Sep 26, 01:13 AM
Commercial breakdown and links related to the 2011 Sylvania 300
Posted by Cheryl Walker under Racing ArticleFor those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.
I began recording the times at the Invocation of the race at 2:02 PM, and stopped at the waving of the checkered flag at 5:02 PM (all times are EST). I did not keep records for the pre- and post-race coverage.
ESPN was the broadcast team for this event. Included in this broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.
Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.
Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).
Race and Commercial Breakdown of the 2011 Sylvania 300
Total number of traditional commercials (not split-screen): 66
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 49
Total number of commercials: 115
Total number of companies or entities advertised: 63
Total number of brief promos of products/services during the race broadcast: 23
Total number of companies or entities advertised in brief promos or crawlers: 18 (companies: Sylvania Silver Star headlights; ‘Fast Five’ ; AutoZone; GoodYear; GoodYear.com/SupportOurTroops ; Nationwide Insurance; Nationwide Insurance Code Spotter Sweepstakes ; Sprint.com/speed; Sprint.com/alltogethernow; AT&T ‘Rethink Possible’; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint.com/speed; NASCAR.com; NASCAR.com/racebuddy; ‘Catching Hell’ – ESPN Films”:http://www.espn.go.com/espnfilms ; Monday Night Football on ESPN; ‘NASCAR Now’; NHRA; next week’s Nationwide Series race; next week’s Sprint Cup race)
Total amount of time these brief promos take during broadcast: app. 3 min.
Also, there are the following race statistics during the broadcast, sponsored by companies:
Sylvania ‘Starting Grid’
Gillette Fusion ProGlide ‘Profile’
NASCAR on ESPN ‘In-Race Reporter’
ESPN.com ‘Mailbag Question’
Lowes ‘On-Board’
American Ethanol ‘On-Board’
ESPN/Craftsman ‘Tech Garage’
Sprint ‘On-Board’
NASCAR on ESPN ‘Motorsports Schedule’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Report’
AT&T ‘Fastest Pit Crew of the Year Standings’
NASCAR on ESPN ‘Chase Performance at New Hampshire’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Non-Stop Coverage’
GoDaddy.com ‘On-Board’
NASCAR on ESPN ‘Up-to-Speed’
NASCAR on ESPN ‘No Tire Pit Stop’
NASCAR on ESPN ‘Race Rundown’
NASCAR on ESPN ‘Pit Crew Comparison’
Ford ‘On-Board’
Start time to record race/commercial periods: 2:02 PM
End time to record race/commercial periods: 5:02 PM
Total minutes of complete broadcast: 180
Total minutes of race broadcast: 130
Minutes of traditional commercials: 30
Minutes of ‘NASCAR Non-Stop Commercials’: 20
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9
Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Click here for last year’s commercial breakdown of this race.
Breakdown of what the commercials were for, by category:
ESPN/TV Previews/Promos
CollegeGameDay.com – 4
Monday Night Football on ESPN – 3
WatchESPN.com – 1
Motorsports on ESPN/ABC – 1
ESPN Fantasy Football and Geico.com – 1
College Football on ESPN – 1
‘Sunday Night NFL Countdown’ on ESPN – 1
ESPN Sports Center – 1
‘Catching Hell’ – ESPN Films – 1
‘Rise Up’ – ESPN Films – 1
‘Sunday Night NFL Countdown’ on ESPN – 1
Total: 16
Movies
‘Fast Five’ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Robert Peirce & Assoc. – PeirceLaw.com – 1
Total: 1
Restaurants/Food
Bush’s Baked Beans – 2
M&Ms – 2
Denny’s – 1
Kraft Macaroni & Cheese – 1
McDonald’s – 1
Total: 7
Beer/Alcohol
Svedka Vodka – 2
Total: 2
Car/Truck/Bike
Sylvania SilverStar Headlights – 4
GoodYear – 3
ChevyDealer.com – 3
Dodge Journey – 2
JohnDeere.com/gator – 2
NAPA on FaceBook (Michael Waltrip, Martin Truex Jr.) – 2
AutoZone – 1
CarFax.com – 1
RamTrucks.com/gutsglory – 1
Ford – 1
Ford40mpg (Carl Edwards, John Force) – 1
Frank’s Auto Supermarket – 1
GMCDealer.com – 1
Midas – 1
Wagner Thermo Quiet Brake Pads – 1
Total: 25
Insurance/Health
Nationwide (Dale Earnhardt Jr.) – 5
Total: 5
Wireless Phone
Sprint/BIZ360 – 3
AT&T/anymobile – 2
AT&T/smallbiz40 – 1
Sprint/unlimited – 1
Total: 7
Home Improvement
Total: 8
Financial
Bank of America/getcashback – 3
USAA.com/banking – 1
Total: 4
Technology
Century Link – 2
DirecTV – 2
Comcast GetAlltheFacts.com – 1
‘Rise of Nightmares’ video game – 1
Total: 6
Products/Services for the Home and Personal Use
Aleve – 2
DoveMenCare.com – 2
5 Hour Energy (Steve Wallace) – 2
Gillette Fusion ProGlide – 2
Aaron’s (Michael Waltrip, David Reutimann) – 1
Bleu de Chanel at Macy’s – 1
Cialis – 1
HouseLogic.com/ownership – 1
Viagra – 1
Total: 13
Travel
Total: 1
Racing Related
NASCAR Sprint Cup Series (Dale Earnhardt Jr. & various drivers) – 5
NASCAR.com Superstore (various drivers) – 4
NASCAR Sprint Cup Series – 4
Charlotte Motor Speedway – 2
Race Buddy – 1
NASCAR.com – 1
BristolTix.com – 1
Camping World Truck Series – 1
Total: 19
Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)
Race brdcast times: Total min: Comm. brdcast times: Total min:
2:02 PM – 2:06 PM – 4 // 2:06 PM – 2:07 PM – 1
2:07 PM – 2:12 PM – 5 // 2:12 PM – 2:15 PM – 3
2:15 PM – 2:24 PM – 9 // 2:24 PM – 2:26 PM – 2
2:26 PM – 2:33 PM – 7 // 2:33 PM – 2:35 PM – 2
2:35 PM – 2:39 PM – 4 // 2:39 PM – 2:42 PM – 3
2:42 PM – 2:45 PM – 3 // 2:45 PM – 2:48 PM – 3
2:48 PM – 2:55 PM – 7 // 2:55 PM – 2:57 PM – 2
2:57 PM – 3:04 PM – 7 // 3:04 PM – 3:08 PM – 4
3:08 PM – 3:13 PM – 5 // 3:13 PM – 3:15 PM – 2
3:15 PM – 3:21 PM – 6 // 3:21 PM – 3:24 PM – 3
3:24 PM – 3:31 PM – 7 // 3:31 PM – 3:33 PM – 2
3:33 PM – 3:36 PM – 3 // 3:36 PM – 3:38 PM – 2
3:38 PM – 3:45 PM – 7 // 3:45 PM – 3:46 PM – 1
3:46 PM – 3:53 PM – 7 // 3:53 PM – 3:55 PM – 2
3:55 PM – 3:57 PM – 2 // 3:57 PM – 3:59 PM – 2
3:59 PM – 4:05 PM – 6 // 4:05 PM – 4:07 PM – 2
4:07 PM – 4:14 PM – 7 // 4:14 PM – 4:16 PM – 2
4:16 PM – 4:18 PM – 2 // 4:18 PM – 4:20 PM – 2
4:20 PM – 4:32 PM – 12 // 4:32 PM – 4:34 PM – 2
4:34 PM – 4:36 PM – 2 // 4:36 PM – 4:38 PM – 2
4:38 PM – 4:41 PM – 3 // 4:41 PM – 4:44 PM – 3
4:44 PM – 4:47 PM – 3 // 4:47 PM – 4:50 PM – 3
4:50 PM – 5:02 PM – 12 // 5:02 PM – checkered flag flies
Total race brdcst time 130 Total comm. brdcst time 50
Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)
3:53 PM – 3:55 PM
GoodYear; Bank of America/getcashback; ‘Rise of Nightmares’ video game; Craftsman; Sprint.com/BIZ360; ‘SportsCenter’ on ESPN
3:57 PM – 3:59 PM
Nationwide Insurance (Dale Earnhardt Jr.); John Deere Gator; McDonald’s; Charlotte Motor Speedway; NASCAR Sprint Cup Series
4:05 PM – 4:07 PM
Sylvania Silver Star headlights; Svedka Vodka; Bush’s Baked Beans; NASCAR Sprint Cup Series; Monday Night Football on ESPN
4:14 PM – 4:16 PM
Aaron’s (Michael Waltrip, David Reutimann); AT&T/anymobile; VisitLasVegas.com; Lowes; ‘College Game Day’ on ESPN; NASCAR.com/superstore
4:18 PM – 4:20 PM
‘Catching Hell’ – ESPN Films ; Craftsman; USAA/banking; Denny’s; 5-Hour Energy (Steve Wallace); CWTS; ‘Sunday Night NFL Countdown’ on ESPN
4:32 PM – 4:34 PM
Dodge Journey; Nationwide Insurance (Dale Earnhardt Jr.); Kraft Macaroni & Cheese; ‘College Game Day’ on ESPN; NASCAR.com/superstore
4:36 PM – 4:38 PM
BankofAmerica.com/getcashback; Century Link; Auto Zone; DirecTV; Monday Night Football on ESPN
4:41 PM – 4:44 PM
Sylvania Silver Star headlights; Bush’s Baked Beans; Bleu de Chanel; Wagner’s Thermo-Quiet Brake Pads; NNWS; NASCAR Sprint Cup Series (Dale Earnhardt Jr.)
4:47 PM – 4:50 PM
Gillette Fusion ProGlide; Sprint.com/BIZ360; 5-Hour Energy (Steve Wallace); Lowes; ‘Rise Up’ – ESPN Films
Commercial breakdown, driver focus, and links related to the 2011 Geico 400 Commercial breakdown and links related to the 2011 AAA 400
