For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Monday’s race.

I began recording the times at the call to start the engines at 12:03 PM, and stopped at the waving of the checkered flag at 3:02 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event. Included in the last half of the broadcast was ‘NASCAR Non-Stop’, commercials shown split-screen with the race broadcast. Below the regular commercials’ breakdown, you can see a breakdown of the participating sponsors and the times their ads were shown. Big thanks go out to ESPN for offering ‘NASCAR Non-Stop’, and the sponsors who permitted their products to be advertised this way.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).

Race and Commercial Breakdown of the 2011 Geico 400

Total number of traditional commercials (not split-screen): 46
Total number of ‘NASCAR Non-Stop commercials’ (split-screen): 54
Total number of commercials: 100

Total number of companies or entities advertised: 50

Total number of brief promos of products/services during the race broadcast: 23

Total number of companies or entities advertised in brief promos or crawlers: 14 (companies: Geico; Bush’s Baked Beans; GoodYear; GoodYear.com/SupportOurTroops ; Nationwide Insurance; Nationwide Insurance Code Spotter Sweepstakes ; Sprint.com/speed; AT&T ‘Rethink Possible’; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint.com/speed; NASCAR.com; NASCAR.com/racebuddy; Monday Night Football on ESPN; next week’s Sprint Cup race)

Total amount of time these brief promos take during broadcast: app. 4 min.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
Geico ‘Starting Grid’
Gillette Fusion ProGlide ‘Profile’
ESPN.com ‘Mailbag Question’
NASCAR on ESPN ‘Over-the-Wall Reporter’
NASCAR on ESPN ‘In-Car Cameras’
Coca-Cola ‘On-Board’
Shell-Pennzoil ‘On-Board’
GoodYear ‘On-Board’
Lowes ‘On-Board’
NAPA ‘On-Board’
AMP/NG ‘On-Board’
Geico ‘On-Board’
Sprint “NASCAR Non-Stop Coverage presented by Sprint’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Race Off Pit Road’
NASCAR on ESPN ‘Restart Reset’
NASCAR on ESPN ‘Two Tire Tracker’
American Ethanol ‘Green Flag Restart’
NASCAR on ESPN ‘Biggest Movers Since Restart’
NASCAR.com ‘Race Buddy’
NASCAR on ESPN ‘First Time Together in the Chase’
NASCAR on ESPN ‘Up-to-Speed’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
Dodge ‘Race Rundown’
NASCAR on ESPN ‘Jimmie Johnson Career Breakdown’
NASCAR on ESPN ‘Most Consecutive Years (without a NASCAR win)’

Start time to record race/commercial periods: 12:03 PM
End time to record race/commercial periods: 3:02 PM

Total minutes of race broadcast: 179

Minutes of race broadcast: 157
Minutes of traditional commercials: 22
Minutes of ‘NASCAR Non-Stop Commercials’: 21
Number of times ESPN utilized ‘NASCAR Non-Stop’ to show split-screen commercials: 9

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 2
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of hairy but likeable cavemen to give the call to start the engines: 1
Number of wise race advice sound bytes from the race winner: 1 (”Stay away from the idiots”) – Tony Stewart

Click here for last year’s commercial breakdown of this race.

Breakdown of what the traditional commercials were for, by category:

ESPN/TV Previews/Promos

WatchESPN.com – 1
ESPN Fantasy Football and Geico.com – 1
Monday Night Football on ESPN – 1
College FB on ESPN – 1
‘Goal Line’ on ESPN – 1

Total: 5

Movies

Abduction – 1

Total: 1

Restaurants/Food

McDonald’s – 2

Total: 2

Car/Truck/Bike

Pennzoil – 3
ChevyDealer.com – 3
NAPA (Michael Waltrip, Martin Truex Jr.) – 2
Ford40mpg (Carl Edwards, John Force) – 2
RamTrucks.com/gutsglory – 1
FeatherLite – 1
GoodYear – 1
AutoZone – 1
Wagner Thermo Quiet Brake Pads – 1

Total: 15

Insurance/Health

Geico.com – 2
Geico (Casey Mears) – 1
Nationwide (Dale Earnhardt Jr.) – 1
Progressive – 1
SafeAuto – 1

Total: 6

Wireless Phone

Sprint (Carl Edwards) – 1
Sprint/BIZ360 – 1

Total: 2

Education

IUP/GettheEdge – 1

Total: 1

Technology

DirecTV – 1
VistaPrint.com – 1
Xfinity.com and NFL Network – 1

Total: 3

Products/Services for the Home and Personal Use

Old Spice – 2
Nutrisystem.com/sale – 1

Total: 3

Racing Related

NASCAR Sprint Cup Series (Dale Earnhardt Jr.) – 3
NASCAR.com/fantasy (Clint Bowyer) – 2
NASCAR Sprint Cup Series – 1
NASCAR.com Superstore (various drivers) – 1
Talladega Superspeedway – 1

Total: 8

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

12:03 PM – 12:05 PM – 2 // 12:05 PM – 12:06 PM – 1

12:06 PM – 12:10 PM – 4 // 12:10 PM – 12:13 PM – 3

12:13 PM – 12:22 PM – 9 // 12:22 PM – 12:25 PM – 3

12:25 PM – 12:32 PM – 7 // 12:32 PM – 12:35 PM – 3

12:35 PM – 12:44 PM – 9 // 12:44 PM – 12:47 PM – 3

12:47 PM – 12:52 PM – 5 // 12:52 PM – 12:55 PM – 3

12:55 PM – 12:58 PM – 3 // 12:58 PM – 1:01 PM – 3

1:01 PM – 1:11 PM – 10 // 1:11 PM – 1:14 PM – 3

1:14 PM – 3:02 PM – 108 // 3:02 PM – checkered flag flies

Total race brdcst time 157 Total comm. brdcst time 22

Commercials during race broadcast: ‘NASCAR Non-Stop presented by Sprint’ (‘Thank you!’ to all of the participating sponsors!)

1:20 PM – 1:23 PM

Sprint.com/speed (Carl Edwards); Geico; Bush’s Baked Beans; Dodge.com/gutsglory; ‘College Game Day’ on ESPN; NASCAR.com Superstore

1:31 PM – 1:34 PM

Nationwide Insurance (Dale Earnhardt Jr.); Five Hour Energy (Steve Wallace); Aaron’s (Michael Waltrip, David Reutimann); NASCAR Sprint Cup Series; NASCAR Sprint Cup Series (Dale Earnhardt Jr.); Monday Night Football on ESPN

1:42 PM – 1:44 PM

BankofAmerica.com/getcashback; Craftsman; PennZoil; AT&T/anymobile; NASCAR Nationwide Series; ESPN and Samsung

1:57 PM – 2:00 PM

Geico; AutoZone; Michigan.org; Coors Light; ChoiceHotels.com; Monday Night Football on ESPN; NASCAR.com Superstore

2:09 PM – 2:11 PM

Lowes; Mitsubishi; Double Stuf Oreo; NASCAR Sprint Cup Series; NASCAR Sprint Cup Series (Dale Earnhardt Jr.)

2:16 PM – 2:18 PM

Dodge Journey; Old Spice; DirecTV and NFL; Martinsville Speedway; WatchESPN.com; Monday Night Football on ESPN

2:23 PM – 2:25 PM

Five Hour Energy (Steve Wallace); Geico; GoodYear; NASCAR Sprint Cup Series (Dale Earnhardt Jr.); NASCAR.com Superstore

2:32 PM – 2:34 PM

AT&T/anymobile; USAA/banking; PennZoil; Craftsman; NASCAR Sprint Cup Series; Home Depot; ‘College Game Day’ on ESPN

2:47 PM – 2:49 PM

Sprint/BIZ360; Nationwide Insurance (Dale Earnhardt Jr.); Gillette Fusion ProGlide; BankofAmerica/getcashback