For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 11:11 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ABC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).

Race and Commercial Breakdown of the 2011 Wonderful Pistachios 400

Total number of commercials: 131

Total number of companies or entities advertised: 66

Total number of brief promos of products/services during the race broadcast: 29

Total number of companies or entities advertised in brief promos or crawlers: 16 (companies: Wonderful Pistachios ; 3 Doors Down ‘Time of My Life Sweepstakes’ ; Geico; The Dr. Oz Show ; Charlies Angels ; Dancing With the Stars ; Nationwide Insurance; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint.com/speed; DriveitLikeYouWonIt.com ; NASCAR.com; Sunday Night Baseball on ESPN; Monday Night Football on ESPN; ESPN2 Sunday Morning Programming; ‘NASCAR Now’ on ESPN; ESPN/deportes)

Total amount of time these brief promos take during broadcast: app. 3 min. 40 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Car Cameras’
American Ethanol ‘On-Board’
Sprint ‘On-Board’
Chevy ‘On-Board’
Dodge ‘On-Board’
Bush’s Beans ‘On-Board’
NAPA ‘On-Board’
AMP/NG ‘On-Board’
NASCAR on ESPN ‘Over-the-Wall Reporter’
ESPN/Craftsman ‘Tech Garage’
American Ethanol ‘Restart’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Race Off Pit Road’
Nationwide Insurance ‘Up-to-Speed’
NASCAR on ESPN ‘Chase for the NASCAR Sprint Cup Series’
NASCAR on ESPN ‘Race Summary’
NASCAR on ESPN ‘Motorsports Schedule’
NASCAR on ESPN ‘Miles Per Hour at the Line’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 11:11 PM

Total minutes: 221

Minutes of race broadcast: 172
Minutes of commercials: 49

Number of missed restarts: 1
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of silent, commemorative laps in honor of victims of 9/11: 3 Laps 9, 10 and 11
Number of times Mike Helton was in the broadcast booth: 1 to discuss Wild Card drivers
Number of times ABC used Split-Screen technology to show an ESPN SportsCenter update and the race: 2

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ABC/TV Previews/Promos

Revenge – 2
The Middle – 2
Modern Family – 2
Charlies Angels – 2
Dancing With the Stars – 2
The Dr. Oz Show – 1
Motorsports on ESPN/ABC – 1
Castle – 1
Desperate Housewives – 1
Extreme Makeover on ABC – 1
Pan Am – 1

Total: 16

Movies

‘Bucky Larson: Born to Be a Star’ – 1
‘Killer Elite’ – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

ABC local news – 12
Waldron Services – 2
GoodByeDebt.com – 2
Molyneaux – 2
ABC local news , PA Lottery , ‘Inside Edition’ , ‘Entertainment Tonight’ – 1
Heritage Valley – 1
Huntington Bank – 1
PA Lottery – 1
Pittsburgh Bath Fitters – 1
ReadyPA.org – 1
Window World – 1
American Diabetes Expo at David Lawrence Convention Center – 1

Total: 26

Restaurants/Food

Wonderful Pistachios – 6
Bimbo Bread – 2
M&Ms (Kyle Busch) – 1
McDonald’s – 1
NOS at Dollar General – 1

Total: 11

Car/Truck/Bike

Pennzoil – 5
GoodYear – 3
Mitsubishi – 3
ChevyDealer.com – 2
Dodge Journey – 2
Ford – 2
Chevy – 1
JohnDeere.com/gator – 1
Lemon Law – 1

Total: 20

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 6
Geico (Casey Mears) – 1

Total: 7

Wireless Phone

Sprint/BIZ360 – 3
AT&T/anymobile – 2
AT&T.com/network – 2
Sprint/AllTogetherNow – 2

Total: 9

Home Improvement

Craftsman – 6
Lowes – 1
Kobalt Tools at Lowe’s (Jimmie Johnson & Chad Knaus) – 1

Total: 8

Financial

Bank of America/getcashback – 3

Total: 3

Technology

DirecTV – 3
GoDaddy.com (Danica Patrick) – 1
Vizio – 1

Total: 5

Products/Services for the Home and Personal Use

Degree Adrenaline Series – 6
Old Spice – 3
5 Hour Energy (Steve Wallace) – 2
Aaron’s (Michael Waltrip, David Reutimann) – 1
Cialis – 1
Gillette Fusion ProGlide – 1
Viagra – 1

Total: 15

Racing Related

NASCAR.com Superstore (various drivers) – 3
NASCAR.com/Unites – 1
NASCAR Sprint Cup Series Uses Ethanol (Greg Biffle) – 1
NASCAR Sprint Cup Series (various drivers) – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
KansasSpeedway.com – 1
Talladega Superspeedway – 1

Total: 9

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

7:30 PM – 7:37 PM – 7 // 7:37 PM – 7:38 PM – 1

7:38 PM – 7:42 PM – 4 // 7:42 PM – 7:44 PM – 2

7:44 PM – 7:52 PM – 8 // 7:52 PM – 7:55 PM – 3

7:55 PM – 8:01 PM – 6 // 8:01 PM – 8:03 PM – 2

8:03 PM – 8:11 PM – 8 // 8:11 PM – 8:13 PM – 2

8:13 PM – 8:31 PM – 18 // 8:31 PM – 8:33 PM – 2

8:33 PM – 8:37 PM – 4 // 8:37 PM – 8:40 PM – 3

8:40 PM – 8:45 PM – 5 // 8:45 PM – 8:46 PM – 1

8:46 PM – 8:50 PM – 4 // 8:50 PM – 8:52 PM – 2

8:52 PM – 8:56 PM – 4 // 8:56 PM – 8:58 PM – 2

8:58 PM – 9:05 PM – 7 // 9:05 PM – 9:06 PM – 1

9:06 PM – 9:14 PM – 8 // 9:14 PM – 9:16 PM – 2

9:16 PM – 9:19 PM – 3 // 9:19 PM – 9:21 PM – 2

9:21 PM – 9:26 PM – 5 // 9:26 PM – 9:28 PM – 2

9:28 PM – 9:40 PM – 12 // 9:40 PM – 9:42 PM – 2

9:42 PM – 9:46 PM – 4 // 9:46 PM – 9:48 PM – 2

9:48 PM – 9:54 PM – 6 // 9:54 PM – 9:56 PM – 2

9:56 PM – 10:01 PM – 5 // 10:01 PM – 10:03 PM – 2

10:03 PM – 10:09 PM – 6 // 10:09 PM – 10:11 PM – 2

10:11 PM – 10:16 PM – 5 // 10:16 PM – 10:18 PM – 2

10:18 PM – 10:19 PM – 1 // 10:19 PM – 10:21 PM – 2

10:21 PM – 10:26 PM – 5 // 10:26 PM – 10:28 PM – 2

10:28 PM – 10:33 PM – 5 // 10:33 PM – 10:34 PM – 1

10:34 PM – 10:40 PM – 6 // 10:40 PM – 10:43 PM – 3

10:43 PM – 10:47 PM – 4 // 10:47 PM – 10:49 PM – 2

10:49 PM – 11:11 PM – 22 // 11:11 PM – checkered flag flies

Total race brdcst time 172 Total comm. brdcst time 49