Oct 31, 12:12 AM
Commercial breakdown and links related to the 2011 Tums Fast Relief 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 1:45 PM, and stopped at the waving of the checkered flag at 5:52 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).
Race and Commercial Breakdown of the 2011 Tums Fast Relief 500
Total number of traditional commercials (not split-screen): 75
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 58
Total number of commercials: 133
Total number of companies or entities advertised: 74
Total number of brief promos of products/services during the race broadcast: 35
Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: Tums; Ford; Toyota; GoodYear; Nationwide Insurance; Nationwide Insurance Code Spotter Sweepstakes ; CarFax; Bush’s Baked Beans; Century Link; Sprint.com/speed; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Papa John’s; Gillette Fusion ProGlide; NHRA ; ‘SportsCenter’ on ESPN; Monday Night Football on ESPN; NASCAR.com/RaceBuddy; ‘NASCAR Now’; next week’s Nationwide race; next week’s Sprint Cup race)
Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘Career Wins at Martinsville’
NASCAR on ESPN ‘Crew Chief Concerns’
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘Starting Grid’
Gillette Fusion ProGlide ‘Profile’
ESPN.com ‘Mailbag Question’
NASCAR on ESPN ‘In-Car Cameras’
NASCAR on ESPN ‘Over-the-Wall Reporter’
NASCAR on ESPN ‘NASCAR Non-Stop presented by AT&T’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Involved in Crash’
American Ethanol ‘Green Flag Restart’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Kurt Busch – Rank Amongst Chasers’
Diet Mt. Dew ‘On-Board’
AFLAC ‘On-Board’
NASCAR on ESPN ‘Up-to-Speed’
Coca-Cola ‘Race Off Pit Road’
NASCAR on ESPN ‘Chase for the Sprint Cup – Points’
American Ethanol ‘On-Board’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Race Summary’
Ford ‘On-Board’
NASCAR on ESPN ‘Foot Cam’
NASCAR on ESPN ‘Jimmie Johnson – Chase Results Last 5 Years’
M&M’s ‘On-Board’
Office Depot ‘On-Board’
NASCAR on ESPN ‘Pit Road Performance’
NASCAR on ESPN ‘Jimmie Johnson – 2007 Chase Races’
Start time to record race/commercial periods: 1:45 PM
End time to record race/commercial periods: 5:52 PM
Total minutes of complete race broadcast: 247
Total minutes of race broadcast: 186
Minutes of traditional commercials: 35
Minutes of ‘NASCAR Non-Stop Commercials’: 26
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 12
Number of times ESPN cut short commercial breaks to return to important race action: 2
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive However, for the last few race telecasts, there have been none of these ads. I will discontinue keeping this stat if this is the case.
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
‘Unguarded’ – ESPN Films – 5
Monday Night Football on ESPN – 2
ESPN Sports Center – 1
Wendy’s / ESPN ‘Big Score’ – 1
ESPN and GoodYear GoodYear – 1
‘Mike & Mike in the Morning’ on ESPN Radio – 1
‘Sunday Night NFL Countdown’ on ESPN – 1
BCS Countdown – 1
ESPN.com/drpepper – 1
Total: 14
Movies
‘Cars 2’ (Jeff Gordon) – 1
‘Jack and Jill’ – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
F&M Bank – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Total: 2
Restaurants/Food
Golden Corral – 4
Bush’s Baked Beans – 2
Coca-Cola – 1
M&Ms (Kyle Busch) – 1
McDonald’s on Facebook – 1
Papa Johns – 1
Ruth’s Chris Steak House – 1
Subway – 1
Total: 12
Beer/Alcohol
Budweiser – 2
Jim Beam – 2
Jim Beam Red Stag – 2
Total: 6
Car/Truck/Bike
GoodYear – 5
Chevy – 3
Toyota (Kyle Busch) – 2
NAPA on FaceBook (Michael Waltrip, Martin Truex Jr.) – 2
Pennzoil – 2
CarFax.com – 2
Cars.com – 2
Chevy – 1
Chrysler 300 – 1
Dodge Journey – 1
RamTrucks.com/gutsglory – 1
Ford – 1
Ford40mpg (Carl Edwards, John Force) – 1
Frank’s Auto Supermarket – 1
Midas – 1
Toyota – 1
Total: 27
Insurance/Health
Nationwide (Dale Earnhardt Jr.) – 4
Geico.com – 2
Progressive – 2
Travelers Insurance – 2
21st Century Insurance – 2
GreatFutures.org – 1
Total: 13
Wireless Phone
AT&T/impulse – 2
AT&T.com/network – 2
Sprint (Carl Edwards) – 2
Sprint/unlimited – 2
Total: 8
Home Improvement
Total: 5
Financial
Bank of America/getcashback – 3
Bank of America/solutions – 1
MyRangeResources.com – 1
tdameritrade.com – 1
Total: 6
Technology
Brother.com/wholesale – 1
Century Link – 1
GoDaddy.com (Danica Patrick) – 1
SonoSite.com/TheRehabilitator – 1
Stamps.com/tv – 1
Total: 5
Products/Services for the Home and Personal Use
Gillette Fusion ProGlide – 3
Tums on Facebook (David Reutimann, Michael Waltrip) – 2
Zoosk.com – 2
GoutInfo.com – 1
IsItLowT.com – 1
Match.com – 1
Aaron’s (Michael Waltrip, David Reutimann) – 1
Energy Sheets – 1
Total: 12
Political/Special Interest
Kopas and Lucia – Working for Westmoreland – 1
Total: 1
Racing Related
NASCAR Sprint Cup Series (Jimmie Johnson & various drivers) – 4
NASCAR.com Superstore (various drivers) – 4
Nationwide Series (various drivers) – 2
NASCAR Sprint Cup Series – 2
NASCAR Sprint Cup Series (various drivers) – 1
NASCAR Cup Champions’ Week in Las Vegas – 1
Race Buddy – 1
NASCAR.com/Chase – 1
Bristol Motor Speedway – 1
Homestead-Miami Speedway – 1
Phoenix Raceway – 1
NASCAR Sprint Cup Series (Dale Earnhardt Jr. & various drivers) – 1
Total: 20
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
1:45 PM – 1:48 PM – 3 // 1:48 PM – 1:50 PM – 2
1:50 PM – 1:54 PM – 4 // 1:54 PM – 1:56 PM – 2
1:56 PM – 2:07 PM – 11 // 2:07 PM – 2:09 PM – 2
2:09 PM – 2:11 PM – 2 // 2:11 PM – 2:14 PM – 3
2:14 PM – 2:23 PM – 9 // 2:23 PM – 2:25 PM – 2
2:25 PM – 2:38 PM – 13 // 2:38 PM – 2:39 PM – 1
2:39 PM – 2:41 PM – 2 // 2:41 PM – 2:42 PM – 1
2:42 PM – 2:47 PM – 5 // 2:47 PM – 2:50 PM – 3
2:50 PM – 2:53 PM – 3 // 2:53 PM – 2:56 PM – 3
2:56 PM – 3:04 PM – 8 // 3:04 PM – 3:05 PM – 1
3:05 PM – 3:12 PM – 7 // 3:12 PM – 3:15 PM – 3
3:15 PM – 3:22 PM – 7 // 3:22 PM – 3:23 PM – 1
3:23 PM – 3:27 PM – 4 // 3:27 PM – 3:29 PM – 2
3:29 PM – 3:33 PM – 4 // 3:33 PM – 3:36 PM – 3
3:36 PM – 3:40 PM – 4 // 3:40 PM – 3:43 PM – 3
3:43 PM – 3:49 PM – 6 // 3:49 PM – 3:52 PM – 3
3:52 PM – 3:58 PM – 6 // 3:58 PM – 4:00 PM – 2
4:00 PM – 4:05 PM – 5 // 4:05 PM – 4:06 PM – 1
4:06 PM – 4:10 PM – 4 // 4:10 PM – 4:12 PM – 2
4:12 PM – 4:16 PM – 4 // 4:16 PM – 4:18 PM – 2
4:18 PM – 4:22 PM – 4 // 4:22 PM – 4:25 PM – 3
4:25 PM – 4:31 PM – 6 // 4:31 PM – 4:33 PM – 2
4:33 PM – 4:39 PM – 6 // 4:39 PM – 4:41 PM – 2
4:41 PM – 4:42 PM – 1 // 4:42 PM – 4:45 PM – 3
4:45 PM – 4:51 PM – 6 // 4:51 PM – 4:53 PM – 2
4:53 PM – 4:58 PM – 5 // 4:58 PM – 5:00 PM – 2
5:00 PM – 5:04 PM – 4 // 5:04 PM – 5:06 PM – 2
5:06 PM – 5:24 PM – 18 // 5:24 PM – 5:27 PM – 3
5:27 PM – 5:52 PM – 25 // 5:52 PM – checkered flag flies
Total race brdcst time 186 Total comm. brdcst time 61
Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)
3:58 PM – 4:00 PM
AT&T/impulse; Craftsman; Nationwide Insurance (Dale Earnhardt Jr.); BCS on ESPN
4:05 PM – 4:06 PM
Bank of America/getcashback; 21st Century Insurance
4:10 PM – 4:12 PM
Golden Corral; PennZoil; NASCAR Sprint Cup Series
4:16 PM – 4:18 PM
Toyota; Bush’s Baked Beans; Sprint.com/speed; GoodYear; ‘Unguarded’ – ESPN Films
4:22 PM – 4:25 PM
Chrysler 300; SonoSite ‘The Rehabilitator’; Craftsman; Match.com; Progressive Insurance; NASCAR Sprint Cup Series
4:31 PM – 4:33 PM
‘Sunday NFL Countdown’ on ESPN; Gillette Fusion ProGlide; Zoosk.com; Brother.com/wholesale; tdameritrade.com; NASCAR Sprint Cup Series (Dale Earnhardt Jr.)
4:39 PM – 4:41 PM
AT&T/network; Traveler’s Insurance; Bank of America/getcashback; Monday Night Football; NASCAR.com/SuperStore
4:42 PM – 4:45 PM
Geico; Geico; GoodYear; Aaron’s (Michael Waltrip, David Reutimann); Craftsman; Nationwide Series; ‘Mike and Mike in the Morning’ on ESPNRadio.com
4:51 PM – 4:53 PM
Coca-Cola; 21st Century Insurance; Toyota; ‘Unguarded’ – ESPN Films; NASCAR.com/SuperStore
4:58 PM – 5:00 PM
Nationwide Insurance (Dale Earnhardt Jr.); Dodge Journey; Gillette Fusion ProGlide; NASCAR Sprint Cup Series (Jimmie Johnson)
5:04 PM – 5:06 PM
Sprint.com/unlimited; Progressive Insurance; Subway; NASCAR Champions Week in Las Vegas; Monday Night Football
5:24 PM – 5:27 PM
AT&T/impulse; GoodYear; Bank of America/solutions; Lowes; Homestead-Miami Speedway; NASCAR Sprint Cup Series
Commercial breakdown and links related to the 2011 Good Sam Club 500 Commercial breakdown and links related to the 2011 AAA Texas 500
