyotaNation (Toyota drivers); Geico; KFC; RisetoWin.org (various drivers)

3:27 PM – 3:29 PM
Daytona International Speedway #CokeZero400; GoodYear (Dale Earnhardt Jr.); Nationwide (Dale Earnhardt Jr.); US Open Golf on Fox/FS1; NASCAR.com/Superstore

3:38 PM – 3:41 PM
NASCAR.com/Green; Chevy; Geico; Upcoming CWTS Race on FS1

3:49 PM – 3:51 PM
Sprint.com/network; Toyota #ToyotaNation (Toyota drivers); Watkins Glen ; Nationwide (Dale Earnhardt Jr.); NASCAR.com/Salutes ; Upcoming Sonoma SC Race

4:00 PM – 4:02 PM
Upcoming Xfinity Race; KFC; Chevy; NASCAR.com/Green