For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:00 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2012 Lenox Industrial Tools 301

Total number of commercials: 117

Total number of companies or entities advertised: 61

Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 0
Number of times utilized ‘Side-by-Side’ commercials during this broadcast: 0

Total number of brief promos of products/services during the race broadcast: 41

Total number of companies or entities advertised in brief promos or crawlers: 29 (companies: KFC; McDonald’s; Coca-Cola; Coke Zero; 5 Hour Energy drink; Coors Light; Chrysler; Toyota Care; American Ethanol Sweepstakes ; GoodYear; Progressive; Geico; Farmers; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Sprint.com/speed; Baseball on tbs; ‘PGA Championship on TNT’; ‘Falling Skies’ on TNT; ‘Leverage’ on TNT; ‘The Great Escape’ on TNT; twitter.com/#nascar; twitter.com/#JoeGibbsRacing; twitter.com/#JeffGordonWeb; twitter.com/#SamanthaBusch; New Hampshire Motor Speedway; NASCAR on TNT; NASCAR on TNT ‘Race Buddy’)

Total amount of time these brief promos take during broadcast: app. 5 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Geico ‘Race Analysis’
GoodYear ‘In-Car Camera’
Coca-Cola ‘In-Car Camera’
NASCAR on TNT ‘Hendrick Motor Sports – Running Order’
NASCAR on TNT ‘Closing the Gap’
NASCAR on TNT ‘Biggest Movers’
NASCAR on TNT ‘Top 5’
GoodYear ‘Superior Performer’
Dodge Ram ‘No Guts/No Pit Strategy’
NASCAR on TNT ‘Pit Time Comparison’
NASCAR on TNT ‘Team Wins’
McDonald’s ‘Through the Field’
KFC ‘Fresh Off the Wire’
NASCAR on TNT ‘Race Summary’
NASCAR on TNT ‘Inside Trax’
Toyota ‘T.O.R.C. – Toyota Off-Track Race Car’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 3:00 PM

Total minutes of complete race broadcast: 180
Total minutes of race broadcast: 124
Minutes of traditional commercials (not split-screen): 56
Minutes of ‘Side-by-Side’ commercials (split-screen): 0

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 3 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

TNT/TV Previews/Promos

‘Falling Skies’ and ‘The Great Escape’ – 2
‘The Closer’ – 1
‘The Closer’ and ‘Rizzoli & Isles’ and ‘Perception’ – 1
‘Falling Skies’ – 1
‘Leverage’ – 1

Total: 6

Movies

‘Total Recall’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Luther Ford – 1
Greater Washington Food Bank – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Western Pennsylvania Cadillac dealers – 1

Total: 4

Restaurants/Food

McDonald’s – 7
KFC – 4
Coke Zero – 4
Five Hour Energy Drink (Clint Bowyer, Michael Waltrip) – 3
Coca-Cola (various drivers) – 1
MyCokeRewards.com/walmart – 1

Total: 20

Beer/Alcohol

Coors Light – 2
Moose Head – 1

Total: 3

Car/Truck/Bike

Toyota Camry (Kyle Busch) – 3
RamTrucks.com/gutsglory – 2
Frank’s Auto Supermarket – 2
Toyota Corolla – 2
GoodYear – 1
Midas – 1
Quaker State – 1
STP – 1
Toyota – 1

Total: 14

Insurance/Health

Geico.com – 4
Farmers (Kasey Kahne) – 3
Progressive.com/snapshot – 2
GreatFutures.org – 2
Nationwide (Dale Earnhardt Jr.) – 1
Nationwide (Dale Earnhardt Jr., Danica Patrick) – 1

Total: 13

Wireless Phone

AT&T.com/network – 4
Sprint.com/directconnect – 2
Sprint (Jimmie Johnson) – 1
Sprint.com/evo – 1
Sprint/iphone – 1

Total: 9

Home Improvement

Olympic Paint products at Lowes – 1

Total: 1

Financial

Citi.com/everystep – 3

Total: 3

Education

Cambria-Rowe Business College – 1

Total: 1

Products/Services for the Home and Personal Use

Hanes – 4
Gillette Fusion ProGlide – 4
Gold Bond – 3
AndroGelOffer.com – 3
Art.com – 2
Viagra – 2
Cialis/EDandBPH – 1
ACT Fluoride rinse – 1
Icy Hot – 1
Pool City – 1
Sustenex.com – 1

Total: 23

Political/Special Interest

Barack Obama advertisement – 1

Total: 1

Racing Related

twitter.com/#nascar – 6
American Ethanol Sweepstakes at NASCAR.com – 2
WoO at Lernerville Speedway – 2
NASCAR.com/fantasy – 2
NASCAR.com Superstore – 2
NASCARHomeTracks.com – 1
Atlanta Motor Speedway and TicketMaster (various drivers) – 1
IMSTIX.com – 1
NASCAR and American Ethanol – 1

Total: 18

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:00 PM – 1:02 PM – 2 // 1:02 PM – 1:05 PM – 3

1:05 PM –1:07 PM – 2 // 1:07 PM – 1:09 PM – 2

1:09 PM – 1:20 PM – 11 // 1:20 PM – 1:22 PM – 2

1:22 PM – 1:26 PM – 4 // 1:26 PM – 1:28 PM – 2

1:28 PM – 1:35 PM – 7 // 1:35 PM – 1:37 PM – 2

1:37 PM – 1:41 PM – 4 // 1:41 PM – 1:44 PM – 3

1:44 PM – 1:46 PM – 2 // 1:46 PM – 1:49 PM – 3

1:49 PM – 1:55 PM – 6 // 1:55 PM – 1:57 PM – 2

1:57 PM – 2:03 PM – 6 // 2:03 PM – 2:05 PM – 2

2:05 PM – 2:11 PM – 6 // 2:11 PM – 2:14 PM – 3

2:14 PM – 2:17 PM – 3 // 2:17 PM – 2:20 PM – 3

2:20 PM – 2:24 PM – 4 // 2:24 PM – 2:27 PM – 3

2:27 PM – 2:31 PM – 4 // 2:31 PM – 2:33 PM – 2

2:33 PM – 2:40 PM – 7 // 2:40 PM – 2:42 PM – 2

2:42 PM – 2:46 PM – 4 // 2:46 PM – 2:49 PM – 3

2:49 PM – 2:54 PM – 5 // 2:54 PM – 2:56 PM – 2

2:56 PM – 2:57 PM – 1 // 2:57 PM – 3:00 PM – 3

3:00 PM – 3:08 PM – 8 // 3:08 PM – 3:10 PM – 2

3:10 PM – 3:15 PM – 5 // 3:15 PM – 3:17 PM – 2

3:17 PM – 3:25 PM – 8 // 3:25 PM – 3:27 PM – 2

3:27 PM – 3:32 PM – 5 // 3:32 PM – 3:35 PM – 3

3:35 PM – 3:39 PM – 4 // 3:39 PM – 3:42 PM – 3

3:42 PM – 3:46 PM – 4 // 3:46 PM – 3:48 PM – 2

3:48 PM – 4:00 PM – 12 // 4:00 PM – checkered flag flies

Total race brdcst time 124 Total comm. brdcst time 56