For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Saturday’s race.

I began recording the times at the Invocation of the race at 7:30 PM, and stopped at the waving of the checkered flag at 10:34 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ABC was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).

Race and Commercial Breakdown of the 2011 Irwin Tools Night Race

Total number of commercials: 112

Total number of companies or entities advertised: 53

Total number of brief promos of products/services during the race broadcast: 22

Total number of companies or entities advertised in brief promos or crawlers: 17 (companies: Nationwide Insurance; Craftsman; Toyota; GoodYear; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint; Sprint.com/nownetwork; Sprint Summer Showdown ; Sprint htcEVO3d; DriveitLikeYouWonIt.com ; ‘Warrior’ movie; ‘Last Man Standing’ ; DirecTV ‘NASCAR Head2Head KnockOut’ http://www.directv.com/nascar ; ESPN.com/deportes; Baseball on ESPN; ‘NASCAR Now’; next week’s Nationwide race; next week’s Cup race)

Total amount of time these brief promos take during broadcast: app. 3 min. 15 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ABC ‘Fast Field – Lap Time Differential’
NASCAR on ABC ‘In-Race Reporter’
ESPN ‘Mailbag Question’
Dodge ‘On-Board’
Ford ‘On-Board’
NASCAR on ABC ‘In-Car Cameras’
Gillette Fusion ProGlide ‘Profile’
NASCAR on ESPN ‘Over-the-Wall Reporter’
GoodYear ‘On-Board’
NASCAR on ABC ‘Race Off Pit Road’
StandUp2Cancer.org ‘On-Board’
Sprint ‘On-Board’
Aaron’s ‘Lucky Dog Free Pass’
ESPN/Craftsman ‘Tech Garage’
Nationwide ‘Up-to-Speed’
Bush’s Beans ‘On-Board’
Sprint ‘On-Board’
NASCAR on ESPN ‘Race Summary’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Report’
AT&T ‘Fastest Pit Crew of the Year Standings’
NASCAR on ESPN ‘Wins on Old Surface – Active Drivers’
American Ethanol ‘Going Green’
NASCAR on ABC ‘Motorsports Schedule’
NAPA ‘On-Board’

Start time to record race/commercial periods: 7:30 PM
End time to record race/commercial periods: 10:34 PM

Total minutes: 184

Minutes of race broadcast: 132
Minutes of commercials: 52

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of exciting years of Bristol racing: 50 Happy Anniversary to everyone at Bristol Motor Speedway!

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ABC/TV Previews/Promos

Charlies Angels – 3
Last Man Standing – 3
Bachelor Pad and Dancing With the Stars – 1
Man Up – 1
The Middle – 1

Total: 9

Movies

Warrior – 1
Abduction – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

ABC local news – 8
Molyneaux – 2

Total: 10

Restaurants/Food

McDonald’s – 5
Golden Corral – 4
Coca-Cola – 1
Multi Grain Cheerios – 1
NOS at Dollar General – 1
Outback – 1

Total: 13

Car/Truck/Bike

Chevy – 8
Quaker State – 3
Hyundai – 3
Pennzoil – 2
RamTrucks.com/gutsglory – 2
Cars.com – 2
Dodge Durango – 1
JohnDeere.com/gator – 1
NissanUSA.com – 1
Toyota – 1
Toyotaracing.com (Denny Hamlin) – 1

Total: 25

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 4

Total: 4

Wireless Phone

AT&T.com/network – 2
Sprint/AllTogetherNow – 2
Sprint/BIZ360 – 2
Sprint – 1
AT&T/anymobile – 1

Total: 6

Home Improvement

Craftsman – 6
Irwin Tools – 2
Lowes.com/applianceselector – 1
Kobalt Tools – 1

Total: 10

Technology

DirecTV – 6
DirecTV (NASCAR Head2Head Challenge) – 1
GoDaddy.com (Danica Patrick) – 1

Total: 8

Products/Services for the Home and Personal Use

Axe – 3
DoveMenCare.com – 3
Hanes – 2
Aaron’s (Michael Waltrip, David Reutimann) – 1
Bayer Advanced Aspirin – 1
Cialis – 1
5 Hour Energy (Steve Wallace) – 1
Viagra – 1
Wrangler (Dale Earnhardt Jr.) – 1

Total: 14

Racing Related

NASCAR.com Superstore (various drivers) – 3
Atlanta Motor Speedway and TicketMaster – 2
NASCAR Sprint Cup Series (various drivers) – 2
NASCAR Sprint Cup Series – 1
NASCAR.com/Unites – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
NASCARHomeTracks.com – 1

Total: 11

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

7:30 PM – 7:35 PM – 5 // 7:35 PM – 7:37 PM – 2

7:37 PM – 7:42 PM – 5 // 7:42 PM – 7:44 PM – 2

7:44 PM – 7:54 PM – 10 / 7:54 PM – 7:56 PM – 2

7:56 PM – 8:00 PM – 4 // 8:00 PM – 8:01 PM – 1

8:01 PM – 8:07 PM – 6 // 8:07 PM – 8:09 PM – 2

8:09 PM – 8:13 PM – 4 // 8:13 PM – 8:15 PM – 2

8:15 PM – 8:18 PM – 3 // 8:18 PM – 8:21 PM – 3

8:21 PM – 8:23 PM – 2 // 8:23 PM – 8:25 PM – 2

8:25 PM – 8:30 PM – 5 // 8:30 PM – 8:32 PM – 2

8:32 PM – 8:33 PM – 1 // 8:33 PM – 8:35 PM – 2

8:35 PM – 8:40 PM – 5 // 8:40 PM – 8:42 PM – 2

8:42 PM – 8:47 PM – 5 // 8:47 PM – 8:49 PM – 2

8:49 PM – 8:54 PM – 5 // 8:54 PM – 8:56 PM – 2

8:56 PM – 9:02 PM – 6 // 9:02 PM – 9:04 PM – 2

9:04 PM – 9:10 PM – 6 // 9:10 PM – 9:12 PM – 2

9:12 PM – 9:17 PM – 5 // 9:17 PM – 9:19 PM – 2

9:19 PM – 9:22 PM – 3 // 9:22 PM – 9:23 PM – 1

9:23 PM – 9:26 PM – 3 // 9:26 PM – 9:29 PM – 3

9:29 PM – 9:30 PM – 1 // 9:30 PM – 9:33 PM – 3

9:33 PM – 9:40 PM – 7 // 9:40 PM – 9:42 PM – 2

9:42 PM – 9:50 PM – 8 // 9:50 PM – 9:53 PM – 3

9:53 PM – 9:58 PM – 5 // 9:58 PM – 10:01 PM – 3

10:01 PM – 10:08 PM – 7 // 10:08 PM – 10:10 PM – 2

10:10 PM – 10:18 PM – 8 // 10:18 PM – 10:21 PM – 3

10:21 PM – 10:34 PM – 13 // 10:34 PM – checkered flag flies

Total race brdcst time 132 Total comm. brdcst time 52