Oct 3, 02:52 AM
Commercial breakdown and links related to the 2011 AAA 400
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:02 PM, and stopped at the waving of the checkered flag at 5:40 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).
Race and Commercial Breakdown of the 2011 AAA 400
Total number of traditional commercials (not split-screen): 65
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 55
Total number of commercials: 120
Total number of companies or entities advertised: 64
Total number of brief promos of products/services during the race broadcast: 28
Total number of companies or entities advertised in brief promos or crawlers: 21 (companies: Craftsman; Ford; GoDaddy.com; Kobalt; Longhorn Steakhouse; GoodYear; GoodYear.com/SupportOurTroops ; Nationwide Insurance; Nationwide Insurance Code Spotter Sweepstakes ; Sprint.com/speed; AT&T ‘Rethink Possible’; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; NASCAR.com; NASCAR Chase for the Sprint Cup; NASCAR.com/racebuddy; Monday Night Football on ESPN; ‘Monday Night Football Countdown’ presented by Applebee’s; ‘NASCAR Now’; NHRA; next week’s Nationwide Series race; next week’s Sprint Cup race)
Total amount of time these brief promos take during broadcast: app. 3 min. 10 sec.
Also, there are the following race statistics during the broadcast, sponsored by companies:
NASCAR on ESPN ‘… at Dover: Chase for the Sprint Cup’
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘Starting Grid’
Gillette Fusion ProGlide ‘Profile’
NASCAR on ESPN ‘Mailbag Question’
NASCAR on ESPN ‘In-Car Cameras’
GoDaddy.com ‘On-Board’
McDonald’s ‘On-Board’
Dodge ‘On-Board’
Florida Gulf Safe ‘On-Board’
American Ethanol ‘On-Board’
Shell-Pennzoil ‘On-Board’
GoodYear ‘On-Board’
Lowes ‘On-Board’
AMP/NG ‘On-Board’
NASCAR on ESPN ‘Over-the-Wall Reporter’
NASCAR on ESPN ‘Non-Stop NASCAR Coverage presented by Aaron’s’
American Ethanol ‘Green Flag Restart’
NASCAR on ESPN ‘Biggest Movers’
Aaron’s ‘Lucky Dog Free Pass’
Longhorn Steakhouse ‘Race Off Pit Road’
NASCAR on ESPN ‘Race Summary’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Up-to-Speed’
NASCAR on ESPN ‘MPH @ the Line’
Start time to record race/commercial periods: 2:02 PM
End time to record race/commercial periods: 5:40 PM
Total minutes of complete broadcast: 218
Total minutes of race broadcast: 186
Minutes of traditional commercials: 32
Minutes of ‘NASCAR Non-Stop Commercials’: 27
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 10
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
‘Sunday Night NFL Countdown’ on ESPN – 2
CollegeGameDay.com – 2
ESPN Sports Center – 2
ESPN – Samsung ‘Take Your Skills to the Next Level’ – 1
ESPN and Wendy’s – 1
ESPN and GoodYear – 1
ESPN.com/drpepper – 1
WatchESPN.com – 1
Motorsports on ESPN/ABC – 1
Monday Night Football on ESPN – 1
Total: 13
Movies
‘Fast Five’ – 1
‘Real Steel’ – 1
Total: 2
Local News/Sports/Points-of-Interest in Penna.
F&M Bank – 1
GatewayRehab.org – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Total: 3
Restaurants/Food
Longhorn Steakhouse – 2
Spark Energy Drink (Richard Petty) – 2
McDonald’s – 2
NOS at Dollar General – 2
Bush’s Baked Beans – 1
Kraft Macaroni & Cheese – 1
Papa Johns – 1
Total: 11
Beer/Alcohol
Coors Light and NASCAR.com – 2
Total: 2
Car/Truck/Bike
Dodge Journey – 4
Pennzoil – 3
Wagner Thermo Quiet Brake Pads – 2
AutoZone – 2
Chevy – 2
GoodYear – 2
NAPA on FaceBook (Michael Waltrip, Martin Truex Jr.) – 2
Ford40mpg (Carl Edwards, John Force) – 2
Chevy HDtoHD – 1
Frank’s Auto Supermarket – 1
Midas – 1
Pennzoil and AutoZone – 1
Polaris – 1
Total: 24
Insurance/Health
Nationwide (Dale Earnhardt Jr.) – 6
Geico.com – 1
Progressive – 1
Total: 8
Wireless Phone
AT&T/anymobile – 2
Sprint (Carl Edwards) – 2
Sprint/unlimited – 2
AT&T/impulse – 1
AT&T/smallbiz40 – 1
Total: 8
Home Improvement
Total: 11
Financial
Bank of America/getcashback – 3
CitiSimplicity.com – 1
MyRangeResources.com – 1
OneMainFinancial.com – 1
Total: 6
Technology
DirecTV – 3
GoDaddy.com (Danica Patrick) – 2
Century Link – 1
Comcast/guarantee – 1
Total: 7
Products/Services for the Home and Personal Use
Aaron’s (Michael Waltrip, David Reutimann) – 2
RentACenter – 2
Gillette – 2
Aleve – 1
GreatFutures.org – 1
Total: 8
Racing Related
NASCAR.com Superstore (various drivers) – 5
NASCAR Sprint Cup Series (Dale Earnhardt Jr. & various drivers) – 3
Dover Speedway (various drivers) – 2
NASCAR Sprint Cup Series – 2
NASCAR Sprint Cup Series Uses Ethanol (Greg Biffle) – 1
NASCAR Sprint Cup Series (various drivers) – 1
Race Buddy – 1
NASCAR.com – 1
Nationwide Series – 1
Total: 17
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:02 PM – 2:06 PM – 4 // 2:06 PM – 2:07 PM – 1
2:07 PM – 2:11 PM – 4 // 2:11 PM – 2:14 PM – 3
2:14 PM – 2:23 PM – 9 // 2:23 PM – 2:25 PM – 2
2:25 PM – 2:31 PM – 6 // 2:31 PM – 2:33 PM – 2
2:33 PM – 2:43 PM – 10 // 2:43 PM – 2:46 PM – 3
2:46 PM – 2:52 PM – 6 // 2:52 PM – 2:55 PM – 3
2:55 PM – 3:00 PM – 5 // 3:00 PM – 3:03 PM – 3
3:03 PM – 3:08 PM – 5 // 3:08 PM – 3:11 PM – 3
3:11 PM – 3:16 PM – 5 // 3:16 PM – 3:19 PM – 3
3:19 PM – 3:26 PM – 7 // 3:26 PM – 3:29 PM – 3
3:29 PM – 3:37 PM – 8 // 3:37 PM – 3:40 PM – 3
3:40 PM – 3:46 PM – 6 // 3:46 PM – 3:49 PM – 3
3:49 PM – 5:40 PM – 111 // 5:40 PM – checkered flag flies
Total race brdcst time 186 Total traditional comm. brdcst time 32
Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)
3:59 PM – 4:03 PM
Aaron’s (Michael Waltrip, David Reutimann); DirecTV; Dodge Journey; NASCAR Sprint Cup Series (Dale Earnhardt Jr.); Camping World Truck Series; Chase for the Sprint Cup
4:08 PM – 4:11 PM
Bank of America/getcashback; Craftsman; Sprint.com/unlimited; Dover International Speedway; Monday Night Football on ESPN
4:23 PM – 4:25 PM
NOS drink at Dollar General; Spark Energy Drink (Richard Petty); Nationwide Insurance (Dale Earnhardt Jr.); Lowes; ‘College Game Day’ on ESPN
4:29 PM – 4:32 PM
Sprint.com/speed (Carl Edwards); PennZoil; Wrangler jeans (Dale Earnhardt Jr.); Wagner Thermo Quiet Brake Pads; NASCAR Sprint Cup Series (Dale Earnhardt Jr.)
4:38 PM – 4:41 PM
‘Sunday Night NFL Countdown’ on ESPN; GoodYear; Geico; Bush’s Baked Beans; GoDaddy.com (Danica Patrick); NASCAR Nationwide Series
4:47 PM – 4:49 PM
Gillette; Coors Light and NASCAR; Progressive; AutoZone
4:50 PM – 4:53 PM
AT&T/Impulse; Nationwide Insurance (Dale Earnhardt Jr.); Craftsman; Craftsman; Dover International Speedway; ‘Watch ESPN’
4:59 PM – 5:02 PM
Dodge Journey; PennZoil; NOS at Dollar General; NASCAR Sprint Cup Series; ‘College Game Day’ on ESPN; AutoZone; NASCAR.com superstore
5:06 PM – 5:08 PM
DirecTV; Kraft Macaroni & Cheese; Spark Energy drink (Richard Petty); Wrangler jeans (Dale Earnhardt Jr.); Wagner Thermo Quiet Brake Pads; ‘Sports Center’ on ESPN; NASCAR.com superstore
5:24 PM – 5:26 PM
Lowes; AT&T/anymobile; Bank of America/getcashback; Aaron’s
Commercial breakdown and links related to the 2011 Sylvania 300 Commercial breakdown, driver focus, and links related to the 2011 Hollywood Casino 400
