Oct 23, 09:28 PM
Commercial breakdown and links related to the 2011 Good Sam Club 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:02 and stopped at the waving of the checkered flag at 5:53 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).
Race and Commercial Breakdown of the 2011 Good Sam Club 500
Total number of traditional commercials (not split-screen): 75
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 49
Total number of commercials: 124
Total number of companies or entities advertised: 72
Total number of brief promos of products/services during the race broadcast: 35
Total number of companies or entities advertised in brief promos or crawlers: 20 (companies: Papa John’s; Golden Corral; Sylvania Silverstar headlights; Gillette Fusion ProGlide; Ford; GoodYear; GoodYear.com/SupportOurTroops ; Sprint.com/speed; AT&T ‘Rethink Possible’; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Uloric.com; NASCAR.com; NASCAR.com/RaceBuddy; NASCAR.com/tickets; Monday Night Football on ESPN; ESPN ‘SportsCenter – Right Now’; NHRA ; NASCARAftertheLap.com ; ‘NASCAR Now’; next week’s Sprint Cup race)
Total amount of time these brief promos take during broadcast: app. 4 min. 20 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘Weekly Points Tracker’
NASCAR on ESPN Expected Draft Pairings’
NASCAR on ESPN In-Race Reporter’
NASCAR on ESPN ‘Starting Grid’
Gillette Fusion ProGlide ‘Profile’
ESPN.com ‘Mailbag Question’
GoDaddy.com ‘On-Board’
El Monterey ‘On-Board’
M&M’s ‘On-Board’
Jimmy John’s ‘On-Board’
Lowes ‘On-Board’
NAPA ‘On-Board’
AMP/NG ‘On-Board’
Ford ‘On-Board’
NASCAR on ESPN Over-the-Wall Reporter’
NASCAR on ESPN ‘Non-Stop Coverage presented by Gillette’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Race Off Pit Road’
American Ethanol ‘Green Flag Restart’
NASCAR on ESPN ‘Motorsports Schedule’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN Race Summary’
NASCAR on ESPN ‘Chase for the Sprint Cup – Points’
NASCAR on ESPN ‘Talladega – 1st and Only Cup Win’
NASCAR.com ‘Ticket to the Race’
Start time to record race/commercial periods: 2:02 PM
End time to record race/commercial periods: 5:53 PM
Total minutes of complete race broadcast: 231
Total minutes of race broadcast: 195
Minutes of traditional commercials: 36
Minutes of ‘NASCAR Non-Stop Commercials’: 23
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 11
Number of commercials ESPN cut short to return to important race action: 2
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive However, for the last few race telecasts, there have been none of these ads. I will discontinue keeping this stat if this is the case.
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
CollegeGameDay.com – 2
‘The Real Rocky’ – ESPN Films – 1
ESPN Sports Center (Kevin Harvick) – 1
‘Gold Rush’ on Discovery – 1
BCS Countdown – 1
Monday Night Football on ESPN – 1
‘Sunday Night NFL Countdown’ on ESPN – 1
Home Depot and CollegeGameDay.com – 1
‘Sunday Night NFL Countdown’ on ESPN – 1
ESPN.com/drpepper – 1
The Breeders Cup on ESPN – 1
Total: 12
Movies
‘Cars 2’ (Jeff Gordon) – 1
‘The Rum Diary’ – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
F&M Bank – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
WattChoices.com – 1
Total: 3
Restaurants/Food
Golden Corral – 3
Bush’s Baked Beans – 2
Coke Zero – 1
M&Ms (Kyle Busch) – 1
Papa Johns – 1
Subway – 1
Total: 9
Beer/Alcohol
Jeremiah Weed – 2
Jim Beam – 2
Svedka Vodka – 2
Total: 6
Car/Truck/Bike
GoodYear – 5
Chevy – 4
NAPA on FaceBook (Michael Waltrip, Martin Truex Jr.) – 2
Sylvania SilverStar Headlights – 2
Chrysler – 1
RamTrucks.com/gutsglory – 1
FeatherLite – 1
Ford – 1
Ford40mpg (Carl Edwards, John Force) – 1
Frank’s Auto Supermarket – 1
JohnDeere.com/gator – 1
Toyota – 1
Total: 21
Insurance/Health
Nationwide (Dale Earnhardt Jr.) – 6
Geico.com – 4
CityYear.org – 1
TheGeneral.com – 1
Progressive – 1
Travelers Insurance – 1
Total: 14
Wireless Phone
AT&T/anymobile – 3
Sprint/unlimited – 3
AT&T/impulse – 2
Sprint (Carl Edwards) – 2
Total: 10
Home Improvement
Total: 6
Financial
Total: 2
Technology
GoDaddy.com (Danica Patrick) – 2
Century Link – 1
DirecTV – 1
Total: 4
Products/Services for the Home and Personal Use
Old Spice – 4
Gillette Fusion ProGlide – 4
Aaron’s (Michael Waltrip, David Reutimann) – 2
IsItLowT.com – 1
Uloric.com/savings – 1
Zoosk.com – 1
Total: 13
Political/Special Interest
Kopas and Luccia – Working for Westmoreland – 1
People Interested in Truth – 1
Total: 2
Racing Related
NASCAR Sprint Cup Series (Jimmie Johnson & various drivers) – 7
NASCAR.com Superstore (various drivers) – 3
Camping World Truck Series (various drivers) – 2
NASCAR Sprint Cup Series Uses Ethanol (Greg Biffle) – 1
NASCAR Cup Champions’ Week in Las Vegas – 1
Race Buddy – 1
NASCAR.com/Chase – 1
BristolTix.com – 1
Martinsville Speedway – 1
Nationwide Series (various drivers) – 1
Phoenix Raceway – 1
Total: 20
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:02 PM – 2:05 PM – 3 // 2:05 PM – 2:07 PM – 2
2:07 PM – 2:11 PM – 4 // 2:11 PM – 2:14 PM – 3
2:14 PM – 2:18 PM – 4 // 2:18 PM – 2:20 PM – 2
2:20 PM – 2:30 PM – 10 // 2:30 PM – 2:33 PM – 3
2:33 PM – 2:41 PM – 8 // 2:41 PM – 2:44 PM – 3
2:44 PM – 2:47 PM – 3 // 2:47 PM – 2:50 PM – 3
2:50 PM – 2:57 PM – 7 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:06 PM – 6 // 3:06 PM – 3:09 PM – 3
3:09 PM – 3:15 PM – 6 // 3:15 PM – 3:18 PM – 3
3:18 PM – 3:21 PM – 3 // 3:21 PM – 3:23 PM – 2
3:23 PM – 3:27 PM – 4 // 3:27 PM – 3:31 PM – 4
3:31 PM – 3:43 PM – 12 // 3:43 PM – 3:46 PM – 3
3:46 PM – 3:48 PM – 2 // 3:48 PM – 3:50 PM – 2
3:50 PM – 5:53 PM – 123 // 5:53 PM – checkered flag flies
Total race brdcst time 195 Total comm. brdcst time 36
Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)
4:00 PM – 4:02 PM
Gillette Fusion ProGlide; AT&T/Impulse; Nationwide Insurance (Dale Earnhardt Jr.); Nationwide Series (various drivers); ‘Sunday NFL Countdown’
4:12 PM – 4:15 PM
GoodYear; Toyota; Bank of America; Craftsman; Craftsman; NASCAR Sprint Cup Series (Jimmie Johnson)
4:21 PM – 4:23 PM
Sprint.com/unlimited; Travelers Insurance; Golden Corral; ‘College Game Day’
4:30 PM – 4:33 PM
‘The Real Rocky’ – ESPN Films; DirecTV; Old Spice; Chrysler.com; GoDaddy.com (Danica Patrick); Martinsville Speedway; ‘NFL Sunday Countdown’
4:39 PM – 4:41 PM
AT&T/anymobile; Progressive Insurance; Lowes; ESPN.com/drpepper
4:44 PM – 4:46 PM
Aaron’s (Michael Waltrip, David Reutimann); Coke Zero; Geico; American Ethanol; NASCAR Sprint Cup Series (Jimmie Johnson)
4:52 PM – 4:54 PM
Bank of America/getcashback; Sprint.com/unlimited; Old Spice; Zoosk.com; Camping World Truck Series (various drivers); ‘College Game Day’
5:00 PM – 5:03 PM
Nationwide Insurance (Dale Earnhardt Jr.); Golden Corral; GoodYear; NASCAR.com/SuperStore
5:07 PM – 5:09 PM
Subway; TheGeneral.com; AT&T/Impulse; NASCAR Sprint Cup Series (Jimmie Johnson)
5:27 PM – 5:27 PM
Gillette Fusion ProGlide
5:31 PM – 5:33 PM
Geico; Dodge Ram/gutsglory; Aaron’s (Michael Waltrip, David Reutimann)
Commercial breakdown and links related to the 2011 Bank of America 500 Commercial breakdown and links related to the 2011 Tums Fast Relief 500
