For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Monday’s race.

I began recording the times at the Invocation of the race on Sunday at 12:56 PM, stopped at the rain delay at 1:01 PM; resumed on Monday at 10:02 AM, then stopped at the waving of the checkered flag at 12:29 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date you can check how many times selected drivers were focused on during the race (this part of my report has been delayed due to the illness of a family member, and the care they require).

Race and Commercial Breakdown of the 2011 Heluva Good! Sour Cream Dips at the Glen

Total number of commercials: 81

Total number of companies or entities advertised: 46

Total number of brief promos of products/services during the race broadcast: 21

Total number of companies or entities advertised in brief promos or crawlers: 7 (companies: GoDaddy.com; ‘Drive’ movie; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint; Sprint.com/nownetwork; Sprint Summer Showdown ; Sprint htcEVO3d; DriveitLikeYouWonIt.com ; DirecTV ‘NASCAR Head2Head KnockOut’ http://www.directv.com/nascar )

Total amount of time these brief promos take during broadcast: app. 2 min. 15 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on ESPN ‘In-Race Reporter’
GoDaddy.com ‘Starting Grid’
Gillette Fusion ProGlide ‘Profile’
GoodYear ‘Track Facts’
NASCAR on ESPN ‘In-Car Cameras’
NAPA ‘On-Board’
Shell-Pennzoil ‘On-Board’
Ford ‘On-Board’
ESPN/Craftsman ‘Tech Garage’
Target ‘On-Board’
Aaron’s ‘Lucky Dog Free Pass’
NASCAR on ESPN ‘Pit Time Comparison’
American Ethanol ‘Going Green’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Report’
AT&T ‘Fastest Pit Crew of the Year Standings’
McDonald’s ‘Race Rundown’
NASCAR on ESPN ‘Motorsports Schedule’
M&M’s ‘On-Board’

Start time to record race/commercial periods (Sunday): 12:56 PM
End time to record race/commercial periods (Sunday): 1:01 PM
Start time to record race/commercial periods (Monday): 10:02 AM
End time to record race/commercial periods (Monday): 12:29 PM

Total minutes: 152

Minutes of race broadcast: 114
Minutes of commercials: 38

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of sweet shots of a child using his garage pass to catch rain drops, and then lick them off: 1 Boris Said’s boy

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

Monday Night Football on ESPN – 2
Motorsports on ESPN/ABC – 1
World Series of Poker on ESPN – 1
NFL Football on ESPN – 1

Total: 5

Movies

‘Conan the Barbarian’ – 1
‘Drive’ – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

Mark Arbuckle Nissan – 4
Seven Springs – 2
Vittone Eye Surgical Assoc. – 1

Total: 7

Restaurants/Food

McDonald’s – 4
Sonic – 4
Golden Corral – 2
NOS at Dollar General – 1

Total: 11

Car/Truck/Bike

Chevy – 3
Mobil 1 – 3
Pennzoil – 2
RamTrucks.com/gutsglory – 1
FeatherLite – 1
GoodYear (various drivers) – 1
Mitsubishi – 1
Pennzoil Ultra – 1

Total: 13

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 4

Total: 4

Wireless Phone

AT&T.com/network – 3
AT&T/anymobile – 1
Sprint – 1
Sprint/AllTogetherNow – 1
Sprint/BIZ360 – 1

Total: 7

Home Improvement

Craftsman – 4

Total: 4

Technology

DirecTV – 3
GoDaddy.com (Danica Patrick) – 3
GoDaddy.com – 2

Total: 8

Products/Services for the Home and Personal Use

Aaron’s (Michael Waltrip, David Reutimann) – 1
Aleve – 1
Bass Pro Shops – 1
Cialis – 1
Gillette Fusion ProGlide – 1
HouseLogic.com/homes – 1
IsItLowT.com – 1
Move Free Advanced – 1
Tempur-Pedic – 1
Uloric.com/savings – 1
Unisom – 1
Viagra – 1

Total: 12

Racing Related

NASCAR Sprint Cup Series – 2
Michigan International Speedway – 2
NASCAR Sprint Cup Series (Kyle Busch & various drivers) – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
NASCAR.com/auto (Greg Biffle, Trevor Bayne, Tony Stewart) – 1
Camping World Truck Series (various drivers) – 1

Total: 8

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

12:56 PM – 12:59 PM – 3 // 12:59 PM – 1:01 PM – 2

__________________ Rain Delay ___________________________

10:02 PM – 10:03 PM – 1 // 10:03 PM – 10:05 PM – 2

10:05 PM – 10:23 PM – 18 // 10:23 PM – 10:25 PM – 2

10:25 PM – 10:31 PM – 6 // 10:31 PM – 10:34 PM – 3

10:34 PM – 10:38 PM – 4 // 10:38 PM – 10:41 PM – 3

10:41 PM – 10:52 PM – 11 // 10:52 PM – 10:55 PM – 3

10:55 PM – 11:02 PM – 7 // 11:02 PM – 11:05 PM – 3

11:05 PM – 11:13 PM – 8 // 11:13 PM – 11:15 PM – 2

11:15 PM – 11:23 PM – 8 // 11:23 PM – 11:26 PM – 3

11:26 PM – 11:33 PM – 7 // 11:33 PM – 11:35 PM – 2

11:35 PM – 11:44 PM – 9 // 11:44 PM – 11:46 PM – 2

11:46 PM – 11:50 PM – 4 // 11:50 PM – 11:53 PM – 3

11:53 PM – 11:58 PM – 5 // 11:58 PM – 12:01 PM – 3

12:01 PM – 12:08 PM – 7 // 12:08 PM – 12:10 PM – 2

12:10 PM – 12:20 PM – 10 // 12:20 PM – 12:23 PM – 3

12:23 PM – 12:29 PM – 6 // 12:29 PM – checkered flag flies

Total race brdcst time 114 Total comm. brdcst time 38