Sep 25, 12:22 AM
Commercial breakdown and links related to the 2012 Sylvania 300
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:02 PM, and stopped at the waving of the checkered flag at 5:02 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2012 Sylvania 300
Total number of commercials: 117
Number of traditional commercials (not split-screen): 63
Total number of companies or entities advertised: 37
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 54
Total number of companies or entities advertised: 32
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 9
Total number of brief promos of products/services during the race broadcast: 36
Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: Sylvania Silver Star Headlights; KFC; GoodYear; Nationwide Insurance; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; ‘WinYourChevy.com’ ; Baseball on ESPN; Football on ESPN; ‘Monday Night Countdown’ on ESPN; ‘SportsCenter on ESPN’; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; NHRA on ESPN; ‘NASCAR Now’ on ESPN; upcoming Nationwide race on ESPN; upcoming Sprint Cup race on ESPN; twitter.com ‘tweet your seat’)
Total amount of time these brief promos take during broadcast: app. 5 min. 10 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ’2012 Chase Drivers – NSCS Career at NHIS’
NASCAR on ESPN ‘In-Race Reporter’
ESPN ‘Mailbag In-Race Reporter Question’
Sylvania ‘Starting Grid’
NASCAR on ESPN ‘Chase for the Sprint Cup’
NASCAR on ESPN ‘Drivers to Watch’
NASCAR on ESPN ‘Biggest Movers’
GoodYear ‘Aerial Coverage’
NASCAR on ESPN ‘Up-to-Speed’
Sprint ‘Biggest Movers’
NASCAR on ESPN ‘Fastest Times – Last Pit Stop’
NASCAR on ESPN ‘Race Off Pit Road’
5 Hour Energy ‘NASCAR Non-Stop presented by 5 Hour Energy’
Sprint ‘Most Laps Led’
Sprint ‘Fastest 4-Tire Pit Stop’
5 Hour Energy ‘Rapid Recap’
GoodYear ‘Superior Performer’
KFC ‘Fresh Off the Wire’
KFC ‘Lap Leaders’
KFC ‘Series Standings’
NASCAR on ESPN ‘Points Behind Leader’
Dodge Ram ‘Race Rundown’
Dodge Ram ‘Biggest Movers’
NASCAR on ESPN ‘Kevin Harvick – Career at NHIS’
Dodge ‘On-Board’
Sprint ‘On-Board’
Fresh from the Gulf Seafood ‘On-Board’
Mobil 1 ‘On-Board’
5 Hour Energy ‘On-Board’
GoodYear ‘On-Board’
Lowes ‘On-Board’
Chevy ‘On-Board’
Start time to record race/commercial periods: 2:02 PM
End time to record race/commercial periods: 5:02 PM
Total minutes of complete broadcast: 180
Minutes of race broadcast: 155
Minutes of traditional commercials (not split-screen): 25
Minutes of ‘Side-by-Side’ commercials (split-screen): 19
Number of missed restarts: 0 One close call
Number of ‘mystery cautions’ (debris not shown): 3
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for last year’s commercial breakdown of this race.
Breakdown of what the traditional commercials were for, by category:
ESPN/TV Previews/Promos
Monday Night Football on ESPN – 3
NASCAR on ESPN (Brad Keselowski) – 2
Baseball on ESPN – 2
Monday Night Countdown – 1
Total: 8
Local News/Sports/Points-of-Interest in Penna.
Aspen Dental (Ryan Newman) – 1
Aspen Dental (Ryan Newman, Tony Stewart) – 1
Day Suburu – 1
Kalmar Motors – 1
Luther Ford – 1
Total: 5
Restaurants/Food
KFC – 2
AlmondBoard.com – 1
McDonald’s – 1
Papa Johns – 1
Total: 5
Car/Truck/Bike
Quaker State (Dale Earnhardt Jr.) – 4
ChevyDealer.com – 3
GMCDealer.com – 3
CarFax.com – 2
Valero – 2
GoodYear – 2
JohnDeere.com/gator – 2
Sylvania SilverStar Headlights – 2
TireRack.com – 1
Total: 21
Insurance/Health
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 1
Total: 2
Wireless Phone
Sprint/unlimited – 2
AT&T.com/mobileshare – 1
AT&T.com/network – 1
Sprint.com/galaxys3 – 1
Total: 5
Home Improvement
Total: 2
Financial
Total: 1
Technology
Xfinity.com and ‘Boardwalk Empire’ – 1
Total: 1
Products/Services for the Home and Personal Use
WeightWatchers.com – 3
AndroGelOffer.com – 1
Pool City – 1
Viagra – 1
Total: 6
Racing Related
NASCAR Sprint Cup Series (Brad Keselowski) – 1
NASCAR Sprint Cup Series (Denny Hamlin) – 1
Race Buddy – 1
NASCAR.com/fantasy – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
NASCAR.com Superstore – 1
Charlotte Motor Speedway – 1
Total: 7
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:02 PM – 2:06 PM – 4 // 2:06 PM – 2:07 PM – 1
2:07 PM – 2:11 PM – 4 // 2:11 PM – 2:13 PM – 2
2:13 PM – 2:24 PM – 11 // 2:24 PM – 2:27 PM – 3
2:27 PM – 2:33 PM – 6 // 2:33 PM – 2:35 PM – 2
2:35 PM – 2:42 PM – 7 // 2:42 PM – 2:43 PM – 1
2:43 PM – 2:48 PM – 5 // 2:48 PM – 2:50 PM – 2
2:50 PM – 2:54 PM – 4 // 2:54 PM – 2:57 PM – 3
2:57 PM – 3:02 PM – 5 // 3:02 PM – 3:04 PM – 2
3:04 PM – 3:09 PM – 5 // 3:09 PM – 3:11 PM – 2
3:11 PM – 3:19 PM – 8 // 3:19 PM – 3:21 PM – 2
3:21 PM – 3:26 PM – 5 // 3:26 PM – 3:28 PM – 2
3:28 PM – 3:29 PM – 1 // 3:29 PM – 3:32 PM – 3
3:32 PM – 5:02 PM – 90 // 5:02 PM – checkered flag flies
Total race brdcst time 155 Total comm. brdcst time 25
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:39 PM – 3:41 PM
5 Hour Energy; AT&T/MobileShare; Bank of America/getcashback; GoodYear; Papa John’s
3:48 PM – 3:50 PM
Sprint.com/unlimited; Bank of America/getcashback; Lift Master GetinYourGarage.com ; Prestone; NASCAR.com (various drivers); Quaker State (Dale Earnhardt Jr.)
3:56 PM – 3:59 PM
RamTrucks.com; Prestone; Chase for the Sprint Cup (Dale Earnhardt Jr.); NASCAR on ESPN (Brad Keselowski); NHRA
4:06 PM – 4:08 PM
AT&T/onex; Sylvania Silver Star Headlights; Constant.com/try; College Game Day built by the Home Depot; Baseball on ESPN; NASCAR.com/fantasy
4:12 PM – 4:15 PM
Monday Night Football on ESPN; Nationwide Insurance ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick); Papa John’s; Lift Master GetinYourGarage.com ; Texas Motor Speedway; ESPN Sports Center; ‘Last Resort’ on ABC
4:19 PM – 4:21 PM
GoodYear; Papa John’s; Peak Motor Oil (Danica Patrick); NASCAR on ESPN (Brad Keselowski); ESPN.com/freetrial; NASCAR.com/superstore
4:24 PM – 4:27 PM
Sylvania Silver Star headlights; Papa John’s; Prestone; 5 Hour Energy; Prilosec ; College Game Day built by the Home Depot
4:34 PM – 4:37 PM
Papa John’s; Prestone; American Express – Sky Miles ; Chase for the Sprint Cup (Brad Keselowski); Countdown to Monday Night Football; Monday Night Football
4:43 PM – 4:45 PM
Viagra; Papa John’s; GoodYear; Peak Motor Oil (Danica Patrick); NASCAR on ESPN (Brad Keselowski)
Commercial breakdown and links related to the 2012 Geico 400 Commercial breakdown and links related to the 2012 AAA 400
