Oct 16, 11:27 AM
Commercial breakdown and links related to the 2011 Bank of America 500
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.
I began recording the times at the Invocation of the race at 7:31 PM, and stopped at the waving of the checkered flag at 11:17 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ABC was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. (However, it is of note that this week there were still three traditional commercial breaks following the announcement that ‘NASCAR Non-Stop’ had begun.) Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).
Race and Commercial Breakdown of the 2011 Bank of America 500
Total number of traditional commercials (not split-screen): 97
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 46
Total number of commercials: 143
Total number of companies or entities advertised: 64
Total number of brief promos of products/services during the race broadcast: 36
Total number of companies or entities advertised in brief promos or crawlers: 24 (companies: Bank of America; Golden Corral; Craftsman; Gillette Fusion ProGlide; Lowes; Nationwide Insurance; GoodYear; GoodYear.com/SupportOurTroops ; Sprint.com/speed; AT&T ‘Rethink Possible’; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; NASCAR.com; ‘Monday Night Countdown served by Applebee’s’ on ESPN; ‘Last Man Standing’ on ABC; Monday Night Football on ESPN; ‘Primetime Pulse’ on ESPN; NHRA ; IRL ; ESPN.com/deportes; ‘NASCAR Now’; next week’s Sprint Cup race)
Total amount of time these brief promos take during broadcast: app. 2 min. 20 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN – May Race Finish Positions
NASCAR on ESPN ‘NSCS – Crashes at Charlotte Motor Speedway’
NASCAR on ESPN ‘In-Race Reporter’
Bank of America ‘Starting Grid’
Gillette Fusion ProGlide ‘Profile’
ESPN.com ‘Mailbag Question’
Miller Lite ‘On-Board’
GoDaddy.com ‘On-Board’
AMP/NG ‘On-Board’
Lowes ‘On-Board’
Jimmy Johns ‘On-Board’
Ford ‘On-Board’
Bank of America ‘On-Board’
NASCAR on ESPN ‘Over-the-Wall Reporter’
NASCAR on ESPN ‘Biggest Movers’
ESPN/Craftsman ‘Tech Garage’
Nationwide Insurance ‘Up-to-Speed’
NASCAR on ESPN ‘Race Off Pit Road’
Aaron’s ‘Lucky Dog Free Pass’
American Ethanol ‘Green Flag Restart’
NASCAR on ESPN ‘Roush-Fenway Racing Rank’
NASCAR on ESPN ‘Two-Tire Pit Stop’
NASCAR on ESPN ‘NASCAR Non-Stop presented by Bank of America’
NASCAR on ESPN ‘Chase for the Sprint Cup – Points’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Race Summary’
NASCAR on ESPN ‘Tony Stewart – First Four Cup Races’
NASCAR on ESPN ‘Pit Crew Comparison’
NASCAR on ESPN ‘Restart Reset’
NASCAR on ESPN ‘Kyle Busch – Wins by Month’
NASCAR on ESPN ‘Miles Per Hour at the Line’
Start time to record race/commercial periods: 7:31 PM
End time to record race/commercial periods: 11:17 PM
Total minutes of complete race broadcast: 226
Total minutes of race broadcast: 187
Minutes of traditional commercials: 39
Minutes of ‘NASCAR Non-Stop Commercials’: 24
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 8
Number of times ‘NASCAR Non-Stop’ stopped for traditional commercial breaks: 3
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of NASCAR drivers to give the invocation for this race: 1 Trevor Bayne
Number of long, dramatic renditions of the National Anthem: 1 Sara Evans
Number of long, dramatic calls to start the engines: 1 Dr. Cindy Moss
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ABC/TV Previews/Promos
Last Man Standing – 5
Man Up – 3
Once Upon a Time – 2
Motorsports on ESPN/ABC – 1
CMA Music Awards on ABC – 1
Desperate Housewives – 1
Modern Family – 1
Pan Am – 1
Total: 15
Movies
‘Cars 2’ (Jeff Gordon) – 2
Total: 2
Local News/Sports/Points-of-Interest in Penna.
ABC local news – 10
Molyneaux – 3
ABC local news and The Dr. Oz Show – 1
ABC local news and Ringling.com – 1
Cirque du Soleil at Peterson Events Center – 1
ABC local news and Penna. Lottery – 1
Dollar Bank – 1
Gateway Health Plan – 1
Western Pennsylvania Honda dealers – 1
Women’s Center & Shelter – 1
Total: 21
Restaurants/Food
Wonderful Pistachios – 6
Subway – 2
Bush’s Baked Beans – 2
Denny’s – 2
Golden Corral – 2
Longhorn Steakhouse – 1
M&Ms (Kyle Busch) – 1
NOS at Dollar General – 1
Sonic – 1
Total: 18
Beer/Alcohol
Coors Light and NASCAR.com – 4
Budweiser – 1
Total: 5
Car/Truck/Bike
Pennzoil – 4
Ford – 4
GoodYear.com/SupportOurTroops – 3
JohnDeere.com/gator – 3
Chevy – 3
RamTrucks.com/gutsglory – 3
Toyota – 2
GoodYear – 2
NAPA on FaceBook (Martin Truex Jr.) – 2
NAPA on FaceBook (Michael Waltrip, Martin Truex Jr.) – 2
Dodge Journey – 1
Ford – 1
Buyatoyota.com – 1
Total: 31
Insurance/Health
Nationwide (Dale Earnhardt Jr.) – 5
Geico.com – 1
Total: 6
Wireless Phone
AT&T/anymobile – 3
Sprint/unlimited – 3
AT&T/impulse – 2
Sprint (Carl Edwards) – 1
VerizonWireless.com/4GLTE – 1
Total: 10
Home Improvement
Total: 6
Financial
Bank of America/getcashback – 6
Total: 6
Technology
Total: 5
Products/Services for the Home and Personal Use
Gillette Fusion ProGlide – 2
Aaron’s (Michael Waltrip, David Reutimann, Ken Butler) – 1
Aleve – 1
Alka Seltzer Cold – 1
J C Penney/vanheusen – 1
Total: 6
Racing Related
NASCAR.com Superstore (various drivers) – 4
Texas Motor Speedway – 2
Camping World Truck Series (various drivers) – 2
NASCAR Sprint Cup Series – 1
NASCAR Cup Champions’ Week in Las Vegas – 1
NASCAR.com/Chase – 1
NHRA – 1
Total: 12
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
7:31 PM – 7:36 PM – 5 // 7:36 PM – 7:38 PM – 2
7:38 PM – 7:42 PM – 4 // 7:42 PM – 7:44 PM – 2
7:44 PM – 7:57 PM – 13 // 7:57 PM – 7:59 PM – 2
7:59 PM – 8:05 PM – 6 // 8:05 PM – 8:07 PM – 2
8:07 PM – 8:10 PM – 3 // 8:10 PM – 8:13 PM – 3
8:13 PM – 8:19 PM – 6 // 8:19 PM – 8:21 PM – 2
8:21 PM – 8:25 PM – 4 // 8:25 PM – 8:29 PM – 4
8:29 PM – 8:33 PM – 4 // 8:33 PM – 8:36 PM – 3
8:36 PM – 8:43 PM – 7 // 8:43 PM – 8:45 PM – 2
8:45 PM – 8:49 PM – 4 // 8:49 PM – 8:52 PM – 3
8:52 PM – 9:01 PM – 9 // 9:01 PM – 9:04 PM – 3
9:04 PM – 9:07 PM – 3 // 9:07 PM – 9:10 PM – 3
9:10 PM – 9:13 PM – 3 // 9:13 PM – 9:15 PM – 2
9:15 PM – 9:37 PM – 22 // 9:37 PM – 9:39 PM – 2
9:39 PM – 10:07 PM – 28 // 10:07 PM – 10:09 PM – 2
10:09 PM – 10:28 PM – 19 // 10:28 PM – 10:30 PM – 2
10:30 PM – 11:17 PM – 47 // 11:17 PM – checkered flag flies
Total race brdcst time 187 Total comm. brdcst time 39
Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)
9:29 PM – 9:32 PM
Bank of America/getcashback; DirecTV; Bush’s Baked Beans; Dodge Journey; ‘Last Man Standing’ on ABC
9:45 PM – 9:49 PM
Nationwide Insurance (Dale Earnhardt Jr.); Wonderful Pistachios; Denny’s; Craftsman; AutoZone; AT&T/impulse; Wonderful Pistachios; NASCAR.com/SuperStore
9:55 PM – 9:59 PM
Toyota; John Deere Gator; Vizio; Sprint.com/speed; Sonic; Texas Motor Speedway
10:16 PM – 10:19 PM
GoodYear; Ram Trucks/gutsglory; DirecTV; NOS and Dollar General; AT&T/anymobile; Camping World Truck Series
10:22 PM – 10:24 PM
Bank of America/getcashback; Sprint.com/unlimited; Nationwide Insurance (Dale Earnhardt Jr.); PennZoil; NASCAR.com/SuperStore
10:36 PM – 10:39 PM
Lowes; GoodYear ‘Support Our Troops’; NAPA (Martin Truex Jr., Michael Waltrip); Denny’s; Craftsman; Nationwide Series
10:45 PM – 10:48 PM
Subway; Gillette Fusion ProGlide; Toyota; Geico; ‘Last Man Standing’; ‘Man Up’
10:54 PM – 10:55 PM
Bank of America/getcashback; GoodYear ‘Support Our Troops’; Aaron’s (Michael Waltrip, David Reutimann); AT&T/anymobile
Commercial breakdown, driver focus, and links related to the 2011 Hollywood Casino 400 Commercial breakdown and links related to the 2011 Good Sam Club 500
