Sep 16, 10:39 PM
Commercial breakdown and links related to the 2012 Geico 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:01 PM, and stopped at the waving of the checkered flag at 5:08 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2012 Geico 400
Total number of traditional commercials (not split-screen): 65
Total number of ‘NASCAR on Fox Side-by-Side Commercials’ (split-screen): 53
Total number of commercials: 118
Total number of companies or entities advertised: 55
Total number of brief promos of products/services during the race broadcast: 32
Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: Sonic; KFC; Geico; Mobil 1; GoodYear; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; ‘WinYourChevy.com’ ; Baseball on ESPN; Football on ESPN; ‘Monday Night Countdown’ on ESPN; ‘SportsCenter on ESPN’; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; NHRA on ESPN; ‘NASCAR Now’ on ESPN; upcoming Nationwide race on ESPN; upcoming Sprint Cup race on ESPN; twitter.com ‘tweet your seat’)
Total amount of time these brief promos take during broadcast: app. 4 min. 45 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘Final Green Flag Stretch’
NASCAR on ESPN ‘In-Race Reporter’
ESPN ‘Mailbag In-Race Reporter Question’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Pit Time Comparison’
KFC ‘Fresh Off the Wire’
NASCAR on ESPN ‘On-Board Cameras’
Sprint ‘On-Board’
GoDaddy.com ‘On-Board’
GoodYear ‘On-Board’
Dodge ‘On-Board’
Coca-Cola ‘On-Board’
5 Hour Energy ‘On-Board’
Lowes ‘On-Board’
Chevy ‘On-Board’
Fresh From the Gulf Seafood ‘On-Board’
NASCAR on ESPN ‘Hendrick Motorsports – Currently’
NASCAR on ESPN ‘Finish in 1st Chase Race by Eventual Champion’
Geico ‘Starting Grid’
NASCAR on ESPN ‘Chase for the Cup – Who to Watch’
NASCAR on ESPN ‘Jr. Drops to the Back of the Pack’
Sprint ‘Biggest Mover’
5 Hour Energy ‘Rapid Recap’
5 Hour Energy ‘Moving Up’
5 Hour Energy ‘Pit Road Issues’
NASCAR on ESPN ‘Up-to-Speed’
GoodYear ‘Aerial Coverage’
Sprint ‘Non-Stop Coverage’
Dodge Ram ‘Race Rundown’
Sprint ‘Fastest Four-Tire Pit Stop’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Pit Studio’
KFC ‘Biggest Movers’
NASCAR on ESPN ‘Jimmie Johnson – 100 Laps Led Today’
NASCAR on ESPN ‘Jeff Gordon – Sprint Cup Comparison’
GoodYear ‘Superior Performance’
Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 5:08 PM
Total minutes of complete race broadcast: 187
Total minutes of race broadcast: 157
Minutes of traditional commercials: 30
Minutes of ‘Side-by-Side Commercials’: 20
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of ‘Deadly Black Eagles’ overhead prior to the race: 3
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
Monday Night Football on ESPN – 4
NASCAR on ESPN (Denny Hamlin) – 3
Baseball on ESPN – 1
Monday Night Countdown – 1
Home Depot and CollegeGameDay.com – 1
‘Nashville’ on ABC – 1
Total: 11
Movies
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Aspen Dental (Ryan Newman) – 2
Kenny Ross – 1
Luther Ford – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Total: 5
Restaurants/Food
Five Hour Energy Drink – 2
Sonic – 2
KFC – 1
M&Ms (Kyle Busch) – 1
Papa Johns – 1
Total: 7
Car/Truck/Bike
Chevy – 3
GoodYear – 3
Dodge Dart – 2
JohnDeere.com/gator – 2
Pennzoil on FaceBook – 2
TireRack.com – 2
FeatherLiteSpecialty.com – 1
Frank’s Auto Supermarket – 1
Total: 16
Insurance/Health
Geico.com – 5
Geico (Casey Mears) – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 1
Total: 8
Wireless Phone
AT&T.com/mobileshare – 2
AT&T/onex – 1
Sprint.com/galaxys3 – 1
Sprint/unlimited – 1
Total: 5
Financial
American Express – Sky Miles – 1
Bank of America/getcashback – 1
MyRangeResources.com – 1
Total: 3
Technology
Xfinity.com – 1
Total: 1
Products/Services for the Home and Personal Use
Viagra – 1
Total: 1
Racing Related
Chase for the NASCAR Sprint Cup (Denny Hamlin) – 1
Race Buddy – 1
NASCAR.com/fantasy – 1
NASCAR.com (various drivers) – 1
Camping World Truck Series (various drivers) – 1
Talladega Superspeedway – 1
WoO at Lernerville Speedway – 1
Total: 7
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:01 PM – 2:05 PM – 4 // 2:05 PM – 2:07 PM – 2
2:07 PM – 2:11 PM – 4 // 2:11 PM – 2:13 PM – 2
2:13 PM – 2:25 PM – 12 // 2:25 PM – 2:28 PM – 3
2:28 PM – 2:33 PM – 5 // 2:33 PM – 2:36 PM – 3
2:36 PM – 2:40 PM – 4 // 2:40 PM – 2:43 PM – 3
2:43 PM – 2:48 PM – 5 // 2:48 PM – 2:51 PM – 3
2:51 PM – 3:00 PM – 9 // 3:00 PM – 3:03 PM – 3
3:03 PM – 3:09 PM – 6 // 3:09 PM – 3:12 PM – 3
3:12 PM – 3:18 PM – 6 // 3:18 PM – 3:20 PM – 2
3:20 PM – 3:22 PM – 2 // 3:22 PM – 3:25 PM – 3
3:25 PM – 3:32 PM – 7 // 3:32 PM – 3:35 PM – 3
3:35 PM – 5:08 PM – 93 // 5:08 PM – checkered flag flies
Total race brdcst time 157 Total comm. brdcst time 30
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
3:42 PM – 3:45 PM
Sprint.com/unlimited; Peak Motor Oil (Danica Patrick); Papa John’s; Dodge Dart; Prestone Anti-Freeze; ‘Nashville’ on ABC; NASCAR.com Superstore
3:52 PM – 3:54 PM
Nationwide Insurance (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick); PennZoil; Papa John’s; PennZoil; Kansas Speedway; College Football on ESPN app; Baseball on ESPN
4:01 PM – 4:02 PM
Prestone Anti-Freeze; Peak Motor Oil (Danica Patrick); GoodYear; Chase for the Sprint Cup (Dale Earnhardt Jr.)
4:10 PM – 4:13 PM
Papa John’s; PennZoil; Viagra; Prestone Anti-Freeze; Football on ESPN; College Football on ESPN app; NASCAR.com/fantasy
4:18 PM – 4:20 PM
ATT.com/network; Prestone Anti-Freeze; Peak (Danica Patrick); Papa John’s; NASCAR.com/fantasy (Clint Bowyer); Baseball on ESPN
4:23 PM – 4:25 PM
Papa John’s; PennZoil; Prestone Anti-Freeze; Chase for the Sprint Cup (Brad Keselowski); Baseball on ESPN; ESPN.com/freetrial; NASCAR on ESPN (Denny Hamlin)
4:34 PM – 4:37 PM
PennZoil; Papa John’s; GoodYear; PerfectTortilla.com; Football on ESPN; NASCAR.com/store
4:42 PM – 4:44 PM
Bank of America/getcashback; AT&T/network; Dodge Dart; Baseball on ESPN; College Football on ESPN app
4:56 PM – 4:58 PM
Sprint.com/unlimited; GoodYear; Bank of America/getcashback; Nationwide Insurance (Danica Patrick, Dale Earnhardt Jr.)
Commercial breakdown and links related to the 2012 Federated Auto Parts 400 Commercial breakdown and links related to the 2012 Sylvania 300
