For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 3:00 PM, and stopped at the waving of the checkered flag at 6:00 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date I will update this report to note how many times drivers were focused on during the race.

Race and Commercial Breakdown of the 2012 Toyota Save Mart 350

Total number of commercials: 111

Total number of companies or entities advertised: 49

Total number of brief promos of products/services during the race broadcast: 28

Total number of companies or entities advertised in brief promos or crawlers: *21 (companies: Red Lobster; McDonald’s; Coca-Cola; 5 Hour Energy Drink; Coors Light; Sprint; Sprint.com/speed; AT&T/rethinkpossible; AT&T ‘Fastest Driver Challenge – text FAST to 34763’ or go to AT&TFastestDriverChallenge.com ; Chrysler; Progressive Insurance; American Ethanol Sweepstakes ;
‘Amazing Spiderman’; twitter.com/#nascar; twitter.com/#dustinlong; twitter.com/#JeffGordonWeb; ‘The Great Escape’ on TNT;
Falling Skies’ on TNT; NASCAR on TNT ‘Race Buddy’; NASCAR.com; upcoming NSCS Kentucky race)*

Total amount of time these brief promos take during broadcast: app. 3 min. 20 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘T.O.R.C. – Toyota Off-Track Race Car’
NASCAR on TNT ‘Sonoma Weather’
Geico ‘Race Analysis’
NASCAR on TNT ‘Biggest Movers’
NASCAR on TNT ‘Top 5’
NASCAR on TNT ‘Roush-Fenway Racing Running Order’
NASCAR on TNT ‘Kurt Busch – Career at Road Courses’
Dodge Ram ‘No Guts – No Glory Pit Strategy’
NASCAR on TNT ‘Clint Bowyer – Career at Road Courses’
NASCAR on TNT ‘Team Communications’
NASCAR on TNT ‘Foot Cam’
KFC ‘Fresh Off the Wire’
NASCAR on TNT ‘Inside Trax’
NASCAR on TNT ‘Last Pit Stop’
NASCAR on TNT ‘Summer of Speed’
McDonald’s ‘Through the Field’
NASCAR on TNT ‘Road Course History’
NASCAR on TNT ‘Twitter Poll Question’
NASCAR on TNT ‘Michael Waltrip Racing Running Order’
NASCAR on TNT ‘In-Car Cameras’

Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:00 PM
Total minutes of race broadcast: 180
Minutes of race broadcast: 124
Minutes of traditional commercials (not split-screen): 56
Minutes of ‘Side-by-Side’ commercials (split-screen): 0

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of laps led in Jeff Gordon’s career: 23,000

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

TNT/TV Previews/Promos

‘Falling Skies’ – 2
‘The Great Escape’ on TNT – 2
‘The Great Escape’ on TNT and ‘Falling Skies’ – 2

Total: 6

Movies

‘The Amazing Spiderman’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

ThreeRiversDentalGroup.com – 2
Bill’s Small Engine Service – 1
F&M Bank – 1
Forbes Regional Hospital – 1
Shepley Law – 1
Western Pennsylvania Honda dealers – 1

Total: 7

Restaurants/Food

McDonald’s – 6
KFC – 4
Red Lobster – 3
Five Hour Energy Drink (Clint Bowyer, Michael Waltrip) – 2
Coke Zero – 1
NOS at Dollar General – 1
Sonic – 1
Sonic – 1

Total: 19

Beer/Alcohol

Coors Light – 2

Total: 2

Car/Truck/Bike

Toyota – 3
Armor All – 2
CarFax.com – 2
Toyota Camry (Kyle Busch) – 2
Dodge Grand Caravan – 2
Dodge Journey – 2
DriveMazda.com – 2
ChooseNissan.com – 1
Dodge Charger – 1
Frank’s Auto Supermarket – 1
GMCDealer.com – 1
Toyota Camry – 1
Dodge – 1

Total: 21

Insurance/Health

Farmers (Kasey Kahne) – 3
Geico.com – 3
Progressive – 1

Total: 7

Wireless Phone

AT&T.com/network – 3
AT&T/onex – 2
Sprint.com/DirectConnect – 1
Sprint.com/evo – 1
Sprint/iphone – 1

Total: 8

Home Improvement

Ortho – 6

Total: 6

Financial

Citi.com/everystep – 1
QuickenLoans.com – 1

Total: 2

Technology

Dish Network – 3
Samsung Mobile on Facebook – 2
Xfinity.com – 2
Comcast Business Class – 1

Total: 8

Products/Services for the Home and Personal Use

Cialis/EDandBPH – 2
Walmart.com – 1
Walmart Steak-Over on FaceBook – 1

Total: 4

Political/Special Interest

RealRomneyRecord.com – 2

Total: 2

Racing Related

NASCAR on twitter – 5
American Ethanol Sweepstakes – 3
NASCAR.com/fantasy – 2
NASCAR Unites – 1
NASCAR and American Ethanol – 1
NASCAR.com Race View – 1
NASCAR.com Superstore – 1
Kentucky Speedway – 1
Lernerville Speedway – 1
New Hampshire Motor Speedway – 1
NASCAR Sprint Cup Series (various drivers) – 1

Total: 18

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

3:00 PM – 3:01 PM – 1 // 3:01 PM – 3:04 PM – 3

3:04 PM – 3:08 PM – 4 // 3:08 PM – 3:10 PM – 2

3:10 PM – 3:27 PM – 17 // 3:27 PM – 3:30 PM – 3

3:30 PM – 3:37 PM – 7 // 3:37 PM – 3:40 PM – 3

3:40 PM – 3:43 PM – 3 // 3:43 PM – 3:46 PM – 3

3:46 PM – 3:53 PM – 7 // 3:53 PM – 3:56 PM – 3

3:56 PM – 4:01 PM – 5 // 4:01 PM – 4:03 PM – 2

4:03 PM – 4:07 PM – 4 // 4:07 PM – 4:10 PM – 3

4:10 PM – 4:15 PM – 5 // 4:15 PM – 4:18 PM – 3

4:18 PM – 4:23 PM – 5 // 4:23 PM – 4:25 PM – 2

4:25 PM – 4:30 PM – 5 // 4:30 PM – 4:33 PM – 3

4:33 PM – 4:37 PM – 4 // 4:37 PM – 4:39 PM – 2

4:39 PM – 4:44 PM – 5 // 4:44 PM – 4:47 PM – 3

4:47 PM – 4:50 PM – 3 // 4:50 PM – 4:52 PM – 2

4:52 PM – 4:59 PM – 7 // 4:59 PM – 5:02 PM – 3

5:02 PM – 5:04 PM – 2 // 5:04 PM – 5:07 PM – 3

5:07 PM – 5:09 PM – 2 // 5:09 PM – 5:12 PM – 3

5:12 PM – 5:13 PM – 1 // 5:13 PM – 5:16 PM – 3

5:16 PM – 5:17 PM – 1 // 5:17 PM – 5:19 PM – 2

5:19 PM – 5:27 PM – 8 // 5:27 PM – 5:29 PM – 2

5:29 PM – 5:48 PM – 19 // 5:48 PM – 5:51 PM – 3

5:51 PM – 6:00 PM – 9 // 6:00 PM – checkered flag flies

Total race brdcst time 124 Total comm. brdcst time 56