For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:03 PM, and stopped at the waving of the checkered flag at 5:21 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Please note that my cable TV reception was interrupted with a six-minute ‘frozen screen’ during the race, from 4:23 PM to 4:26 PM. I could not record any data during this time period.

Race and Commercial Breakdown of the 2012 Good Sam Roadside Assistance 500

Total number of commercials: 121

Total number of companies or entities advertised: 98

Number of traditional commercials (not split-screen): 78
Number of companies or entities advertised: 50
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 43
Number of companies or entities advertised: 48
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 9

Total number of brief promos of products/services during the race broadcast: 36

Total number of companies or entities advertised in brief promos or crawlers: 25 (companies: ‘Papa John’s’; ‘Here Comes the Boom’ movie; Chevy Silverado; Toyota Care; PennZoil; Sylvania Silver Star Headlights; GoodYear; TireRack.com; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; WinCamaroZL1.com ; Sprint.com/speed; ‘Sports Center’ on ESPN; Football on ESPN; ‘Monday Night Countdown’ on ESPN; ‘BCS Countdown presented by Discover Card’; ESPN.com/sounds ; ‘NASCAR Now’ on ESPN; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; NHRA on ESPN; upcoming Nationwide Series race on ESPN; upcoming Sprint Cup race on ESPN; twitter.com ‘tweet your seat’)

Total amount of time these brief promos take during broadcast: app. 6 min. 25 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Most Talladega Wins – NSCS History’
NASCAR on ESPN ‘In-Race Reporter’
ESPN ‘Mailbag Question’
PennZoil ‘Starting Grid’
NASCAR on ESPN ‘Chase for the Sprint Cup – After 29 of 36 Races’
Dodge ‘On-Board’
GoodYear ‘On-Board’
Fresh from the Gulf Seafood ‘On-Board’
Mobil 1 ‘On-Board’
5 Hour Energy ‘On-Board’
Sprint ‘On-Board’
Lowes ‘On-Board’
Chevy ‘On-Board’
NASCAR on ESPN ‘Rapid Recap’
NASCAR on ESPN ‘Chase for the Sprint Cup’
NASCAR on ESPN ‘Winless at Restrictor Plate Races – Notable Drivers with 25+ Races’
Sprint ‘Today’s Biggest Mover’
GoodYear ‘Aerial Coverage’
GoodYear ‘Front Runner’
Sprint ‘Today’s Lead Changes’
Sprint ‘Most Laps Led’
NASCAR on ESPN ‘Up-to-Speed’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Motor Sports Schedule’
NASCAR on ESPN ‘Clint Bowyer – Last 4 Talladega Finishes’

Start time to record race/commercial periods: 2:03 PM
End time to record race/commercial periods: 5:21 PM

Total minutes of complete race broadcast: 198
Minutes of race broadcast: 163
Minutes of traditional commercials (not split-screen): 35
Minutes of ‘Side-by-Side’ commercials (split-screen): 19

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

NASCAR on ESPN (Brad Keselowski) – 5
Monday Night Football on ESPN – 4
Monday Night Countdown – 4
Home Depot and CollegeGameDay.com – 1
‘Duck Dynasty’ on A&E – 1

Total: 15

Movies

‘Here Comes the Boom’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Monroeville Dodge – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1

Total: 2

Restaurants/Food

Arby’s – 3
Five Hour Energy Drink – 2
NOS – 2
Papa Johns – 1

Total: 8

Car/Truck/Bike

ChevyDealer.com – 4
Valero – 2
GoodYear – 2
FeatherLiteSpecialty.com – 1
Frank’s Auto Supermarket – 1
TireRack.com – 1
Toyota Tundra – 1

Total: 12

Insurance/Health

Sonosite.com/zero – 2
Geico.com – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 1

Total: 5

Wireless Phone

Sprint/unlimited – 3
AT&T.com/mobileshare – 1
AT&T.com/network – 1

Total: 5

Home Improvement

Lowes – 1

Total: 1

Financial

TDAmeriTrade.com – 1
Bank of America/deals – 1

Total: 2

Legal

Edgar Snyder – 2

Total: 2

Technology

ConstantContact.com – 2
BuyAppDrive.com – 1
GoDaddy.com – 1
HP.com/officejetpro – 1
VistaPrint.com – 1

Total: 6

Products/Services for the Home and Personal Use

Bayer Migraine – 2
Humira – 1
Old Spice – 3
Viagra – 1
Westinghouse Nuclear – 1

Total: 5

Travel

ChoiceHotels.com – 2

Total: 2

Political/Special Interest

Americans for Tax Reform – 1
Friends of Raja – 1

Total: 2

Racing Related

Charlotte Motor Speedway – 3
NASCAR Sprint Cup Series (Denny Hamlin) – 1
Race Buddy – 1
NASCAR.com/fantasy – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
NASCAR.com Superstore – 1
Camping World Truck Series (various drivers) – 1
KansasSpeedway.com – 1

Total: 10

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times). Please note that my cable TV reception was interrupted during the race with a six-minute ‘frozen screen’, from 4:23 PM to 4:26 PM. I could not record any data during this time period.

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:03 PM – 2:06 PM – 3 // 2:06 PM – 2:08 PM – 2

2:08 PM – 2:12 PM – 4 // 2:12 PM – 2:15 PM – 3

2:15 PM – 2:19 PM – 4 // 2:19 PM – 2:21 PM – 2

2:21 PM – 2:31 PM – 10 // 2:31 PM – 2:34 PM – 3

2:34 PM – 2:42 PM – 8 // 2:42 PM – 2:45 PM – 3

2:45 PM – 2:54 PM – 9 // 2:54 PM – 2:56 PM – 2

2:56 PM – 3:02 PM – 6 // 3:02 PM – 3:05 PM – 3

3:05 PM – 3:09 PM – 4 // 3:09 PM – 3:12 PM – 3

3:12 PM – 3:14 PM – 2 // 3:14 PM – 3:17 PM – 3

3:17 PM – 3:24 PM – 7 // 3:24 PM – 3:27 PM – 3

3:27 PM – 3:32 PM – 5 // 3:32 PM – 3:35 PM – 3

3:35 PM – 3:40 PM – 5 // 3:40 PM – 3:43 PM – 3

3:43 PM – 3:48 PM – 5 // 3:48 PM – 3:50 PM – 2

3:50 PM – 5:21 PM – 91 // 5:21 PM – checkered flag flies

Total race brdcst time 163 Total comm. brdcst time 35

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:56 PM – 3:58 PM

Sprint.com/unlimited; GoodYear; Chase for the Sprint Cup (Brad Keselowski); ESPNRadio.com; ESPN (Brad Keselowski)

4:05 PM – 4:08 PM

Nationwide Insurance (Dale Earnhardt Jr., Danica Patrick); Lowes; NFL Countdown & Monday Night Football on ESPN; ESPNRadio.com

4:13 PM – 4:16 PM

Bank of America/deals; Geico; Daytona500.com; College Game Day built by the Home Depot; ESPN (Brad Keselowski); Charlotte Motor Speedway

4:22 PM – 4:23 PM

Monday Night Football; AT&T

4:29 PM – 4:30 PM

GoodYear; ‘Sports Center’ on ESPN; ESPN (Brad Keselowski); Charlotte Motor Speedway; NASCAR.com/fantasy

4:33 PM – 4:35 PM

RamTrucks.com; Nationwide Insurance (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick); Chase for the Sprint Cup (Dale Earnhardt Jr.); NFL Countdown & Monday Night Football on ESPN

4:47 PM – 4:50 PM

AT&T/onex; Bank of America/getcashback; Alka-Seltzer Plus cold medicine; Chase for the Sprint Cup (Kasey Kahne); ESPNRadio.com; College Game Day built by the Home Depot

4:54 PM – 4:56 PM

GoodYear; ESPNRadio.com; College Game Day built by the Home Depot; ‘NFL32’ on ESPN2; ESPN (Brad Keselowski); Charlotte Motor Speedway; NASCAR.com/superstore

5:01 PM – 5:03 PM

Geico; ‘Sports Center’ on ESPN; College Game Day built by the Home Depot; ESPN (Brad Keselowski)