For those of you NASCAR fans that like stats and love to hate commercials, or wonder how often your driver was focused on, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 1:00 PM, and stopped at the waving of the checkered flag at 4:20 PM (all times are EST). I did not keep records for the pre- and post-race coverage.

TNT was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race in the corner of the screen beside the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites. I normally report how often certain drivers are focused on during the race, but I currently have a seriously ill family member. I will record the numbers then add them at a later date, once this issue is resolved. Thanks to the many CawsnJaws readers who have sent up prayers for my family.

Race and Commercial Breakdown of the 2011 Lenox Industrial Tools 301

Total number of commercials: 126

Total number of companies or entities advertised: 63

Total number of brief promos of products/services during the race broadcast: 35

Total number of companies or entities advertised in brief promos or crawlers: 23 (companies: McDonald’s; Coca-Cola; Coors Light; AT&T/rethinkpossible; AT&T ‘Fastest Pit Crew of the Year Award – text to 234567’; Sprint; Sprint.com; Sprint.com/evo; Sprint.com/nownetwork; Sprint.com/speed ; Verizon Wireless/4GLTE; DirecTV; American Ethanol; GoodYear; Valvoline NextGen; Nationwide Insurance; Nationwide Insurance Code Spotter Sweepstakes ; Progressive Insurance; ‘30 Minutes or Less’ ; Chevy; Toyota; RamTrucks.com/gutsglory ; NASCAR.com/utv ; NASCAR on TNT; NASCAR.com/raceview; TNT ‘Race Buddy’ ; TNT Million Dollar Fan Challenge )

Total amount of time these brief promos take during broadcast: app. 3 min. 15 sec.

Also, there are the following race statistics during the broadcast, sponsored by companies:

NASCAR on TNT ‘On Solid Ground’
NASCAR on TNT ‘In the Hunt’
NASCAR on TNT ‘Keep an Eye on…’
NASCAR on TNT ‘Weather’
Coors Light ‘Pole Award’
NASCAR on TNT ‘Starting Grid’
Toyota ‘T.O.R.C. – Off – Track Racing Car’
NASCAR on TNT ‘Race Analysis’
Pizza Hut ‘Fan Favorite’
Sprint EVO ‘Cam – Riding Shotgun’
NASCAR on TNT ‘Race Off Pit Road’
NASCAR on TNT ‘Inside Trax’
GoodYear ‘Superior Performer’
McDonald’s ‘Through the Field’
KFC ‘Trivia Quiz’
NASCAR on TNT ‘Race Recap’
NASCAR on TNT ‘Top 5’
NASCAR on TNT ‘Most Lead Changes – NHMS’
NASCAR on TNT ‘Race Buddy Coca-Cola In-Car Camera’
NASCAR on TNT ‘Last Pit Stop’

Start time to record race/commercial periods: 1:00 PM
End time to record race/commercial periods: 4:20 PM

Total minutes: 200

Minutes of race broadcast: 139
Minutes of commercials: 61

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0
Number of male enhancement commercials: 2 Many NASCAR fans report to CawsnJaws they find these ads very offensive

Click here for last year’s commercial breakdown of this race.

Breakdown of what the commercials were for, by category:

TNT/TV Previews/Promos

Falling Skies – 2
The Closer – 1
Leverage – 1
Leverage and Falling Skies – 1
Rizzoli & Isles – 1

Total: 6

Movies

‘Smurfs’ – 2
‘30 Minutes or Less’ – 2
Crazy Stupid Love – 1
‘Friends With Benefits’ – 1
‘Captain America’ – 1
‘Apes Will Rise’ – 1
‘Rango’ on BluRay/DVD – 1
‘Conan the Barbarian’ – 1

Total: 10

Local News/Sports/Points-of-Interest in Penna.

Robert Peirce & Assoc. – PeirceLaw.com – 2

Total: 2

Restaurants/Food

Pizza Hut – 6
McDonald’s – 6
KFC – 6
Carl’s Jr. and Hardees – 3
NOS at Dollar General – 2
Coca-Cola – 1
Coca-Cola (various drivers) – 1
M&Ms (Kyle Busch) – 1

Total: 26

Beer/Alcohol

Coors Light and NASCAR.com – 3
Budweiser – 2

Total: 5

Car/Truck/Bike

GoodYear – 4
RamTrucks.com/gutsglory – 3
ChevyDealer.com – 2
Valvoline/NextGen (Carl Edwards) – 2
Chevy – 1
Midas – 1
Toyota/youtube-Tundra – 1
Toyotaracing.com (Joey Logano, Joe Gibbs) – 1
Toyotaracing.com (Denny Hamlin) – 1

Total: 16

Insurance/Health

Geico.com – 3
Nationwide (Dale Earnhardt Jr.) – 3
Progressive – 2
USAA.com/insurance – 2

Total: 10

Wireless Phone

Sprint – 4
AT&T.com/network – 3
AT&T/infuse – 2
AT&T ‘Mobilize Everything’ – 2
Sprint/AllTogetherNow – 2
Verizon Wireless – 2
VerizonWireless.com/4GLTE – 2

Total: 17

Home Improvement

Home Depot – 1

Total: 1

Financial

MyRangeResources.com – 1

Total: 1

Legal

Berger and Green – 2

Total: 2

Technology

DirecTV – 1
Xfinity.com – 1
Xfinity.com and ‘Insidious’ – 1
Xfinity.com and ‘Arthur’ – 1
Xfinity.com and WWE ‘Money in the Bank’ – 1

Total: 5

Products/Services for the Home and Personal Use

Lectric Shave – 4
Gold Bond Itch Medication – 3
Uloric.com – 2
Cialis – 1
Gold Bond Ultimate Lotion – 1
Pool City – 1
Transitions Lenses – 1
Viagra – 1

Total: 14

Racing Related

NASCAR.com Superstore (various drivers) – 3
WoO at Lernerville Speedway – 2
Indianapolis Motor Speedway/BYOE – 2
BristolTix.com – 1
Camping World Truck Series – 1
Nationwide Series (Travis Pastrana) – 1
NASCAR Sprint Cup Series – 1

Total: 11

Breakdown of specific times, broken into two categories (race broadcast times, and commercial broadcast times)

Race brdcast times: Total min: Comm. brdcast times: Total min:

1:00 PM – 1:03 PM – 3 // 1:03 PM – 1:05 PM – 2

1:05 PM – 1:08 PM – 3 // 1:08 PM – 1:10 PM – 2

1:10 PM – 1:21 PM – 11 // 1:21 PM – 1:23 PM – 2

1:23 PM – 1:29 PM – 6 // 1:29 PM – 1:31 PM – 2

1:31 PM – 1:33 PM – 2 // 1:33 PM – 1:36 PM – 3

1:36 PM – 1:42 PM – 6 // 1:42 PM – 1:45 PM – 3

1:45 PM – 1:51 PM – 6 // 1:51 PM – 1:54 PM – 3

1:54 PM – 1:59 PM – 5 // 1:59 PM – 2:01 PM – 2

2:01 PM – 2:07 PM – 6 // 2:07 PM – 2:09 PM – 2

2:09 PM – 2:14 PM – 5 // 2:14 PM – 2:17 PM – 3

2:17 PM – 2:24 PM – 7 // 2:24 PM – 2:27 PM – 3

2:27 PM – 2:30 PM – 3 // 2:30 PM – 2:33 PM – 3

2:33 PM – 2:39 PM – 6 // 2:39 PM – 2:42 PM – 3

2:42 PM – 2:49 PM – 7 // 2:49 PM – 2:52 PM – 3

2:52 PM – 2:53 PM – 1 // 2:53 PM – 2:55 PM – 2

2:55 PM – 3:01 PM – 6 // 3:01 PM – 3:03 PM – 2

3:03 PM – 3:10 PM – 7 // 3:10 PM – 3:13 PM – 3

3:13 PM – 3:18 PM – 5 // 3:18 PM – 3:21 PM – 3

3:21 PM – 3:25 PM – 4 // 3:25 PM – 3:28 PM – 3

3:28 PM – 3:29 PM – 1 // 3:29 PM – 3:32 PM – 3

3:32 PM – 3:37 PM – 5 // 3:37 PM – 3:40 PM – 3

3:40 PM – 3:48 PM – 8 // 3:48 PM – 3:50 PM – 2

3:50 PM – 3:57 PM – 7 // 3:57 PM – 3:59 PM – 2

3:59 PM – 4:05 PM – 6 // 4:05 PM – 4:07 PM – 2

4:07 PM – 4:20 PM – 13 // 4:20 PM – checkered flag flies

Total race brdcst time 139 Total comm. brdcst time 61