Aug 5, 09:16 PM
Commercial breakdown and links related to the 2012 Pennsylvania 400 (Rain Delayed/Rain Shortened)
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s rain-delayed/rain-shortened race.
I began recording the times at the Invocation of the race at 2:30 PM, and stopped at the last rain delay at 4:44 PM (all times are EST. Jeff Gordon was announced the winner at 4:55 PM). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2012 Pennsylvania 400
Total number of commercials: 62
Total number of companies or entities advertised: 47
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
Total number of brief promos of products/services during the race broadcast: 15
Total number of companies or entities advertised in brief promos or crawlers: 11 (companies: Papa John’s; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; Baseball on ESPN; NHRA; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; ‘NASCAR Now’ on ESPN; upcoming Sprint Cup race on ESPN)
Total amount of time these brief promos take during broadcast: app. 1 min. 55 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘Multiple Wins at Pocono – Drivers in the Field’
NASCAR on ESPN ‘Starting Grid’
NASCAR on ESPN ‘In-Race Reporter Question’
NASCAR on ESPN ‘Over-the-Wall’
NASCAR on ESPN ‘On-Board Cameras’
Dodge ‘On-Board’
FedEx ‘On-Board’
Fresh From Florida- Florida Gulf Safe ‘On-Board’
Home Depot ‘On-Board’
Lowes ‘On-Board’
Aaron’s ‘On-Board’
Chevy ‘On-Board’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Hendrick Motor Sports – Currently’
NASCAR on ESPN ‘Biggest Movers Since Restart’
NASCAR on ESPN ‘Rapid Recap’
GoodYear ‘Superior Performer’
NASCAR on ESPN ‘Chase for the Sprint Cup’
Start time to record race/commercial periods: 2:30 PM
End time to record race/commercial periods: 4:44 PM
Total minutes of complete race broadcast: 134
Minutes of race broadcast: 103
Minutes of traditional commercials (not split-screen): 31
Minutes of ‘Side-by-Side’ commercials (split-screen): 0
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
ESPN on YouTube – 3
ESPN Fantasy Football and Geico.com – 2
Baseball on ESPN – 2
‘Baseball Tonight’ on ESPN – 1
ESPN Sports Center – 1
ESPN Fantasy Football Sweepstakes – 1
ESPN Radio – 1
Total: 11
Movies
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Aspen Dental (Ryan Newman) – 2
DentuFit.com – 1
DuquesneLight.com – 1
Total: 4
Restaurants/Food
KFC – 2
Kingsford – 2
McDonald’s – 2
Sonic – 2
Coca-Cola (various drivers) – 1
Five Hour Energy Drink – 1
Papa Johns – 1
Total: 11
Car/Truck/Bike
Chevy – 2
GoodYear – 1
Quaker State (Dale Earnhardt Jr.) – 1
Toyota Corolla – 1
Valero – 1
Total: 6
Insurance/Health
Geico.com – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 1
Total: 2
Wireless Phone
AT&T.com/teamusa – 3
Sprint (Jimmie Johnson) – 1
Sprint/iphone – 1
Total: 5
Home Improvement
Lowes – 1
Total: 1
Technology
GoPro.com/win – 2
Xfinity.com – 1
Xfinity.com and NFL Network – 1
Total: 4
Products/Services for the Home and Personal Use
Bosley – 1
Gold Bond – 1
Hanes – 1
Icy Hot – 1
Just For Men – 1
Match.com – 1
Sears.com – 1
Vista Print – 1
Total: 8
Political/Special Interest
Total: 1
Racing Related
Dover Speedway – 2
NASCAR.com Superstore – 2
NASCAR.com/green – 1
NASCAR Sprint Cup Series (various drivers) – 1
NASCAR.com/fantasy – 1
Camping World Truck Series – 1
NHRA – 1
Nationwide Series (various drivers) – 1
Total: 10
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:30 PM – 2:33 PM – 3// 2:33 PM – 2:36 PM – 3
2:36 PM – 2:43 PM – 7 // 2:43 PM – 2:46 PM – 3
2:46 PM – 2:48 PM – 2 // 2:48 PM – 2:51 PM – 3
2:51 PM – 3:07 PM – 16 // 3:07 PM – 3:09 PM – 2
3:09 PM – 3:18 PM – 9 // 3:18 PM – 3:21 PM – 3
3:21 PM – 3:29 PM – 8 // 3:29 PM – 3:32 PM – 3
3:32 PM – 3:38 PM – 6 // 3:38 PM – 3:41 PM – 3
3:41 PM – 3:50 PM – 9 // 3:50 PM – 3:52 PM – 2
3:52 PM – 3:57 PM – 5 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:12 PM – 13 // 4:12 PM – 4:15 PM – 3
4:15 PM – 4:22 PM – 7 // 4:22 PM – 4:24 PM – 2
4:24 PM – 4:34 PM – 10 // 4:34 PM – 4:36 PM – 2
4:36 PM – 4:44 PM – 8 // 4:44 PM – Rain delay
Total race brdcst time 103 Total comm. brdcst time 31
Commercial breakdown and links related to the 2012 Crown Royal presents the Curtis Shaver 400 Commercial breakdown, driver focus, and links related to the 2012 Finger Lakes 355 at the Glen
