For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 12:55 PM, stopped at the rain delay at 3:19 PM; then resumed at 5:27 PM (lap 139), and stopped at the waving of the checkered flag at 6:31 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. Please check back at a future date for how many times selected drivers were focused on during the race (the delay is due to an ill family member).

Race and Commercial Breakdown of the 2011 Good Sam RV Insurance 500

Total number of commercials: 91

Total number of companies or entities advertised: 65

Total number of brief promos of products/services during the race broadcast: 28

Total number of companies or entities advertised in brief promos or crawlers: 10 (companies: AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint; Sprint.com/nownetwork; Sprint Summer Showdown ; Sprint htcEVO3d; Craftsman; Habitat for Humanity ; DriveitLikeYouWonIt.com ; DirecTV ‘NASCAR Head2Head KnockOut’ http://www.directv.com/nascar ; Baseball on ESPN; NASCAR.com)

Total amount of time these brief promos take during broadcast: app. 3 min. 10 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

Sprint ‘Summer Showdown Countdown to Green’
NASCAR on ESPN ‘Chase for the NASCAR Sprint Cup’
Sprint ‘Summer Showdown Starting Grid’
NASCAR on ESPN ‘In-Race Reporter’
ESPN.com ‘Mailbag Question’
NASCAR on ESPN ‘Over-the-Wall Reporter’
Gillette Fusion ProGlide ‘Profile’
GoodYear ‘Track Facts’
GoodYear ‘On Board’
GoDaddy ‘On Board’
NAPA ‘On Board’
NASCAR on ESPN ‘Race Off Pit Road’
Ford ‘On Board’
Shell-Pennzoil ‘On Board’
NASCAR on ESPN ‘Motorsports Schedule’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
AT&T ‘Fastest Pit Crew of the Year Report’
NASCAR on ESPN ‘Pit Crew Comparison’
Lowes ‘On Board’
ESPN/Craftsman ‘Tech Garage’
NASCAR on ESPN ‘Race Summary’
NASCAR on ESPN ‘Up-to-Speed’
Aaron’s ‘Lucky Dog Free Pass’
McDonald’s ‘Race Rundown’
American Ethanol ‘Green Flag Restart’
NASCAR on ESPN ‘Biggest Movers Since Restart’
AMP/NG ‘On Board’
NASCAR on ESPN ‘MPH at the Line’
Lowes ‘On Board’

Start time to record race/commercial periods: 12:55 PM
End time due to rain delay: 3:19 PM
Restart time: 5:27 PM
End time to record race/commercial periods: 6:31 PM

Total minutes: 208

Minutes of race broadcast: 168
Minutes of commercials: 40

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 1 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of laps led by Denny Hamlin, as of Sunday’s race: 5,000 Congratulations, Denny!

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

ESPNSportsbar.com – 3
World Series of Poker on ESPN – 3
NFL Live! on ESPN – 2
NASCAR on ESPN/ABC – 2
HighOctaneFootball.com – 1
Motorsports on ESPN/ABC – 1
ESPN – 1
Baseball on ESPN – 1

Total: 14

Movies

‘Conan the Barbarian’ – 1

Total: 1

Local News/Sports/Points-of-Interest in Penna.

F&M Bank – 1

Total: 1

Restaurants/Food

McDonald’s – 3
Coca-Cola – 1
Denny’s – 1
Klondike – 1
M&Ms – 1
Sonic – 1

Total: 8

Car/Truck/Bike

Chevy – 2
GoodYear – 2
BridgestoneTire.com – 1
Ford – 1
Frank’s Auto Supermarket – 1
Midas – 1
Mobil 1 – 1
RockAuto.com – 1

Total: 10

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 3
USAA.com/insurance – 3
GatewayRehab.org – 1
Geico.com – 1
Progressive – 1

Total: 9

Wireless Phone

AT&T.com/network – 2
AT&T/anymobile – 1
Sprint – 1
Sprint/AllTogetherNow – 1

Total: 5

Home Improvement

Craftsman – 2
Valspar Paint and Lowes – 1

Total: 3

Financial

American Express – 2
Money Mutual – 1
MyRangeResources.com – 1
OneMainFinancial.com – 1

Total: 5

Technology

Samsung Galaxy and Verizon 4GLTE – 2
DirecTV – 2
Blackberry Playbook – 1
DirecTV (NASCAR Head2Head Challenge) – 1
EA Sports NCAA Football 12 , Coke Zero ; OrderSI.com – 1
Xfinity.com and WWE Summer Slam – 1

Total: 8

Products/Services for the Home and Personal Use

Bass Pro Shops/classic – 2
Aaron’s (Michael Waltrip, David Reutimann) – 2
ACT mouthwash – 1
AmericasPower.org – 1
Certain Dri – 1
DoveMenCare.com – 1
Fruit of the Loom – 1
GoutInfo.com – 1
Hydroxycut – 1
Lenscrafters – 1
One A Day VitaCraves – 1
Viagra – 1
Zoosk.com – 1

Total: 15

Travel

Days Inn – 2
Travelocity – 1

Total: 3

Racing Related

Dover Speedway (various drivers) – 2
NASCAR.com Superstore (various drivers) – 2
NASCAR.com/auto (Greg Biffle, Trevor Bayne, Tony Stewart) – 1
NASCAR Sprint Cup Series – 1
NASCAR Sprint Cup Series (Kyle Busch & various drivers) – 1
NASCAR.com/fantasy (Clint Bowyer) – 1
NASCARHomeTracks.com – 1

Total: 9

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

12:55 PM – 12:59 PM – 4 // 12:59 PM – 1:00 PM – 1

1:00 PM – 1:04 PM – 4 // 1:04 PM – 1:06 PM – 2

1:06 PM – 1:19 PM – 13 // 1:19 PM – 1:22 PM – 3

1:22 PM – 1:28 PM – 6 // 1:28 PM – 1:31 PM – 3

1:31 PM – 1:44 PM – 13 // 1:44 PM – 1:47 PM – 3

1:47 PM – 1:52 PM – 5 // 1:52 PM – 1:54 PM – 2

1:54 PM – 2:01 PM – 7 // 2:01 PM – 2:04 PM – 3

2:04 PM – 2:11 PM – 7 // 2:11 PM – 2:13 PM – 2

2:13 PM – 2:16 PM – 3 // 2:16 PM – 2:18 PM – 2

2:18 PM – 2:22 PM – 4 // 2:22 PM – 2:25 PM – 3

2:25 PM – 2:30 PM – 5 // 2:30 PM – 2:32 PM – 2

2:32 PM – 2:40 PM – 8 // 2:40 PM – 2:41 PM – 1

2:41 PM – 2:44 PM – 3 // 2:44 PM – 2:46 PM – 2

2:46 PM – 2:51 PM – 5 // 2:51 PM – 2:54 PM – 3

2:54 PM – 2:58 PM – 4 // 2:58 PM – 3:00 PM – 2

3:00 PM – 3:11 PM – 11 // 3:11 PM – 3:17 PM – 6

3:17 PM – 3:19 PM – 2 // 3:19 PM – Rain Delay

5:27 PM – 6:31 PM – 64 // 6:31 PM – checkered flag flies

Total race brdcst time 168 Total comm. brdcst time 40