Nov 14, 12:43 AM
Commercial breakdown and links related to the 2011 Kobalt Tools 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 3:02 PM, and stopped at the waving of the checkered flag at 6:03 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).
Race and Commercial Breakdown of the 2011 Kobalt Tools 500
Total number of traditional commercials (not split-screen): 60
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 49
Total number of commercials: 109
Total number of companies or entities advertised: 54
Total number of brief promos of products/services during the race broadcast: 29
Total number of companies or entities advertised in brief promos or crawlers: 19 (companies: Lowes; Ford; Ford F150; GoodYear; GoodYear.com/SupportOurTroops ; Sylvania SilverStar headlights; Nationwide Insurance; Nationwide Insurance Code Spotter Sweepstakes ; Sprint.com/speed; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Papa John’s; Bush’s Baked Beans; Monday Night Football on ESPN; ‘BCS Countdown’ on ESPN; NHRA ; NASCAR.com/RaceBuddy; ‘NASCAR Now’; next week’s Nationwide race; next week’s Sprint Cup race)
Total amount of time these brief promos take during broadcast: app. 3 min. 55 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘In-Race Reporter’
Kobalt Tools ‘Starting Line Up’
Gillette Fusion ProGlide ‘Profile’
ESPN.com ‘Mailbox Question’
NASCAR on ESPN ‘In-Car Cameras’
GoDaddy.com ‘On-Board’
Dodge ‘On-Board’
Florida Gulf Safe ‘On-Board’
GoodYear ‘On-Board’
Rheem ‘On-Board’
Kobalt ‘On-Board’
Diet Mt. Dew ‘On-Board’
Sprint ‘On-Board’
NASCAR on ESPN ‘Over-the-Wall Reporter’
Kobalt ‘Tools for Today’
Aaron’s ‘Lucky Dog Free Pass’
Longhorn Steakhouse ‘Race Off Pit Road’
Lowes ‘Never Stop Improving Biggest Movers’
NASCAR on ESPN ‘Up-to-Speed’
NASCAR on ESPN ‘4-Tire Pit Stops’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Kevin Harvick – Chase Summary’
NASCAR on ESPN ‘Jimmie Johnson – Chase Summary’
NASCAR on ESPN ‘NASCAR Non-Stop presented by Kobalt Tools’
NASCAR on ESPN ‘Hendrick Motorsports – Currently’
NASCAR on ESPN ‘Winless Streaks Broken’
Start time to record race/commercial periods: 3:02 PM
End time to record race/commercial periods: 6:03 PM
Total minutes of complete race broadcast: 181
Total minutes of race broadcast: 154
Minutes of traditional commercials: 27
Minutes of ‘NASCAR Non-Stop Commercials’: 21
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9
Number of missed restarts: 0
Number of ‘mystery cautions’ (caution not explained): 1
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
Monday Night Football on ESPN – 8
‘College Hoops Tip-Off’ marathon on ESPN – 2
ESPN and Bud Light – 1
Total: 11
Local News/Sports/Points-of-Interest in Penna.
BobbyRahal.com – 1
F&M Bank – 1
FortPittCapital.com – 1
Total: 3
Restaurants/Food
Bush’s Baked Beans – 2
Golden Corral – 2
Subway (Carl Edwards) – 2
AlmondBoard.com – 1
Coca-Cola (various drivers) – 1
Coca-Cola and ArcticHome.com – 1
Coke Zero – 1
Longhorn Steakhouse – 1
M&Ms – 1
Papa Johns and USO.org – 1
Total: 13
Car/Truck/Bike
Ford – 4
GoodYear – 3
Chevy – 3
Pennzoil – 2
Sylvania SilverStar Headlights – 2
Mobil 1 – 2
RamTrucks.com/gutsglory – 2
Chrysler 300 – 1
Dodge Journey – 1
Frank’s Auto Supermarket – 1
Midas – 1
NAPA.com/knowhow (Martin Truex Jr.) – 1
NAPA on FaceBook (Michael Waltrip, Martin Truex Jr.) – 1
Toyota Camry – 1
Total: 25
Insurance/Health
Nationwide (Dale Earnhardt Jr.) – 5
AFLAC – 2
Geico.com – 1
Total: 8
Wireless Phone
AT&T.com/network – 3
AT&T/Torch – 2
Sprint/unlimited – 2
Sprint (Carl Edwards) – 1
Total: 8
Home Improvement
Total: 8
Financial
Bank of America/getcashback – 4
MyRangeResources.com – 1
Total: 5
Technology
Century Link – 2
DroidDoes/droidrazr – 2
GoDaddy.com (Danica Patrick) – 1
Total: 5
Products/Services for the Home and Personal Use
Total: 2
Racing Related
NASCAR Sprint Cup Series (Jimmie Johnson & various drivers) – 6
NASCAR.com Superstore (various drivers) – 4
NASCAR Cup Champions’ Week in Las Vegas – 2
NASCAR Sprint Cup Series – 1
NASCAR Sprint Cup Series (Dale Earnhardt Jr. & various drivers) – 1
NASCAR Sprint Cup Series Uses American Ethanol – 1
Race Buddy – 1
NASCAR.com Superstore – 1
Daytona 500 – 1
Homestead-Miami Speedway – 1
NHRA – 1
Nationwide Series (various drivers) – 1
Total: 21
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
3:02 PM – 3:05 PM – 3 // 3:05 PM – 3:06 PM – 1
3:06 PM – 3:11 PM – 5 // 3:11 PM – 3:13 PM – 2
3:13 PM – 3:19 PM – 6 // 3:19 PM – 3:22 PM – 3
3:22 PM – 3:24 PM – 2 // 3:24 PM – 3:26 PM – 2
3:26 PM – 3:34 PM – 8 // 3:34 PM – 3:37 PM – 3
3:37 PM – 3:43 PM – 6 // 3:43 PM – 3:45 PM – 2
3:45 PM – 3:50 PM – 5 // 3:50 PM – 3:53 PM – 3
3:53 PM – 3:57 PM – 4 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:07 PM – 8 // 4:07 PM – 4:08 PM – 1
4:08 PM – 4:10 PM – 2 // 4:10 PM – 4:11 PM – 1
4:11 PM – 4:19 PM – 8 // 4:19 PM – 4:21 PM – 2
4:21 PM – 4:28 PM – 7 // 4:28 PM – 4:30 PM – 2
4:30 PM – 4:35 PM – 5 // 4:35 PM – 4:38 PM – 3
4:38 PM – 6:03 PM – 85 // 6:03 PM – checkered flag flies
Total race brdcst time 154 Total comm. brdcst time 27
Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)
4:43 PM – 4:46 PM
AT&T/network; Bank of America/getcashback; Golden Corral; Nationwide Insurance (Dale Earnhardt Jr.); Monday Night Football on ESPN
4:50 PM – 4:52 PM
Chrysler 300; AFLAC; GoodYear; Subway (Carl Edwards); Daytona500.com; NASCAR Sprint Cup Series (Jimmie Johnson)
4:57 PM – 4:59 PM
DroidDoes.com/droidrazr; Gillette Fusion ProGlide; NASCAR uses American Ethanol; Monday Night Football on ESPN
5:07 PM – 5:09 PM
Sprint.com/speed (Carl Edwards); Mobil 1 (Tony Stewart); USO.org and Papa John’s; Sylvania SilverStar headlights; NASCAR Sprint Cup Series (Jimmie Johnson); NASCAR SuperStore (various drivers)
5:17 PM – 5:18 PM
Monday Night Football; Bank of America/getcashback; AT&T/network; Geico
5:26 PM – 5:29 PM
Nationwide Insurance (Dale Earnhardt Jr.); GoodYear; Century Link; Bush’s Baked Beans; NASCAR Sprint Cup Series (Jimmie Johnson); NASCAR.com Superstore (various drivers); NASCAR.com SuperStore
5:33 PM – 5:35 PM
Dodge Ram/gutsglory; PennZoil; Golden Corral; AFLAC; Monday Night Football
5:37 PM – 5:40 PM
DroidDoes.com/droidrazr; Craftsman; Craftsman; Bank of America/getcashback; Championship Week at Las Vegas; ‘College Hoops Tip-Off’ marathon on ESPN
5:44 PM – 5:47 PM
Mobil 1 (Tony Stewart); AT&T.com/network; Subway (Carl Edwards); Nationwide Insurance (Dale Earnhardt Jr.); Monday Night Football on ESPN
Commercial breakdown and links related to the 2011 AAA Texas 500 Commercial breakdown and links related to the 2011 Ford 400
