For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:30 PM, and stopped at the waving of the checkered flag at 5:10 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2012 Tums Fast Relief 500

Total number of commercials: 133

Total number of companies or entities advertised: 79

Number of traditional commercials (not split-screen): 77
Number of companies or entities advertised: 45
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 56
Number of companies or entities advertised: 34
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 11

Total number of brief promos of products/services during the race broadcast: 34

Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: Papa John’s; ‘WinCamaroZL1.com’ ; Sylvania Silver Star headlights; GoodYear; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; World Series of Poker on ESPN; ‘All Access KY’ on ESPN; ‘Sports Center’ on ESPN; Football on ESPN; ‘Monday Night Countdown’ on ESPN; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; NHRA on ESPN; upcoming Nationwide race; upcoming Sprint Cup race on ESPN)

Total amount of time these brief promos take during broadcast: app. 6 min.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Quicken Loans ‘Amazing at Martinsville’
NASCAR on ESPN ‘In-Race Reporter’
ESPN ‘Mailbag Question’
NASCAR on ESPN ‘Over-the-Wall Camera’
NASCAR on ESPN ‘Starting Grid’
Dodge ‘On-Board’
Sprint ‘On-Board’
Fresh from the Gulf Seafood ‘On-Board’
5 Hour Energy ‘On-Board’
GoodYear ‘On-Board’
Rheem Chase for the Cure ‘On-Board’
Lowes ‘On-Board’
Chevy ‘On-Board’
NASCAR on ESPN ‘Jeff Gordon at Martinsville – Last 2 Races’
NASCAR on ESPN ‘Race Off Pit Road’
Sprint ‘Today’s Biggest Mover’
NASCAR on ESPN ‘Dale Earnhardt Jr. at Martinsville – Last 4 Races’
NASCAR on ESPN ‘NASCAR Non-Stop presented by 5 Hour Energy’
NASCAR on ESPN ‘Biggest Movers Since Restart’
Sprint ‘Today’s Fastest 4-Tire Pit Stop’
5 Hour Energy ‘Rapid Recap’
NASCAR on ESPN ‘Chase for the Sprint Cup – Points’
GoodYear ‘Aerial Coverage’
NASCAR on ESPN ‘Hendrick Motor Sports’
NASCAR on ESPN ‘Up-to-Speed’
Sprint ‘Most Laps Led’
NASCAR on ESPN ‘Martinsville Air Temp/Track Temp’
NASCAR on ESPN ‘Pit Stop Summary’
NASCAR on ESPN ‘Best Average Finish – Single Track’

Start time to record race/commercial periods: 1:30 PM
End time to record race/commercial periods: 5:10 PM

Total minutes of complete race broadcast: 220
Minutes of race broadcast: 189
Minutes of traditional commercials (not split-screen): 31
Minutes of ‘Side-by-Side’ commercials (split-screen): 25

Number of missed restarts: 0 but four restarts occurred right as broadcast returned from commercials… too close to call
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

NASCAR on ESPN (Denny Hamlin) – 3
Monday Night Football on ESPN – 3
Monday Night Countdown – 2
ESPN Sports Center – 1

Total: 9

Movies

‘Skyfall’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Kenny Ross – 1
Luther Ford – 1
Monroeville Dodge – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1

Total: 4

Restaurants/Food

Golden Corral – 6
M&Ms – 2
Papa Johns – 1
Subway (Carl Edwards) – 1

Total: 10

Car/Truck/Bike

ChevyDealer.com – 8
Valero – 2
Mobil 1 (Tony Stewart) – 2
Sylvania SilverStar Headlights – 2
CarFax.com – 2
GoodYear – 2
Cars.com – 1
Buick – 1
Frank’s Auto Supermarket – 1
Acura – 1
Midas – 1
TireRack.com – 1
Buyatoyota.com – 1
Toyota – 1
Toyota Camry Effect – 1

Total: 27

Insurance/Health

Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 2
Allstate – 1

Total: 3

Wireless Phone

AT&T.com/mobileshare – 2
AT&T/onex – 1
Sprint.com/directconnect – 1
Sprint/unlimited – 1

Total: 5

Home Improvement

Lowes – 2

Total: 2

Financial

Bank of America/getcashback – 2
QuickenLoans.com – 1

Total: 3

Technology

GoDaddy.com – 1
Xfinity.com – 1

Total: 2

Travel

ChoiceHotels.com – 2

Total: 2

Political/Special Interest

Americans for Tax Reform – 1
Friends of Mike Doyle – 1

Total: 2

Racing Related

NASCAR Sprint Cup Series (various drivers) – 1
NASCAR Sprint Cup Series (Brad Keselowski) – 1
NASCAR Cup Champions’ Week in Las Vegas – 1
Race Buddy – 1
NASCAR.com/fantasy – 1
NASCAR.com Superstore – 1
Phoenix Raceway – 1

Total: 7

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:30 PM – 1:35 PM – 5 // 1:35 PM – 1:36 PM – 1

1:36 PM – 1:39 PM – 3 // 1:39 PM – 1:41 PM – 2

1:41 PM – 1:53 PM – 12 // 1:53 PM – 1:56 PM – 3

1:56 PM – 2:05 PM – 9 // 2:05 PM – 2:07 PM – 2

2:07 PM – 2:11 PM – 4 // 2:11 PM – 2:14 PM – 3

2:14 PM – 2:17 PM – 3 // 2:17 PM – 2:20 PM – 3

2:20 PM – 2:25 PM – 5 // 2:25 PM – 2:28 PM – 3

2:28 PM – 2:34 PM – 6 // 2:34 PM – 2:36 PM – 2

2:36 PM – 2:38 PM – 2 // 2:38 PM – 2:40 PM – 2

2:40 PM – 2:50 PM – 10 // 2:50 PM – 2:52 PM – 2

2:52 PM – 2:57 PM – 5 // 2:57 PM – 2:59 PM – 2

2:59 PM – 3:04 PM – 5 // 3:04 PM – 3:06 PM – 2

3:06 PM – 3:09 PM – 3 // 3:09 PM – 3:11 PM – 2

3:11 PM – 3:16 PM – 5 // 3:16 PM – 3:18 PM – 2

3:18 PM – 5:10 PM – 112 // 5:10 PM – checkered flag flies

Total race brdcst time 189 Total comm. brdcst time 31

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:23 PM – 3:26 PM

Sprint; Bank of America/getcashback; Nationwide Insurance (Dale Earnhardt Jr., Danica Patrick); Monday Night Football on ESPN; Monday Night Countdown served by Applebee’s

3:34 PM – 3:36 PM

RamTrucks.com; GoodYear; Gillette Fusion ProGlide; CMA Awards on ABC; BCS Countdown on ESPN; NASCAR.com/superstore

3:43 PM – 3:45 PM

NOS drink; Sylvania Silver Star headlights; GoodYear; Sylvania Silver Star headlights; Monday Night Countdown and Monday Night Football on ESPN

3:51 PM – 3:54 PM

AT&T/network; Mobil 1 (Tony Stewart); ESPN ‘Sports Center’; WatchESPN.com; Sprint Cup Championship Week in Las Vegas

3:59 PM – 4:01 PM

BCS Countdown to ESPN; GoodYear; Allstate Insurance; ESPN (Denny Hamlin)

4:15 PM – 4:18 PM

Nationwide Insurance (Dale Earnhardt Jr., Danica Patrick); Monday Night Countdown and Monday Night Football on ESPN; CMA Awards on ABC; ‘Ghosts of Ole Miss’ – 30 for 30 Films – ESPN; NASCAR.com/fantasty; NHRA

4:24 PM – 4:26 PM

PennZoil; Gillette Fusion ProGlide; HomesteadMiamiSpeedway.com; NBA on ESPN; Sports Center on ESPN

4:33 PM – 4:35 PM

AT&T/network; Mobil 1 (Tony Stewart); ESPN (Denny Hamlin); WatchESPN.com; NASCAR.com/superstore

4:38 PM – 4:40 PM

RamTrucks.com; ADTPulse.com; Monday Night Countdown and Monday Night Football on ESPN; ESPN Unite; Chase for the Sprint Cup (Denny Hamlin)

4:44 PM – 4:46 PM

AT&T; GoodYear; Prilosec; NASCAR Champions Week in Las Vegas; ‘Last Man Standing’ on ABC; NBA on ESPN

4:52 PM – 4:54 PM

5 Hour Energy; Papa John’s; Sprint/directconnect; Bank of America/getcashback