For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:02 PM, and stopped at the waving of the checkered flag at 5:18 PM (all times are EST). I did not keep records for the pre- and post-race coverage. Also of note is that there was a short cable-outage in my home, from 4:24 PM to 4:29 PM.

ESPN was the broadcast team for this event.

ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).

Race and Commercial Breakdown of the 2011 Hollywood Casino 400

Total number of traditional commercials (not split-screen): 69
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 40
Total number of commercials: 109

Total number of companies or entities advertised: 57

Total number of brief promos of products/services during the race broadcast: 31

Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: Papa John’s; Craftsman; Dodge; Nationwide Insurance; Nationwide Insurance Code Spotter Sweepstakes ; GoodYear; Sprint.com/speed; AT&T ‘Rethink Possible’; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; NASCAR.com; NASCAR Chase for the Sprint Cup; NASCAR.com/racebuddy; BCS Countdown presented by Allstate on ESPN; Monday Night Football on ESPN; ‘NASCAR Now’; next week’s Nationwide Series race; next week’s Sprint Cup race)

Total amount of time these brief promos take during broadcast: app. 3 min. 30 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Chase for the Sprint Cup – Average Finish at KS’
NASCAR on ESPN ‘Cautions/Last Green Flag Stretch’
Dodge ‘Starting Grid’
NASCAR on ESPN ‘In-Race Reporter’
Gillette Fusion ProGlide ‘Profile’
ESPN.com ‘Mailbag Question’
Dodge ‘On-Board’
Crown Royal ‘On-Board’
Dupont ‘On-Board’
Menard’s ‘On-Board’
Budweiser ‘On-Board’
Bush’s Baked Beans ‘On-Board’
AMP/NG ‘On-Board’
American Ethanol ‘On-Board’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Report’
AT&T ‘Fastest Pit Crew of the Year Standings’
NASCAR on ESPN ‘Over-the-Wall Reporter’
NASCAR on ESPN ‘NASCAR Non-Stop presented by Dodge’
Longhorn ‘Race Off Pit Road’
NASCAR on ESPN ‘Up-to-Speed’
Aaron’s ‘Lucky Dog Free Pass’
American Ethanol ‘Green Flag Restart’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN “Hendrick Motor Sports Rank’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Race Summary’
NASCAR on ESPN ‘Chase for the Sprint Cup – Points’

Start time to record race/commercial periods: 2:02 PM
End time to record race/commercial periods: 5:18 PM

Total minutes of complete broadcast: 196
Total minutes of race broadcast: 166
Minutes of traditional commercials: 30
Minutes of ‘NASCAR Non-Stop Commercials’: 19
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 8

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

Monday Night Football on ESPN – 3
CollegeGameDay.com – 2
Soccer on ESPN – 2
Miller Lite and ‘Monday Night Sports Center Kick Off’ on ESPN – 1
NFL GameDay on NFL Network – 1
Home Depot and CollegeGameDay.com – 1
ESPN – Samsung ‘Take Your Skills to the Next Level’ – 1
NFL.com – 1

Total: 12

Local News/Sports/Points-of-Interest in Penna.

F&M Bank – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
WattChoices.com – 1

Total: 3

Restaurants/Food

Bush’s Baked Beans – 2
Longhorn Steakhouse – 2
M&Ms – 2
McDonald’s – 2
NOS at Dollar General – 1
Papa Johns – 1
Carrabbas Italian Grill – 1

Total: 11

Beer/Alcohol

Svedka Vodka – 2

Total: 2

Car/Truck/Bike

Dodge Journey – 4
Pennzoil – 3
NAPA.com/knowhow (Martin Truex Jr.) – 2
GoodYear – 2
RamTrucks.com/gutsglory – 2
Frank’s Auto Supermarket – 1
Midas – 1

Total: 15

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 5
Progressive – 2
CityYear.org – 2
Century 21 – 1
TheGeneral.com – 1
HealthyImagination.com – 1

Total: 12

Wireless Phone

Sprint (Carl Edwards) – 2
Sprint/unlimited – 2
AT&T/impulse – 1
AT&T/smallbiz30 – 1
AT&T/smallbiz40 – 1

Total: 7

Home Improvement

Craftsman and Sears – 6
Lowes – 4

Total: 10

Financial

Bank of America/solutions – 2
OneMainFinancial.com – 2
MyRangeResources.com – 1
tdameritrade.com – 1

Total: 6

Technology

DirecTV – 2

Total: 2

Products/Services for the Home and Personal Use

Aaron’s (Michael Waltrip, David Reutimann, Ken Butler) – 2
Gillette Fusion ProGlide – 2
Match.com – 2
RentACenter – 2
Old Spice – 1
Zoosk.com – 1

Total: 10

Racing Related

NASCAR Sprint Cup Series – 4
NASCAR Sprint Cup Series (Kevin Harvick & various drivers) – 4
NASCAR.com Superstore (various drivers) – 4
NASCAR.com/Chase – 2
Race Buddy – 1
Camping World Truck Series (various drivers) – 1
Nationwide Series – 1
Phoenix Raceway – 1
Talladega Superspeedway – 1

Total: 19

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

2:02 PM – 2:05 PM – 3 // 2:05 PM – 2:06 PM – 1

2:06 PM – 2:10 PM – 4 // 2:10 PM – 2:13 PM – 3

2:13 PM – 2:28 PM – 15 // 2:28 PM – 2:31 PM – 3

2:31 PM – 2:33 PM – 2 // 2:33 PM – 2:36 PM – 3

2:36 PM – 2:43 PM – 7 // 2:43 PM – 2:46 PM – 3

2:46 PM – 2:51 PM – 5 // 2:51 PM – 2:53 PM – 2

2:53 PM – 2:57 PM – 4 // 2:57 PM – 2:59 PM – 2

2:59 PM – 3:02 PM – 3 // 3:02 PM – 3:05 PM – 3

3:05 PM – 3:09 PM – 4 // 3:09 PM – 3:11 PM – 2

3:11 PM – 3:13 PM – 2 // 3:13 PM – 3:15 PM – 2

3:15 PM – 3:24 PM – 9 // 3:24 PM – 3:27 PM – 3

3:27 PM – 3:33 PM – 6 // 3:33 PM – 3:36 PM – 3

3:36 PM – 5:18 PM – 102 // 5:18 PM – checkered flag flies

Total race brdcst time 166 Total traditional comm. brdcst time 30

Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)

3:44 PM – 3:46 PM

Dodge Journey; Old Spice; Lowes; Monday Night Football on ESPN; Nationwide Series (Dale Earnhardt Jr.)

3:53 PM – 3:56 PM

Bank of America/solutions; DirecTV; Match.com; Craftsman/Sears; NASCAR Sprint Cup Series (Kevin Harvick); NASCAR Sprint Cup Series

4:01 PM – 4:04 PM

AT&T/impulse; Progressive Insurance; NOS and Dollar General; TheGeneral.com; Camping World Truck Series; ‘College Game Day’ on ESPN

4:10 PM – 4:13 PM

Dodge Journey; Sprint.com/speed (Carl Edwards); Match.com; tdameritrade.com; NASCAR Sprint Cup Series (Kevin Harvick); NASCAR.com SuperStore

4:16 PM – 4:18 PM

Aaron’s (Michael Waltrip, David Reutimann); Nationwide Insurance (Dale Earnhardt Jr.); Carrabba’s Italian Grill; NASCAR Sprint Cup Series; Monday Night Football on ESPN

4:29 PM – 4:30 PM

21st Century Insurance; NASCAR.com SuperStore

4:39 PM – 4:42 PM

Bush’s Baked Beans; Progressive Insurance; Zoosk.com; Craftsman/Sears; AT&T/anymobile; ESPN and Samsung

4:54 PM – 4:56 PM

Dodge Journey; Nationwide Insurance (Dale Earnhardt Jr.); Gillette Fusion ProGlide; Sprint.com/unlimited