For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:31 PM, and stopped at the waving of the checkered flag at 11:00 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN on ABC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2012 IRWIN Tools Night Race

Total number of commercials: 120

Total number of companies or entities advertised: 57

Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0

Total number of brief promos of products/services during the race broadcast: 22

Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: ‘Last Resort’ on ABC; Toyota Care; GoodYear; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; GoDaddy.com; Baseball on ESPN; Little League World Series on ESPN; NASCAR.com; NASCAR.com/tickets; ESPN Deportes; NASCAR on ESPN on ABC; upcoming Nationwide race; upcoming Sprint Cup race; twitter.com ‘tweet your seat’)

Total amount of time these brief promos take during broadcast: app. 3 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Quicken Loans ‘Amazing at Bristol’
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘ESPN Mailbag In-Race Reporter Question’
NASCAR on ESPN ‘Over the Wall Reporter’
NASCAR on ESPN ‘Chase for the Sprint Cup Bubble’
NASCAR on ESPN ‘Race Off Pit Road’
Sprint ‘Biggest Mover’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Richard Childress Racing’
NASCAR on ESPN ‘Race Reset’
Nationwide ‘Up-to-Speed’
NASCAR on ESPN ‘One Win Wild Card Race’
NASCAR on ESPN ‘Rapid Recap’
NASCAR on ESPN ‘Last Pit Stop’
Sprint ‘Fastest Mover’
GoodYear ‘Superior Performer’
NASCAR on ESPN ‘Sprint Cup Points – 72 Laps to Go’
NASCAR on ESPN ‘Ticket to the Race’

Start time to record race/commercial periods: 7:31 PM
End time to record race/commercial periods: 11:00 PM

Total minutes of complete broadcast: 209
Minutes of race broadcast: 157
Minutes of traditional commercials (not split-screen): 52
Minutes of ‘Side-by-Side’ commercials (split-screen): 0

Number of missed restarts: 1 and two close calls
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Total number of hoisted helmets: 1
Total number of furious finger wags: 1

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ABC/TV Previews/Promos

‘Nashville’ – 6
‘Last Resort’ – 4
‘The Neighbors’ – 2
‘Modern Family’ – 1
‘The Middle’ – 1
‘Once Upon a Time’ – 1
‘Revenge’ – 1
’666 Park Avenue’ – 1
‘CMA Music Festival’ – 1

Total: 18

Movies

‘Lawless’ – 2
‘Expendables 2’ – 1

Total: 3

Local News/Sports/Points-of-Interest in Penna.

Molyneaux – 6
ABC local news – 4
WTAE Operation Playbook – 2
Western Pennsylvania GMC dealers – 1

Total: 13

Restaurants/Food

McDonald’s – 4
Red Lobster – 3
Five Hour Energy Drink (Clint Bowyer, Michael Waltrip) – 2
Coca-Cola (various drivers) – 1
Fiber One – 1
M&Ms (Kyle Busch) – 1
Outback – 1
Panera Bread – 1

Total: 14

Beer/Alcohol

Mike’s Hard Lemonade – 6
Coors Light on FaceBook – 2
Labatt Blue Light – 1

Total: 9

Car/Truck/Bike

Pennzoil on FaceBook – 6
Chevy – 3
Valero – 2
Lexus – 2
Buyatoyota.com – 2
RamTrucks.com/gutsglory – 2
Edmunds.com – 2
Cars.com – 2
Buick – 1
Dodge Dart – 1
Hyundai – 1
JohnDeere.com/gator – 1
Toyota – 1
Toyota Camry (Kyle Busch) – 1
Toyota Corolla – 1

Total: 28

Insurance/Health

Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 2
Nationwide ‘Join the Nation’ – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr.) – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 1

Total: 5

Wireless Phone

AT&T.com/mobileshare – 2
Sprint (Jimmie Johnson) – 2
Sprint.com/directconnect – 2
AT&T.com/network – 1
AT&T/onex – 1

Total: 8

Home Improvement

Lowes – 1

Total: 1

Financial

QuickenLoans.com – 1

Total: 1

Technology

GoDaddy.com – 1

Total: 1

Products/Services for the Home and Personal Use

AndroGelOffer.com – 2
Hanes – 2
Cialis/EDandBPH – 1
Great Clips – 1
Viagra – 1

Total: 7

Racing Related

NASCAR.com Superstore – 3
NASCAR.com/green (various drivers) – 2
NASCAR.com/fantasy – 2
NASCAR.com (various drivers) – 2
Atlanta Motor Speedway (Tony Stewart, Jeff Gordon, Greg Biffle, Carl Edwards) – 1
Nationwide Series (various drivers) – 1
New Hampshire Motor Speedway – 1

Total: 12

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

7:31 PM – 7:36 PM – 5 // 7:36 PM – 7:38 PM – 2

7:38 PM – 7:42 PM – 4 // 7:42 PM – 7:44 PM – 2

7:44 PM – 7:55 PM – 11 // 7:55 PM – 7:57 PM – 2

7:57 PM – 8:04 PM – 7 // 8:04 PM – 8:06 PM – 2

8:06 PM – 8:12 PM – 6 // 8:12 PM – 8:14 PM – 2

8:14 PM – 8:21 PM – 7 // 8:21 PM – 8:23 PM – 2

8:23 PM – 8:29 PM – 6 // 8:29 PM – 8:32 PM – 3

8:32 PM – 8:35 PM – 3 // 8:35 PM – 8:38 PM – 3

8:38 PM – 8:46 PM – 8 // 8:46 PM – 8:48 PM – 2

8:48 PM – 8:57 PM – 9 // 8:57 PM – 8:59 PM – 2

8:59 PM – 9:04 PM – 5 // 9:04 PM – 9:06 PM – 2

9:06 PM – 9:12 PM – 6 // 9:12 PM – 9:14 PM – 2

9:14 PM – 9:18 PM – 4 // 9:18 PM – 9:20 PM – 2

9:20 PM – 9:28 PM – 8 // 9:28 PM – 9:29 PM – 1

9:29 PM – 9:34 PM – 5 // 9:34 PM – 9:37 PM – 3

9:37 PM – 9:41 PM – 4 // 9:41 PM – 9:43 PM – 2

9:43 PM – 9:49 PM – 6 // 9:49 PM – 9:51 PM – 2

9:51 PM – 9:52 PM – 1 // 9:52 PM – 9:54 PM – 2

9:54 PM – 9:59 PM – 5 // 9:59 PM – 10:01 PM – 2

10:01 PM – 10:06 PM – 5 // 10:06 PM – 10:08 PM – 2

10:08 PM – 10:13 PM –5 // 10:13 PM – 10:15 PM – 2

10:15 PM – 10:20 PM – 5 // 10:20 PM – 10:23 PM – 3

10:23 PM – 10:27 PM – 4 // 10:27 PM – 10:28 PM – 1

10:28 PM – 10:33 PM – 5 // 10:33 PM – 10:35 PM – 2

10:35 PM – 10:40 PM – 5 // 10:40 PM – 10:42 PM – 2

10:42 PM – 11:00 PM – 18 // 11:00 PM – checkered flag flies

Total race brdcst time 157 Total comm. brdcst time 52