For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:01 PM, and stopped at the waving of the checkered flag at 5:31 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2012 AAA 400

Total number of commercials: 131

Total number of traditional commercials: 73
Total number of companies or entities advertised: 43
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 58
Total number of companies or entities advertised: 23
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 10

Total number of brief promos of products/services during the race broadcast: 34

Total number of companies or entities advertised in brief promos or crawlers: 13 (companies: GoDaddy.com; GoodYear; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; ‘WinYourChevy.com’ ; Football on ESPN; ‘Monday Night Countdown’ brought to you by Applebee’s on ESPN; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; NHRA on ESPN; upcoming Sprint Cup race on ESPN)

Total amount of time these brief promos take during broadcast: app. 4 min. 35 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ’2011 NSCS Standings After 3rd Race’
NASCAR on ESPN ‘In-Race Reporter’
ESPN ‘Mailbag In-Race Reporter Question’
GoDaddy ‘Starting Grid’
Dodge ‘On-Board’
GoDaddy ‘On-Board’
Fresh From the Gulf Seafood ‘On-Board’
Ford Ecoboost ‘On-Board’
Lowes ‘On-Board’
Toyota ‘On-Board’
Chevy ‘On-Board’
5 Hour Energy ‘On-Board’
NASCAR on ESPN ‘NSCS Standings After 28 of 36 Races’
NASCAR on ESPN ‘Race Reset’
Sprint ‘Most Laps Led’
Sprint ‘Today’s Top Speed’
AT&T ‘NASCAR Non-Stop presented by AT&T’
GoodYear ‘Aerial Coverage’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Jimmie Johnson – Dover stats’
NASCAR on ESPN ‘Most Wins at Dover – All Time’
Sprint ‘Today’s Fastest 4-Tire Pit Stop’
NASCAR on ESPN ‘Denny Hamlin – As a Chaser at Dover’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Over-the-Wall Reporter’
NASCAR on ESPN ‘Pit Time Comparison’
NASCAR on ESPN ‘Pit Road Summary’
NASCAR on ESPN ‘Final Green Flag Stretch’
NASCAR on ESPN ‘On the Move’

Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 5:31 PM

Total minutes of complete race broadcast: 210
Minutes of race broadcast: 182
Minutes of traditional commercials (not split-screen): 28
Minutes of ‘Side-by-Side’ commercials (split-screen): 26

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

Monday Night Countdown – 3
Monday Night Football on ESPN – 3
WNBA Playoffs on ESPN – 1
ESPN College Football app – 1
NASCAR on ESPN (Denny Hamlin) – 1
NASCAR on ESPN (Brad Keselowski) – 1

Total: 10

Movies

‘Here Comes the Boom’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Western Pennsylvania GMC dealers – 2
Western Pennsylvania Honda dealers – 2
Robert Peirce & Assoc. – PeirceLaw.com – 1

Total: 5

Restaurants/Food

Five Hour Energy Drink – 2
NOS – 2
Papa Johns – 2
KFC – 1
Subway – 1

Total: 8

Car/Truck/Bike

Valero – 4
ChevyDealer.com – 3
CarFax.com – 2
TireRack.com – 2
Hankook Tires – 2
Chevy – 1
Frank’s Auto Supermarket – 1
GoodYear – 1
JohnDeere.com/gator – 1

Total: 17

Insurance/Health

Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 2
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 1

Total: 3

Wireless Phone

Sprint.com/galaxys3 – 2
AT&T.com/mobileshare – 1
AT&T.com/network – 1
Sprint/unlimited – 1

Total: 5

Home Improvement

Thompson’s Water Seal – 3
Lowes – 2

Total: 5

Financial

Bank of America/deals – 1

Total: 1

Technology

GoDaddy.com – 4
‘World of Warcraft – Mists of Pandaria’ – 2

Total: 6

Products/Services for the Home and Personal Use

AndroGelOffer.com – 1
Clear Scalp Therapy Shampoo for Men – 1
Degree deodorant – 1
Pool City – 1
Viagra – 1

Total: 5

Travel

ChoiceHotels.com – 1
Super 8 – 1

Total: 2

Racing Related

NASCAR Sprint Cup Series (Kasey Kahne) – 1
Race Buddy – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
NASCAR.com Superstore – 1
Camping World Truck Series (various drivers) – 1

Total: 5

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:01 PM – 2:08 PM – 7 // 2:08 PM – 2:10 PM – 2

2:10 PM – 2:11 PM – 1 // 2:11 PM – 2:14 PM – 3

2:14 PM – 2:24 PM – 10 // 2:24 PM – 2:26 PM – 2

2:26 PM – 2:32 PM – 6 // 2:32 PM – 2:35 PM – 3

2:35 PM – 2:41 PM – 6 // 2:41 PM – 2:43 PM – 2

2:43 PM – 2:52 PM – 9 // 2:52 PM – 2:55 PM – 3

2:55 PM – 3:03 PM – 8 // 3:03 PM – 3:06 PM – 3

3:06 PM – 3:10 PM – 4 // 3:10 PM – 3:13 PM – 3

3:13 PM – 3:17 PM – 4 // 3:17 PM – 3:20 PM – 3

3:20 PM – 3:30 PM – 10 // 3:30 PM – 3:32 PM – 2

3:32 PM – 3:43 PM – 11 // 3:43 PM – 3:45 PM – 2

3:45 PM – 5:31 PM – 106 // 5:31 PM – checkered flag flies

Total race brdcst time 182 Total traditional comm. brdcst time 28

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:56 PM – 3:58 PM

Sprint.com/unlimited; Nationwide Insurance (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick); Papa John’s; ESPN 30×30 Film ‘Broke’; NASCAR on ESPN (Denny Hamlin); DoverSpeedway.com

4:05 PM – 4:07 PM

RamTrucks.com; KFC; ‘College Game Day built by the Home Depot’ on ESPN; Chase for the Sprint Cup (Denny Hamlin); ‘Countdown to Monday Night Football’ on ESPN; Monday Night Football

4:12 PM – 4:15 PM

Nationwide Insurance (Dale Earnhardt Jr., Danica Patrick); Super 8; Papa John’s; ESPNCFB app ; ESPN.com/freetrial; ‘NFL Live’ on ESPN

4:16 PM – 4:19 PM

GoodYear; Papa John’s; ‘Sports Center’ on ESPN (Kevin Harvick); NASCAR on ESPN (Denny Hamlin); Chase for the Sprint Cup (Dale Earnhardt Jr.); ’666 Park Avenue’ on ABC

4:28 PM – 4:30 PM

WNBA Playoffs on ESPN; Sprint.com/unlimited; Papa John’s; Nationwide Insurance (Dale Earnhardt Jr., Dale Jarrett, Ned Jarrett, Danica Patrick); Papa John’s; ESPNCFB app ; DoverSpeedway.com; ’666 Park Avenue’ on ABC

4:37 PM – 4:40 PM

AT&T.com/onex; ‘NFL Live’ on ESPN; GoodYear; Subway; NASCAR.com/fantasy; ‘Monday Night Countdown’ on ESPN; Monday Night Football on ESPN

4:47 PM – 4:50 PM

Bank of America/deals; Viagra; Papa John’s; Camping World Truck Series (various drivers); ‘College Game Day built by the Home Depot’ on ESPN

4:55 PM – 4:58 PM

AndrogelOffer.com; Chase for the Sprint Cup (Kasey Kahne); NASCAR on ESPN (Denny Hamlin)

5:03 PM – 5:06 PM

RamTrucks.com; WNBA Playoffs on ESPN; ‘Sports Center’ on ESPN; Nationwide Insurance (Danica Patrick, Dale Earnhardt Jr.); ‘NFL Monday Night Countdown’ on ESPN; Monday Night Football on ESPN; ESPN.com/freetrial; NASCAR.com/superstore; ESPNCFB app

5:11 PM – 5:13 PM

AT&T.com/mobileshare; Bank of America/getcashback; KFC; GoodYear