Aug 19, 09:45 PM
Commercial breakdown, driver focus, and links related to the 2012 Pure Michigan 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 1:02 PM, and stopped at the waving of the checkered flag at 4:08 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2012 Pure Michigan 400
Number of traditional commercials (not split-screen): 115
Total number of companies or entities advertised: 63
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 0
Total number of brief promos of products/services during the race broadcast: 35
Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: Pure Michigan ; KFC; Coors Light; Toyota Care; Nationwide; GoodYear ‘Support Our Troops’ program; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; Baseball on ESPN; ESPN Sports Center; NHRA; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; ‘NASCAR Now’ on ESPN; upcoming Nationwide race; upcoming Sprint Cup race; twitter.com; Justin24Payne; Live4DaleJr88 )
Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘Brad Keselowski – Last 6 Races’
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘Over-the-Wall Reporter’
Coke ‘On-Board’
Dodge ‘On-Board’
Fresh From the Gulf Seafood ‘On-Board’
Jimmie John’s ‘On-Board’
Chevy ‘On-Board’
NASCAR on ESPN ‘Race Off Pit Road’
KFC ‘Fresh Off the Wire’
KFC ‘Leader’
KFC ‘Lucky Dog’
Sprint ‘Biggest Mover’
NASCAR on ESPN ‘Rapid Recap’
Sprint ‘Today’s Lead Changes’
NASCAR on ESPN ‘One Win Wild Card Race’
NASCAR on ESPN – Jimmie Johnson – Active Tracks Without a NASCAR Win’
NASCAR on ESPN ‘Sam Hornish Jr. – Pit Stops This Race’
NASCAR on ESPN ‘Pit Road Comparisons’
GoodYear ‘Superior Performer’
NASCAR on ESPN ‘Championship Leader Has Won Michigan Last the Last Two Years’
NASCAR on ESPN ‘Jimmie Johnson – Passed in Final Lead Change’
NASCAR on ESPN ‘Dodge – 9 Wins at Michigan’
Start time to record race/commercial periods: 1:02 PM
End time to record race/commercial periods: 4:08 PM
Total minutes of race broadcast: 186
Minutes of race broadcast: 137
Minutes of traditional commercials (not split-screen): 49
Minutes of ‘Side-by-Side’ commercials (split-screen): 0
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of hard profanities heard during the broadcast: 1 uttered by a crew member in the pits
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
NASCAR on ESPN (Brad Keselowski) – 5
ESPN Sports Center – 3
ESPN Fantasy Football Sweepstakes – 2
ESPN Fantasy Football and Geico.com – 2
Little League World Series on ESPN – 1
Soccer on ESPN – 1
‘Nashville’ on ABC – 1
Baseball on ESPN – 1
Total: 16
Movies
‘Hit and Run’ – 6
‘The Dictator’ on Blu-ray and DVD – 2
‘Lawless’ – 1
Total: 9
Local News/Sports/Points-of-Interest in Penna.
Aspen Dental (Ryan Newman) – 2
Western Pennsylvania GMC dealers – 2
DuquesneLight.com – 1
Luther Ford – 1
Pittsburgh Panthers – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Vittone Eye Surgical Assoc. – 1
Total: 9
Restaurants/Food
McDonald’s – 4
Pizza Hut – 2
KFC – 2
Arby’s SnapandRock.com – 1
Five Hour Energy Drink – 1
NOS at Dollar General – 1
Total: 11
Beer/Alcohol
Coors Light – 2
Coors Banquet beer – 1
Total: 3
Car/Truck/Bike
GoodYear – 4
Chevy – 3
JohnDeere.com/gator – 2
RamTrucks.com/gutsglory – 1
Frank’s Auto Supermarket – 1
Kelley Blue Book – 1
ChooseNissan.com – 1
Toyota Corolla – 1
Total: 14
Insurance/Health
Progressive – 2
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Danica Patrick) – 2
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr.) – 2
Nationwide ‘Join the Nation’ – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 1
Total: 8
Wireless Phone
AT&T/onex – 3
AT&T.com/network – 2
Sprint/iphone – 2
Sprint (Jimmie Johnson) – 1
Sprint.com/directconnect – 1
Total: 9
Home Improvement
Lowes – 1
Total: 1
Financial
Total: 1
Technology
Microsoft IE9 – 2
Comcast – 1
Xfinity.com – 1
Xfinity.com and WWE – 1
Total: 5
Other Sports/Entertainment/Exercise
‘Darksiders II’ – 1
Total: 1
Products/Services for the Home and Personal Use
Hanes – 2
Sears.com – 2
Skechers – 1
Cialis/EDandBPH – 1
Viagra – 1
Total: 7
Travel
Pure Michigan – 7
Total: 7
Military
Total: 2
Racing Related
NASCAR.com/green (various drivers) – 2
NASCAR Sprint Cup Series (various drivers) – 2
NASCAR.com/fantasy – 2
NASCAR.com Superstore – 2
Camping World Truck Series (various drivers) – 1
Chicagoland Speedway – 1
Nationwide Series (various drivers) – 1
Richmond International Raceway – 1
Total: 12
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
1:02 PM – 1:06 PM – 4 // 1:06 PM – 1:07 PM – 1
1:07 PM – 1:11 PM – 4 // 1:11 PM – 1:14 PM – 3
1:14 PM – 1:26 PM – 12 // 1:26 PM – 1:29 PM – 3
1:29 PM – 1:36 PM – 7 // 1:36 PM – 1:39 PM – 3
1:39 PM – 1:42 PM – 3 // 1:42 PM – 1:44 PM – 2
1:44 PM – 1:51 PM – 7 // 1:51 PM – 1:53 PM – 2
1:53 PM – 1:56 PM – 3 // 1:56 PM – 1:59 PM – 3
1:59 PM – 2:05 PM – 6 // 2:05 PM – 2:07 PM – 2
2:07 PM – 2:11 PM – 4 // 2:11 PM – 2:13 PM – 2
2:13 PM – 2:16 PM – 3 // 2:16 PM – 2:19 PM – 3
2:19 PM – 2:24 PM – 5 // 2:24 PM – 2:27 PM – 3
2:27 PM – 2:38 PM – 11 // 2:38 PM – 2:40 PM – 2
2:40 PM – 2:46 PM – 6 // 2:46 PM – 2:49 PM – 3
2:49 PM – 2:58 PM – 9 // 2:58 PM – 3:00 PM – 2
3:00 PM – 3:06 PM – 6 // 3:06 PM – 3:09 PM – 3
3:09 PM – 3:11 PM – 2 // 3:11 PM – 3:14 PM – 3
3:14 PM – 3:19 PM – 5 // 3:19 PM – 3:21 PM – 2
3:21 PM – 3:31 PM – 10 // 3:31 PM – 3:33 PM – 2
3:33 PM – 3:44 PM – 11 // 3:44 PM – 3:47 PM – 3
3:47 PM – 3:50 PM – 3 // 3:50 PM – 3:52 PM – 2
3:52 PM – 4:08 PM – 16 // 4:08 PM – checkered flag flies
Total race brdcst time 137 Total comm. brdcst time 49
Commercial breakdown, driver focus, and links related to the 2012 Finger Lakes 355 at the Glen Commercial breakdown and links related to the 2012 IRWIN Tools Night Race
