For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s rain-delayed, rain-interrupted race.

I began recording the times at the Invocation of the race at 9:06 PM, stopped for a rain delay at 10:31; restarted at 11:36 PM, and finished at the waving of the checkered flag at 1:22 AM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN on ABC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2012 Federated Auto Parts 400

Total number of commercials: 101
Total number of companies or entities advertised: 52
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0

Total number of brief promos of products/services during the race broadcast: 13

Total number of companies or entities advertised in brief promos or crawlers: 10 (companies: KFC; GoodYear; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; Sprint.com/directconnect; Vizio; Lowes Build & Grow ; Dove Men + Care; NASCAR.com; ESPN Deportes)

Total amount of time these brief promos take during broadcast: app. 1 min. 50 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ABC/ESPN ‘Bubble Drivers Starting Position’
Coors Light ‘Pole Award’
NASCAR on ABC/ESPN ‘Amazing at RIR’
NASCAR on ABC/ESPN ‘In-Race Reporter’
ESPN ‘Mailbag In-Race Reporter Question’
Sprint ‘On-Board’
Coke ‘On-Board’
5 Hour Energy ‘On-Board’
Toyota ‘On-Board’
GoodYear ‘On-Board’
Chevy ‘On-Board’
Ford ‘Ecoboost On-Board’
NASCAR on ABC/ESPN ‘Race Off Pit Road’
NASCAR on ABC/ESPN ‘Pit Time Comparison’
KFC ‘Fresh Off the Wire’
Nationwide Insurance ‘Up-to-Speed’
NASCAR on ABC/ESPN ‘Restart Reset’
NASCAR on ABC/ESPN ‘Drivers Who Won 3 Straight Races in a Season’
NASCAR on ABC/ESPN ‘Chase Bubble Watch’
NASCAR on ABC/ESPN ‘Chase for the Sprint Cup – Bubble Drivers’
NASCAR on ABC/ESPN ‘On the Move’
GoodYear ‘Superior Performer’
NASCAR on ABC/ESPN ‘Last Pit Stop’

Start time to record race/commercial periods: 9:06 PM
Stop time due to rain delay: 10:31 PM
Restart: 11:36 PM
End time to record race/commercial periods: 1:22 AM

Total minutes of complete broadcast: 191
Minutes of race broadcast: 152
Minutes of traditional commercials (not split-screen): 39
Minutes of ‘Side-by-Side’ commercials (split-screen): 0

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ABC/TV Previews/Promos

‘Katie’ on ABC – 7
ABC – 4
‘Nashville’ on ABC – 4
‘Once Upon a Time’ – 3
‘The Neighbors’ – 3
‘Last Resort’ – 3
CMA Music Festival on ABC – 2
‘The Dr. Oz Show’ – 1
‘The Middle’ – 1
‘Revenge’ – 1
‘Shark Tank’ – 1
’666 Park Avenue’ – 1

Total: 31

Local News/Sports/Points-of-Interest in Penna.

ABC local news – 6
ABC local news and Penna. Lottery – 1
Kenny Ross – 1
Mattress Discounters LeavetheResttoUs.com – 1
UnitedWayPittsburgh.com – 1

Total: 10

Restaurants/Food

Red Lobster – 3
McDonald’s – 2
Pizza Hut – 2
Sonic – 2
Wendy’s – 2
KFC – 2
Five Hour Energy Drink (Clint Bowyer, Michael Waltrip) – 2
Honey Nut Cheerios – 1
Coca-Cola (various drivers) – 1
M&Ms (Kyle Busch) – 1

Total: 18

Car/Truck/Bike

Chevy – 3
Valero – 2
GoodYear – 2
JohnDeere.com/gator – 1
Ford – 1
Toyota Camry Effect – 1

Total: 10

Insurance/Health

Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 2
Progressive – 2
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 1
SafeAuto – 1

Total: 6

Wireless Phone

Sprint/unlimited – 3
AT&T.com/mobileshare – 2
AT&T/onex – 1
VerizonWireless.com/4GLTE – 1

Total: 7

Home Improvement

Valspar Paint at Lowes – 1

Total: 1

Financial

QuickenLoans.com – 1

Total: 1

Technology

GoDaddy.com – 1
HP.com/beats – 1
Vizio – 1

Total: 3

Products/Services for the Home and Personal Use

Degree deodorant – 3
Just For Men – 1
Touch of Gray – 1
Viagra – 1

Total: 6

Racing Related

NASCAR.com Superstore – 2
Chase for the Sprint Cup (Dale Earnhardt Jr.) – 1
Chase for the Sprint Cup (Denny Hamlin, Joe Gibbs) – 1
NASCAR.com/fantasy – 1
NASCAR.com (various drivers) – 1
Martinsville Speedway – 1
Talladega Superspeedway – 1

Total: 8

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

9:06 PM – 9:12 PM – 6 // 9:12 PM – 9:15 PM – 3

9:15 PM – 9:19 PM – 4 // 9:19 PM – 9:21 PM – 2

9:21 PM – 9:23 PM – 2 // 9:23 PM – 9:25 PM – 2

9:25 PM – 9:33 PM – 8 // 9:33 PM – 9:35 PM – 2

9:35 PM – 9:45 PM – 10 // 9:45 PM – 9:47 PM – 2

9:47 PM – 9:56 PM – 9 // 9:56 PM – 9:59 PM – 3

9:59 PM – 10:07 PM – 8 // 10:07 PM – 10:10 PM – 3

10:10 PM – 10:15 PM – 5 // 10:15 PM – 10:17 PM – 2

10:17 PM – 10:21 PM – 4 // 10:21 PM – 10:23 PM – 2

10:23 PM – 10:28 PM – 5 // 10:28 PM – 10:30 PM – 2

10:30 PM – 10:31 PM – 1 // 10:31 PM – Rain Delay

_____________________________________________

11:36 PM – 11:37 PM – 1 // 11:37 PM – 11:39 PM – 2

11:39 PM – 11:50 PM – 11 // 11:50 PM – 11:52 PM – 2

11:52 PM – 11:59 PM – 7 // 11:59 PM – 12:01 AM – 2

12:01 AM – 12:21 AM – 20 // 12:21 AM – 12:23 AM – 2

12:23 AM – 12:28 AM – 5 // 12:28 AM – 12:31 AM – 3

12:31 AM – 12:33 AM – 2 // 12:33 AM – 12:35 AM – 2

12:35 AM – 12:45 AM – 10 // 12:45 AM – 12:47 AM – 2

12:47 AM – 1:00 AM – 13 // 1:00 AM – 1:01 AM – 1

1:01 AM – 1:22 AM – 21 // 1:22 AM – checkered flag flies

Total race brdcst time 152 Total comm. brdcst time 39