Jul 29, 11:29 PM
Commercial breakdown and links related to the 2012 Crown Royal presents the Curtis Shaver 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 1:03 PM, and stopped at the waving of the checkered flag at 4:19 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.
Race and Commercial Breakdown of the 2012 Crown Royal presents the Curtis Shaver 400
Total number of commercials: 120
Total number of companies or entities advertised: 64
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
Total number of brief promos of products/services during the race broadcast: 37
Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: KFC, Golden Corral; ‘The Expendables 2’ movie; Chevy; Nationwide Insurance; GoodYear ‘Support Our Troops’ program; Valero; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; 1and1.com; Baseball on ESPN; ‘Senna’ on ESPN Films; NASCAR.com; NASCAR.com ‘Race Buddy’; NASCAR on ESPN; NHRA Sonoma Nationals on ESPN; upcoming Nationwide race on ESPN; upcoming Sprint Cup race on ESPN)
Total amount of time these brief promos take during broadcast: app. 4 min. 30 sec. min.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Quicken Loans ‘Amazing at Indy’
NASCAR on ESPN ‘In-Race Reporter Question’
Golden Corral ‘Starting Grid’
NASCAR on ESPN ‘Over the Wall’
Golden Corral ‘Telecast presented by Golden Corral’
NASCAR on ESPN ‘On-Board Cameras’
Sprint ‘On-Board’
KFC ‘Fresh Off the Wire’
GoodYear ‘On-Board’
Nationwide Insurance ‘Up-to-Speed’
NASCAR on ESPN ‘On the Move’
NASCAR on ESPN ‘No. 99 Engine Issues’
NASCAR on ESPN ‘Track Position’
NASCAR on ESPN ‘Rapid Recap’
NASCAR on ESPN ‘No. 88 on the Move’
NASCAR on ESPN ‘Most 400 Wins’
NASCAR on ESPN ‘Race Off Pit Road’
AMP ‘On-Board’
Jimmy Johns ‘On-Board’
GoodYear ‘Superior Performance’
NASCAR on ESPN ‘Most Wins by Active Teams’
NASCAR on ESPN ‘Pit Time Comparison’
Chevy ‘On-Board’
NASCAR on ESPN ‘Current Championship Leader’
NASCAR on ESPN ‘Most Laps Led’
NASCAR on ESPN ‘Hendrick Motorsports – Currently’
NASCAR on ESPN ‘Chase for the Sprint Cup Championship’
Start time to record race/commercial periods: 1:03 PM
End time to record race/commercial periods: 4:19 PM
Minutes of race broadcast: 196
Minutes of traditional commercials (not split-screen): 55
Minutes of ‘Side-by-Side’ commercials (split-screen): 0
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
ESPN Fantasy Football and Geico.com – 4
NASCAR on ESPN/ABC (Carl Edwards) – 4
Baseball on ESPN – 4
‘Baseball Tonight’ on ESPN – 3
ESPN Sports Center – 3
ESPN Radio – 2
NASCAR on ESPN/ABC – 1
ESPN Sports Center (Jimmie Johnson) – 1
Total: 22
Movies
‘Nitro Circus 3D’ – 2
‘Total Recall’ – 1
‘Expendables 2’ – 1
‘The Campaign’ – 1
Total: 5
Local News/Sports/Points-of-Interest in Penna.
DentuFit.com – 1
GMC in Western Penna – 1
Luther Ford – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Total: 4
Restaurants/Food
Golden Corral – 4
McDonald’s – 3
McDonald’s – 3
KFC – 3
Coca-Cola (various drivers) – 1
Five Hour Energy Drink (Clint Bowyer, Michael Waltrip) – 1
M&Ms (Kyle Busch) – 1
NOS at Dollar General – 1
Total: 17
Beer/Alcohol
Coors Light – 1
Total: 1
Car/Truck/Bike
Chevy – 4
Pennzoil on FaceBook – 4
Toyota Venza – 2
Valero – 2
Mobil 1 (Tony Stewart) – 2
ChooseNissan.com – 2
GoodYear – 2
RamTrucks.com – 1
FeatherLiteSpecialty.com – 1
Frank’s Auto Supermarket – 1
Midas – 1
RockAuto.com – 1
Victory Motorcycles – 1
Volkswagen – 1
Total: 25
Insurance/Health
Nationwide (Dale Earnhardt Jr., Danica Patrick) – 2
Nationwide – 1
Nationwide ‘Join the Nation’ – 1
Nationwide ‘Join the Nation’ (Dale Earnhardt Jr., Ned Jarrett, Dale Jarrett, Danica Patrick) – 1
Nationwide (Dale Earnhardt Jr.) – 1
Total: 6
Wireless Phone
Sprint.com/directconnect – 2
AT&T ‘Texting & Driving – It Can Wait’ – 1
AT&T.com/teamusa – 1
AT&T/onex – 1
Sprint (Jimmie Johnson) – 1
Sprint.com/evo – 1
Sprint/iphone – 1
Total: 8
Financial
QuickenLoans.com – 1
Total: 1
Technology
1&1 – 2
Xfinity.com – 2
Xfinity.com/NBC Olympics – 1
GoDaddy.com – 1
Total: 6
Other Sports/Entertainment/Exercise
2012 US Open – 2
NCAA 13 – EA Sports – 1
Total: 3
Products/Services for the Home and Personal Use
Cialis/EDandBPH – 1
Great Clips – 1
Match.com – 1
One a Day – 1
Super Beta – 1
TruBiotics – 1
Viagra – 1
Total: 7
Racing Related
NASCAR.com/green (various drivers) – 2
NASCAR.com/fantasy – 2
NASCAR.com (various drivers) – 2
NASCAR.com Superstore – 2
NASCARHomeTracks.com – 2
BristolTix.com – 1
Nationwide Series ‘Dash4Cash’ – 1
Camping World Truck Series (various drivers) – 1
Motodrome – 1
Michigan International Speedway – 1
Total: 15
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
1:03 PM – 1:07 PM – 4 // 1:07 PM – 1:09 PM – 2
1:09 PM – 1:13 PM – 4 // 1:13 PM – 1:15 PM – 2
1:15 PM – 1:19 PM – 4 // 1:19 PM – 1:21 PM – 2
1:21 PM – 1:31 PM – 10 // 1:31 PM – 1:35 PM – 4
1:35 PM – 1:40 PM – 5 // 1:40 PM – 1:43 PM – 3
1:43 PM – 1:51 PM – 8 // 1:51 PM – 1:54 PM – 3
1:54 PM – 1:59 PM – 5 // 1:59 PM – 2:02 PM – 3
2:02 PM – 2:05 PM – 3 // 2:05 PM – 2:08 PM – 3
2:08 PM – 2:14 PM – 6 // 2:14 PM – 2:17 PM – 3
2:17 PM – 2:23 PM – 6 // 2:23 PM – 2:25 PM – 2
2:25 PM – 2:33 PM – 8 // 2:33 PM – 2:35 PM – 2
2:35 PM – 2:43 PM – 8 // 2:43 PM – 2:45 PM – 2
2:45 PM – 2:51 PM – 6 // 2:51 PM – 2:54 PM – 3
2:54 PM – 2:57 PM – 3 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:02 PM – 2 // 3:02 PM – 3:04 PM – 2
3:04 PM – 3:08 PM – 4 // 3:08 PM – 3:11 PM – 3
3:11 PM – 3:19 PM – 8 // 3:19 PM – 3:22 PM – 3
3:22 PM – 3:25 PM – 3 // 3:25 PM – 3:27 PM – 2
3:27 PM – 3:31 PM – 4 // 3:31 PM – 3:34 PM – 3
3:34 PM – 3:37 PM – 3 // 3:37 PM – 3:40 PM – 3
3:40 PM – 3:57 PM – 17 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:19 PM – 20 // 4:19 PM – checkered flag flies
Total race brdcst time 141 Total comm. brdcst time 55
Commercial breakdown and links related to the 2012 Lenox Industrial Tools 301 Commercial breakdown and links related to the 2012 Pennsylvania 400 (Rain Delayed/Rain Shortened)
