For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:30 PM, and stopped at the waving of the checkered flag at 6:36 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2015 Kobalt 400

Total number of commercials: 116

Total number of companies or entities advertised: 56

Number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 54
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 13
Total number of companies or entities advertised: 8
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 2

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 80

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: Kobalt; McDonald’s; KFC #HowDoYouKFC ; Coke Zero; 5 Hour Energy Drink; Budweiser; Chevy; Chevy.com/dalejr ; Chevy Silverado; Ford; Toyota; GoodYear; Advance Auto Parts; Sunoco; Geico; Nationwide Insurance; Sprint.com/halfprice; AdvoCare; Cialis; Navy Federal Credit Union; ‘Run All Night’ movie; Big East Tournament on FS1; NASCAR on Fox; FoxSports.com/fantasy; FoxSports.com/nascar ; ‘Race Day’ on FS1; upcoming PIR Sprint Cup race on Fox; upcoming PIR Xfinity race on Fox)

Total amount of time these brief promos take during broadcast: app. 4 min. 40 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox ‘Snap Shot’
Geico ‘Starting Grid’
Kobalt ‘Tools of the Race’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘Team Communications’
NASCAR on Fox ‘Track Weather’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘To the Rear’
Toyota Camry ‘Pace Car’
Nationwide Insurance ‘In-Car Camera’
Ford Ecoboost ‘In-Car Camera’
NASCAR on Fox ‘Biggest Movers’
NASCAR on Fox ‘Kobalt 400 Leader’
Kobalt Tools ‘In-Car Camera’
NASCAR on Fox ‘Fox Rules Analyst’
Nationwide ‘Dale Jr. Performance Report’
Nationwide ‘Dale Earnhardt Jr. – Career on 1.5 mile Tracks’
NASCAR on Fox ‘Commentators’
NASCAR on Fox ‘In the Pits’
NASCAR on Fox ‘Hollywood Hotel’
Advance Auto Parts ‘Race Off Pit Road’
Jimmy John’s ‘In-Car Camera’
5 Hour Energy ‘In-Car Camera’
Budweiser ‘Race Recap’
NASCAR on Fox ‘Driver Telemetry’
Kobalt 400 ‘Habitat Build’
NASCAR on Fox ‘HMS Running Order’
KevinHarvickFoundation.org ‘In-Car Camera’
NASCAR on Fox ‘Battle for:’
NASCAR on Fox ‘On Pit Road’
AdvoCare ‘In-Car Camera’
KFC ‘Race Break’
NASCAR on Fox ‘Reporting:’
Sprint ‘Fastest Lap’
ProVision ‘Pit Road Technology’
Ford Ecoboost ‘Track Facts’
NASCAR on Fox ‘Jimmie Johnson – Last 10 Laps’
NASCAR on Fox ‘Tech Car’
Advance Auto Parts ‘NASCAR Race Day Driver Spotlight’
GoodYear ‘Aerial Coverage’
NASCAR on Fox ‘Race Recap’
NASCAR on Fox ‘Mid-Race Report’
Nationwide ‘Dale Earnhardt Jr. Inside Ride’
NASCAR on Fox ‘Jeff Gordon – Position’
Toyota ‘Top Performers’
Sprint ‘Kevin Harvick – 5 Straight Top 2 Finishes’
NASCAR on Fox ‘Tweets About the Race’
NASCAR on Fox ‘Crank it Up’
Sprint ‘Most Laps Led’
Coca-Cola Racing Family ‘Update’
AdvoCare ‘Race Summary’
NASCAR on Fox ‘Kobalt 400 Odds’
NASCAR on Fox ‘Top 5 – Last Pit Stop’
5 Hour Energy ‘Big Move of the Race’
NASCAR on Fox ‘Leader Interval’
NASCAR on Fox ‘Final Lap’

Start time to record race/commercial periods: 3:30 PM
End time to record race/commercial periods: 6:30 PM

Total minutes of complete race broadcast: 186
Minutes of race broadcast: 143
Minutes of traditional commercials (not split-screen): 43
Minutes of ‘Side-by-Side’ commercials (split-screen): 5

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

Fox/TV Previews/Promos

‘The Last Man on Earth’ on Fox – 3
‘Weird Loners’ – 2
‘American Idol’ #idol – 2
Sunday Funday on Fox: ‘Bob’s Burgers’ , ‘The Simpsons’ , and ‘The Last Man on Earth’ – 1
‘Fox Sports Live’ on FS1 – 1
Upcoming PIR Sprint Cup race on Fox – 1
Upcoming Xfinity race on Fox – 1
‘Empire’ – 1
‘The Following’ – 1
‘2 ½ Men’ – 1
‘2 ½ Men’, ‘Big Bang Theory’ – 1

Total: 15

Movies

‘Run All Night’ #RunAllNight – 3
‘Get Hard’ #gethard – 1

Total: 4

Local News/Sports/Points-of-Interest in Penna.

NBC local news on Fox – 2
First Niagara Bank – 2

Total: 4

Restaurants/Food

KFC #HowDoYouKFC – 6
McDonald’s – 3
Coke Zero – 2
Five Hour Energy Drink (Clint Bowyer) – 2
M&Ms – 1

Total: 14

Beer/Alcohol

Budweiser – 3

Total: 3

Car/Truck/Bike

Ford – 6
ChevyDealer.com – 3
AutoZone – 2
Ford – 2
GoodYear (Carl Edwards) #TireTalk – 2
Advance Auto – 1
Chevy (various drivers) – 1
ShopHonda.com – 1
Kwik Fill – 1
Toyota – 1

Total: 20

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 5
Geico.com – 4
TheGeneral.com – 2
UPMCHealthPlan.com – 2
Allegheny Health Network – 1
State Farm – 1

Total: 15

Wireless Phone

Sprint.com/BestValue – 2
Sprint.com/HalfPrice #KDLaw – 1

Total: 3

Home Improvement

Lowes/diy – 3

Total: 3

Technology

Panasonic Jeff Gordon Panasonic Tough Book Sweepstakes – 3
Game of War – 2
Verizon/FIOSSpeedMatch #halffast – 2

Total: 7

Products/Services for the Home and Personal Use

Allegra – 2
Cialis – 1
Gold Bond – 1
Nasacort – 1
Selsun Blue – 1
TeamTarget.com (Kyle Larson) – 1
Unisom – 1
Viagra – 1
Walmart.com and Coca-Cola.com – 1

Total: 10

Military

NavyFederal.org – 1

Total: 1

Racing Related

NASCAR.com Race View – 2
AccelerationNation.com (Carl Edwards) – 1
Texas Motor Speedway #NLTX – 1

Total: 4

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

3:30 PM – 3:33 PM – 3 // 3:33 PM – 3:36 PM – 3

3:36 PM – 3:40 PM – 4 // 3:40 PM – 3:42 PM – 2

3:42 PM – 4:04 PM – 22 // 4:04 PM – 4:07 PM – 3

4:07 PM – 4:12 PM – 5 // 4:12 PM – 4:14 PM – 2

4:14 PM – 4:18 PM – 4 // 4:18 PM – 4:21 PM – 3

4:21 PM – 4:25 PM – 4 // 4:25 PM – 4:27 PM – 2

4:27 PM – 4:35 PM – 8 // 4:35 PM – 4:37 PM – 2

4:37 PM – 4:38 PM – 1 // 4:38 PM – 4:40 PM – 2

4:40 PM – 4:48 PM – 8 // 4:48 PM – 4:50 PM – 2

4:50 PM – 4:54 PM – 4 // 4:54 PM – 4:56 PM – 2

4:56 PM – 5:13 PM – 17 // 5:13 PM – 5:16 PM – 3

5:16 PM – 5:24 PM – 8 // 5:24 PM – 5:26 PM – 2

5:26 PM – 5:30 PM – 4 // 5:30 PM – 5:32 PM – 2

5:32 PM – 5:34 PM – 2 // 5:34 PM – 5:37 PM – 3

5:37 PM – 5:43 PM – 6 // 5:43 PM – 5:46 PM – 3

5:46 PM – 5:47 PM – 1 // 5:47 PM – 5:48 PM – 1

5:48 PM – 5:56 PM – 8 // 5:56 PM – 5:58 PM – 2

5:58 PM – 6:07 PM – 9 // 6:07 PM – 6:09 PM – 2

6:09 PM – 6:28 PM – 19 // 6:28 PM – 6:30 PM – 2

6:30 PM – 6:36 PM – 6 // 6:36 PM – checkered flag flies

Total race brdcst time 143 Total comm. brdcst time 43

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:54 PM – 3:56 PM
Lowes; NASCAR.com/fantasy (various drivers); Sprint.com/halfprice #KDLaw ; War Games; Toyota #LetsGoPlaces ; AccelerationNation.com

6:23 PM – 6:26 PM
Lowes.com/DIY ; next week’s Sprint Cup race on Fox; Coca-Cola Racing; Sprint.com/halfprice #KDLaw ; Toyota #LetsGoPlaces ; Coca-Cola Racing ; NASCAR.com/fantasy (various drivers)