Oct 22, 12:43 AM
Commercial breakdown and links related to the 2012 Hollywood Casino 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:03 PM, and stopped at the waving of the checkered flag at 5:51 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2012 Hollywood Casino 400
Total number of commercials: 116
Total number of companies or entities advertised: 72
Number of traditional commercials (not split-screen): 65
Total number of companies or entities advertised: 46
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 51
Total number of companies or entities advertised: 26
Number of times ESPN utilized ‘Side-by-Side’ commercials during this broadcast: 9
Total number of brief promos of products/services during the race broadcast: 32
Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Dodge Ram; RamTrucks.com; GoodYear; Hollywood Casino – Kansas ; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; ‘Sports Center’ on ESPN; Football on ESPN; ‘Monday Night Countdown’ on ESPN; ‘NASCAR Now’ on ESPN; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; NHRA on ESPN; upcoming Sprint Cup race on ESPN)
Total amount of time these brief promos take during broadcast: app. 4 min. 5 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Dodge Ram ‘Starting Line Up’
NASCAR on ESPN ‘Last 2 Races at Kansas – Series Comparison’
NASCAR on ESPN ‘In-Race Reporter’
ESPN ‘Mailbag Question’
NASCAR on ESPN ‘Chase for the Sprint Cup – 1st 5 Chase Races’
NASCAR on ESPN ‘Over-the-Wall Camera’
Dodge ‘On-Board’
Sprint ‘On-Board’
GoDaddy.com ‘On-Board’
Fresh From the Florida Gulf ‘On-Board’
5 Hour Energy ‘On-Board’
Ford Ecoboost ‘On-Board’
Lowes ‘On-Board’
Toyota ‘On-Board’
NASCAR on ESPN ‘Chase for the Sprint Cup – After 31 of 36 Races’
NASCAR on ESPN ‘Drivers to Watch’
NASCAR on ESPN ‘Greg Biffle – at Kansas – Best of Any Track’
GoodYear ‘Aerial Coverage’
NASCAR on ESPN ‘NASCAR Non-Stop presented by Dodge Ram’
NASCAR on ESPN ‘Motorsports Schedule’
5 Hour Energy ‘Rapid Recap’
NASCAR on ESPN ‘Up-to-Speed’
Sprint ‘Today’s Top Speed’
NASCAR on ESPN ‘Chase for the Sprint Cup – Points as They Run’
Sprint ‘Today’s Biggest Mover’
NASCAR on ESPN ‘Chase for the Sprint Cup – 122 Laps to Go’
NASCAR on ESPN ‘Race Off Pit Road’
ESPN ‘All Access Kentucky’
NASCAR on ESPN ‘Race Reset’
NASCAR on ESPN ‘Lap Leaders’
NASCAR on ESPN ‘Series Standings’
NASCAR on ESPN ‘Last Pit Stop’
Sprint ‘Today’s Lead Changes’
NASCAR on ESPN ‘Most Cautions This Season’
NASCAR on ESPN ‘Tires’
GoodYear ‘Superior Performer’
Start time to record race/commercial periods: 2:03 PM
End time to record race/commercial periods: 5:51 PM
Total minutes of complete race broadcast: 228
Minutes of race broadcast: 198
Minutes of traditional commercials (not split-screen): 30
Minutes of ‘Side-by-Side’ commercials (split-screen): 22
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
NFL Ticket Exchange – 2
NFLEvolution – 2
NASCAR on ESPN (Brad Keselowski) – 2
Monday Night Football on ESPN – 2
NFLShop.com – 2
‘Drugs Inc.’ on NatGeo – 1
WNBA on ESPN – 1
BCS Countdown – 1
Total: 13
Movies
‘Skyfall’ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
BobbyRahal.com – 1
Kenny Ross – 1
Luther Ford – 1
Monroeville Dodge – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Total: 5
Restaurants/Food
Applebees – 4
Pizza Hut – 2
KFC – 1
Longhorn Steakhouse – 1
Total: 8
Car/Truck/Bike
GoodYear – 2
Mobil 1 (Tony Stewart) – 2
CarFax.com – 1
FeatherLiteSpecialty.com – 1
Frank’s Auto Supermarket – 1
TireRack.com – 1
Buyatoyota.com – 1
Total: 9
Insurance/Health
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 2
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 1
Ready.gov – 1
Sonosite.com/zero – 1
Total: 5
Wireless Phone
T-Mobile.com/testdrive – 2
AT&T.com/network – 2
AT&T.com/mobileshare – 1
Sprint/unlimited – 1
Total: 6
Home Improvement
Lowes – 2
Total: 2
Financial
Total: 2
Technology
Total: 1
Products/Services for the Home and Personal Use
Gillette Fusion ProGlide – 2
Cialis – 1
Humira – 1
Prilosec – 1
Total: 5
Travel
ChoiceHotels.com – 1
Total: 1
Political/Special Interest
Total: 1
Racing Related
Race Buddy – 1
NASCAR.com/fantasy – 1
NASCAR Cup Series ‘Chase for the Cup’ (Denny Hamlin) – 1
NASCAR.com (various drivers) – 1
NASCAR.com Superstore – 1
Martinsville Speedway – 1
Total: 6
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:03 PM – 2:06 PM – 3 // 2:06 PM – 2:07 PM – 1
2:07 PM – 2:12 PM – 5 // 2:12 PM – 2:15 PM – 3
2:15 PM – 2:28 PM – 13 // 2:28 PM – 2:31 PM – 3
2:31 PM – 2:34 PM – 3 // 2:34 PM – 2:37 PM – 3
2:37 PM – 2:41 PM – 4 // 2:41 PM – 2:44 PM – 3
2:44 PM – 2:50 PM – 6 // 2:50 PM – 2:53 PM – 3
2:53 PM – 2:58 PM – 5 // 2:58 PM – 3:01 PM – 3
3:01 PM – 3:06 PM – 5 // 3:06 PM – 3:09 PM – 3
3:09 PM – 3:12 PM – 3 // 3:12 PM – 3:14 PM – 2
3:14 PM – 3:28 PM – 14 // 3:28 PM – 3:31 PM – 3
3:31 PM – 3:37 PM – 6 // 3:37 PM – 3:40 PM – 3
3:40 PM – 5:51 PM – 131 // 5:51 PM – checkered flag flies
Total race brdcst time 198 Total comm. brdcst time 30
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:58 PM – 4:00 PM
Dodge RamTrucks.com; Mobil 1 (Tony Stewart); GoodYear; Monday Night Football; ESPN 30/30 ‘Benji’; Chase for the Sprint Cup Champions Week in Las Vegas
4:06 PM – 4:09 PM
5 Hour Energy (Clint Bowyer, Michael Waltrip); AT&T/onex; Gillette Fusion ProGlide; ‘Fantasy Football Now’ on ESPN; NASCAR.com/superstore
4:20 PM – 4:23 PM
Bank of America/deals; GoodYear; Chase for the Sprint Cup (Brad Keselowski); NFL Countdown and Monday Night Football on ESPN; ESPN (Brad Keselowski); BCS Countdown on ESPN
4:24 PM – 4:26 PM
Sprint.com/unlimited; ESPNRadio.com; WatchESPN.com and Monday Night Football on ESPN; RamTrucks.com; NASCAR.com/fantasy; College Game Day on ESPN
4:31 PM – 4:34 PM
Nationwide Insurance (Dale Earnhardt Jr., Danica Patrick); PennZoil; Chase for the Sprint Cup Champions Week in Las Vegas; Fantasy NFL Now on ESPN; ESPN (Brad Keselowski)
4:36 PM – 4:39 PM
Sprint.com/unlimited; WNBA Finals on ESPN; BCS Countdown on ESPN; GoodYear; Gillette Fusion ProGlide; NFL Countdown and Monday Night Football; ESPNRadio.com
4:44 PM – 4:46 PM
Mobil 1 (Tony Stewart); Bank of America/getcashback; WatchESPN.com and NFL Countdown; College Game Day on ESPN; ESPN Unite
4:52 PM – 4:54 PM
AT&T.com/mobileshare; Nationwide Insurance (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick); GoodYear; Ready.gov; ESPN (Brad Keselowski); BCS Countdown on ESPN
5:35 PM – 5:37 PM
RamTrucks.com; 5 Hour Energy (Clint Bowyer, Michael Waltrip); GoodYear; AT&T.com/onex; NASCAR
Commercial breakdown and links related to the 2012 Bank of America 500 Commercial breakdown and links related to the 2012 Tums Fast Relief 500
