For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:13 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

ESPN was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. At a later date I will add in the number of times drivers were focused on during the race. Please check back in the near future for those stats.

Race and Commercial Breakdown of the 2011 Brickyard 400 presented by Big Machine Records

Total number of commercials: 108

Total number of companies or entities advertised: 74

Total number of brief promos of products/services during the race broadcast: 31

Total number of companies or entities advertised in brief promos or crawlers: 13 (companies: Golden Corral; Coca-Cola; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint; Sprint.com/nownetwork; Sprint.com/speed; Sprint.com/speed ‘Win $1 Million Dollars’; Drive It Like You Won It Contest ; NHRA Nationals Finals; ESPN/DirecTV ‘Win $1 Million Dollars’ ; Baseball on ESPN; X Games 17 on ESPN; NASCAR on ESPN; NASCAR.com)

Total amount of time these brief promos take during broadcast: app. 3 min. 35 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

ESPN ‘NASCAR on ESPN’
Golden Corral ‘Starting Grid’
NASCAR on ESPN ‘In-Race Report’
ESPN.com ‘Mailbag Question’
Coca-Cola ‘On-Board’
Menards ‘On-Board’
Jimmy John’s ‘On-Board’
Sprint Showdown ‘On-Board’
Golden Corral ‘On-Board’
Target ‘On-Board’
GoodYear ‘On-Board’
Gillette ProGlide ‘Profile’
GoodYear ‘Track Facts’
ESPN ‘Over-the-Wall Reporter’
Chevy Corvette ‘Pace Car’
ESPN/Craftsman ‘Tech Garage’
AT&T ‘Fastest Pit Crew of the Year Award’
AT&T ‘Fastest Pit Crew of the Year Standings’
American Ethanol ‘Green Flag Restart’
Aaron’s ‘Lucky Dog Free Pass’
Nationwide Insurance ‘Up-to-Speed’
NASCAR on ESPN ‘Race Off Pit Road’
IZOD ‘Speed Zone’
NASCAR on ESPN ‘Race Summary’
McDonald’s ‘Race Rewind’
NASCAR on ESPN ‘Miles Per Hour at the Line’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:13 PM

Total minutes: 193

Minutes of race broadcast: 142
Minutes of commercials: 51

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive
Number of extremely carefully placed traffic cones during the race: 1
Number of NASCAR legends respectfully honored on David Ragan’s car: 1 Ned ‘Gentleman Ned’ Jarrett
Number of beautiful soccer players to drive the pace car: 1 Hope Solo

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

ESPN/TV Previews/Promos

X Games 17 on ESPN – 5
World Series of Poker on ESPN – 2
ESPN – 2
Baseball on ESPN – 2
NFL Live! on ESPN – 1
ESPNRadio.com – 1
ESPNSportsbar.com – 1
NASCAR on ESPN/ABC – 1

Total: 15

Movies

‘Rise of the Planet of the Apes’ – 2
‘Captain America’ – 1
‘30 Minutes or Less’ – 1
‘Final Destination Five’ – 1

Total: 5

Local News/Sports/Points-of-Interest in Penna.

Farmers & Merchants Bank – 1
Robert Peirce & Assoc. – PeirceLaw.com – 1
Seven Springs/Golf – 1
Whitewater Package at Seven Springs- 1
Vittone Eye Surgical Assoc. – 1

Total: 5

Restaurants/Food

McDonald’s – 4
Golden Corral – 2
Coca-Cola (various drivers) – 1
Five Hour Energy Drink – 1
M&Ms – 1
NOS – 1

Total: 10

Beer/Alcohol

Jack Daniels Honey – 2
Coors Light – 1

Total: 3

Car/Truck/Bike

Pennzoil – 2
Chevy – 2
CarFax.com – 1
Chevy HDtoHD – 1
Distraction.gov/Cars2 – 1
RamTrucks.com/gutsglory – 1
FeatherLite – 1
Frank’s Auto Supermarket – 1
Hertz – 1
Midas – 1
RockAuto.com – 1

Total: 13

Insurance/Health

Nationwide (Dale Earnhardt Jr.) – 3
USAA.com/insurance – 2
Progressive – 1

Total: 6

Wireless Phone

AT&T.com/network – 2
Sprint – 2
AT&T/anymobile – 1
Sprint/unlimited – 1

Total: 6

Home Improvement

Craftsman – 4
Bill’s Small Engine Service and Cub Cadet – 3
Valspar Paint and Lowes – 1

Total: 8

Financial

MyRangeResources.com – 1
Visa – 1

Total: 2

Education

EcoTech Institute – 1
Golf Academy – 1

Total: 2

Technology

DirecTV – 3
GoDaddy.com (Danica Patrick) – 1
Lenovo – 1
Toshiba Thrive – 1
Xfinity.com – 1
Xfinity.com and MLB – 1

Total: 8

Products/Services for the Home and Personal Use

5 Hour Energy – 2
Zoosk.com – 2
Aaron’s – 1
Cialis – 1
Gillette Fusion ProGlide – 1
IsItLowT.com – 1
IZOD – 1
PhitenUSA.com – 1
Viagra – 1
Walmart.com and Straight Talk – 1

Total: 12

Travel

Days Inn – 3

Total: 3

Racing Related

NASCAR.com Superstore (various drivers) – 3
NASCAR Sprint Cup Series – 1
NASCAR Sprint Cup Series Uses Ethanol (Greg Biffle) – 1
NASCAR.com/fantasy – 1
NASCAR.com/hologram – 1
Bristol Motor Speedway – 1
Camping World Truck Series (various drivers) – 1
Watkins Glen – 1

Total: 10

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:00 PM – 1:06 PM – 6 // 1:06 PM – 1:08 PM – 2

1:08 PM – 1:12 PM – 4 // 1:12 PM – 1:14 PM – 2

1:14 PM – 1:31 PM – 17 // 1:31 PM – 1:34 PM – 3

1:34 PM – 1:39 PM – 5 // 1:39 PM – 1:42 PM – 3

1:42 PM – 1:49 PM – 7 // 1:49 PM – 1:52 PM – 3

1:52 PM – 1:57 PM – 5 // 1:57 PM – 1:59 PM – 2

1:59 PM – 2:08 PM – 9 // 2:08 PM – 2:11 PM – 3

2:11 PM – 2:15 PM – 4 // 2:15 PM – 2:18 PM – 3

2:18 PM – 2:26 PM – 8 // 2:26 PM – 2:29 PM – 3

2:29 PM – 2:32 PM – 3 // 2:32 PM – 2:35 PM – 3

2:35 PM – 2:41 PM – 6 // 2:41 PM – 2:44 PM – 3

2:44 PM – 2:49 PM – 5 // 2:49 PM – 2:51 PM – 2

2:51 PM – 3:00 PM – 9 // 3:00 PM – 3:04 PM – 4

3:04 PM – 3:10 PM – 6 // 3:10 PM – 3:13 PM – 3

3:13 PM – 3:21 PM – 8 // 3:21 PM – 3:23 PM – 2

3:23 PM – 3:24 PM – 1 // 3:24 PM – 3:26 PM – 2

3:26 PM – 3:31 PM – 5 // 3:31 PM – 3:34 PM – 3

3:34 PM – 3:36 PM – 2 // 3:36 PM – 3:38 PM – 2

3:38 PM – 3:52 PM – 14 // 3:52 PM – 3:55 PM – 3

3:55 PM – 4:13 PM – 18 // 4:13 PM – checkered flag flies

Total race brdcst time 142 Total comm. brdcst time 51