For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Tuesday’s race.

I began recording the times at the Invocation of the race at 11:00 AM, then stopped at the rain delay at 1:28 PM. I resumed following the restart of activities at 2:19 PM, then stopped at the waving of the checkered flag at 3:36 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).

Race and Commercial Breakdown of the 2011 AdvoCare 500

Total number of commercials: 94

Total number of companies or entities advertised: 64

Total number of brief promos of products/services during the race broadcast: 22

Total number of companies or entities advertised in brief promos or crawlers: 13 (companies: Lowes; Toyota; PennZoil; Habitat for Humanity ; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint; Sprint.com/nownetwork; Sprint Summer Showdown ; Sprint htcEVO3d; DriveitLikeYouWonIt.com ; College Football on ESPN served by Applebee’s; NASCAR.com; NASCAR.com/tickets; ‘NASCAR Now’ on ESPN)

Total amount of time these brief promos take during broadcast: app. 3 min. 5 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘Chase for the Sprint Cup – After 24 of 36 Races’
NASCAR on ESPN ‘Atlanta Motor Speedway Weather’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
PennZoil ‘Starting Grid’
NASCAR on ESPN ‘In-Race Reporter’
NASCAR on ESPN ‘Over the Wall Reporter’
NASCAR on ESPN ‘In-Car Cameras’
Bush’s Beans ‘Recipe for Success’
NASCAR on ESPN ‘Race Off Pit Road’
Gillette ProGlide ‘Profile’
Aaron’s ‘Lucky Dog Free Pass’
Sprint ‘On-Board’
Rheem ‘On-Board’
Nationwide Insurance ‘Up-to-Speed’
NASCAR on ESPN ‘Hendrick Motorsports Currently Running’
NASCAR on ESPN ‘Top 10 Driver Points’
NASCAR on ESPN ‘Wild Card Drivers’
NASCAR on ESPN ‘Biggest Movers Since Restart’
NASCAR on ESPN ‘MPH Drop Off @ AMS’
NASCAR on ESPN ‘Motorsports Schedule’
NAPA ‘On-Board’
Sprint ‘Summer Showdown On-Board’
NASCAR on ESPN ‘Ticket to the Race’
NASCAR on ESPN ‘Restart Reset’
Shell-PennZoil ‘On-Board’

Start time to record race/commercial periods: 11:00 AM
End time due to rain delay: 1:28 PM
Restart time to record race/commercial periods: 2:19 PM
End time to record race/commercial periods: 3:36 PM

Total minutes: 225

Minutes of race broadcast: 185
Minutes of commercials: 40

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 1
Number of male enhancement commercials: 0 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of memorable sarcastic comments during a post-wreck interview: 1 “You can’t race around a jackass!”, uttered by Clint Bowyer

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

ESPN and Grilling.com – 1
Motorsports on ESPN/ABC – 1
ESPN Fantasy Football and Geico.com – 1
Monday Night Football on ESPN – 1
‘Sons of Anarchy’ on FX – 1

Total: 5

Movies

Warrior – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

Gatti – 3
Chestnut Hills Dental – 2
Kattan-Ferretti Insurance Co. – 1

Total: 6

Restaurants/Food

McDonald’s – 3
Golden Corral – 2
Snickers.com – 2
Spark Energy Drink (Richard Petty) – 2
Wheat Thins Stix – 2
Coca-Cola – 1

Total: 12

Beer/Alcohol

Coors Light and NASCAR.com – 1
‘Drive Sober or Get Pulled Over’ – 1

Total: 2

Car/Truck/Bike

Pennzoil – 3
Shell (Kurt Busch) – 2
GoodYear – 2
AutoZone – 1
Cars.com – 1
Chevy – 1
FeatherLite – 1
Polaris ATVs – 1
Tower Tire – 1
Toyota – 1
Toyotaracing.com (Kyle Busch, Darrell Waltrip, Martin Truex Jr.) – 1

Total: 15

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 3
Progressive – 1
USAA.com/insurance – 1

Total: 5

Wireless Phone

AT&T.com/network – 2
Sprint – 2
Sprint/AllTogetherNow – 2
AT&T/anymobile – 1
AT&T/business – 1

Total: 8

Home Improvement

Craftsman – 4
Lowes – 2

Total: 6

Financial

OneMainFinancial.com – 2
USAA.com/banking – 1

Total: 3

Education

Experience Edinboro – 1

Total: 1

Legal

Berger and Green – 1

Total: 1

Technology

DirecTV – 3
Xfinity.com and ‘Mayweather vs. Ortiz Boxing Match’ – 2
Century Link – 1
Comcast/guarantee – 1
GoDaddy.com – 1

Total: 8

Other Sports/Entertainment/Exercise

2011 US Open – 1

Total: 1

Products/Services for the Home and Personal Use

One A Day VitaCraves – 2
5 Hour Energy (Steve Wallace) – 2
Aaron’s (Michael Waltrip, David Reutimann) – 1
Axe on YouTube – 1
Gillette Fusion ProGlide – 1
GoutInfo.com – 1
Hanes – 1

Total: 9

Travel

Expedia – 2

Total: 2

Racing Related

NASCAR.com Superstore (various drivers) – 3
NASCAR Sprint Cup Series – 1
NASCAR.com/Unites – 1
NASCAR Sprint Cup Series (various drivers) – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
Charlotte Motor Speedway – 1
New Hampshire Motor Speedway – 1

Total: 9

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

11:00 AM – 11:19 AM – 19 // 11:19 AM – 11:21 AM – 2

11:21 AM – 11:28 AM – 7 // 11:28 AM – 11:30 AM – 2

11:30 AM – 11:34 AM – 4 // 11:34 AM – 11:36 AM – 2

11:36 AM – 11:43 AM – 7 // 11:43 AM – 11:46 AM – 3

11:46 AM – 11:49 AM – 3 // 11:49 AM – 11:52 AM – 3

11:52 AM – 11:56 AM – 4 // 11:56 AM – 11:59 AM – 3

11:59 AM – 12:04 PM – 5 // 12:04 PM – 12:06 PM – 2

12:06 PM – 12:07 PM – 1 // 12:07 PM – 12:09 PM – 2

12:09 PM – 12:23 PM – 14 // 12:23 PM – 12:26 PM – 3

12:26 PM – 12:31 PM – 5 // 12:31 PM – 12:33 PM – 2

12:33 PM – 12:38 PM – 5 // 12:38 PM – 12:40 PM – 2

12:40 PM – 12:47 PM – 7 // 12:47 PM – 12:49 PM – 2

12:49 PM – 12:55 PM – 6 // 12:55 PM – 12:58 PM – 3

12:58 PM – 1:04 PM – 6 // 1:04 PM – 1:05 PM – 1

1:05 PM – 1:07 PM – 2 // 1:07 PM – 1:08 PM – 1

1:08 PM – 1:11 PM – 3 // 1:11 PM – 1:16 PM – 5

1:16 PM – 1:26 PM – 10 // 1:26 PM – 1:28 PM – 2

________________________________________
RAIN DELAY – 1:28 PM – 2:19 PM – 39 minutes
________________________________________

2:19 PM – 3:36 PM – 77 // 3:36 PM – checkered flag flies

Total race brdcst time 185 Total comm. brdcst time 40