For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:30 PM, and stopped at the waving of the checkered flag at 5:42 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

NBCSN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Pure Michigan 400

Total number of commercials: 105

Total number of companies or entities advertised: 54

Number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 52
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 23
Total number of companies or entities advertised: 18
Number of times NBCSN utilized ‘Side-by-Side’ commercials during this broadcast: 4

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 77

Total number of companies or entities advertised in brief promos or crawlers: 21 (companies: MissSprintCup ; Subway; Tostitos; McDonald’s; Smithfield Foods; 5 Hour Energy drink; Coca-Cola; Coke Zero; Chevy; Toyota; Geico; Sprint.com/AllIn ; Sprint.com/HalfPrice ; ‘The Transporter Refueled’ movie; NBCSports.com/liveextra ; upcoming F1 race on NBCSN; ‘Mob Steel’ on NBCSN; NASCAR.com/newsletter; NASCAR.com/mobile ; NASCAR.com/RaceBuddy; upcoming BMS SC race; upcoming BMS Xfinity race)

Total amount of time these brief promos take during broadcast: app. 4 min. 15 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on NBCSN ‘Starting Grid’
NASCAR on NBCSN ‘Radio’
Geico ‘In-Car Camera’
Sprint ‘In-Car Camera’
5 Hour Energy ‘In-Car Camera’
Coca-Cola ‘In-Car Camera’
Chevy ‘In-Car Camera’
Jimmy John’s ‘In-Car Camera’
Toyota ‘In-Car Camera’
NASCAR on NBCSN ‘On Board’
NASCAR on NBCSN ‘Kasey Kahne – Avg. MIS Finish’
NASCAR on NBCSN ‘A.J. Allmendinger – 2 Top 10 Finishes Last 6 Races’
NASCAR on NBCSN ‘Track Facts’
Sunoco ‘Fuel Strategy’
Smithfield Foods ‘Aerial Coverage’
Geico ‘Thermometer’
NASCAR on NBCSN ‘David Ragan – Avg. MIS Finish’
NASCAR on NBCSN ‘Team Communication’
NASCAR on NBCSN ‘Running Order’
NASCAR on NBCSN ‘Race Control: Competition Caution Lap 20’
NASCAR on NBCSN ‘Top 3’
NASCAR on NBCSN ‘Intervals’
NASCAR on NBCSN ‘Battle for:’
NASCAR on NBCSN ‘Race Control: Debris in Turn 3’
NASCAR on NBCSN ‘Austin Dillon – 2 Top 10 Finishes in Last 6 Races’
NASCAR on NBCSN ‘Driver Telemetry’
NASCAR on NBCSN ‘Fast Lap Time’
NASCAR on NBCSN ‘Pit Reporter’
NASCAR on NBCSN ‘Martin Truex Jr. – Started 18th’
NASCAR on NBCSN ‘Big Movers Since Restart’
NASCAR on NBCSN ‘Race Control: Competition Caution’
NASCAR on NBCSNMIS Pit Road Grid’
NASCAR on NBCSN ‘Pit In/Pit Out’
Geico ‘Race Off Pit Road’
NASCAR on NBCSN ‘Penalty Issued’
NASCAR on NBCSN ‘Currently/Started/High/Low’
Geico ‘In-Car Temperature’
NASCAR on NBCSN ‘Started/Currently’
NASCAR on NBCSN ‘Chase Bubble – Points Ahead of 17th’
Sprint ‘Biggest Mover’
NASCAR on NBCSN ‘Chase’
NASCAR on NBCSN ‘Top 16’
Subway ‘Fresh Take’
NASCAR on NBCSN ‘Chase Tracker’
NASCAR on NBCSN ‘Lucky Dog’
NASCAR on NBCSN ‘Restarts’
NASCAR on NBCSNNASCAR Chase Grid’
NASCAR on NBCSN ‘Race Control: Coming to the Green’
Xfinity ‘Speed Chart’
Carl’s Jr. ‘Through the Field’
NASCAR on NBCSNRPM/MPH/Behind’
NASCAR on NBCSN ‘Last Pit Stop’
Sprint ‘Lead Changes’
McDonald’s ‘Who You Lovin’ ‘
Toyota Camry ‘On-Track Car’
Sprint ‘Most Laps Led’
NASCAR on NBCSN ‘Through the Field’
NASCAR on NBCSN ‘Race Recap’
NASCAR on NBCSNMPH at the Line’
NASCAR on NBCSN ‘Austin Dillon – 71 Career SC races’
NASCAR on NBCSN ‘Final Lap’

Start time to record race/commercial periods: 2:30 PM
End time to record race/commercial periods: 5:42 PM

Total minutes of complete race broadcast: 192
Minutes of race broadcast: 154
Minutes of traditional commercials (not split-screen): 38
Minutes of ‘Side-by-Side’ commercials (split-screen): 10

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

NBCSN/TV Previews/Promos

‘Mob Steel’ on NBCSN – 4
Soccer on NBCSN – 2
Draft Kings and NASCAR – 2
NBCSN Quicken Loans Perfect Grid Challenge – 1
Chase for the Sprint Cup on NBCSN – 1
Motorsports on NBCSN – 1
Upcoming Sprint Cup race on NBC – 1
IndyCar on NBC – 1
F1 on NBCSN – 1
NFL on NBC – 1
NBCSports/liveextra – 1

Total: 16

Movies

‘No Escape’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

AudiPittsburgh.com – 1
1st Summit Bank – 1
Joseph A. Bank – 1
Kenny Ross – 1
Victory Delmont – 1

Total: 5

Restaurants/Food

McDonald’s – 5
Tostitos – 3
Turner’s Iced Tea #FueledByTurners – 3
Coke Zero – 2
Sonic – 2
BuiltWithChocolateMilk.com – 1
Carl’s Jr. and Hardees – 1
Eckrich (Aric Almirola) – 1
Five Hour Energy Drink – 1
Diet Mountain Dew (Dale Earnhardt Jr.) – 1
NathansSelfie.com – 1
Velveeta Shells & Cheese – 1

Total: 22

Beer/Alcohol

Budweiser – 3

Total: 3

Car/Truck/Bike

Chevy – 6
Toyota – 3
Mobil 1 (Tony Stewart, Kevin Harvick) – 2
Ford – 2
GoodYear (Kevin Harvick) #TireTalk – 2
ShopHonda.com – 2
AutoZone – 1
CarFax.com – 1
ListingAllCars.com – 1
Midas – 1
YokohamaTire.com – 1

Total: 22

Insurance/Health

Geico.com – 1

Total: 1

Wireless Phone

Sprint.com/AllIn – 1
Sprint/FamilyShare – 1

Total: 2

Financial

QuickenLoans.com – 3

Total: 3

Technology

Xfinity.com (Carl Edwards) – 1

Total: 1

Products/Services for the Home and Personal Use

Viagra – 2
Cialis – 1
Sears.com – 1
Unisom – 1
Walmart.com and Coca-Cola.com – 1

Total: 6

Racing Related

NASCAR.com/green – 1
Chicagoland Speedway – 1

Total: 2

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:30 PM – 2:34 PM – 4 // 2:34 PM – 2:36 PM – 2

2:36 PM – 2:39 PM – 3 // 2:39 PM – 2:41 PM – 2

2:41 PM – 2:48 PM – 7 // 2:48 PM – 2:51 PM – 3

2:51 PM – 2:59 PM – 8 // 2:59 PM – 3:01 PM – 2

3:01 PM – 3:06 PM – 5 // 3:06 PM – 3:09 PM – 3

3:09 PM – 3:18 PM – 9 // 3:18 PM – 3:21 PM – 3

3:21 PM – 3:27 PM – 6 // 3:27 PM – 3:30 PM – 3

3:30 PM – 3:38 PM – 8 // 3:38 PM – 3:41 PM – 3

3:41 PM – 3:49 PM – 8 // 3:49 PM – 3:51 PM – 2

3:51 PM – 3:56 PM – 5 // 3:56 PM – 3:58 PM – 2

3:58 PM – 4:06 PM – 8 // 4:06 PM – 4:10 PM – 4

4:10 PM – 4:19 PM – 9 // 4:19 PM – 4:21 PM – 2

4:21 PM – 4:42 PM – 21 // 4:42 PM – 4:45 PM – 3

4:45 PM – 4:52 PM – 7 // 4:52 PM – 4:54 PM – 2

4:54 PM – 5:29 PM – 35 // 5:29 PM – 5:31 PM – 2

5:31 PM – 5:42 PM – 11 // 5:42 PM – checkered flag flies

Total race brdcst time 154 Total comm. brdcst time 38

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

4:29 PM – 4:32 PM
Quicken Loans; Tostitos; Ford; Coke Zero; Sprint.com/familyshare ; ‘The Transporter Refueled’ movie

4:33 PM – 4:36 PM
M&Ms; Geico; Toyota.com; Subway; ‘No Escape’ movie

5:04 PM – 5:06 PM
5 Hour Energy drink (Clint Bowyer); Carl’s Jr. and Hardee’s; Mobil 1 (Tony Stewart, Kevin Harvick); Chevy; Budweiser; Sears

5:23 PM – 5:25 PM
Ford; Sprint.com/AllIn ; Sonic; Coke Zero; Tostitos; Quicken Loans