For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:29 PM, and stopped at the waving of the checkered flag at 10:32 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date, I will report on how many times selected drivers were focused on during this race.

Race and Commercial Breakdown of the 2012 Quaker State 400

Total number of traditional commercials: 129
Total number of ‘side-by-side’ commercials: 0
Total number of companies or entities advertised: 62

Total number of brief promos of products/services during the race broadcast: 50

Total number of companies or entities advertised in brief promos or crawlers: 26 (companies: McDonald’s; KFC; Coca-Cola; Coke Zero Lap at Home Sweepstakes ; Mike’s Hard Lemonade; Coors Light; Sprint; Sprint.com/speed; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Chrysler; Dodge Ram/NoGutsNoGlory; Toyota Care; Geico; Progressive; American Ethanol Sweepstakes ; Olympic Paint at Lowes; NASCAR.com; twitter.com/#nascar; twitter.com/#JoeGibbsRacing; twitter.com/#MikeDavis88; ‘All Star Selection Show on tbs’; Baseball on tbs; ‘The Great Escape’ on TNT; Falling Skies’ on TNT; Kentucky Speedway; NASCAR on TNT ‘Race Buddy’)

Total amount of time these brief promos take during broadcast: app. 6 min. 10 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘Kentucky Weather’
NASCAR on TNT ‘Race Analysis’
Toyota ‘T.O.R.C – Toyota Off-Road Race Car’
NASCAR on TNT ‘Points as They Run’
NASCAR on TNT ‘Inside Trax’
NASCAR on TNT ‘Temperature’
McDonald’s ‘Through the Field’
NASCAR on TNT ‘Top 5’
NASCAR on TNT ‘Resetting the Field’
NASCAR on TNT ‘Joe Gibbs Racing – as they run’
NASCAR on TNT ‘Race Off Pit Road’
NASCAR on TNT ‘Closing the Gap’
NASCAR on TNT ‘Greg Biffle at 1.5 mile tracks’
KFC ‘Fresh Off the Wire’
NASCAR on TNT ‘Who Can Make it the Rest of the Way?’
NASCAR on TNT ‘Last Pit Stop’
NASCAR on TNT ‘Closing the Gap’
Coca-Cola ‘In-Car Cameras

Start time to record race/commercial periods: 7:29 PM
End time to record race/commercial periods: 10:32 PM

Total minutes of race broadcast: 183
Minutes of race broadcast: 125
Minutes of traditional commercials (not split-screen): 58
Minutes of ‘Side-by-Side’ commercials (split-screen): 0

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 4 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for by category:

TNT/TV Previews/Promos

‘Falling Skies’ and ‘The Great Escape’ – 4
‘Falling Skies’ – 3
‘Perception’ and ‘The Closer’ on TNT – 2
‘Emeril’s Table’ on Hallmark Channel – 1
‘Perception’ – 1

Total: 11

Local News/Sports/Points-of-Interest in Penna.

Baierl Fiat – 2
Bardine Meats – 1
Bill’s Small Engine Service – 1
Delaney Chevrolet – 1
Western Pennsylvania GMC dealers – 1
Western Pennsylvania Honda dealers – 1

Total: 7

Restaurants/Food

KFC – 7
Carl’s Jr. and HardeesSpidermanEatsFree.com – 7
McDonald’s – 6
Five Hour Energy Drink (Clint Bowyer, Michael Waltrip) – 4
NOS at Dollar General – 2
Coca-Cola (various drivers) – 1
Coke Zero – 1
M&Ms (Kyle Busch) – 1

Total: 29

Beer/Alcohol

Mike’s Hard Lemonade – 4
Coors Light – 2
Moose Head – 1

Total: 7

Car/Truck/Bike

Quaker State – 5
RamTrucks.com/gutsglory – 2
Armor All – 1
Armor All (Tony Stewart) – 1
Ford – 1
Jeep – 1
Midas – 1
STP – 1
Toyota – 1
Toyota Camry – 1
Toyota Camry (Kyle Busch) – 1

Total: 16

Insurance/Health

Nationwide (Dale Earnhardt Jr., Danica Patrick) – 3
Geico.com – 2
Progressive – 2
Farmers (Kasey Kahne) – 1
GreatFutures.org – 1
MissionContinues.org – 1
Nationwide (Dale Earnhardt Jr.) – 1

Total: 11

Wireless Phone

AT&T.com/network – 3
AT&T.com/network – 2
Sprint.com/directconnect – 2
Sprint.com/evo – 1
Sprint/iphone – 1

Total: 9

Home Improvement

Olympic Paint at Lowes – 5

Total: 5

Financial

QuickenLoans.com – 1

Total: 1

Technology

Samsung Mobile on Facebook – 5
Comcast Business Class – 2
Xfinity.com – 2

Total: 9

Products/Services for the Home and Personal Use

Viagra – 4

Total: 4

Travel

Cedar Point – 1

Total: 1

Racing Related

twitter.com/#nascar – 7
NASCAR.com/fantasy – 2
American Ethanol Sweepstakes at NASCAR.com – 2
NASCAR Unites – 1
NASCAR (various drivers) – 1
NASCAR.com Race View – 1
NASCAR.com Superstore – 1
Bristol Motor Speedway and
BristolTix.com – 1
Camping World Truck Series (various drivers) – 1
New Hampshire Motor Speedway – 1
WoO at Lernerville Speedway – 1

Total: 19

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

7:29 PM – 7:32 PM – 3 // 7:32 PM – 7:35 PM – 3

7:35 PM – 7:38 PM – 3 // 7:38 PM – 7:40 PM – 2

7:40 PM – 7:52 PM – 12 // 7:52 PM – 7:55 PM – 3

7:55 PM – 7:59 PM – 4 // 7:59 PM – 8:01 PM – 2

8:01 PM – 8:07 PM – 6 // 8:07 PM – 8:09 PM – 2

8:09 PM – 8:13 PM – 4 // 8:13 PM – 8:16 PM – 3

8:16 PM – 8:21 PM – 5 // 8:21 PM – 8:24 PM – 3

8:24 PM – 8:28 PM – 4 // 8:28 PM – 8:30 PM – 2

8:30 PM – 8:34 PM – 4 // 8:34 PM – 8:37 PM – 3

8:37 PM – 8:46 PM – 9 // 8:46 PM – 8:49 PM – 3

8:49 PM – 8:52 PM – 3 // 8:52 PM – 8:54 PM – 2

8:54 PM – 8:57 PM – 3 // 8:57 PM – 8:59 PM – 2

8:59 PM – 9:01 PM – 2 // 9:01 PM – 9:04 PM – 3

9:04 PM – 9:11 PM – 7 // 9:11 PM – 9:13 PM – 2

9:13 PM – 9:18 PM – 5 // 9:18 PM – 9:20 PM – 2

9:20 PM – 9:28 PM – 8 // 9:28 PM – 9:31 PM – 3

9:31 PM – 9:34 PM – 3 // 9:34 PM – 9:37 PM – 3

9:37 PM – 9:44 PM – 7 // 9:44 PM – 9:47 PM – 3

9:47 PM – 9:55 PM – 8 // 9:55 PM – 9:57 PM – 2

9:57 PM – 9:58 PM – 1 // 9:58 PM – 10:00 PM – 2

10:00 PM – 10:01 PM – 1 // 10:01 PM – 10:04 PM – 3

10:04 PM – 10:13 PM – 9 // 10:13 PM – 10:16 PM – 3

10:16 PM – 10:19 PM – 3 // 10:19 PM – 10:21 PM – 2

10:21 PM – 10:32 PM – 11 // 10:32 PM – checkered flag flies

Total race brdcst time 125 Total comm. brdcst time 58