For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:29 PM, and stopped at the waving of the checkered flag at 10:25 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker. This was TNT’s ‘Wide Open Coverage’, with segments of commercials shown side-by-side with the race broadcast.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date I will record how many times selected drivers were focused on during the race.

Race and Commercial Breakdown of the Coke Zero 400 powered by Coca-Cola

Total number of commercials: 52

Total number of companies or entities advertised: 28

Number of traditional commercials (not split-screen): 22
Number of ‘Wide Open Coverage’ commercials during race broadcast (split-screen): 30
Number of times TNT utilized ‘Wide Open Coverage’ commercials during this broadcast: 24

Total number of brief promos of products/services during the race broadcast: 42

Total number of companies or entities advertised in brief promos or crawlers: 22 (companies: Coke Zero; CokeZeroLap.com ; Toyota; Dodge Ram/GutsGlory; GoodYear; GoodYear ‘Support Our Troops’; Geico; Sprint.com/speed; Viagra; ‘The Great Escape’ on TNT; twitter.com/#nascar; twitter.com/@newmankrissie; twitter.com/@Hendrick5Team; twitter.com/@angie_harmon; twitter.com/#WhiteFlagLeader; twitter.com/#WhiteFlagNot; NASCAR.com/unites; NASCAR on TNT ‘Race Buddy’; NASCAR on TNT ‘Summer Series’; NASCAR on TNT ‘Wide Open Coverage brought to you by Geico’; upcoming New Hampshire race)

Total amount of time these brief promos take during broadcast: app. 4 in. 35 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘Daytona Weather’
NASCAR on TNT ‘Points Standings – Race to the Chase’
Toyota ‘T.O.R.C. – Toyota Off Track Race Car’
Coke Zero ‘Starting Grid’
NASCAR on TNT ‘Wide Open Coverage’
NASCAR on TNT ‘Sprint Cup Series Sweeps at Daytona’
NASCAR on TNT ‘Twitter Poll Question’
NASCAR on TNT ‘Race Analysis’
NASCAR on TNT ‘Daytona Race History’
NASCAR on TNT ‘Daytona Race Facts’
NASCAR on TNT ‘Race Winners This Season’
NASCAR on TNT ‘Coke Zero 400 Recent Winners’
NASCAR on TNT ‘Moving Up’
NASCAR on TNT ‘Kurt Busch – 2012 Season’
NASCAR on TNT ‘Penske Racing’
NASCAR on TNT ‘Top 3’
NASCAR on TNT ‘Jeff Gordon – 2012 Season’
NASCAR on TNT ‘Dropping Back’
NASCAR on TNT ‘Hendrick Motor Sports – Tonight’
NASCAR on TNT ‘Matt Kenseth’
NASCAR on TNT ‘Ryan Newman – 2012 Season’
NASCAR on TNT ‘Clint Bowyer’
NASCAR on TNT ‘Michael Waltrip Racing – Tonight’
NASCAR on TNT ‘Marcos Ambrose’
NASCAR on TNT ‘Race Summary’
NASCAR on TNT ‘Kyle Busch – 2012 Season’
NASCAR on TNT ‘Joe Gibbs Racing – Tonight’
NASCAR on TNT ‘Points as They Run’
NASCAR on TNT ‘Sam Hornish Jr.’
NASCAR on TNT ‘Jimmie Johnson’
NASCAR on TNT ‘Kyle Busch – Pit Crew’
NASCAR on TNT ‘Kevin Harvick – Pit Crew’
NASCAR on TNT ‘Brad Keselowski – Pit Crew’
NASCAR on TNT ‘Matt Kenseth – Pit Crew’
NASCAR on TNT ‘Greg Biffle’
NASCAR on TNT ‘Greg Biffle – 2012 Season’
NASCAR on TNT ‘Brad Keselowski – 2012 Season’
NASCAR on TNT ‘Roush-Fenway Racing – Tonight’
NASCAR on TNT ‘Kasey Kahne’
NASCAR on TNT ‘Lap Leaders’
GoodYear ‘In-Car Camera’
Toyota ‘Drivers Update’
NASCAR on TNT ‘Trevor Bayne’
NASCAR on TNT ‘Jeff Gordon – Career at Daytona’
NASCAR on TNT ‘Tony Stewart’
NASCAR on TNT ‘Stewart-Haas Racing’
NASCAR on TNT ‘Dale Earnhardt Jr.’
NASCAR on TNT ‘Michael Waltrip’
NASCAR on TNT ‘Kevin Harvick’
NASCAR on TNT ‘Jeff Burton’
NASCAR on TNT ‘Race Off Pit Road’
NASCAR on TNT ‘Restart Summary’
NASCAR on TNT ‘Involved in Crash’
NASCAR on TNT ‘Jimmie Johnson – Pit Crew’
NASCAR on TNT ‘Tony Stewart – Pit Crew’
NASCAR on TNT ‘Kasey Kahne – Pit Crew’
NASCAR on TNT ‘Denny Hamlin’
NASCAR on TNT ‘Denny Hamlin – 2012 Season’
NASCAR on TNT ‘Carl Edwards’
NASCAR on TNT ‘Richard Petty Motor Sports – tonight’
NASCAR on TNT ‘Denny Hamlin – Last 3 Races’
NASCAR on TNT ‘Kasey Kahne – 2012 Season’
NASCAR on TNT ‘Leaders Laps Run Since Last Pit Stop’
NASCAR on TNT ‘Bill Elliott – Career Stats’
NASCAR on TNT ‘Richard Childress Racing – tonight’
NASCAR on TNT ‘Most Coke Zero 400 Wins’

Start time to record race/commercial periods: 7:29 PM
End time to record race/commercial periods: 10:25 PM

Total minutes of race broadcast: 176
Minutes of race broadcast: 163
Minutes of traditional commercials (not split-screen): 13
Minutes of ‘Wide Open Coverage’ commercials (split-screen): 25

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

TNT/TV Previews/Promos

‘Falling Skies’ – 2
The Closer – 1
‘The Great Escape’ – 1
Leverage – 1
‘Perception’ and ‘The Closer’ on TNT – 1

Total: 6

Local News/Sports/Points-of-Interest in Penna.

Aspen Dental (Ryan Newman) – 4
Bill’s Small Engine Service – 1
Luther Ford – 1 Robert Peirce & Assoc. – PeirceLaw.com – 1

Total: 7

Restaurants/Food

Coke Zero (Danica Patrick) – 3
Coke Zero – 2

Total: 5

Beer/Alcohol

Moose Head – 2

Total: 2

Car/Truck/Bike

RamTrucks.com/gutsglory – 3
GoodYear (Ryan Newman) – 1
GoodYear (Jeff Burton, Ryan Newman, Kevin Harvick, Paul Menard) – 1
GoodYear (Dale Earnhardt Jr., Kasey Kahne) – 1

Total: 6

Insurance/Health

Geico.com – 2
Geico (Casey Mears) – 2

Total: 4

Wireless Phone

Sprint (Jimmie Johnson) – 2

Total: 2

Technology

Comcast.com/learn – 1
Xfinity.com and ‘Batman: The Dark Knight Rises’ – 1
Xfinity.com/NBC Olympics – 1

Total: 3

Products/Services for the Home and Personal Use

AndroGelOffer.com – 2
Viagra – 2

Total: 4

Racing Related

twitter.com/#nascar – 4
WoO at Lernerville Speedway – 3
NASCAR.com Superstore – 2
twitter.com/#nascar (Kevin Harvick) – 1
NASCAR.com/fantasy – 1
IMSTIX.com – 1
Watkins Glen – 1

Total: 13

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

7:29 PM – 7:33 PM – 4 // 7:33 PM – 7:34 PM – 1

7:34 PM – 7:42 PM – 8 // 7:42 PM – 7:45 PM – 3

7:45 PM – 8:14 PM – 29 // 8:14 PM – 8:15 PM – 1

8:15 PM – 8:36 PM – 21 // 8:36 PM – 8:37 PM – 1

8:37 PM – 8:59 PM – 22 // 8:59 PM – 9:00 PM – 1

9:00 PM – 9:11 PM – 11 // 9:11 PM – 9:13 PM – 2

9:13 PM – 9:46 PM – 33 // 9:46 PM – 9:48 PM – 2

9:48 PM – 10:01 PM – 13 // 10:01 PM – 10:03 PM – 2

10:03 PM – 10:25 PM – 22 // 10:25 PM – checkered flag flies

Total race brdcst time 163 Total comm. brdcst time 13

Commercials during race broadcast: ‘Wide Open Coverage’ (‘Thank you!’ to all of the participating sponsors!)

7:57 PM – 7:58 PM
Coke Zero

8:03 PM – 8:04 PM
Sprint.com/speed (Jimmie Johnson)
Sprint.com/speed (Jimmie Johnson)

8:09 PM – 8:10 PM
Dodge Ram/GutsGlory

8:12 PM – 8:13 PM
twitter.com/#nascar (Kevin Harvick)

8:20 PM – 8:21 PM
twitter.com/#nascar
twitter.com/#nascar

8:27 PM – 8:28 PM
AndroGelOffer.com

8:33 PM – 8:34 PM
GoodYear.com (Ryan Newman)

8:41 PM – 8:42 PM
Toyota Camry (Kyle Busch)
Toyota Camry

8:46 PM – 8:46 PM
Geico (Casey Mears)

8:48 PM – 8:49 PM
Geico

8:52 PM – 8:53 PM
Viagra

9:02 PM – 9:03 PM
GoodYear (Jeff Burton, Ryan Newman, Kevin Harvick, Paul Menard)

9:13 PM – 9:14 PM
Dodge Ram/GutsGlory

9:19 PM – 9:20 PM
Coke Zero (Danica Patrick)

9:23 PM – 9:25 PM
AndroGelOffer.com

9:26 PM – 9:27 PM
Geico (Casey Mears)

9:30 PM – 9:30 PM
Geico

9:33 PM – 9:34 PM
GoodYear (Dale Earnhardt Jr., Kasey Kahne)

9:36 PM – 9:37 PM
Dodge Ram/GutsGlory

9:45 PM – 9:46 PM
Viagra

9:52 PM – 9:55 PM
twitter.com/#nascar
twitter.com/#nascar

10:00 PM – 10:01 PM
Sprint

10:05 PM – 10:06 PM
Toyota
Toyota Camry (Kyle Busch)

10:15 PM – 10:16 PM
Coke Zero (Danica Patrick)
Coke Zero